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The Fold

Rethinking

Chuck Mallo4July 2009

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The

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What is The Fold?

Originally a term coined in the newspaper prin

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This term has been extended and used in web development to refer the por

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In the early days of the internet, screen sizes were small and the average screen

resolu

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Today, screens are much larger and screen resolu

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Thats one of the problems when contempla

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In the early years, there was a common misconcep

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This myth that users wont scroll to see anything below

the fold is doing everyone a great disservice, most of all

our users.Milissa Tarquini

Director, User Interface Design and Informa

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Rethinking The Fold

Should we try to eliminate pages that scroll?

Should we try to cram as much content as close to the top of the page as possible?

Should we get rid of good content just to reduce the height of a page?

Does the fold really maer?

NO.

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Rethinking The Fold

Should we make sure that our primary calls to ac

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Further reading

Blasng the Myth of the Fold

hp://www.boxesandarrows.com/view/blas

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Sites that dont bend at The Fold

Apple

Adobe

Symantec

Microso^

Geico

Nike

Hulu

Vizio

EDS

The White House

Starbucks

Nelix

Southwest Airlines

Intel

Motorola

Barnes & Noble

Capgemini

AIGA

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Chuck Mallo4Interac