/ ANALYSIS BY COUNTRY/ ANALYSIS BY COUNTRY

SPAIN

Circulation of Spanish newspapers continues to shrink, leaving many dependent on government advertising and a few major businesses. Last year, El País lost 11% of sales in print, and El Mundo 13%. Freesheet 20 minutos is available in print in the biggest cities, and it acts as a purely online brand elsewhere. Regional and local newspapers remained moderately healthy, but many still have to catch up online. Television channel La Sexta, with a broad range of news and current affairs programmes, shows the biggest increase among traditional media, while Cadena SER is the leading radio network online and offline.

Online, pure-players gained ground in the last year at the expense of traditional newspapers. El Confidencial – now profitable – is the most read online-only newspaper in Spain, followed by Público.es, which carries the brand of a print daily that ceased publication in 2012. News start-up, Eldiario.es, reached break-even early and keeps growing with an extensive network of collaborators and partnerships. But El País and El Mundo continue to be the papers of record in Spain, both offline and online, where they attract audiences three times the size of even the most successful digital-born companies.

Apart from digital newsstands, most publishers continued to keep their online content ad-supported and free for all, with El Mundo operating a generous metered paywall. Digital-born media have experimented with crowdfunding and reader-shareholder schemes and some have promoted memberships and donations in order to reduce dependence on advertisers.

The Spanish Google News portal was removed in December 2014 in response to a state law that intended to tax the service, driven by the newspaper publishing lobby. Google Search still displays ‘In the news’ results and a ‘News’ tab for specific queries, with a limited selection of stories, which is why it is still showing at 15%.

SN, AV and AA

STATISTICS Pop 46.5m

Internet 75%

Trust in the news 34% (11th/12)

Interest in news 85% (1st/12)

REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM 30

DIGITAL PARTICIPATION45% share a news story via email or social media. Spain is 2nd out of 12 in overall participation index.

say the smartphone is the main way of accessing online news

24% say the tablet is the main way of accessing online news

10%

DIGITAL REACH CROSS PLATFORM REACH

TRADITIONAL (OFFLINE) REACHNEWS

11%

NEWSThe increase in sharing news can be attributed first to the growth in mobile and social consumption, and secondly to intense public interest in the turbulent political issues in Spain. Television, though, remains a key driver of debate, with Podemos and Ciudadanos as new political actors. Current affairs programmes in particular are widely discussed on social media.

TOP SOCIAL NETWORKS*

39

1411 10

Other

Apple

TabletSmartphone

APPLE DEVICES VS THE REST (% NEWS USAGE)

Apple

Other

Newspapers 60%Broadcasters 48% Pure players 46%

Newspapers 68%Broadcasters 93%

Newspapers 79%Broadcasters 94%

Facebook 52%WhatsApp 27%Twitter 22%YouTube 22%Google+ 13%* used weekly for news 

Eldiario.es

Yahoo News

MSN

ABC online

Telecinco online

Público.es

ElConfidencial.com

LaSexta online

RTVE online

Marca online

Antena 3 online

Google News

20 Minutos online

El Mundo online

El País online

COPE

RNE

Onda Cero

Marca

20 Minutos

Cadena SER

Regional or local TV

Regional or local paper

El Mundo

El País

Cuatro

Telecinco

LaSexta Noticias

TVE

Antena 323

18

16

15

14

14

11

11

10

10

9

9

9

8

8

53

44

43

34

33

27

21

20

20

19

18

17

14

12

11

Eldiario.es

Yahoo News

MSN

ABC online

Telecinco online

Público.es

ElConfidencial.com

LaSexta online

RTVE online

Marca online

Antena 3 online

Google News

20 Minutos online

El Mundo online

El País online

COPE

RNE

Onda Cero

Marca

20 Minutos

Cadena SER

Regional or local TV

Regional or local paper

El Mundo

El País

Cuatro

Telecinco

LaSexta Noticias

TVE

Antena 323

18

16

15

14

14

11

11

10

10

9

9

9

8

8

53

44

43

34

33

27

21

20

20

19

18

17

14

12

11

ONLINE TV, RADIO AND PRINT

pay for online news last year

(=5th /12)

TOP BRANDS % WEEKLY USAGE

News Video 27%News Audio 17%

WEEKLY MULTMEDIA USAGE

DIGITAL NEWS REPORT 2015 30 31/