revamp your website & content marketing in 90 days!
DESCRIPTION
DealerOn webinar helping car dealers improve their website & search marketing performance with actionable items to actually get things done!TRANSCRIPT
#DealerOnWebby
July 24, 2014
Copyright 2014 DealerOn, Inc.
How to Rev Up Your Content Marketing Strategy in Just 90 Days
www.DealerOn.com
Digital Dealer Website Excellence Award Overall Winner
– an unprecedented 6 Years in a Row!
2012 & 2013 DrivingSales Top-Rated Website Provider
Google Adwords Certified Partner
More Dataium Monthly ASI Winners than
all others combined
DealerOn’s website customers have a
documented lead increase of 200%
If you’re not a DealerOn customer and would like to double your leads, send an email to [email protected].
If you’re not a DealerOn customer and would like to double your leads, send an email to [email protected].
#DealerOnWebby
Eric MiltschPresident | Command Z Automotive Consulting, Inc.
[email protected]/EricMiltsch@emiltsch
TODAY’S PRESENTER
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
• If you have questions during the presentation, please submit them using the “Questions” feature
• Questions will be answered at the end of the webinar
• A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar
as an On-Demand Webinar
SEND IN YOUR QUESTIONS
Copyright 2014 DealerOn, Inc.
Thursday, August 14th, 20149:00 AM to 6:00 PM
Sheraton Columbia Town Center10207 Wincopin CircleColumbia, MD 21044
DealerOn Promo Code SP50 for 50%Off
Registration!
For more info: www.DealerThinkTank.comTo register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/Follow on Twitter: @DealerThinkTank
#DealerOnWebby
After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky Webinar Attendee will win one (1) Selfie Stick with a Blue Tooth Remote!
#DealerOnWebby
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky Webinar Attendee will also win one (1)
Mini Jambox bluetooth speaker!
#DealerOnWebby Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!
#DealerOnWebby
July 24, 2014
Copyright 2014 DealerOn, Inc.
How to Rev Up Your Content Marketing Strategy in Just 90 Days
#DealerOnWebby
Change your mindset regarding what really matters
Help managers know what they should be measuring
Help the marketers know what they should be executing
Question & Answer Session
TODAY’S OBJECTIVES
Copyright 2014 DealerOn, Inc.
#DealerOnWebby Copyright 2014 DealerOn, Inc.
#DealerOnWebby
KEYWORD FOCUS
KeywordTool.ioCopyright 2014 DealerOn, Inc.
• FREE tool• Every page• Check competitors• 1-2 phrases/page• Time: 30 days• Importance: High
Tweet: Topic Modeling builds context around yourcontent! #dealeronwebby
18% of all searches have never been before!
#DealerOnWebby
ScreamingFrog
Copyright 2014 DealerOn, Inc.
ARCHITECTURAL ISSUES
• FREE tool• Titles• Descriptions• Time: 10 Minutes• Importance: High
#DealerOnWebby
POLL QUESTION
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
Limit & Organize
Copyright 2014 DealerOn, Inc.
NAVIGATION ISSUES
• Time: 5 Days• Importance: Medium
Tweet: Organize your navigation to drive users to the most important pages! #dealeronwebby
#DealerOnWebby
No Dead Ends!
Copyright 2014 DealerOn, Inc.
Internal Linking
• Time: 30 Days• Importance: High• No “click here” “more info” or
“directions” links
Tweet: Every page needs a strong CTA & keyword links to relevant content #dealeronwebby
#DealerOnWebby
Measure It!
Copyright 2014 DealerOn, Inc.
Social Presence
• Time: 30 Days• Importance: Medium• Watch competitors• Are you listening?• Are you searching?• Too promotional?• Not helpful enough?
Tweet: Track social activity against competition monthly to build your presence #dealeronwebby
• Inbound traffic/channel• Total # of posts/channel• #hashtag usage
#DealerOnWebby
POLL QUESTION
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
Be specific
Copyright 2014 DealerOn, Inc.
