review 51000 hk...

2012

REVIEWHK

由倡議到行動–聚焦在保育From advocacy to action — keeping the environment on the agenda

保育 Conservation 生態足印 Footprint 教育 eduCation

世界自然基金會香港分會年度報告

WWF-HonG KonG annual revieW

© 1986 熊貓標誌WWF，® “WWF”是世界自然基金會的註冊商標

© 1986 Panda symbol WWF ® “WWF” is a WWF Registered Trademark香港中環纜車徑一號世界自然基金會香港分會

電話:(852) 2526 1011，傳真：(852) 2845 2734，電郵：[email protected]

WWF-Hong Kong, 1 Tramway Path, Central, Hong Kong. Tel: (852) 2526 1011, Fax: (852) 2845 2734, Email:[email protected]

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世界自然基金會香港分會WWF-Hong Kong

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With URL - Regular

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Why we are hereTo stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony and nature.

Why we are here

wwf.org.hk

To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

WWF.orG.HK• 世

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金會

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年度

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| annual revieW 2012

51,000+7,500+

19812.8+ million

百萬

本會透過元洲仔、米埔自然保護區及海下灣海洋生物中心三個教育中心，為市民提供可持續發展教育。去年共有超過51,000名學生到訪本會的教育中心和參與外展教育項目WWF delivers Education for Sustainable Development to the public via our three Education Centres: Island House, Mai Po Nature Reserve and Hoi Ha Marine Life Centre. Last year over 51,000 students visited WWF centres and joined the outreach school programmes

自1981年起，世界自然基金會香港分會孜孜不倦地透過生態足印、保育及教育項目，締造生生不息的地球WWF-Hong Kong was founded in 1981. For the past 31 years, we have worked tirelessly to deliver solutions for a living planet through conservation, footprint and education programmes in Hong Kong and across the region

「地球一小時」是全球最大型的自發性環保行動，在2012年便吸引超過280萬名港人參與，承諾實踐可持續生活模式WWF’s Earth Hour is the biggest voluntary environmental action in the world. In 2012, the event attracted more than 2.8 million Hong Kong participants pledging to adopt a sustainable lifestyle

世界自然基金會發起請願行動，收集到逾7,500名市民的簽名，要求機管局擱置興建第三條跑道的公眾諮詢，直至向公眾全面披露此工程的社會和環境成本WWF launched a public petition, collecting over 7,500 signatures calling for Airport Authority Hong Kong to stop the consultation process for the proposed third runway project until the social and environmental costs of the project could be presented to the public

封面 CovER: © WWF-HoNG KoNG刊物在2013年3月由世界自然基金會香港分會出版。任何全部或部分複印，必須引述出版機構為版權持有人。

© 文本和圖片：世界自然基金會香港分會保留所有版權Published in March 2013 by WWF-Hong Kong.Any reproduction in full or in part must mention the title and credit the above publisher as the copyright owner. © Text and graphics: WWF-Hong KongAll rights reserved

目錄 COntent

重點數字 2WWFbytheNumbers

年度大事表 4HighlightsoftheYear

主席的話 8Chairman’sMessage

CEO的話 10CEO’sMessage

由倡議到行動 11FromAdvocacytoAction

保育 12Conservation

生態足印 26Footprint

教育 36Education

財務摘要 42Financials

機構管治 46CorporateGovernance

環保舉措 48GreenInitiatives

員工管理 49StaffManagement

嗚謝 50Acknowledgements

2WWFAnnualReview2012

締造生生不息的地球PrOviding SOlutiOnS fOr a living Planet

世界自然基金會香港分會繼續不遺餘力地推動保育工作，成績有目共睹。以下數字是今年的重點。WWF-HongKonghadabusyyear,successfullyhittinganumberofconservationtargets,andenjoyinggrowthinvariousareas.Thefollowingfiguresshowcaseafewoftheyear’shighlights.

1

224

個人改變微小的生活習慣，加起來就能令

社會邁向可持續生活之路

personmakingsmalllifestylechangesisallittakestomakeourplanetmovetowardssustainableliving

位區內的濕地經理和保護區職員受惠於我們的

濕地管理培訓計劃和考察團

wetlandmanagersandreservestafffromtheregionbenefitedfromourwetlandtrainingprogrammesandstudytours

598間公司/機構支持我們的工作

corporationsandorganizationssupportourwork

3

27,727

51,000+132,725

2,800,000+

小時是本會義工和實習人士貢獻給

保育和教育工作的時間

servicehoursdonatedbyvolunteersandmentees

17,391人到訪本會管理的米埔自然保護區

peoplevisitedMaiPoNatureReserve,managedbyWWF

名個人捐款者

individualfinancialsupporters

名學生受惠於本會的外展和中心教

育項目

studentsbenefitedfromWWF’soutreachandcentre-basededucationprogrammes

名市民支持本會的保育工作

peoplesupportWWF’sconservationinitiatives

名香港人參與「地球一小時」，表達他們對

實踐可持續生活的承諾

peopleinHongKongshowedtheircommitmenttowardsasustainablelifestylebyparticipatinginEarthHour

30,598


SePt• 收集到逾7,500名市民的簽名，要求香港機場管

理局交代擬建第三條跑道帶來的社會和環境成

本；舉辦「第三條跑道研討會」，邀請來自不

同界別的專家就議題展開討論。

Over7,500signaturesweregainedinthepetitionurgingtheAirportAuthorityHongKongtoincludethesocialandenvironmentalcostsoftheproposedthirdrunwayproject.TheThirdRunwayForum,attendedbyexpertsfromacrossthespectrumofHongKongsociety,washeldtodiscusstheissue.

OCt• 舉行世界自然基金會的旗艦籌款活動「步走大

自然」。是次活動非常成功，有逾3,000名市民

參與，獲多間公司贊助，並籌得超過280萬港

元善款。

WWF’sflagshipfundraisingevent“WalkforNature”washeld.Theeventwasahugesuccess—attendedbyover3,000people,sponsoredbydozensofcompanies,andraisingmorethanHK$2.8million.

Jul• 推出碳足印計算器手機

app，讓市民可以快捷輕

易地計算並減少日常生活

所產生的碳排放。

Launchofthehandymobilecarboncalculatorapptohelpindividualstrackandreducetheircarbonemissionsfromdailyactivities.

aug• 推出海下灣虛擬導賞團，讓市民有機會探索這

個獨特的香港海岸公園，了解其沿岸生境與水

底世界。

TheHoiHaWanVirtualTourwaslaunched,givingpeopleachancetoexplorethecoastalhabitatsandunderwatertreasuresofHongKong’sone-of-a-kindmarinepark.

世界自然基金會年度大事表WWf HigHligHtS Of tHe Year

2011

5

• 香港海鮮業聯合總會與世界自然基金會簽署一

份重要聲明，承諾他們會致力改善由珊瑚大三

角進口食用珊瑚魚之貿易作業模式。該商會擁

有超過100個成員公司，涵蓋香港活海鮮販商

約90%。

WWFandtheHongKongChamberofSeafoodMerchants(HKCSM)signedalandmarkdeclarationtohelpimprovethetradepracticesoflivereeffoodfishsourcedfromtheCoralTriangle.TheHKCSMhasover100membercompaniesaccountingforabout90percentoftheliveseafoodtradersinHongKong.

nOv• 推出《海鮮選擇指引》app，協助香港市民於

超級市場或餐廳揀選環保海鮮。

LaunchofSeafoodGuideapp,whichmakesiteasierfortheHongKongpublictomakesustainableseafoodchoiceswhileatsupermarketsorrestaurants.

• 推出「保育珊瑚大三角行動」網上平台，參加

者可於網上象徵式擁有珊瑚大三角的一部分。

行動旨在鼓勵市民保育這個於全球生物多樣性

最豐富，同時又飽受威脅的海洋生境。

TheMyCoralTriangleCampaignonlineplatformwaslaunched,allowingparticipantstobuyasymbolic“spot”intheCoralTriangleandencouragingpeopletoplayapartintheworld’smostbiologicallydiverse,yetthreatenedmarinehabitat.

• 於低碳製造計劃（LCMP）頒獎典禮上表揚

表現出眾的製造商，並歡迎新會員加入。

TheLow-carbonManufacturingProgramme(LCMP)AwardCeremonywasheld,recognizinghighachieversintheprogrammeandwelcomingnewmembers.

• 「品味環保海鮮週」於餐廳舉行免費試食及其

他節目，透過有趣的活動讓公眾正視過度捕

魚的問題，並進一步認識各種解決方案。

SustainableSeafoodWeek,comprisedoftastingsandeventsatrestaurants,gavethepublicafunyetseriouslookattheproblemofoverfishingandatasteofthesolution.

deC• 「氣候變化」教師專業發展計劃以頒獎典禮作

結，表揚52間中學成功完成這項為期一年的

計劃。計劃旨在協助教師推行有關氣候變化

的教學活動。

TheClimateChangeTeacherProfessionalDevelopmentProgrammedrewtoaclosewithanawardspresentationceremony.Fifty-twosecondaryschoolssuccessfullycompletedtheyear-longprogrammedesignedtodeliverclimatechange-themededucation.

• 世界自然基金會與香港城市大學聯手推出

「香港能源指數」，研究香港能源使用的轉

變，發現商界浪費能源的程度較1990年上升

達40%，結果令人驚訝。

DesignedbyWWFandtheCityUniversityofHongKong,theEnergyIndexchartedchangesinenergyconsumptioninHongKong,withsurprisingresults—energywastageinthecommercialsectorwasup40percentfrom1990levels.

