reverse engineering googles local search algorithm
TRANSCRIPT
The 2016 Local SEO Ranking Factors @danleibson
What Local SEO Ranking Factors Really Matter?
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.
We also do SEO for large websites, national to local brands and agencies.
About The Company
The 2016 Local SEO Ranking Factors @danleibson
Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder.
About Me
The 2016 Local SEO Ranking Factors @danleibson
The Quest for the Perfect Local SEO Ranking Factors
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
A Method To the Madness
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
The 2016 Local SEO Ranking Factors @danleibson
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
The 2016 Local SEO Ranking Factors @danleibson
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Great Partners
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
ORDINAL RANKING FACTORS
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
CATEGORICAL RANKING FACTORS
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Huh?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Citations
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Citations
The 2016 Local SEO Ranking Factors @danleibson
What Can you Do Tomorrow?
What
http://www.localseoguide.com/enforced-nap-consistency-scale-happened/
How
http://www.localseoguide.com/our-citation-stack/
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Links
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Links
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
ORGANIC ALGO > LOCAL ALGO
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Websites Matter A Lot
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Location Location Location
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Location Location Location
The 2016 Local SEO Ranking Factors @danleibson
What Can You Do Tomorrow?
Platforms Old Skool
http://synup.com/tools/review-handout/
https://whitespark.ca/review-handout-generator/
The 2016 Local SEO Ranking Factors @danleibson
“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoideconfusing users and webmasters about the significance of the metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
What may not work?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
So many choices, so little time!
The 2016 Local SEO Ranking Factors @danleibson
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Prioritize Investment
The 2016 Local SEO Ranking Factors @danleibson
Action Shotland to the Rescue
>>>
>>>
LocalSEOGuide.com
The 2016 Local SEO Ranking Factors @danleibson
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking FactorsMoz
Search MetricsBacklinko
The Art of SEO 4th Edition
The 2016 Local SEO Ranking Factors @danleibson
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX