retso 2014: profile of home buyers and sellers
TRANSCRIPT
The Data Doesn’t Lie…Listen to Your Consumers!
@LoCoHeather
NAR Research
Give them a tweet!@NAR_Research
What does that mean for your website?
So, how do you adjust your dialogue to match
this?
What does your marketing say about you?
What do the most important communications all have in
common?
How much time and money do you spend
chasing the other 29%?
Is it what was said in the first conversation, or had
they already decided before they reached out?
How should that shape your dialogue with
sellers?
Takeaways:
• Listen to your consumer, however possible. Data
patterns can help you tailor your dialogue.
• Buyers want honesty, integrity, knowledge of the
process.
• Sellers want an agent with marketing skills,
neighborhood knowledge, and a strong reputation,
one that can sell their home on time.
• YOU want your communications with consumers to
showcase how you have those skills. Give them
what they want!
Find and follow:@NAR_Research
Facebook.com/NARResearchGroup
Realtor.org/research-and-statistics
@LoCoHeather
Slideshare.net/theheatherelias
@REALTORS
Download the report at RETSO.com/NAR