The Researcher of the Future: Recruiting for Future Growth

The Researcher of Today

The Researcher of the Future

Storytellers

Methodologically agnostic

Synthesizers

Strategists

Data reporters

Narrowly focused

Service Providers

The Profile Of The Researcher Of the Future

62% VP+, 61% large dept.49% large dept.

54% Analyst

53% < 5 yrs in MR

Source: Cambiar Future of Research Study, 2011

Retraining 0f Staff Is A Necessity For Success

31

36

38

40

54

63

Innovative research methodologies

Developing rich insights

Synthesis of info from multiplesources

Influencing skills

Storytelling and other impactfulpresentation skills

Consulting skills

% Rate as Top 3 Training Need Among 9 Needs plus “other”

71% large depts.

62% VP+, 61% large dept.

49% large dept.

54% Analyst

53% < 5 yrs in MR

Source: Cambiar Future of Research Study, 2011

Retraining 0f Staff Is A Necessity For Success

GRIT 2012: Staffing Makeup Is Changing - Suppliers

GRIT 2012: Staffing Makeup Is Changing - Clients

The Researchers Of The Future Will Be:

The Shift In MR Hiring Profiles

Anthropologists & Sociologists• Understand How Human Culture

Intersects With Business Needs

Behavioral & Cognitive Psychologists• Embrace New Ways To Ask And

Answer Critical Business Questions

Data Scientists• Build Algorithms That Can Be

Applied In Conjunction With Other Data Sets

Technologists• Be Abreast Of New Technologies,

Develop Applications & Synergies

Strategists & Consultants• Primary Client Relationship Owners