revealing the north wests creative & media industries the hi
DESCRIPTION
A Presentation based on the findings which built on work done by DCMS exposing weaknesses in the understanding of the Digital & Media SectorTRANSCRIPT
Revealing the North West’s Creative & Media Industries –
the hidden sector A Methodological Approach revealed for the first time at “North West
Creative & Media Industries plc – the first AGM”Prepared by
Dr. Ged Mirfin, Chief Data Officer, Business Link North West &Landes Land, Lead Data Warehouse Developer
Hedley Bull on “Definitions”
“The art of definition is to leave everything in, take everything out, and
make the definition so long and complicated that people don’t realise
that you haven’t done either”
SOURCE: EVIDENCE AND ANALYSIS DOCUMENT WHICH SUPPORTS THE FINAL REPORT OF THE CEP (CREATIVE ECONOMY PROGRAMME) ISSUED BY DCMS.
MUCH OF THE CRITICISM SEEMS TO HAVE CONCENTRATED ON THE ESTIMATED ECONOMIC CONTRIBUTION CREATIVE INDUSTRIES MAKE TO THE UK. THESE CRITICISMS FALL INTO TWO CATEGORIES: THE DEFINITION OF CREATIVE INDUSTRIES IS TOO WIDE OR TOO NARROW AND THEREFORE THE NUMBER IS TOO BIG OR TOO SMALL; AND THE LACK OF OFFICIAL STANDARD STATISTICS FOR THE CREATIVE INDUSTRIES IN PARTICULAR, PROBLEMS HAVE BEEN RAISED WITH THE IDENTIFICATION OF CREATIVE INDUSTRIES WITHIN OFFICIAL CLASSIFICATIONS. OFFICIAL STATISTICS ARE DRAWN FROM ONS SURVEYS WHICH COVER BUSINESSES THAT ARE REGISTERED FOR VAT AND DO NOT INCLUDE THOSE THAT ARE NOT REGISTERED OR SMALL BUSINESS WHOSE TURNOVER IS BELOW THE VAT THRESHOLD. THIS IS PROBLEMATIC WHEN TRYING TO IDENTIFY AND MEASURE THE ACTIVITY OF THE CREATIVE INDUSTRIES BECAUSE MANY OF THE INDUSTRIES ARE VERY SPECIFIC AND SMALL IN TERMS OF NUMBER OF BUSINESSES, TURNOVER AND EMPLOYMENT… THE BULLETIN USES NATIONAL STATISTICS SOURCES WHERE POSSIBLE – PRIMARILY THE ANNUAL BUSINESS INQUIRY, THE INTER-DEPARTMENTAL BUSINESS REGISTER AND THE LABOUR FORCE SURVEY….DEFINITIONS ARE BASED ON THE UK STANDARD INDUSTRIAL CLASSIFICATIONS (SIC)…, HOWEVER THEY DO NOT ACCURATELY REFLECT THE STRUCTURE OF THE CREATIVE INDUSTRIES. AS SUCH IT IS DIFFICULT TO CAPTURE THE FULL EXTENT OF… ACTIVITY. THERE IS CONCERN THEREFORE THAT OFFICIAL STATISTICS ARE NOT TOTALLY REPRESENTATIVE OF THE WHOLE CREATIVE INDUSTRIES SECTOR. THE ONLY WAY TO OVERCOME THIS WOULD BE TO CARRY OUT A SEPARATE SURVEY OF SMALL CREATIVE FIRMS AND INDIVIDUALS BUT THIS WOULD BE A HUGE UNDERTAKING INVOLVING SIGNIFICANT COSTS AND POTENTIALLY PLACING A CONSIDERABLE BURDEN ON THE FIRMS.
THE STRUCTURE OF THE OFFICIAL CLASSIFICATIONS MEANS THAT FOR SOME SICS, IDENTIFICATION OF CREATIVE INDUSTRIES WITHIN WIDER INDUSTRIAL CODES IS REQUIRED IN ORDER TO PRODUCE THE ESTIMATES
THERE ARE MANY DIFFERENT DEFINITIONS OF THE CREATIVE INDUSTRIES IN EXISTENCE MEANING THAT COMPARABILITY BETWEEN METHODOLOGIES IS OFTEN A PROBLEM.