• 低碳辦公室計劃（LOOP）舉行頒獎典禮，表

揚碳排放量顯著減少的企業。

TheLow-carbonOfficeOperationProgramme(LOOP)helditsawardceremony,presentingcompanieswithawardsforoutstandingcarbonreduction.

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「品味環保海鮮週」SustainableSeafoodWeek

Jan

• 世界自然基金會發表「吞拿魚基因」研究，揭

示瀕危品種藍鰭吞拿魚全球貿易管理之法律漏

洞。在本會從本港餐廳和零售商抽取的22個樣

本中，有12個樣本屬於大西洋藍鰭吞拿魚。

WWFreleaseda“TunaDNAStudy”,highlightingalegalloopholeintheglobaltradeofthethreatenedBluefintuna.Ofthe22samplescollectedinHongKongrestaurantsandretailers,12sampleswereproventobefromtheendangeredAtlanticbluefintuna.

• 在珠江口西部對中華白海豚種群進行深入的生

態調查，發現種群分佈區比預期進一步向西面

伸延。整個中華白海豚種群生態正受人為破壞

威脅，世界自然基金會呼籲制定跨境保育管理

計劃以保護這個物種。

TheresultsofanextensivesurveyonChinesewhitedolphinsinthewesternPearlRiverEstuaryuncoveredthatthespecies'habitatextendsfurtherwestthanwasoriginallyassumed.Theentirepopulationisunderthreatfromhumanimpacts.WWFcalledforacross-boundarymanagementplantoprotectthespecies.

• 米埔自然保護區展開及完成大型的黑臉琵鷺

生境修復工程，在保護區棲息的黑臉琵鷺數

量在三年內首次錄得回升。

ThenumberofBlack-facedspoonbillsintheMaiPoNatureReserveroseforthefirsttimeinthreeyears,followingmajorrestorationworktotheirhabitatinthereserve.

Mar

• 地球一小時2012的主題為「一人一目標，節

能惜未來」。今年活動相當成功，全港有超過

3,300間公司、340間學校、所有大學和280萬名市民響應是次熄燈一小時的活動。

Withthetheme“gobeyondthehour,setyourownenergysavingtarget”,EarthHour2012wasagreatsuccess,withover2.8millionindividualsandover3,300companies,organizationsandbuildingsacrossHongKong—includingalluniversities,340schools,theLegislativeCouncilandtheChiefExecutive’soffice—allswitchingoffthelightsforanhour.

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• 夥同其他環保團體舉行香港首個「特首候選人

環保施政論壇」，促使特首候選人將環境議題

納入政綱重點。

HongKong’sfirst-everChiefExecutiveCandidatesEnvironmentalPolicyForum,acollaborationbetweenWWFandotherenvironmentalgroups,washeld.Thepurposewastogetthecandidatestoputenvironmentalissuesintheirpoliticalagendas.

• 世界自然基金會國際會長頒發「環保領袖大獎」

予香港特別行政區政府，以表揚當局立法禁止於

本港水域拖網捕魚，對保育海洋生態作出貢獻。

TheWWF-InternationalPresidentpresentedthe“LeadersforaLivingPlanet”totheHongKonggovernmentinrecognitionoftheircontributiontomarineconservationthroughtheirground-breakingtrawlingban.

aPr

• 舉行「海洋小護衛－守護鯊魚藝術計劃」展覽

與頒獎典禮；同時推出「向魚翅說不」個人承

諾計劃，鼓勵公眾承諾拒絕食用鯊魚產品。

“MarineGuardian—SavetheSharksthroughArt”exhibitionandawardsceremonywasheld.WWFalsolaunchedthe“NoSharkFinIndividualPledge”,invitingthepublictopledgetonotconsumesharkfinproducts.

MaY• 在世界候鳥日慶祝本會濱鳥足旗繫放項目之持

續成功。項目在過去11年為近2,000隻濱鳥繫

上足旗。這些足旗有助保育人士確認濱鳥的重

要補給站和追蹤稀有濱鳥。

WWFmarkedWorldMigratoryBirdDaybyannouncingcontinuingsuccessesinourshorebird-flaggingprogramme,withalmost2,000birdsflaggedin11yearsofwork.Themarkingshelpconservationistslocateimportantshorebirdsitesandkeeptrackofrarebirds.

Jun• 本港首項針對綠色就業的調查共訪問151家公

司的行政人員，結果顯示本港綠色行業的發

展相當落後，大部分公司缺乏足夠誘因實踐

環保。

HongKong’sfirstgreenjobssurveyinterviewedexecutivesfrom151companies.Findingsshowedlimitedadvancementongreeninitiativesacrosstheboard,andmostcompaniesdidnothaveenoughincentivesto“gogreen”.

• 世界自然基金會呼籲香港的新政府班子大力推

行可持續發展，將自然保育定為發展藍圖的首

要議程。

WWFcalledonHongKong’sincomingadministrationtotakesustainabledevelopmentseriouslyandputnatureconservationatthetopofitsagendaforfutureplanning.


主席的話CHairMan'S MeSSage

無論是環保倡議、行動抑或本會的歷史，過去

一年對世界自然基金會香港分會來說都深具意

義。2011年適逢世界自然基金會全球網絡創會50周年及香港分會創會30周年，本會邁向一個新的

里程碑。我們不單透過慶典活動與同事、會員和

全球市民慶祝世界自然基金會的生日，更加倍努

力實踐本會使命：建立一個可持續發展的地球，

讓人類與大自然和諧共存。在未來，我們會努力

不懈延續這個使命。

我們的工作固然與全球各地的環保議題息息相

關，但亞洲才是世界自然基金會香港分會最具影

響力的範圍。過去30年，我們一直是香港及華南

地區的保育先鋒，帶頭推行不同的環保項目，又

為保育及保存區內珍貴且豐富多樣的自然環境之

項目籌款。

本會致力保護香港及鄰近華南地區脆弱的生態環

境。今年，我們針對第三條跑道引進專為大型發

展項目而設的「社會投資回報」概念，藉此推動

社會邁向可持續發展的典範轉移，使項目在經濟

收益與社會及環境代價之間取得平衡。

我們的保育團隊積極就香港及附近地區的保育項

目提供建議及諮詢，藉此擴闊本會在本地及國際

的覆蓋範圍。本地項目如「拯救海洋大行動」，

在推動香港海洋保育上取得驕人成果，並持續獲

普羅大眾的支持；在海豐及漳江口的華南濕地項

目則體現了本會如何透過與省政府合作，並與當

地持分者分享保育經驗和知識，大大提升本會在

保育方面的影響力。承接這次成功經驗，本會將

於福建閩江河口開展一個為期五年的濕地保育項

目，並在華南地區推行另一類似項目。

同樣地，我們的教育團隊積極完善為本地及區內

師生而設的管理和野外訓練計劃。我們矢志將本

會的教育中心發展成「卓越中心」，進一步提升

本會的影響力。世界自然基金會亦支持區內的

「珊瑚大三角」項目，以改善海洋管理，建立可

持續發展的活珊瑚魚貿易架構。

世界自然基金會香港分會在過去30年對香港及亞

洲區的保育發展貢獻良多，我們期望在未來的日

子，進一步加強和深化本會的工作。

最後，我衷心歡迎新任行政總裁顧志翔加入世界

自然基金會的大家庭。憑藉他過去的多項成就

及對環境的熱愛，加上事事親力親為的個性，定

能帶領本會邁向更美好的境地。我亦深信他會成

為我們團隊的優秀領袖，擴展本會在亞洲區的覆

蓋，攜手建立可持續發展的未來。

世界自然基金會香港分會主席

楊子信

9

ThishasbeenahistoricyearforWWF-HongKongacrosstheboard,intermsofadvocacy,actionandourachievements.Wereachedsignificantmilestonesin2011,commemoratingWWFInternational’s50thanniversaryandWWF-HongKong’s30thanniversary.Wecelebratedthisbigbirthdaywithourstaff,ourmembersandtheworldnotonlythrougheventsandfestivities,butbyredoublingoureffortstorealizeourmission:tocreateasustainableplanetwherehumankindcanliveinharmonywithnature.Thisisamissionweaimtocontinuelongintothefuture.

Whileourworkinvolvesissueswhichconcerneverypartofourplanet,WWF-HongKong’sprimarysphereofinfluenceisAsia.For30years,wehavebeenthepremierconservationagencyinHongKongandSouthChina,spearheadingprojectsandraisingfundsforprogrammesthatconserveandpreservethepreciousnaturalenvironmentofthisincrediblyrichanddiverseregion.

Closertohome,ourThirdRunwayCampaigninHongKongintroducedtheconceptof“SocialReturnonInvestment”forlargedevelopmentprojects.Welobbiedforaparadigmshifttowardssustainabledevelopmentandforcreatingabalancebetweentheeconomicbenefitsandthesocialandenvironmentalcostsofmega-projects.

Ourconservationteamiscommittedtoincreasingourreach,bothlocallyandinternationally,throughadvisingandconsultingonconservationprojectsinHongKongandfurtherafield.LocalprogrammesliketheSaveOurSeascampaignaremakingexcellentprogressinconservingHongKong’smarineenvironmentandhavegainedincreasingtractionwiththepublic.OurSouthChinawetlandprogrammesinHaifengandZhangjiangkouhavebeenagreatdemonstrationofwaystomaximizeconservationimpactbypartneringwiththeprovincialgovernmentandsharingourconservationexperienceand

knowledgewithlocalstakeholders.Buildingonthissuccess,WWFwillbelaunchingafive-yearwetlandconservationprogrammeintheMinjiangEstuaryinFujianandanothersimilarprogrammeinSouthChina.

