retiling management

8/8/2019 Retiling Management

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INTERNATIONAL INSTITUTE OF PROFESSIONAL STUDIES

D.A.V.V-INDORE

Submitted toSubmitted toMr. Anil GoeyMr. Anil Goey

Submitted BySubmitted ByShivkumar ransoreShivkumar ransoreVivak nandanwarVivak nandanwar

Ageet SengwarAgeet Sengwar

Kuldeep uikeyKuldeep uikey


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RETAILING Retailing is a function of distribution channel.

where one organization or firms supplying ofproducts or services. and then these directly saleto consumers. and as will as right time, right placeand right parson.

Retailing can be defined as the buying and sellingof goods and services. It can also be defined as thetimely delivery of goods and services demanded byconsumers at prices that are affordable.

Retailing is the different types of businessactivities, involves a direct interface with thecustomer.

And provide of Product or Services According to

Consumer need wands and demand.


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REVIEWS ON RETAILING

Indian retail industry is the fifth largest in theworld. India retail industry is one of the fastestgrowing industries in India, especially over thelast few years.

With growing market demand, the industry is

expected to grow at a pace of 25-30% annually. And the India retail industry is expected to grow

from Rs. 35,000 crore in 2004-05 to Rs. 109,000crore by the year 2010.

the retail trade in India had a share of 8-10% inthe GDP. the country. In 2009, it rose to 12%. It isalso expected to reach 22% by 2010.


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FORMAT OFRETAILING

( 7 TYPES)1. SHOPPING MALLS:-

2. CONVENIENCE STORE:-

3. DISCOUNT STORE:-

4. DEPARTMENTAL STORE:-

5. M B OS (MULTI BRAND OUTLETS):-

6. SPECIALTY STORE:-

7. SUPER MARKET:-


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SHOPPING

MALLSMALLS Shopping malls are an newly & emerging trend in the global area,

And accepted to all over the world.

The first thing that a BIG housing a variety of shops or

Departments under the building and available of different typesof products and goods, and provide goods and services.

A shopping mall which is designed to service a larger area than aconventional shopping for consumer in shopping mall.

All product/goods and servicing available under One roof.

According to Consumers want's and Demands and as will as abetter shopping experience bases gave rise to the emergence ofshopping malls in India.


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this format of shopping malls has become so popular all over theworld, and in this format Consumer Comfortable and Suitability,and especially so in India.

Some important Example in indore. Treasure Island mall in Indore. Mangal city in indore. Central mall in indore.

Advantages of shopping Malls:-

Better products & services then other Stores.Product or service price mostly have low.Increment in economic growth from shopping malls.Freedom in choosing of product.

Disadvantages of Shopping Malls:-

When consumer to shopping that time have toConfuse both of brands.Fixed price NO bargaining buying at product orservice.

Very expensive comparisons then other retailoutlets.


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CONVENIENCE STORE

Convenience Store Provide and availability of productof goods, and Convenience of consumer located nearresidential areas.

Convenience stores are small-sized stores andconcludes some an limited range.

They are open for limited period of the a day, and havea limited variety of stock (product or goods) andconvenience products.

And different peoples are like diff. needs or wants,and provide different types of product or Services for

According to consumer convenience.

From the Convenience stores we can take products orServices veryquicker and fastliy shopping and service.

At the convenience stores product or services Prices

are higher.


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The convenience stores are successful launch inIndia.

Convenience Stores are one of the formats of theIndian retailing stores.

If we discussed about convenience stores Example sothat the -Kirana is the most common outletformsfor the Convenience Store.

convenience stores service the purpose of the

housewives who definitely wants to avoid travellinglong distances to purchase daily needs.

At the convenience stores we can tough of Anyproduct or items.

Example:

Reliance Fresh Store in all overIndia.

Pakiza Store In Indore


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DEPARTMENT STORES

A department store is a retail establishment whichspecializes in satisfying a wide range of theconsumer's.

consumer's personal and residential durable goods

product needs; and at the same time offering theconsumer a choice multiple merchandise lines,

At the departmential avilable variable products andgoods with different-2 price,and and awalabl in allproduct categories.

Department stores usually sell products includingapparel, furniture, home appliances, electronics, andadditionally select other lines of products

such as - paint, hardware, toiletries, cosmetics,photographic equipment, jewellery, toys, andsporting goods.


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A large retail store offering a variety of merchandise andservices and organized in separate departments.

Department stores with one-price policies andsatisfaction guarantees opened in urban areas across thenation.

Department stores have always had to identify their nichewith the public.

Department stores are responding, however. Some of themajor companies are experimenting with centralizedcheckouts for customer convenience,

Department stores began in the mid-nineteenth centurywhen transportation enabled wholesalers and retailers to

offer a wide variety of goods to urban buyers.

Example: Pakiza Storein Indore And ujjain.


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DISCOUNTSTORE

A discount store is a type of department store, which sellproducts at prices lower than those asked by departmentstores and other traditional retail outlets.

Most of goods; others specialize in such merchandise asjewelry, electronic equipment, or electrical appliances.

Discount stores are not variety stores, which sell goodsat a single price-point or multiples thereof (1, $2, etc.).

Discount stores differ from variety stores in that theysell many name-brand products, and because of the wideprice range of the items offered.

Discount stores are more popular in the United Statesthan other countries.

discount stores were more popular than the averagesupermarket or department store.


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discount stores were more popular than the averagesupermarket or department store. The look of

discount stores also began to change in the 1950s asleading discounters

After World War II, discount merchandising grewrapidly.


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Multi-brand outlets advantages:-

1. they have more freedom to make decisions.

2. a multi-brand store it satisfies his hunger forchoice on both the time and space parameters.

3. save the time, and even save on the cost ofpurchase.

4. Regarding to Mostly deferent types of product

or brands related to skim provide at MBO.

Multi-brand outlets disadvantages:-

1. Offering multiple choices often leaves the

buyer confused.2. Consumer can not give problem and secessionsabout product brand.


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SPECIALTYSTORE

A specialty store is a store, usually retail, that offersspecific and specialized types of items.

These stores focus on selling a particular brand, or aparticular type of item.

For example, a store that exclusively sells cellphones or video games would be considered specialized.

the specialty store can carry a diverse range ofproducts. Though Gap specializes in clothing,

In other cases, the specialty store is not brand sensitive,

but offers certain kinds of items that could all be looselyclassed together.

Another example of the specialty store is a store thatsells one kind of item only, like cell phone stores orvideo game stores. Product selection is usually wide

at a store like Electronics Boutique,


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A cell phone specialty store might sell many differentcell phone brands, in addition to offering access to

contracts with a specific cell phone company. Some specialty stores are not linked to a chain of

stores, but operate from a single location.

Even though prices might be higher at any of theabove types of the specialty store, customers often

prefer the expertise offered by small stores,

EXAMPLES:-

Nokia mobile store

Idea cellular service Store

Sony Electronic Servicing Store etc.


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SUPERSTORE

a superstore is a large retailer who stocks and sellsa wide variety of merchandise including groceries,clothing and general supplies, or a large store thatsells a massive quantity of goods in one productline such as electronics or shoes.

best example of a superstore is Wal-Mart. Asuperstore is also referred to as a super center ormega-store.

noun A very large retail store that stocks highlydiversified merchandise, such as groceries, toys,and camera equipment,

a wide variety of mechandise in a specific productline, such as computers or sporting goods.


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