DCMS ESTIMATES CONCENTRATE ON THE NATIONAL PICTURE, [THEY ARE] KEEN TO WORK CLOSELY WITH REGIONAL REPRESENTATIVES ON METHODOLOGIES AND APPROACHES TO DATA COLLECTION AT DIFFERENT LEVELS. [THEY] WILL CONSIDER REGIONAL APPROACHES, ALONGSIDE [THE] NATIONAL METHODOLOGY TO DETERMINE BEST PRACTICE
The Problem with SIC Codes
Successful Definition
• Sector Definition is the key to accessing meaningful data
• Definition needs to be intuitive • Definition needs to utilise experience
on the ground • Wide range of opinions need to be
included in definition review• What happens to companies that “just
don’t fit”?
It’s All in the Definition!
Select from a carefully itemised list of variables
First Phase - Define
Build an Elaborate Definition based on an overlapping set of Classification Systems
Yell Class Thomson
SIC 1992, 2003 or 2007
Nature of Business Keyword
Identifying the DCI Sector Utilising Overlapping Classifications
FlexibilityThe ability to utilise
multiple business classifications from
various sources as well as the keyword
descriptors provides a breadth of analysis that
virtually eliminates businesses for which we
have no classification data. The potential size of the pot for businesses
BLNW misses is very small.
It’s All in the Definition!
Select
Lessening dependability on SIC Codes improves Sector identification accuracy
Overlaps between different classification systems increases reliability
Access to a wide variety of classification systems means that it is possible to define Sectors very
precisely and visualise gaps and overlaps
Second Phase – Refine your Definition
DefineAbility to Interrogate Extremely Granular Data in a Highly Accessible Way means contributes to a much more consensual way of building a Sector Definition
High Level Validation of Data Internally by Sector Managers and Advisors and Externally
by Cluster Organisations & Industry SpecialistsRefine
It’s All in the Definition!
Third Phase – Validate
DefineThe ability to overlay a multi-tiered definitional systems means that it will be possible to view the D&C Supply Chain hierarchy in the NW for the first time
Appending of specialist sub-sector definitions originated by Frontier Economics will reveal
supply chain relationshipsRefine
It’s All in the Definition!
Fourth Phase – Append
Validate
We Are Here !
DefineThe ability to report on the continually updated data on a regularised basis will allow the NWDA to assess the health of the EETS Sector and measure the impact of policy over time
Construction of a series of Detailed Cross-Tab Reports scoped out by Northwest Vision and
Media and other Sector Partners & Stakeholders delivered via inform online
Refine
It’s All in the Definition!
Fifth Phase – Analyse, Report & Share
Validate Append
ReportDefineThe development of truly embedded and reciprocal data sharing activity creating a fully embedded North West wide shared strategic data warehouse asset
The art of the possible – a two way exchange of data which is continually enriched by activity captured in the CRM Systems of BLNW and
Northwest Vision and MediaRefine
It’s All in the Definition!
Sixth Phase – Embed
Validate Append
Using Yell Data In Isolation
Why Use Yell?
Improved Granularity Over Standard Industry Classification
Doesn’t Suffer from Fixation on Manufacturing – Service Sector Well Represented
Businesses Telling the World What They’re Good At
Many SIC codes are pointless – “Not Elsewhere Classifieds
A fast moving sector requires a quickly adaptable classification – companies chasing niches update their Yell adverts faster than their SIC codes!
What Do The Top Yell Classifications in the Digital and Creative RES Sector Look Like?