Likewise,ourEducationTeamisincreasingourmanagerialandfieldtrainingprogrammeofferingstobothteachersandstudentsalike,locallyandaroundtheAsiaPacificregion.Ourobjectiveofmakingoureducationcentresinto“centresofexcellence”willfurtherincreaseourinfluence.WWFisalsosupportingregionalprojectsliketheCoralTriangleInitiative,whichaimstopromoteimprovedgovernanceaswellasbuildasustainablelivereeffoodfishtradestructure.

WWF-HongKonghasplayedavitalpartincontributingtoconservationinHongKongandacrossAsiaforthepast30years,anditisouraimtodeepenandstrengthenthiscontributioninthecomingmonthsandyears.

Onafinalnote,IwouldsincerelyliketowelcomeournewCEO,AdamKoo,totheWWFfamily.Withhisstrongtrackrecordofsuccess,hispassionfortheenvironment,andhisenergeticpersonality,Icanassureyouthathisfuturefocuswillbeinvaluabletous.Iamconfidentthathewillbeanexcellentleaderforourteam,aswebroadenourreachacrossAsiaandstrivetocreateamoresustainableplanetforall.

T.C.H. Yang Chairman, WWF-Hong Kong


On1April2012,IofficiallytookuptheChiefExecutiveOfficerroleofWWF-HongKongandIamhonouredtoservethisorganizationwithitsdedicatedandenthusiasticstaff.

WhileassistingwiththeplasticpelletspillcleanupoperationthispastAugust,Iwasstruckbyhowmuchloveandcareourmembers,volunteersandstaffdisplayedtowardsHongKong’senvironment,andhowquicklysomanypeoplerespondedtoourcallforassistance.Iamexcitedtocontinueharnessingthisspiritandbuildingonourmanypastsuccesses.Duringmyupcomingtenure,IlookforwardtobreakingnewgroundinconservingHongKong’senvironment.

WWFisactiveatalllevelsoftheHongKongcommunity—weadvocateonbehalfoftheenvironmenttogovernmentandbusinessleaders;weprovidepracticalsolutionswhichbalancetheinterestsofdifferentstakeholders;wegiveexpertscientificopiniononarangeofsubjects;weengageandhelpthepublicunderstandthenecessityofprotectingournaturalwonders;andweactquicklyanddecisivelywhenthereisanenvironmentalcrisis.InprimaryandsecondaryschoolsaroundHongKong,oureducationprogrammesarehelpingtocreateagentsofchangeinthenextgeneration,whileourtrainingprogrammesatourthreeeducationcentresarecreatingamultipliereffectaroundtheregion.Ourhigh-levelinitiativesacrossAsiaPacificaddresshumankind’smosturgentconservationchallenges—fromprotectingendangeredtigerstoensuringthattheCoralTriangleremainsaviablemarineenvironment.

在2012年4月1日，我正式成為世界自然基金會香港分會的行政總裁。短短

數個月裡，我已親身見證本會的工作及其所帶來的影響；對我們的機構深感

自豪之餘，亦深受同事們付出的努力和熱誠所感動。

去年八月，我參與清理膠粒行動。本會的會員、義工及同事對香港環境之

關懷愛護，以及大眾對本會呼籲之迅速回應，均令我大為感動。有幸承接

本會過去多年的成就，延續這份保育精神，實在讓我振奮不已。在任期內，

我期望能為保育香港的環境開創更多新領域。

加入世界自然基金會不久，我已逐漸認識到本會的影響力與帶來的衝擊。

本會活躍於香港社會各個階層 — 我們向政府及商界領袖提倡環保；提供實

際方法以平衡不同持分者的利益；就不同主題給予專業的科學意見；教育數

以萬計的學童；鼓勵公眾參與及協助他們明白保護自然環境的必要性；以及

果斷迅速地回應環境災難。我們在本地中小學推行一系列的教育計劃，旨

在培育下一代成為未來的改革推動者；與此同時，本會三個教育中心的培訓

項目亦在區內發揮很大的影響力。本會在亞太區的多項主要行動均針對人

類當前最迫切的保育挑戰，當中包括保護瀕臨絕種的老虎，以及確保珊瑚

大三角的海洋環境生生不息。

本會的工作成果展現於多個範疇。我們針對第三條跑道引入社會投資回報

（Social Return on Investment, SROI）概念，推動社會邁向可持續發展的

典範轉移，平衡經濟利益與社會及環境代價。另一里程碑是舉行「特首候選

人環保施政論壇」，與其他本地綠色團體通力合作，確保環保政策成為競選

的重要議題。

無論是在基層，抑或透過社區為本、行動為主的項目，例如不斷擴展的可持

續海鮮運動和「向魚翅說不」企業與個人承諾，世界自然基金會均取得驕人成

果。本會的另一重要成果就是建立一總辦事處（One Office）。這次喬遷將本會

的保育、教育和籌款部門帶到同一屋簷下，無疑能加強我們的內部溝通和

團隊合作，產生更大的協同效應，讓我們再闖高峰。

毋庸置疑的是，我們的保育成就全賴贊助商的慷慨捐助、公眾支持者的鼓

勵和捐款，以及同事們的不懈努力。謹此向各位表達我的衷心謝意，感激

大家在過去及未來的支持。

世界自然基金會香港分會行政總裁

顧志翔

CeO 的話CeO'S MeSSage

作為全球具有領導地位的保育組織之一，世界自然基金會憑藉熱

誠與科學知識，矢志保存香港珍貴而脆弱的自然環境。

這項任務需要在多個層面上努力不懈。環境議題往往不是非黑即

白的問題，無法輕易尋得明確的解決方案。保護環境亦不應單單

停留於「傳遞訊息」，它是一個長遠而高度複雜的過程，當中包含

科學研究、尋求共識、倡議及行動。這個過程牽涉眾多持分者，

而每個持分者的關注亦有所不同。

世界自然基金會香港分會透過一系列的保育、生態足印和教育

項目，針對各個層面尋求有效的解決方案。由向政府及商界持分

者和決策者提倡可持續發展，到教育下一代保護自然環境的重要

性，以至動員公眾參與「地球一小時」，我們均全力以赴、堅定不

移，以實踐一個目標：建立人類與大自然和諧共存的未來。

由倡議到行動frOM advOCaCY tO aCtiOn

Thescopeofoursuccessextendsacrossabroadspectrum.ThereareadvocacyworkslikeourThirdRunwayCampaignwhereweintroducedtheSocialReturnonInvestment(SROI)conceptandlobbiedforaparadigmshifttowardssustainabledevelopmenttogetherwithabalancebetweeneconomicbenefitsandsocialandenvironmentalcosts.AnotherdimensionistheChiefExecutiveCandidateForumwhere,incollaborationwithotherHongKonggreengroups,wemadesureenvironmentalpolicyissueswerea“frontandcentre”electiontopic.

WWFcontinuestoachieveexcellentresultsatthegrassrootslevelaswellthroughourcommunity-based,action-orientedprogrammesliketheever-expandingsustainableseafoodcampaignandourcorporateandindividual“NoSharkFin”pledges.Animportantorganizationalsuccesswhichconcludedrecentlywasour“OneOffice”initiative;bringingtheWWF-HongKongConservation,EducationandFundraisingteamstogetherunderoneroofforthefirsttime.Thisphysicalmovewillnodoubtgreatlystrengthenourinternalcommunicationsandteamworkaswellascreatefurthersynergiesthatwillallowourworktoreachevengreaterheights.

Noneofourachievementswouldhavebeenpossiblewithoutthegenerosityofoursponsors,theencouragementanddonationsofourpublicsupportersandthededicationofourstaff.Iwouldliketoexpressmygratitudetoeachofyouforyoursupport.

Adam KooCEO, WWF-Hong Kong

Aspartoftheworld’sleadingconservationorganization,WWF-HongKongworkstopreservetheregion’spreciousyetfragilenaturalenvironmentwithbothpassionandscientificknowledge.

Thisworkrequiresenormouseffortonmanylevels.Environmentalissuesarenotalwaysblackandwhiteproblemswithclear-cutsolutions.Asaresult,protectingourenvironmentinvolvesmorethanjust“gettingthemessageout”:itisalong-term,highlycomplexprocessinvolvingscientificresearch,consensus-building,advocacyandaction.Thisprocessofteninvolvesanumberofdifferentstakeholders,eachwithdifferentaims.

WWF-HongKongisuniquelyplacedtodeliverresultsoneachoftheselevelsthroughourConservation,FootprintandEducationprogrammes.Fromadvocatingsustainabilitytostakeholdersandpolicymakersingovernmentandbusiness,toeducatingthenextgenerationabouttheimportanceofprotectingournaturalwonders,torunninghands-onpublicengagementcampaignslikeEarthHour;weworkrigorouslyandpersistentlywithonlyonegoalinmind:buildingasustainablefutureinwhichhumanscanliveinharmonywithnature.

