#1 in Marketing & Advertising 2012

America’s Most Promising Companies

Fastest Growing Private

Company

#3 in Marketing & Advertising 2013

The Global Leader in Retargeting

Best Places to Work

2013 And 2014

Leveraging retargeting Importance of purchase intent and measuring attribution

Marketers have been capturing intent data through search for years

Modern Furniture

Intent

There are other ways to capture customer intent data.

Web retargeting generates high performance

Bid $5.78 CPM Bid $0.22 CPM

Algorithms can do the heavy lifting

Number of Impressions

Bid decay function

Algorithms can do the heavy lifting

Measure Your Retargeting Lift

Know exactly how much revenue retargeting is generating ► Measure your retargeting with A/B

testing solution

►  Focus on incremental conversions

►  Avoid retargeting leads that would have naturally converted

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Bringing your marketing mobile Building a successful mobile marketing strategy

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►  Mobile app & browser environments ►  SDKs vs. pixel

►  Unique KPIs

►  Screen sizes smaller

►  Fewer opportunities to serve ads

►  Touch instead of click ►  App store distribution

►  Connectivity issues exist

Differences between mobile and desktop advertising

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1.  Cross-device retargeting

2.  Driving app discovery and app installs

3.  Increase mobile conversions

4.  App re-engagement

Meet your mobile marketing objectives

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1. Cross-device retargeting Gain incremental reach and drive conversations across mobile, desktop, and tablet

Brilliant Earth reaches users across desktop, mobile, and tablet

With our customers across multiple screens throughout their day, AdRoll allows us to connect with them regardless of the device or platform they’re using.

►  50% below target CPC ►  CTRs greater than 1% ►  223% more volume on Apple versus Android products ►  300% more volume on iPhone versus Android Phones ►  20% more efficient CPC on iPhone versus Android phones

—Kristina Simonsen, Marketing Associate

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2. Drive app discovery and app installs Your desktop audience are the most likely to download your app, so engage this audience while they’re on their mobile device

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AdRoll helps Trek grow offline sales with omni-channel strategy

We wanted to make sure that our current website visitors could continuously engage with our product anytime they’re on mobile devices. AdRoll allowed us to help them discover our new app to keep them up-to-date.

►  3.25% avg. CTR on mobile ►  CPC $0.32 ►  160% spike in app installs

— Casey Kohner, Web Production Manager at Trek

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3. Increase mobile conversions Similar to desktop retargeting, continue, to re-engage your potential customers through mobile web browsers

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4. In-app re-engagement Increase app engagement by promoting your app on the apps your customers already use

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Bring objectives together for a multi-channel approach

Thank You!