rethinking the admission funnel sunaina khanna and kate auger-campbell
TRANSCRIPT
Rethinking the Admission Funnel:
Finding and Using the Best Technology Resources at Your
Disposal
Presented by: Sunaina Khanna, Product Manager – API services and SAOKate Auger-Campbell, Director of Outreach
Rethinking…
OLD Funnel
Redefining the Funnel
Partnership to create
common definitions and
metrics
Retention
Active Alumni
What does “TECHNOLOGY” mean to you?
What is Technology?
The Tools / Hardware? The Way In Which We Use
Those Tools?Or…
Technology is "any modification of the
natural world done to fulfill human needs or desires."
2014 National Assessment of Educational Progress (NAEP) Technology and Engineering Literacy framework
Accelerator…
Does everyone understand how
technology aligns with the big picture mission?
Decision Making?
Why?
Stakeholder Feedback?
Who Vets Vendor
Privacy/Security Policies to
Ensure Data Protection?
Do You Understand How All Depts Use
the Technology
Who Else Should Be Involved?
Users
Administrators
Students
Alumni
Stealth Users
TeachersData Managers
Applicants /Families
Other Software
Parents
Who Manages the Technology?
Single Person/Technolo
gy Manager, Director
Education Technologist
IT Department
SOFTWARE USE VS. Data Needs
Who Owns Your Data?
Do you Trust Your Data?
Tools to Organize
Data
Get to Your Data
Data Move
Between Depts?
How Do you Use
Your Data?
Data Integrity?
How Many
Hands in Your Data?
PRIVACY!!!!
Integration of Technology
Who is In Charge?
How Deployed?
Prioritize/Develop
What New Tech is There?
Can Anyone
Integrate?
Is Integrating Difficult?
What Can Your
System Do?
Automate
What Can You
Eliminate?
Intuitive?
Documentation?
New Ways to
Use?
Do You Really
Need IT?
LEVERAGING TECHNOLOGY“Our vision is to use technology to engage students from the moment they express an interest in independent schools so that we can help them build a rich profile of themselves that complements the information our test scores provide; with the ultimate goal of connecting that information to a rich set of technology services that our member schools can use to help uncover a more comprehensive picture of prospective students.”
ENROLLMENT MANAGEMENT SOFTWARE
Operations• DB Back End
Integration• Data
Management• Day to Day
Admission Operations
• Dashboard & Metrics
Family Engagement• Engage
Prospective Families
• Track Families• Outreach• Retention Tools• Alumni
Management
Office Efficiency• Automated
Communications• Application
Management• Online File
Reading• Appointment
Scheduling
PROSPECT ENGAGEMENT
Assessment
Data
Professional Development
Services
SSATB ENROLLMENT TOOLKIT
SSATB ENROLLMENT TOOLKIT
Thank you!Contact:
Sunaina Khanna Product Manager – SAO & API Services [email protected] ext. 249
Kate Auger-Campbell Director of [email protected]
admission.org/SAO