11

推動亞洲區內改變Advocating for Change Across Asia

保育工作絕不止於科學研究和撰寫報告。世界自然基金會的獨特角

色，讓我們在面對不同的保育議題時，運用專業的科學知識訂定討論

框架，並以本會的研究結果作為倡議的具體證據，進一步與政府就政

策進行磋商，或動員公眾參與請願行動。我們期盼藉這套完善方針達

致一簡單目標：把香港引領到可持續發展路向，建立人類與自然和諧

共處的未來。

Conservation work involves much more than scientific research and report writing. When we encounter conservation issues, WWF’s unique position allows us to use our scientific expertise to first create a discussion framework, and then use our findings as concrete evidence for our advocacy work, which takes shape as high-level policy discussions with the government or street-level petitions where we engage the public. This comprehensive approach has one simple goal: we want to put Hong Kong on a sustainable path, one where humans can live in harmony with nature.

保育CONSERVATION

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14WWF Annual Review 2012

全方位倡議WORkINg ON MulTIplE lEVElS第三條跑道—「三思而飛行」ThE ThIRd RuNWAy CAMpAIgN

15

In early 2011, Airport Authority Hong Kong (AAHK) announced they were holding a public consultation on expanding Hong Kong’s airport by reclaiming land to build a third runway.

The proposed third runway is a mega-project which will involve HK$1.3 billion in public spending and a 650-hectare reclamation in an ecologically sensitive area. Yet the consultation process so far has been piecemeal and biased towards the potential economic benefits, while the social and environmental costs have been downplayed. The project, if it were to go ahead, would be the second-largest reclamation project ever in Hong Kong. The project area includes sensitive marine habitats with high ecological value, and also lies within the habitat of Hong Kong’s declining Chinese white dolphin population. The waters of this area have already been subjected to the cumulative impacts of years of development, and AAHK has made no mention of the possible costs that would result from additional carbon emissions and loss of fisheries.

Under these circumstances, it is not possible to ask the public to make an informed decision on whether the project should go ahead. WWF reacted to the issue on a number of levels. We urged AAHK to extend the consultation period. We also requested that AAHK perform a Social Return on Investment (SROI) study, a scientifically-sound process which puts a monetary value on the social and environmental costs of a project which can then be compared to

在2011年初，香港機場管理局（機管局）

宣佈展開公眾諮詢，探討在香港機場填海

興建第三條跑道的可能性。

擬建第三條跑道乃一大型項目，涉及公共

開支13億港元，並需在生態敏感區域填

海增拓650公頃土地。以往的諮詢一直避

重就輕，只著眼於擬建跑道的潛在經濟效

益，忽略工程帶來的社會及環境成本，誤

導公眾視線。有關工程一旦獲得通過，將

會成為香港歷來第二大填海計劃，不但影

響具重要生態價值的敏感海洋生境，更會

破壞香港的中華白海豚棲息地，進一步打

擊數量已有減少趨勢的中華白海豚，而這

個水域多年來已飽受發展的累積影響。另

一方面，機管局也沒有提及當中新增碳排

放，以及漁獲減少帶來的潛在成本。

在這樣的情況下，公眾實難以就應否進行

有關項目作出明智決定。世界自然基金會

從多方面對事件作出回應，我們促請機管

局延長公眾諮詢期，並要求當局採用「社

會投資回報」（SROI）評估模式。這個計

算方式以科學為基礎，先以金錢量化項目

的社會及環境成本，再與潛在的經濟效益

相比較，能更全面地評估項目的影響。

「社會投資回報」對港人來說是較為新的

概念。為了讓公眾明白計算社會和環境成

本的重要性，本會舉辦「第三條跑道研討

會及工作坊」，並邀得來自政府、立法機


關、機管局、學術界、公眾和非政府環

保組織的持分者參與，展開一場公開及

激烈的辯論，探討在發展與保育之間如

何取得平衡。是次研討會十分成功，突

顯公眾諮詢的錯漏和不足，更讓大家意

識到保存海洋環境的迫切性。

本會亦發起請願行動，收集到逾7,500名

市民的簽名，要求機管局擱置公眾諮詢，

以及向公眾全面披露此工程的真實成本。

其後一項民意調查顯示，逾七成受訪者認

為政府需考慮第三條跑道帶來的環境和社

會成本。這與機管局公布指有73%香港市

民支持興建第三條跑道的公眾諮詢結果明

顯背道而馳。本會亦與其他具領導地位的

環保團體合作，成功令立法會環境事務委

員會通過一項支持以社會投資回報進行評

估的無約束力動議，要求機管局為第三條

跑道工程進行策略性環評及碳審計。

經過一年的努力，事件終於取得進展：環

境保護署最近發表的環境影響評估研究概

要，指「第三條跑道的影響評估需考慮項

目帶來的環境成本」。此外，機管局宣佈

參與「機場碳排放認可」計劃，並以達到

「優化」級別為目標。計劃將按級別要求

評估機場營運與飛機降落及起飛周期（在

the perceived economic gains, thus giving a more balanced picture.

The concept of SROI is relatively new in Hong Kong. To inform the public of the importance of accounting for social and environmental costs, WWF organized the Third Runway Stakeholder Engagement Forum and Workshops in August 2011. This forum brought together stakeholders from the government, legislators, AAHK, academics, the public and environmental NGOs for a fair, balanced and stimulating discussion on how best to balance development with conservation. The forum was a high-profile success that drew attention to the flaws in the consultation process and the pressing need to preserve our marine environment.

WWF also launched a public petition, collecting over 7,500 signatures calling for AAHK to stop the consultation process until the full costs of the project could be presented to the public. A subsequent public opinion survey revealed that over 70 percent of respondents thought it was important for the government to take environmental and social costs into account when considering a third runway option. The findings were in contrast to AAHK’s summary of its consultation findings, which stated that 73 percent of the Hong Kong public supported a third runway. WWF, along with other leading

本會收集到逾7,500名市民的簽名，要求機管局擱置公眾諮詢。WWF collected over 7,500 signatures calling for AAHK to stop the consultation process.

17

1,000米以下）的碳排放；機場須與航空

公司合作減少碳排放量。然而，這樣並不

足夠，機管局仍未承諾對第三條跑道項目

的社會和環境成本作出全面評估，既沒有

提及空氣和嘈音污染的問題，亦沒有針對

項目對本地漁業和中華白海豚所造成的影

響提出解決方案。

本會運用科學知識及對保育的堅持，將公

眾帶入辯論。我們將在各個層面上繼續努

力，矢志保育香港環境，推廣可持續發展

的最佳守則。

environmental groups, also successfully lobbied the LegCo Environmental Affairs Panel to pass a non-binding motion supporting SROI, a strategic environmental assessment and a carbon audit for the third runway project.

After over a year of effort, some progress has been made: a recent EIA study brief issued by the Environmental Protection Department stated that “the assessment of the impact of the third runway should also include the environmental costs of the project”. AAHK also announced that it would join the Airport Carbon Accreditation Programme and aim for Optimisation, in which emissions from the airport operation and aviation emissions from the landing and take-off cycles (under an altitude of 1,000 metres) will be audited and reduced by working with the airlines. This announcement is still inadequate, however, as it is by no means a comprehensive evaluation of the social and environmental costs of the project. It addresses neither the impacts of air and noise pollution, nor the impacts on local fisheries and the Chinese white dolphin.

Applying both scientific knowledge and commitment, WWF has brought this technical debate to the public and we will continue to work at all levels to conserve Hong Kong’s environment and develop best practices along a sustainable path.

650公頃 hECTARES 擬建第三條跑道乃一大型項目，需在生態敏感區域填海增拓 650公頃土地buIldINg A ThIRd RuNWAy IS A MEgA-pROjECT INVOlVINg A 650-hECTARE REClAMATION IN AN ECOlOgICAlly SENSITIVE AREA


bRINgINg IN kEy STAkEhOldERS

動員主要持分者參與

ThE ChIEf ExECuTIVE CANdIdATES ENVIRONMENTAl pOlICy fORuM

特首候選人環保施政論壇

19

在2011年末及2012年初，香港的特首

選舉熱不斷升溫，政治形勢亦隨之而

變化。三位特首候選人及其支持者就

一系列的議題展開激烈交鋒，但環境

議題卻不在任何一位候選人的政綱重

點之內。為了讓三位候選人就環境議

題進行一場真正且具意義的討論，本

會夥同三個本地環保團體主持香港首

個「特首候選人環保施政論壇」。

在論壇中，三位候選人發表其環保政

綱及接受公眾提問，其後三人的表現

獲逐一評分。

是次論壇十分成功。首先，我們發起

一場圍繞環保議題的公共對話，深入

探討空氣質素、氣候變化、廢物管理

和保育等問題；第二，市民有機會與

特首候選人直接對話，公開表達他們

的關注和意見。是次活動亦吸引公眾

及媒體踴躍參與。

這個論壇讓幾位特首候選人首次聚首

一堂，就單一議題同台較量。候選人

承諾會將環境議題列為政綱重點之

一，並「就各項措施訂立明確政策目

標及落實時間表」。三位特首候選人

均表示支持就大型基建項目進行社會

和環境成本評估。

Late 2011 and early 2012 saw a flurry of political activity in Hong Kong as the Chief Executive election race heated up. But while the three candidates for the post and their supporters campaigned hard on a range of issues, the environment was not a priority on any single candidate’s agenda. In order to create real and meaningful discussion on environmental issues, WWF and three other Hong Kong environmental groups hosted Hong Kong’s first-ever “Chief Executive Candidates Environmental Policy Forum”.

At the forum the three candidates presented their environmental policy platforms in detail and accepted questions from the public. Their performances were evaluated afterwards.

The forum was a success on two levels: first, a public dialogue on high-level environmental issues was initiated, including air quality, climate change, waste management and conservation; and second, the public was given a direct channel to the CE candidates, allowing them to air their concerns and opinions. The event was also a great success with the media.