Yellow Pages Classification Sites % Yellow Pages Classification Sites % Yellow Pages Classification Sites %
Unknown 11,282 41.89 Advertising Agencies 257 0.95 Telecommunication Consultants 107 0.40
Computer Services 1,106 4.11Photographers-Commercial & Industrial
242 0.90 Theatres & Concert Halls 107 0.40
Photographers-General 1,070 3.97 Secretarial Services 232 0.86 Closed Circuit TV Installers 99 0.37
Internet Web Design 987 3.66TV, Film & Video Production Services
232 0.86 Musicians 98 0.36
Discos - Mobile 684 2.54 Translators & Interpreters 230 0.85 Drama Schools 92 0.34
Designers-Advertising & Graphic 579 2.15 Telecommunication Services 218 0.81 Payroll Services 91 0.34
Computer Software Development 504 1.87 Newspapers & Magazines 214 0.79 Computer Training 87 0.32
Mobile Phones & Accessories 474 1.76 Entertainment Agencies 186 0.69 Museums 84 0.31
Computer Consultancy 447 1.66 Telecommunication Eqpt 164 0.61 Jewellery Mfrs 81 0.30
Libraries 442 1.64 Printers' Services 154 0.57 Art Galleries-Public 80 0.30
Marketing & Advertising Consultants
425 1.58 Corporate Entertainment 152 0.56 Broadcasting Services 80 0.30
Dancing Schools 350 1.30 Computer Systems 149 0.55 Piano Tuning & Repair 73 0.27
Internet Services 340 1.26 Art Galleries & Dealers 138 0.51 Audio-Visual Services 72 0.27
Printers & Lithographers 329 1.22 Public Relations Consultants 138 0.51 Trophies, Medals & Rosettes 72 0.27
Jewellers 316 1.17 Bathroom Design & Installation 126 0.47 Computer Networking & Cabling 69 0.26
Entertainers 308 1.14 Monumental Masons & Memorials 118 0.44 Computer Consumables 67 0.25
Artists 304 1.13 Recording Services-Sound 118 0.44 Video & DVD Services 67 0.25
Computer Maintenance 296 1.10 Accessories - Fashion 114 0.42 Arts Organisations 66 0.25
Publishers & Publications 283 1.05 Computer Software Sales 107 0.40 Mobile Phone Repairs & Services 63 0.23
Top Yell Classifications for NW Digital and Creative RES Sector
“Internet Web Design & Development”
•Web hosting: If you want a website for your customers to visit, this is a vital internet service. A good web hosting service will ensure the pages of your web site appear quickly and reliably.•Domain name: The part of an email address after the @ sign. Many internet service providers enable you to buy your own domain name, so you can have an email (and website) address personalised with your own or your company's name.•Software development: This is where a computer service company writes software for you to meet a specific requirement. Some computer service companies will write whole programs, while others just write tools to get one program talking to, or sharing data with, another. •e-commerce: Doing business on the internet. Supply of an e-commerce enabled web site, which allows visitors to pay for goods and services.
“Internet Web Design & Development”
“Designers-Advertising & Graphic”
•The term graphic design refers to a number of artistic and professional disciplines which focus on visual communication and presentation. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.•Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and colour. From road signs to technical schematics, from interoffice memorandums to reference manuals. Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colours, and text. •Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.•A graphic design project may involve the stylization and presentation of existing text and either pre-existing imagery or images developed by the graphic designer.• Graphic designers are often involved in interface design, such as web design and software design when end-user interactivity is a design consideration of the layout or interface. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitors.
Digital and Creative Design
Turnover Designers-Advertising & Graphic
Internet Web Design Sum:
1: Unclassified 1 1
2: 1 to <90k 313 883 1,196
3: 90k to <400k 204 76 280
4: 400k to <1m 44 14 58
5: 1m to <2.5m 12 10 22
6: 2.5m to <5m 2 2 4
7: 5m to <10m 1 1
8: 10m to <40m 1
1
Unknown 2 1 3
Sum: 579 987 1,566
EmployeesDesigners-
Advertising & Graphic
Internet Web Design Sum:
0-4 488 814 1,302
5-9 60 107 167
10-49 29 57 86
50-99 1 6 7
100-249 1 1
250+ 1 1
Unknown 2 2
Sum: 579 987 1,566
Sum:
44
54
51
147
93
112
73
27
17
2
946
1,566
Unknown 368 578
Sum: 579 987
J: 20 Years - 30 Years 11 Months 11 6
K: 31 Years+ 1 1
H: 10 Years - 13 Years 11 Months 23 50
I: 14 Years - 19 Years 11 Months 17 10
F: 5 Years - 6 Years 11 Months 29 64
G: 7 Years - 9 Years 11 Months 41 71
D: 2 Years - 2 Years 11 Months 12 39
E: 3 Years - 4 Years 11 Months 47 100
B: 1 Month - 11 Months 11 33
C: 1 Year - 1 Year 11 Months 19 35
AgeDesigners-Advertising &
GraphicInternet Web Design
Sub-Region Sum:
Cheshire & Warrington
263
Cumbria 123
Greater Manchester
599
Greater Merseyside
268
Lancashire 313
Sum: 1,566
Designers-Advertising & Graphic
Internet Web Design
103 160
36 87
234 365
105 163
101 212
579 987
Yellow Pages Classification Sites % Yellow Pages Classification Sites % Yellow Pages Classification Sites %
Unknown 11,282 41.89 Advertising Agencies 257 0.95 Telecommunication Consultants 107 0.40
Computer Services 1,106 4.11Photographers-Commercial & Industrial
242 0.90 Theatres & Concert Halls 107 0.40
Photographers-General 1,070 3.97 Secretarial Services 232 0.86 Closed Circuit TV Installers 99 0.37
Internet Web Design 987 3.66TV, Film & Video Production Services
232 0.86 Musicians 98 0.36
Discos - Mobile 684 2.54 Translators & Interpreters 230 0.85 Drama Schools 92 0.34
Designers-Advertising & Graphic 579 2.15 Telecommunication Services 218 0.81 Payroll Services 91 0.34
Computer Software Development 504 1.87 Newspapers & Magazines 214 0.79 Computer Training 87 0.32
Mobile Phones & Accessories 474 1.76 Entertainment Agencies 186 0.69 Museums 84 0.31
Computer Consultancy 447 1.66 Telecommunication Eqpt 164 0.61 Jewellery Mfrs 81 0.30
Libraries 442 1.64 Printers' Services 154 0.57 Art Galleries-Public 80 0.30
Marketing & Advertising Consultants
425 1.58 Corporate Entertainment 152 0.56 Broadcasting Services 80 0.30
Dancing Schools 350 1.30 Computer Systems 149 0.55 Piano Tuning & Repair 73 0.27
Internet Services 340 1.26 Art Galleries & Dealers 138 0.51 Audio-Visual Services 72 0.27
Printers & Lithographers 329 1.22 Public Relations Consultants 138 0.51 Trophies, Medals & Rosettes 72 0.27
Jewellers 316 1.17 Bathroom Design & Installation 126 0.47 Computer Networking & Cabling 69 0.26
Entertainers 308 1.14 Monumental Masons & Memorials 118 0.44 Computer Consumables 67 0.25
Artists 304 1.13 Recording Services-Sound 118 0.44 Video & DVD Services 67 0.25
Computer Maintenance 296 1.10 Accessories - Fashion 114 0.42 Arts Organisations 66 0.25
Publishers & Publications 283 1.05 Computer Software Sales 107 0.40 Mobile Phone Repairs & Services 63 0.23
Top Yell Classifications for Digital and Creative RES Sector
“Computer Software Development”
• Software development: This is where a computer service company writes software for you to meet a specific requirement. Some computer service companies will write whole programs, while others just write tools to get one program talking to, or sharing data with, another.
• Software configuration: This means making a program work as you want it to—including getting it to "talk" with other programs. It's usually best to leave business software configuration to a specialist computer services expert.
• CRM: Short for customer relationship management, CRM software helps you keep track of the contact you've had with customers, and can be a useful tool for increasing sales. It can be complicated to set up without the help of a specialist IT company.
“Computer Software Development”
Computer Software Development
Turnover Computer Software Development Sum:
1: Unclassified 2 2
2: 1 to <90k 297 297
3: 90k to <400k 93 93
4: 400k to <1m 28 28
5: 1m to <2.5m 25 25
6: 2.5m to <5m 13 13
7: 5m to <10m 13 13
8: 10m to <40m 16 16
9: 40m+ 14 14
Unknown 3 3
Sum: 504 504
Employees Computer Software Development Sum:
0-4 221 221
5-9 102 102
50-99 18 18
100-249 11 11
250+ 3 3
Unknown 1 1
Sum: 504 504
Sum:
4
15
14
30
28
80
84
85
58
22
84
504
Unknown 84
Sum: 504
J: 20 Years - 30 Years 11 Months 58
K: 31 Years+ 22
H: 10 Years - 13 Years 11 Months 84
I: 14 Years - 19 Years 11 Months 85
F: 5 Years - 6 Years 11 Months 28
G: 7 Years - 9 Years 11 Months 80
D: 2 Years - 2 Years 11 Months 14
E: 3 Years - 4 Years 11 Months 30
B: 1 Month - 11 Months 4
C: 1 Year - 1 Year 11 Months 15
AgeComputer Software
Development
Computer Software Development
Sum:
130 130
29 29
191 191
70 70
84 84
504 504
Lancashire
Sum:
Cheshire & Warrington
Cumbria
Greater Manchester
Greater Merseyside
Sub-Region
Using Yell Data With SIC
Using Yell to Fill the Gaps in SIC
Expands the “Not Elsewhere Classifieds”
Adds granularity to the “Other… …Activities”
Shows the way the business describes itself to its customers rather than how the accountant registers the business
Examples of adding value with Yell
Using Yell Data With SIC –
Printing Not Elsewhere Classified
SIC 2003 Description Locations
Printing not elsewhere classified 1,044
SIC 2003
