revenue opportunities in mobile
DESCRIPTION
Presentation by Sergio Falletti at Mobile Internet 2.0 in Vienna, on Revenue Opportunities in MobileTRANSCRIPT
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Mobile Internet 2009
Hello.Exploiting The Revenue Potential Of The Mobile Internet
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Number of paid-for apps 22,585
Average cost $30,000
Total investment $677 million
Apps sold (launch-Oct 08) 200,000,000
Average price $2.58
Total revenue $516,000,000
Total net revenue $361 million
$20,000
$451m
Reach the market…
…with the right product
* Number of App store paid-for apps and average price figures from Mobclix** Average development costs from businessinsider.com*** total sales from appleinsider.com and based on Apple announcements
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100k+ downloads per month
Over 30% participation in leagues
1 million+ UK users4x 2007 revenuesNear profit in UK market
0
37500
75000
112500
150000
May-06 Aug-07 Oct-08
Page views (000's)
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I start by filling in what I can and hope that eventually it all links up, I am not hung up on solving the upper left corner first or whatever.
…the right product
Design
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…the right product
Design
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fragmentation
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MMS
SMS
Mobile web
Java
SymbianE
ffort
Capability
…the right platform
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Java
Flash
Android
Symbian
iPhone
Mobile web
SMS
Windows MobileRIMnative
X-plat.
standard
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The right product… evolves
Listen, measure
assume change
Receive a puzzle every
morning?
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Reach the market
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Traditional media didn’t work
* Photo by Vincent Germain
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Limited cross-platform crossover
15%
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Mobile is the best ad channel
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Delightful user experience
Target platforms audience
Keep evolving
Master mobile marketing