This was the first time in Hong Kong’s political history that all CE candidates attended a forum dealing with a single issue. The candidates promised to put environmental issues at the top of their agendas and create “clear targets and a timetable for executing environmental policy frameworks”. All three CE candidates also expressed their support for conducting social and environmental cost assessments for large infrastructure projects.

三位候選人首次聚首一個論壇，就環境議題辯論。This was the first time that all candidates attended a forum dealing with environmental issues.

候選人承諾會將環境議題列為政綱重點之一，並「就各項措施訂立明確政策目標及落實時間表」。

The candidates promised to put environmental issues at the top of their agendas and create “clear targets and a timetable for executing environmental policy frameworks”.


拯救海洋大行動SAVE OuR SEAS (SOS)

延續保育佳績ExTENdINg ThE gAINS

21

香港於2011年通過禁止在本地水域進

行拖網捕魚，涵蓋底層拖網及中層拖

網活動，此乃保育史上的空前勝利，

不但開創本港先河，在國際層面亦是

深具意義。本會的保育團隊今年繼續

透過「拯救海洋大行動」，延續這項

保育佳績。

於2004年推出的「拯救海洋大行動」，

旨在保護本地海洋的生物多樣性，恢

復海洋生態系統，推動本地漁業轉

型，並為那些有意轉業的漁民創造就

業機會。

政府於2011年末向立法會提交《漁業

保護（修訂）條例草案》，乃「拯救

海洋大行動」多年的努力成果之一。

條例草案旨在透過設立本地漁船登記

制度，以限制新漁船加入，從而控制

漁船數目及捕撈力量。「拯救海洋大

行動」並倡議將本港水域的10%劃為

禁捕區，讓魚類有機會在不受騷擾的

情況下繁殖。這包括將香港的四個海

岸公園劃為禁捕的海岸保護區。現時

領有許可證者，仍可在海岸公園範圍

內進行商業捕魚。

條例草案的終極目標是透過控制漁船

數目及漁具類型，以及設立漁業保護

區，恢復香港水域的漁業資源，為可

持續發展的漁業奠定穩固基礎。條例

草案在2012年5月獲立法會通過，是

對保育香港海洋環境的一大喜訊。

世界自然基金會旨在透過倡議、行動

及支持制定相關條例，禁絕本地具破

壞性的捕魚方式，提倡可持續發展漁

業，希望這能成為亞太區的榜樣。

In terms of conservation wins, 2011’s trawling ban — which will put an end to all bottom and mid-water trawling activities in Hong Kong waters — was a hard act to follow. WWF’s Conservation Team continues to sustain the momentum of this ground-breaking, globally-significant victory with the Save Our Seas (SOS) campaign.

Initiated in 2004, SOS aims to protect local marine biodiversity, restore marine ecosystems and transform Hong Kong’s fisheries by exploring the development of new careers for fishermen who are willing to give up unsustainable fishing practices and switch to non-extractive economic activities.

The introduction of the Fisheries Protection (Amendment) Bill to the Legislative Council (LegCo) in late 2011 was one result of years of advocacy work by WWF’s SOS programme. The bill proposed setting up a registration scheme for local fishing vessels, with the goal of controlling the number of vessels and maintaining an appropriate level of fishing in Hong Kong waters. The SOS programme also advocates establishing “no-take” zones, where fishing is prohibited in at least 10 percent of Hong Kong waters to allow fish stocks to recover and reproduce undisturbed. This includes making all four marine parks — where some forms of commercial fishing is currently allowed under permit — no-take zones.

The bill’s ultimate aim was to provide a solid foundation on which a sustainable fishery can be built through restricting the number of fishing vessels and type of fishing gear used while designating protection areas to help restore fisheries in Hong Kong waters. The bill was passed by LegCo in May 2012, extending the gains for Hong Kong’s marine environment.

Through advocacy, action and the support of such legislation, WWF aims to eradicate destructive fishing practices and promote the development of sustainable fisheries — both locally and by setting an example for the entire Asia-Pacific region.

拯救海洋大行動SAVE OuR SEAS (SOS)

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相片攝於果洲群島。This photo was taken in Ninepin.


雀鳥足旗繫放項目成效彰顯bIRd flAggINg pROgRAMME A flyINg SuCCESS於2012年4月至5月，研究人員在香港以北2,000

公里的黃海渤海灣，發現兩隻繫有新型香港足

旗的灰斑及數隻彎嘴濱鷸，再一次證實黃海

是來港的遷徙濱鳥的另一個重要補給站。世界

自然基金會的雀鳥足旗繫放項目有助我們了解涉

禽的遷徙路線，並確認這些候鳥在長途遷徙旅

程中的重要補給站。這項計劃相當成功，在過

去11年已有近2,000隻濱鳥繫上香港足旗。

In April and May 2012, two Grey plovers and several Curlew sandpipers, which were tagged in Hong Kong, were re-sighted on the shores of the Yellow Sea, approximately 2,000 km north of Hong Kong. These re-sightings reaffirm the importance of the Yellow Sea as a staging site for Hong Kong’s migratory shorebirds. WWF’s bird flagging programme has been invaluable in helping us understand

the migratory routes of waders and identify the important refuelling sites of these long-distance migrants. The programme has been highly successful, with nearly 2,000 birds flagged over 11 years.

環境監察ENVIRONMENTAl WATChdOg本會在香港的可持續發展擔當重要角色，我們

的團隊努力不懈，運用科學與專業知識，減

低發展對生物多樣性的影響。過去一年，本會

的團隊審視了72個建議發展項目和土地使用計

劃，由小型村屋的規劃申請到發展項目的環境

影響評估及大型規劃研究不等，以求更全面地

評估它們對自然環境帶來的潛在影響。

WWF plays a key role in the sustainable development of Hong Kong through a dedicated team which acts to reduce the impact of development on biodiversity based on science and professional knowledge. In the past year, the team reviewed or commented on 72 development proposals and land use plans, ranging from

保育項目重點CONSERVATION hIghlIghTS

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the planning application of small village houses to the Environmental Impact Assessments of development projects and planning studies of wider areas, so as to better address their potential impacts on the natural environment.

米埔自然保護區黑臉琵鷺數目上升MORE SpOONbIllS IN MAI pO NATuRE RESERVE 黑臉琵鷺被《世界自然保護聯盟紅色名錄》列

為瀕危物種，全球只有約2,000隻，而每年在

港越冬的黑臉琵鷺佔全球總數兩成。自2006

年起，棲息米埔自然保護區的黑臉琵鷺持續

減少，主要是其喜歡的開闊水域生境有植物

蔓生所致。有見及此，本會於兩年前在保護

區內展開大型濕地修復工程。修復工作成效

立見，工程完結後，黑臉琵鷺開始使用新近修

復的地帶。在2012年1月14日，保護區內共錄

得322隻黑臉琵鷺，是自2007年以來的第二高

紀錄。

米埔自然保護區黑臉琵鷺數目上升More Black-faced spoonfills in Mai Po Nature Reserve

With a global population of only 2,000 individuals, of which 20 percent winter in Hong Kong, the Black-faced spoonbill is officially classified as a “Globally Endangered” species on the IUCN Red List. At Mai Po Nature Reserve, the number of roosting spoonbills has gradually decreased since 2006, mainly due to overgrowth in their preferred open water habitat. To address this problem, two years ago, WWF began a major wetland habitat restoration project at the reserve. Upon completion of the work, spoonbills immediately began using the newly-restored areas, and on 14 January 2012 the total number of spoonbills inside the reserve reached 332; the second-highest count since 2007.


呼籲制定跨境中華白海豚保育管理計劃hIghlIghTINg ThE NEEd fOR A CROSS-bOuNdARy dOlphIN MANAgEMENT plAN經過為期11個月的珠江口西部中華白海豚種群

生態調查，研究員發現橫跨約200公里的海豚

種群分佈區，由香港西邊海域一直伸延到廣東

漠陽江口海陵島附近。

整個珠江口的中華白海豚種群生態正被不斷增

加的人為破壞所影響，包括沿海發展引致的棲

息地喪失及頻繁的海上交通。本會相信，訂立

一個涵蓋整個珠江口海域的中華白海豚保育管

理計劃，積極爭取設立更多海洋自然保護區，

才可以全面保護中華白海豚。政府在2011年首

次發現中華白海豚數量有所下降，加上缺乏珠

江口中華白海豚的最新資料，反映制定跨境中

華白海豚保育管理計劃的迫切性。

After an 11-month survey of the Chinese white dolphin in the western Pearl River Estuary, researchers discovered that the

population spans approximately 200 kilometres — from the western waters of Hong Kong westwards towards the Moyangjiang River, near Hailing Island, Guangdong.

Across its entire extent, the dolphins’ range coincides with escalating human impacts, such as habitat loss from coastal development and busy marine traffic. WWF believes a management plan to conserve the population should include the dolphins’ entire known range across the PRE, so as to provide them with full protection from all major threats. The plan should also support the formation of more marine protected areas with a proactive approach. In 2011, the government first found that the Chinese white dolphin population had declined. This, together with the absence of the latest data of PRE dolphin population, highlighted the urgent need to come up with a cross-boundary dolphin management plan in order to reverse the tide.

