reverse engineering the agency of the future
TRANSCRIPT
October 28, 2015
REVERSE ENGINEERING THE AGENCY OF THE FUTURE
+
CHANGE IS
INEVITABLE
PROGRESS IS
OPTIONAL
TONY ROBBINS
TheChangeBlog.com
1ST GENERATION:
MULTI-MEDIA
CHANNEL MARKETING
1980s 1990s
2ND GENERATION:
WEB DESIGN
AND ECOMMERCE
2000s
3RD GENERATION:
DIGITAL EXPERIENCE
AND ECOSYSTEMS
2010s
4TH GENERATION:
INTEGRATED BRAND
EXPERIENCES ONLINE AND OFFLINE
4TH GENERATION DIGITAL AGENCY
2001 2008 2013 2010 1996
How do we survive?
Will the “Year of Mobile”
ever happen?
How can we signal big change
to our clients?
Everything is digital. How will
we compete?
How will we compete with
agencies on the coasts?
Remained committed to technology
Added social, mobile and innovation capabilities
Acquired traditional agency
Added non-digital and client-side talent/leaders
Invested in thought
leadership strategy
LESSONS LEARNED ALONG THE WAY
REPLACE YOURSELF 1
BUILD COLLABORATION AS A CORE COMPETENCY 2
RECRUIT FOR RESILIENCE 3
AND OF COURSE, LEARN TO SURF.
THANK YOU
Kelly Mooney CEO, Resource/Ammirati
@pkmooney