SIC 2003 Description Yellow Pages Classification Locations
Printing not elsewhere classified Unknown 342
Printing not elsewhere classified Printers & Lithographers 329
Printing not elsewhere classified Printers' Services 89
Printing not elsewhere classified Screen Printers 57
Printing not elsewhere classified Label Printers 56
Printing not elsewhere classified Printers' Supplies 56
Printing not elsewhere classifiedGreeting Card / Post Card Mfrs & Wh'salers 34
Printing not elsewhere classified Printing-Colour 31
Printing not elsewhere classified Copying & Duplicating Services 23
Printing not elsewhere classified Directories 17
Printing not elsewhere classified Maps & Charts 5
Printing not elsewhere classified Identification Cards 3
Printing not elsewhere classified Calendar Mfrs 1
Printing not elsewhere classified Screen Printing Supplies 1
Sum: 1,044
SIC 2003 to Yell
Using Yell Data With SIC –
Telecommunications
SIC 2003
SIC 2003 to Yell
SIC 2003 Description Locations
Telecommunications 1,671
SIC 2003 Description Yellow Pages ClassificationLocations
Telecommunications Unknown 550
Telecommunications Mobile Phones & Accessories 474
Telecommunications Telecommunication Services 218
Telecommunications Telecommunication Eqpt 132
Telecommunications Telecommunication Consultants 107
Telecommunications Closed Circuit TV Installers 99
Telecommunications Mobile Phone Repairs & Services 63
Telecommunications Internet Services 11
TelecommunicationsTelephone Answering & Messaging Services 8
Telecommunications Data Communication Systems 3
Telecommunications Directory Enquiries 2
Telecommunications Intercom Systems 2
Telecommunications Mobile Phone - Ringtone, Logo & Text 1
Telecommunications Telephone Service 1
Sum: 1,671
Using Yell Data With SIC –
Other Computer Related Activities
SIC 2003
SIC 2003 to Yell
SIC 2003 Description Locations
Other computer related activities 4,531
SIC 2003 Description Yellow Pages ClassificationLocations
Other computer related activities Unknown 3,032
Other computer related activities Computer Services 933
Other computer related activities Internet Web Design 207
Other computer related activities Computer Training 87
Other computer related activities Internet Services 75
Other computer related activities Computer Networking & Cabling 69
Other computer related activities Computer Aided Design Services 58
Other computer related activities Telecommunication Eqpt 32
Other computer related activities Data Recovery 10
Other computer related activities Document & Data Destruction 8
Other computer related activities Computer Security 7
Other computer related activities Multimedia Services 5
Other computer related activities Videoconferencing 4
Other computer related activities Publishers & Publications 2
Other computer related activities Information Services 1
Other computer related activities Secretarial Services 1
Sum: 4,531
When Yell Fails…
What about all those “Unknown” Yells?
Not all businesses advertise in Yell….
….so we use other tools in the warehouse to illuminate…
Examples of adding value with Nature of Business Attributes
Nature of Business
When Yell Fails…Nature of Business – Printing N.E.C.
SIC 2003 Description Yellow Pages Classification Locations
Printing not elsewhere classified Unknown 342
Printing not elsewhere classified Printers & Lithographers 329
Printing not elsewhere classified Printers' Services 89
Printing not elsewhere classified Screen Printers 57
Printing not elsewhere classified Label Printers 56
Printing not elsewhere classified Printers' Supplies 56
Printing not elsewhere classifiedGreeting Card / Post Card Mfrs & Wh'salers 34
Printing not elsewhere classified Printing-Colour 31
Printing not elsewhere classifiedCopying & Duplicating Services 23
Printing not elsewhere classified Directories 17
Printing not elsewhere classified Maps & Charts 5
Printing not elsewhere classified Identification Cards 3
Printing not elsewhere classified Calendar Mfrs 1
Printing not elsewhere classified Screen Printing Supplies 1
Sum: 1,044
SIC 2003 to YellYellow Pages Classification Nature of Business
Unknown 4 & 6 colour printers
Unknown Braille, large print & audio transcriptions
Unknown Casting of light metals.
Unknown Colour leaflets, brochures and booklets
Unknown Colour Printers
Unknown Commercial and colour printing.
Unknown Commercial Lithographic Printers
Unknown Commercial printers.
Unknown Commercial Printers
UnknownCommercial printers and merchants of office stationery and supplies.
Unknown Commercial printing.
Unknown Commercial printing machines and labels.
Unknown Computer Stationery Printers
Unknown Consultant
Unknown Copying & Duplicating Services
Unknown Designers - Graphic
Unknown Design/print & finish corporate literature
Yell to Nature of Business
When Yell Fails…Nature of Business – Telecommunications
SIC 2003 to Yell
Yell to Nature of Business
SIC 2003 Description Yellow Pages Classification Locations
Telecommunications Unknown 550
Telecommunications Mobile Phones & Accessories 474
Telecommunications Telecommunication Services 218
Telecommunications Telecommunication Eqpt 132
Telecommunications Telecommunication Consultants 107
Telecommunications Closed Circuit TV Installers 99
Telecommunications Mobile Phone Repairs & Services 63
Telecommunications Internet Services 11
TelecommunicationsTelephone Answering & Messaging Services 8
Telecommunications Data Communication Systems 3
Telecommunications Directory Enquiries 2
Telecommunications Intercom Systems 2
Telecommunications Mobile Phone - Ringtone, Logo & Text 1
Telecommunications Telephone Service 1
Sum: 1,671
Yellow Pages Classification Nature of Business
Unknown Burglar & Intruder Alarm Systems
Unknown Business Services
Unknown Call centre activities.
Unknown charitable service
Unknown Charities & Voluntary Organisations
Unknown Charity.
Unknown Communication products.
Unknown Communications
Unknown Communications consultancy and outsourcing.
Unknown Communications & Networking
Unknown Communications Solutions & Installations
UnknownCommunity based out patient day care and diagnostic services.
UnknownComputer programming and consultancy services.
UnknownComputer related, storage and warehousing, courierthan national post.
Unknown Conference Services
Unknown Consultancy services.
Unknown Consultants
When Yell Fails…Nature of Business – Other Computer Related
Activities
SIC 2003 to Yell
Yell to Nature of Business
SIC 2003 Description Yellow Pages Classification Locations
Other computer related activities Unknown 3,032
Other computer related activities Computer Services 933
Other computer related activities Internet Web Design 207
Other computer related activities Computer Training 87
Other computer related activities Internet Services 75
Other computer related activities Computer Networking & Cabling 69
Other computer related activitiesComputer Aided Design Services 58
Other computer related activities Telecommunication Eqpt 32
Other computer related activities Data Recovery 10
Other computer related activities Document & Data Destruction 8
Other computer related activities Computer Security 7
Other computer related activities Multimedia Services 5
Other computer related activities Videoconferencing 4
Other computer related activities Publishers & Publications 2
Other computer related activities Information Services 1
Other computer related activities Secretarial Services 1
Sum: 4,531
Yellow Pages Classification Nature of Business
Unknown 00Bespoke Application Development
Unknown 3d and 2d animation for the broadcast tv industry.
Unknown 3D Visual Design
Unknown3D visualising, animation and branding for architectural and construction industries
Unknown Accountancy and web-site design services.
Unknown Accountancy support.
Unknown Accounting, auditing, tax consult.
Unknown Adult Education Centres
Unknown Advanced Sensor & Control Technologies
Unknown Advertising.
Unknown Architectural and design services
Unknown Architectural, technical consultancy.
UnknownAssett/Process tracking services for businesses serving Pharmaceutical, logistics, aviation & Manufacturing sectors
UnknownAudio visual installation engineers, commenced on 1 june 2007.
Unknown Audio-Visual Production & Presentation Services
Unknown Automation and control design, installation and service.
Unknown Automotive service engineers.
When Yell Fails…
What if we combine different classification systems?
Hard to find Sectors and Sub-Sectors can be focused on
Best of all worlds
We know something about the vast majority of businesses – there are very few for which we don’t have at least one form of classification
Classification can be scored for reliability
Real World Example – The Gaming Sector
What Else Is Possible?
When Yell Fails…Real World: Identifying the Gaming Sector
Yell Classification
Toy & Game Mfrs & Importers
Computer Games
Gaming Eqpt
Games Shops
Computer Software Development
Appropriate Natures of Business
Games Manufacturer
Leading designer, developer and manufacturer of gaming
Animation, design and production services
Animation studio
Digital artist and Second Life Gallery
Manufacture of Games
Manufacture of professional and arcade games and toys
Computer Games design & developers
Games development. Video & computer. NOT retail
Computer games software development.
computer games
Avoiding
Toys
Amusement
Gaming Sector Profile
When Yell Fails…Real World: Identifying the Gaming Sector