海下灣網上遊Hoi Ha Wan Virtual Tour

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海下灣網上遊hOI hA WAN VIRTuAl TOuR本會悉心設計的海下灣海岸公園虛擬導賞團

正式面世，讓市民有機會一起探索公園的奇

妙世界。網上遊透過圖片、短片及趣味資料，

讓大家隨時隨地都能探索公園的環境、水底

世界和海洋生物。

As part of WWF’s efforts to promote marine biodiversity and education, a virtual tour of Hoi Ha Wan Marine Park was launched, giving the world a glimpse of the unique wonders of the park. Through photos, video clips and fun facts, anyone anywhere in the world can explore the park’s setting, underwater environment and marine life at any time.

步走大自然2011WAlk fOR NATuRE 2011

「步走大自然」乃世界自然基金會歷史最悠

久且最重要的籌款活動，旨在探討不同的保

育主題、教育公眾及籌募保育基金。2011年，

逾3,000名市民參與在米埔自然保護區舉行的

活動，從中認識人類與濕地之間的緊密關係，

並了解米埔對香港生物多樣性之重要性。是

次活動籌得超過280萬港元善款。

As WWF’s longest-running and most significant fundraising event, Walk for Nature explores important themes, educates the public and raises vital conservation funds. In 2011, 3,000 people walked through Mai Po Nature Reserve to learn about the close ties between wetlands and humankind, and about Mai Po’s particular importance to Hong Kong’s biodiversity. More than HK$2.8 million was raised from the event.

步走大自然2011Walk for Nature 2011

世界自然基金會一直不遺餘力，推動香港減少不符合可持續發展原則

的生態足印。本會從政策、籌辦活動及動員公眾參與等多方面入手，

致力透過不同的倡議和行動，鼓勵社會各界—包括個人、商界和政府

攜手合作，改變這個城市過度耗用資源的風氣。

WWF continues to both drive and lead Hong Kong towards reducing the city’s unsustainable ecological footprint. Using a combination of policy approaches, events and public engagement activities, we aim to use advocacy and action to encourage all spheres of Hong Kong society – individuals, businesses and government – to work together and change the city’s pattern of over-consumption

生態足印FOOTPRINT

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馬來西亞的活珊瑚魚貿易Live reef fish trade in Malaysia


保育浪潮CReaTINg a Sea ChaNge世界自然基金會鯊魚保育行動WWF’S ShaRk INITIaTIveS

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Hong Kong is one of the world’s largest trading hubs for shark products, and there is an on-going, urgent need to address this unsustainable practice. After years of education and advocacy campaigns, opposition to the consumption of shark fin products has gained real traction across Hong Kong.

This momentum comes at a much-needed time, as tens of millions of sharks are harvested every year, leading to an increasing number of shark species around the world becoming threatened with extinction.

Over the years, WWF has performed a great deal of work both behind the scenes and in public to draw attention to the unsustainable consumption of shark products. This year, success continued for our “Alternative Shark-free Menu” (ASM) programme, launched in 2010, with an increasing number of catering and hospitality organizations offering delicious alternatives to traditional wedding and celebration banquets. As of June 2012, over 90 hotels and restaurants had joined the ASM programme, and in November 2011, a renowned hotel chain, which has nine outlets around the globe, stopped serving shark fin. This will be instrumental in influencing more hotels to follow suit.

WWF also launched the “No Shark Fin Individual Pledge” in April 2012, bringing passionate individuals together to demonstrate their support for shark conservation. The “No Shark Fin Corporate Pledge”, first launched in 2007, has since expanded to the financial sector, allowing financial services companies to also show their commitment to avoid consuming, selling, trading or promoting shark fin. As of June 2012, WWF had successfully recruited 136 corporations and organizations to this pledge programme.

Achieving the milestone of obtaining significant commitment from the public and the corporate world has meant that the decision to opt for shark-free banquets and a shark-free life is now becoming commonplace throughout Hong Kong society. The tide is definitely turning.

香港是全球最大的鯊魚產品消費者之一，

我們必須正視這個不符合可持續發展原則

的行為。經過多年的教育和倡議，社會反

對食用魚翅的呼聲越來越強烈。

這股保育新浪潮可謂應時而起。每年有數

以千萬計的鯊魚被捕殺，令全球越來越多

鯊魚品種面臨絕種危機。

多年來，本會積極提升公眾對不可持續消

耗鯊魚產品的意識，無論在公眾面前，或

在他們背後，都全力以赴。本會於2010年

推出「無翅宴會菜單選擇計劃」，承接以

往的成功，今年有更多膳食供應商與餐飲

機構提供美味的環保海鮮，取代傳統婚宴

及節慶宴會的菜單；至2012年6月，已有

超過90家酒店和餐廳參與「無翅宴會菜單

選擇計劃」。於2011年11月，一個於全球

共經營9家酒店的國際連鎖酒店品牌宣佈

停售魚翅，此舉將能吸引更多酒店效法。

本會並於2012年4月推出「向魚翅說不」

個人承諾計劃，號召一眾有心人士，共同

表達他們對保育鯊魚的決心。在2007年推

出的「向魚翅說不」企業承諾計劃亦已推

廣至金融企業，參與的金融公司承諾不會

在其公司活動中食用、買賣或推廣魚翅。

截至2012年6月，已有136家企業和組織承

諾參與計劃。

上述行動得到公眾和企業的大力支持，正

好反映香港社會日趨接受無翅宴會與無翅

生活。這股保育浪潮實在銳不可擋。

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無翅宴會菜單選擇計劃

“Alternative Shark-free

Menu” programme


地球一小時eaRTh hOuR

31

2012年是本會第四年於香港舉辦「地球一

小時」，我們繼續動員社會各界參與這項

全球最大型的集體環保行動。除了呼籲市

民、企業和政府將非必要的燈關掉一小時

外，我們更鼓勵大家延續行動精神，定下

個人節能目標，實踐可持續的生活模式。

2012年3月31日晚上八時半，全港有超過

280萬名市民與3,300間公司、組織及大廈

響應是次全球熄燈活動，當中包括340間

學校、全港所有大學、立法會和特首辦公

室。

由市場調查公司TNS進行的調查顯示，

「地球一小時」有助公眾了解實踐可持續

發展生活模式之重要性。所有「地球一小

時2012」活動參加者均承諾今後會採取實

際行動，支持可持續發展生活模式；三分

之二的受訪者認為「地球一小時」促使他

們定下個人節能目標。

香港的用電量在「地球一小時2012」期間

（晚上八時半至九時半）下降4.27%，相

等於減少146噸碳排放，即6,348棵樹需要

一年時間吸收的二氧化碳排放量。

本會期望「地球一小時」能啟發市民保育

的決心，成為實踐可持續生活模式之原動

力。

Two thousand and twelve marked the fourth year that WWF organized Earth Hour in Hong Kong. We continued our engagement with all sectors of Hong Kong society and expanded our role in the world’s biggest environmental action. In addition to requesting that individuals, companies and the government turn off non-essential lights for one hour, we also asked that they “go beyond the hour” and set their own energy saving targets, showing their commitment to sustainable living.

At 8.30pm on 31 March 2012, over 2.8 million individuals and 3,300 companies, organizations and buildings across Hong Kong — including 340 schools, all universities, the Legislative Council and the Chief Executive’s office — all participated in this global event by switching off their lights for one hour.

According to a survey conducted by TNS, a market research company, Earth Hour helped raise the level of public understanding about the importance of sustainable living. All Earth Hour participants pledged to take future action and live a more sustainable lifestyle, while two-thirds of respondents said Earth Hour influenced them to set a personal energy saving target.

During Earth Hour 2012, electricity consumption in Hong Kong dropped by 4.27 percent between 8.30pm and 9.30pm. This drop is equivalent to preventing the release of 146 tonnes of carbon dioxide, which would have taken 6,348 trees one year to absorb.

It is WWF’s hope that this “magic hour” will plant a seed in everyone’s heart — a seed which will grow into a sustainable lifestyle.

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海鮮選擇大行動SeaFOOd ChOICe INITIaTIve本會今年在推廣可持續海鮮方面成效顯著，環

保海鮮亦日漸受到港人歡迎。在餐飲業界，至

2012年6月已有35家本地食肆，包括酒店、會

所、餐廳和展覽中心，開始提供根據本會《海

鮮選擇指引》設計「環保海鮮菜單」。香港海

鮮業聯合總會（該商會覆蓋香港活海鮮販商約

90%）更與本會簽署一份重要聲明，表明他們

對可持續發展漁業的支持，致力改善珊瑚大三

角食用珊瑚魚之貿易作業模式。

WWF’s work to promote sustainable seafood made a big splash this year, as the popularity of sustainable seafood in Hong Kong began to take off. On the catering side, as of June 2012, 35 different outlets across the city – including hotels, clubhouses, restaurants and exhibition centres – now provide Ocean Friendly Menus, which follow WWF’s popular Seafood Guide. WWF also signed a landmark agreement with the Hong Kong Chamber of Seafood Merchants – representing 90 percent of

live seafood traders in Hong Kong – which will help improve the sustainability of the live reef food fish trade and fisheries in the globally vital Coral Triangle.

《海鮮選擇指引》aPPSeaFOOd guIde aPP作為「海鮮選擇大行動」的一部分，世界自

然基金會推出專為香港市民而設的Android和

iPhone App，協助市民揀選環保海鮮。

電子版《海鮮選擇指引》包括超過60種香港最

常見和最受歡迎的海鮮，當中大部分可以在海

鮮攤檔、超級市場及酒樓食府找到。電子版展

示每種海鮮，並列明其來源地及生產方法（捕

撈或養殖），方便用戶作出明智抉擇，選購環

保海鮮。

As part of our Seafood Choice Initiative, WWF designed an Android and iPhone app specifically for the Hong Kong public to help individuals make sustainable seafood choices.

生態足印項目重點FOOTPRINT hIghlIghTS

《海鮮選擇指引》 iPhone appSeafood Guide app

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An electronic companion to our Seafood Guide, the app includes more than 60 of the most popular seafood species in Hong Kong, most of which can be found in local wet markets, supermarkets and restaurants. There are photographs of each species and information on its origin and source (for example wild-caught or farmed), to help users make important decisions about purchasing sustainable seafood.

品味環保海鮮週SuSTaINable SeaFOOd Week本會舉辦全港首個「品味環保海鮮週」，透

過有趣的活動增加公眾食用環保海鮮的意

識，並藉此鼓勵更多餐飲業界的成員加入環

保海鮮的行列。「品味環保海鮮週」啟動禮

及免費試食活動吸引超過250人到場。於「品

味環保海鮮週」期間，9間位於中環Soho區

的餐廳提供根據本會《海鮮選擇指引》設計

的環保海鮮餐單。

WWF organized the pioneering Sustainable Seafood Week as a fun way to strengthen public awareness and to promote interest about sustainable seafood among previously untapped members of the catering sector. The Sustainable Seafood Week kick-off ceremony and the sustainable seafood tasting event attracted more than 250 participants. During the week, nine restaurants in Hong Kong’s trendy SoHo district offered different Ocean Friendly Menus with seafood chosen from our Seafood Guide.

能源指數The eNeRgy INdex本會與香港城市大學合作推出全港首個「香

港能源指數」，研究香港不同界別在過去18

年間「能源使用態度」的轉變。該指數顯

示一個令人驚訝的趨勢：儘管社會已廣泛使

用節能設施，香港仍較18年前使用更多能源

品味環保海鮮週Sustainable Seafood Week

能源指數The Energy Index


來進行同一活動，這正正突顯港人揮霍能源

的習慣。商界浪費能源的情況最為嚴重，而

大型商場更是浪費最多能源的地方。這反映

香港需要採納能源需求管理（Demand Side

Management）的迫切性。

WWF partnered with City University of Hong Kong to launch the first-ever “Hong Kong Energy Index”, which aimed to track changes in attitudes towards energy consumption in different sectors of society over the past 18 years. The Index revealed a surprising trend: on average, Hong Kong is using more energy to do the same tasks than 18 years ago, despite the fact that energy saving devices are widely used. This trend brings into stark relief Hong Kong’s extravagant attitude towards energy use. It was found that the commercial sector was the worst-performing sector, with shopping malls having particularly high levels of wasteful electricity consumption. The findings show the urgent need to adopt Demand Side Management of electricity in the city.

推出碳足印計算器aPPCaRbON CalCulaTOR aPP lauNChed本會推出「碳足印計算器」 i P h o n e 及

Android版手機 app，其計算方法特別配合香

港人的生活模式，讓市民可以快捷輕易地計算

日常生活所產生的碳排放，並參考計算器提供

的減碳方案。「碳足印計算器」乃氣候正能量

的倡議之一，而氣候正能量是專為公眾而設的

氣候變化資訊平台，已召集多達20,000名關心

氣候變化的市民成為會員。

WWF launched a carbon calculator app available for the iPhone and Android platforms, which uses measurements that closely match the lifestyles of Hong Kong residents. The app provides users with a handy tool that quickly and easily measures the carbon emissions generated by daily activities and offers ways to reduce these figures. This carbon calculator is part of WWF’s Climateers Initiative – the largest climate-related public engagement platform in Hong Kong with a membership of over 20,000 pioneers who care deeply about climate change.

吞拿魚基因測試揭示香港管理藍鰭吞拿魚貿易之法律漏洞。The Tuna DNA Test highlights a legal loophole in the trade of Atlantic Bluefin tuna in Hong Kong.

碳足印計算器AppCarbon Calculator App

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低碳製造計劃（lCMP）不斷擴展lCMP eFFORTS CONTINue低碳製造計劃（LCMP）在珠三角地區不斷

發展，更擴展至長江三角洲一帶。時至今日，

共有56間製造商、合共超過8萬名員工參加這

項計劃。今年15間製造商獲得「低碳製造計

劃」標籤認證，表揚他們於減少碳排放的顯

著成績。他們的碳排放強度平均每年減少達

16% 。

WWF’s Low-carbon Manufacturing Programme continued to grow in the Pearl River Delta and expanded to the Yangtze River Delta region, with 56 factories employing over 80,000 people now in the programme. This year, 15 manufacturers were accredited with labels rewarding them for significantly reducing their carbon emissions. Their average annual reduction was 16 percent.

低碳辦公室計劃（lOOP）成效顯著lOOP SuCCeSSeS低碳辦公室計劃成效顯著，至今有112間公

司、逾15,000名員工參與。LOOP特別舉行

頒獎典禮，表揚43間碳排放顯著減少的企

業。參與企業透過採取低碳管理和科技的

最佳守則，令員工的人均碳排放量按年減少

5.19%，成效令人鼓舞。現時LOOP在上海亦

日漸擴展。

WWF’s Low-carbon Office Operation Programme extended its gains, with 112 companies employing over 15,000 staff now participating in the programme.

LOOP held its annual award ceremony, presenting 43 companies with awards for outstanding carbon reduction. Overall, participants in this increasingly popular programme decreased their carbon emissions per staff member by a commendable 5.19 percent, via the adoption of managerial and technological low-carbon best practices.

吞拿魚基因測試TuNa dNa TeST世界自然基金會發表一項「吞拿魚基因」研

究，揭示香港的藍鰭吞拿魚貿易管理之法律

漏洞。本會連同世界自然基金會地中海分會

進行一項研究，從本港餐廳和零售商抽取22

個藍鰭吞拿魚樣本進行基因測試，發現當中

12個樣本屬於大西洋藍鰭吞拿魚。這種吞拿

魚屬瀕危品種，繼續食用將進一步把這個稀有

物種推向絕路，公眾必須立即停止食用藍鰭吞

拿魚。

WWF released a “Tuna DNA Study”, highlighting a legal loophole in the trade of endangered Atlantic Bluefin tuna in Hong Kong. Jointly conducted with the WWF-Mediterranean Programme Office, the study found that of 22 tuna samples collected in Hong Kong restaurants and retailers, 12 samples were proven to be from the Atlantic Bluefin tuna, which is one of the most endangered tuna species. This reinforces the theory that consumption of Bluefin tuna in Hong Kong could push this endangered species closer to extinction, and underlines the need for the public to stop consuming Bluefin tuna.

LCMP參與製造商安裝太陽能電池板。Solar panels on the roof of a building of an LCMP participant.

教育擴展＝保育Education Multiplied = Conservation

多年來，本會的教育項目在香港及區內廣為人知，備受讚賞。本會的

教育團隊致力完善這些教育項目，進一步擴大其規模，將可持續發展

教育計劃（ESD）帶到香港、華南及亞洲的本地及區內社群，鼓勵公

眾積極實踐環保，作出對環境負責任的決定。

For years, WWF’s education programmes have been well known and respected in Hong Kong and throughout the region. The education team intends to enrich these programmes and enlarge their scale by bringing Education for Sustainable Development (ESD) to local and regional communities across Hong Kong, South China and Asia, and by helping everyone actively engage with the environment and make environmentally responsible decisions.

教育EDUCATION

© C

OD

Y Y

IM / W

WF-H

ON

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成為卓越教育中心BECOmINg A CENTrE Of ExCEllENCE

39

From a humble beginning in 1986, promoting environmentally-themed education in “the open air classroom” to just a few students, WWF’s Education Team has grown exponentially. We now deliver Education for Sustainable Development (ESD) to thousands of people across multiple platforms via our three education centres: Island House, Mai Po Nature Reserve and Hoi Ha Marine Life Centre. Last year alone 21,500 students visited WWF centres, and the outreach school programmes reached nearly 30,000 students.

The success of our education programmes has attracted interest from across the region. Now, the team is looking to employ multiplier training at both the local and regional levels in order to share our best practice experiences on how to be a centre of excellence.

During the early 1990s, WWF began offering training courses to people studying wetland conservation management from across the Asia Pacific. Twenty years later, we provide numerous training programmes, mainly wetland-based, to staff from our regional partners and educators from around the region, including mainland China, Taiwan, Korea, Vietnam and Thailand. Visitors learn about how WWF facilitates various education programmes, and study our education strategy.

grOOmINg SOCIETy’S ChANgE AgENTSThe ultimate aim is to widen the scope and scale of the programmes to show that conservation is not just part of the scientific domain. By bringing the conservation message to schools, tertiary institutions, companies, government departments and many other stakeholder groups both locally and regionally through our centre-based and outreach programmes, WWF aims to foster a caring spirit throughout society.

Becoming a centre of excellence means more than just delivering programmes on a larger scale. It is the natural evolution of our philosophy, and the “canopy of the WWF education tree”, which will enable WWF to engage with individuals, communities, NGOs, corporations and governments across the region. Most importantly, it aims to make the next generation agents of change for the environment, enabling them to find solutions to build a sustainable future.

