reversing the ui design process
DESCRIPTION
Our Senior Vice President of Design and Apple Design Award Winner goes over how the typical design process is outdated, and reveals why the term "UX design" isn't accurate.TRANSCRIPT
Reversing the Design Process
2014
Piotr Gajos SVP of Design at Sourcebits
2006 Apple Design Award Winner
What is this, I don’t even
An evolution of UI design process.
But why??!?one1?
Right People Fail Quicker Arm Yourself
Disclaimer
UX design doesn’t exist.
Disclaimer
We design user experiences.
Disclaimer
We design user experiences.for
Changing Priorities
Lo-fi wireframesConcept Hi-fi
wireframesVisual
directionImplementationPrototype
Typical Design Process
Lo-fi wireframes
ConceptVisual direct
ionImplementationPrototype
New Design Process
Don’t waste your time.
New World Order(Is coming soon. Probably. I hope so.)
New World Order
New World Order
New World Order
Before we started using Origami, we designed using Photoshop — static mockups, arranged next to each other. We’d present them to management and each other in that
format. I think our products reflected that.
Brandon Walkin, Facebook
New World Order
j.mp/keypaper A prototype of Facebook Paper in 15 minutes
Keynotopia
New World Order
After Effects Design is storytelling.
New World Order
New World Order
BenefitsFor your health!
Benefits
Regular People Developers Investors
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Questions?