Local Optimization – On-Site
• Time: 1 Day Per Location• Importance: Very High• New pages for other areas• New pages for out of town visitors• Local & 800# usage• Schema tags for 800#’s• Location used in meta data &
page copy – don’t over do it!• Be specific & relevant
Tweet: Consistent use of your primary location on-page is needed to build local authority #dealeronwebby
#DealerOnWebby
Be Consistent
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
• Time: 30 Days• Importance: Uber High• Claim new listings• Finish complete listings• Clean up inconsistent listings• Eliminate duplicate listings• $47/per location • Moz.com/local
Tweet: How strong is your local directory optimization? Check your 15 must have listings w/the @Moz local tool #dealeronwebby
#DealerOnWebby
Be Accurate
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
Tweet: How strong is your local directory optimization? Check your 15 must have listings w/the @Moz local tool #dealeronwebby
• Add photos• Create new listings• Select the correct categories
#DealerOnWebby
Be Accurate
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
Tweet: Local NAP info accuracy = local search authority #dealeronwebby
• Name• Address • Phone• Does it match?• Is it updated?
#DealerOnWebby
Be Accurate
Copyright 2014 DealerOn, Inc.
Local Optimization – Off-Site
Tweet: Local NAP info accuracy = local search authority #dealeronwebby
• Fix all dupes• Make it easy for Google
to know your business!
#DealerOnWebby
POLL QUESTION
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
Chrome Browser Extension: META SEO Inspector
Copyright 2014 DealerOn, Inc.
On-Page Optimization
Tweet: 60-70 char. for page titles; 150-160 for descriptions. #dealeronwebby
• Manually check pages• This is your ad!• Spy on your competitors
#DealerOnWebby
Pitch Perfect Page Titles!
Copyright 2014 DealerOn, Inc.
On-Page Optimization
Tweet: 60-70 char. (or 512 pixels) for page titles; 150-160 for descriptions. #dealeronwebby
Miltsch Motors: Rochester NY Audi DealershipBest Rochester NY Audi Dealer – Miltsch Motors#1 Audi Dealership Rochester NY – Miltsch Motors
What Is My Trade In Value For My Car? – Miltsch MotorsBest Used Car Dealer Rochester NY – Miltsch MotorsShould I Lease Or Buy A Vehicle? – Miltsch Motors
[Miltsch Motors] – Top New Audi Dealer In Rochester NYSAVE MORE $$$ ON USED CARS ROCHESTER NY – Miltsch MotorsWhy Are Car Dealers So Slow? – We’re Not At Miltsch Motors
#DealerOnWebby
Pitch Perfect Page Descriptions!
Copyright 2014 DealerOn, Inc.
On-Page Optimization
Tweet: Do your page descriptions grab your attention? If not, rewrite them now! #dealeronwebby
WOW! Save more on your next used car in Rochester NY at Miltsch Motors with over 300 vehicles & 25 brands to choose from. Pick yours out now!
We love used car trade-ins! Get the most CASH for your used car at Miltsch Motors in Rochester, NY. Schedule your appraisal now, quote good for 3 days!
#DealerOnWebby
Create Better Content
Copyright 2014 DealerOn, Inc.
• Google Glass• Virtual Test Drives• Dealership Tours• Customer Videos• Time: 10 Minutes (+edits)• Importance: High
#DealerOnWebby
Create context around your content!
Organize your content – every page!
Clean up your NAP info!
Create entertaining, helpful content!
TAKE AWAYS
Copyright 2014 DealerOn, Inc.
www.DealerOn.com
#DealerOnWebby
Be the first to answer the giveaway question correctly And you will win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky Webinar Attendee will win one (1) Selfie Stick with a Blue Tooth Remote!
#DealerOnWebby
Create Better Content
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
Be the first to answer the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
One (1) Lucky Webinar Attendee will also win one (1)
Mini Jambox bluetooth speaker!
#DealerOnWebby
A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar
CONTACT INFORMATION
Copyright 2014 DealerOn, Inc.
Eric MiltschPresident | Command Z Automotive Consulting,
Inc.
585.704.8841
Facebook.com/EricMiltsch
@emiltsch
#DealerOnWebby Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!
Thursday, August 14th, 20149:00 AM to 6:00 PM
Sheraton Columbia Town Center10207 Wincopin CircleColumbia, MD 21044
DealerOn Promo Code SP50 for 50%Off
Registration!
For more info: www.DealerThinkTank.comTo register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/Follow on Twitter: @DealerThinkTank
#DealerOnWebby
Todd SmithCo-founder & Chief Executive Officer ActivEngage
5 Ways Live Chat Will Help You Sell More Cars
Thursday, July 31, 201412pm EST / 9am PST
Check out our next webinar
Copyright 2014 DealerOn, Inc.