自1986年起，世界自然基金會開始在「戶

外課室」向學生提供環境教育。本會的教

育團隊迅速發展，時至今日，本會透過元

洲仔、米埔自然保護區及海下灣海洋生物

中心三個教育中心，為數以千計市民提供

可持續發展教育。去年共有21,500名學生

到訪本會的教育中心，外展教育項目更接

觸近30,000名學生。

這些教育項目成績顯著，吸引區內的人士

關注。本會的團隊現正積極在本地及區內

增加培訓項目，藉此分享本會作為卓越中

心的最佳守則和經驗。

在1990年代初，本會開始在亞太區為修

讀濕地保育管理的人員提供培訓課程。二

十年後，我們所舉辦的濕地培訓項目多不

勝數，令區內（包括中國內地、台灣、韓

國、越南和泰國）夥伴同事和教育者均能

受惠。參加者不但能了解本會如何推動不

同的教育項目，更可以認識我們的教育策

略。

培養社會改革的推動者本會的終極目標是跳出科學框框，擴展保

育項目的覆蓋範圍和規模。我們透過本地

及區內的中心和外展教育項目，向學校、

專上院校、公司、政府部門及其他持分者

傳遞保育訊息，藉此促進社會對環境的關

愛精神。

成為卓越中心不止於單單擴大教育項目的

規模。事實上，它是本會哲學的自然演化

進程。本會的「教育樹蔭」讓我們成功動

員區內的市民、社區、非政府組織、企業

和政府參與。更重要的是，它旨在培育下

一代成為環保的改革推動者，為建設可持

續發展的未來尋求解決方案。

21,500名學生 STUDENTS 於去年到訪本會的教育中心 vISITED WWf CENTrES lAST yEAr


海洋教育工作mArINE EDUCATION WOrk世界自然基金會的教育項目主要在米埔教育中

心舉行，內容圍繞濕地與相關物種。現在海下

灣海洋生物中心亦有舉辦不少與海洋環境相關

的教育項目。

我們亦在華南地區進行有關海洋議題的外展項

目。於2012年初，我們在廣州12間小學推行

「歐珀萊中華白海豚可持續發展教育項目」，

推廣保育這種珍貴可愛的哺乳類動物之重要

性。在教育人員的指導下，來自12間夥伴學校

的教師成功在校內推行相關教育項目，逾7,700

名學童透過一系列的工作坊及活動受惠，分享

保育中華白海豚的決心和提議。

While a significant portion of WWF’s education programmes are delivered from our Mai Po Education Centre, and are concerned with wetlands and associated species, a number now take place at our Hoi Ha Marine Life Centre, aiming to specifically address marine environmental issues.

We are also conducting outreach programmes in Southern China to create momentum on marine issues. Early in 2012, we brought the “Aupres Chinese White Dolphin Education for Sustainable Development Programme” to 12 primary schools in Guangzhou to promote the importance of conserving this regionally significant and beloved mammal. Under the mentorship of our education officers, teachers from these 12 partner schools successfully organized their school-based programmes, which reached over 7,7o0 students in workshops and activities, and shared their love and ideas in conserving this precious creature.

低碳達人lOW CArBON gUrUS本會於2011年5月推出專為高中生而設的「低

碳達人」指導課程，旨在培育他們成為社區內

推動和倡議可持續發展的改革者。

來自24間中學、超過110名「達人」先後參加

了體驗營及不同主題的實地考察和集體研討

會，探討如何利用具創意的方法，在學校及社

區實踐可持續發展的生活模式。作為改革推動

者，每位達人均設立一個「達人日誌」，設計

以學校或社區為本的計劃，藉此向校內同學、

家人和鄰近社區進一步推廣低碳及可持續發展

的生活模式。受感染的持分者將仿效及支持這

些達人，共同踏上可持續發展的旅程。

The Low Carbon Guru programme was a mentoring course initiated in May 2011 for senior secondary school students, focusing on creating sustainability change agents and multipliers in the community.

Over 110 “gurus” from 24 secondary schools attended a training camp, complete with field studies with various themes and brainstorming sessions to develop innovative sustainable lifestyle initiatives in schools and communities. Acting as change agents, the gurus set up a “Guru Journal” which included different school- or community-based projects to further promote low carbon and sustainable living to their schoolmates, families and neighbouring communities. These impacted stakeholders followed and supported the gurus in their journey to sustainability.

教育項目重點EDUCATION hIghlIghTS

低碳達人Low Carbon Gurus

41

「海洋小護衛－守護鯊魚藝術計劃」mArINE gUArDIAN: SAvE ThE ShArkS ThrOUgh ArTS本會的「海洋小護衛－守護鯊魚藝術計劃」

旨在鼓勵小學生透過藝術作品，表達保育鯊

魚的重要性。是次計劃非常成功，共收到

1,900份來自180間初小及高小學校的作品。

WWF’s “Marine Guardian: Save the Sharks Through Arts” programme encouraged primary students to illustrate the importance of shark conservation by making works of art. The programme was a rousing success, attracting 1,900 entries from 180 junior and higher primary schools.

「氣候變化」教師專業發展計劃ClImATE ChANgE TEAChEr PrOfESSIONAl DEvElOPmENT PrOgrAmmE 「氣候變化」教師專業發展計劃是首個由

保育機構、香港政府和商界共同合辦的全

方位培訓計劃。計劃臨近尾聲，本會特別

舉行一場頒獎典禮，表揚52間中學共210

名成功完成計劃的教師。這項計劃為期一

年，旨在協助教師在課堂上推行有關氣候

變化的教學活動。

The Climate Change Teacher Professional Development Programme, the first comprehensive training programme involving co-organization between a conservation organization, the Hong Kong government and the business sector, drew to a close with an awards presentation ceremony acknowledging the 52 secondary schools and some 210 teachers that successfully completed the year-long programme designed to deliver climate change-themed education.

海豐鳥類省級自然保護區正式啟用OPENINg Of EDUCATION CENTrE IN hAIfENg BIrD PrOvINCIAl NATUrE rESErvE 海豐鳥類省級自然保護區乃「�豐／世界自

然基金會華南濕地項目」的主要部分，今年

於廣東正式開幕。中心設有互動教育設施，

室內及戶外學生活動範圍，讓學生有機會親

身參與濕地教育活動。

As part of the HSBC/WWF Haifeng Wetlands Project, an education centre was established in the Haifeng Bird Provincial Nature Reserve in Guangdong. The centre is well equipped with interactive education facilities and props, as well as indoor and outdoor activity areas for students to experience authentic wetland education activities.

米埔、海下灣及元洲仔中心教育項目CENTrE-BASED EDUCATION PrOgrAmmE IN mAI PO, hOI hA AND ISlAND hOUSE本會共推行526個教育項目，有超過12,000

名中小學生參加本會為學校而設的米埔導

賞團。

海下灣海洋生物中心為學生、社區中心和企

業而設的三個教育項目不斷被完善，至今共

為近7,400名參加者舉辦了252次導賞團。

Five hundred and twenty six school programmes were conducted, with over 12,000 primary and secondary school students joining our Mai Po school visit programmes.

The Hoi Ha Marine Life Centre’s three education programmes for students, community centres and corporate members continued to grow as well. The centre ran 252 tours, welcoming nearly 7,400 visitors.


本財政年度的總收入稍微增加至6,750萬港元。個人及公司捐款

繼續成為本會的主要收入來源，分別佔總收入45%及28.1%。

本會的個人捐款總額為3,000萬港元，較去年增加15%。其中個

人會員捐款佔總額80%，金額為2,400萬港元；一般捐款金額則

佔20%，金額為600萬港元。

公司捐款總額為1,900萬港元，為本會的第二大收入來源。公

司捐款的64%為無限制用途捐款，當中港幣880萬港元來自公

司會員。

餘下的36%為有限制用途的捐款，用作特定保育及教育項目的

經費，例如�豐／世界自然基金會華南濕地項目、中華白海豚

項目的技術支援及生態足印教育項目。

本會一年一度的主要籌款活動「步走大自然」今年再次取得成

功，個人及公司捐款為本會籌得可觀的無限制用途捐款。

本會繼續獲多個信託及基金作出重要捐款，其中包括太古集團

慈善信託基金。

以下是世界自然基金會香港分會的財務狀況摘要及分析，由香港立信德豪會計師事務所有限公司審核，並按香港財務報告準則編製。有關截至2012年6月30日止的年度財務報告全文，刊載於本會經審核的年度財務報告內。The following highlights provide

a managerial analysis of the financial statements of WWF Hong Kong, which have been audited by BDO Limited. The financial statements are prepared in accordance with Hong Kong Financial Reporting Standards. The full financial statements for the year ending 30 June 2012 are published in our audited annual accounts.

財務摘要Financials

主要收入Our majOr incOme

收入 Income 港幣千元in HK$’000 %

會員及個人捐款Membership and donations from individuals

30,350 45.0%

公司捐款Corporate donations 18,985 28.1%

信託及基金Trusts and foundations 2,561 3.8%

政府撥款Government grants 4,673 6.9%

籌款活動Fundraising events 3,946 5.8%

其他收入Earned income and others 6,632 9.8%

世界自然基金會網絡 WWF network 407 0.6%

67,554 100%

43

Total income increased slightly to HK$67.5 million this year. Both individual and corporate donations continued to be our major sources of income, contributing 45 percent and 28.1 percent of total income, respectively.

Our total individual donations were HK$30 million, having grown by 15 percent. Individual membership contributed 80 percent of this total (HK$24 million) while other general donations contributed the remaining 20 percent (HK$6 million).

The second largest revenue component was corporate donations, totalling HK$19 million, of which 64 percent were unrestricted donations. Within the unrestricted donations, HK$8.8 million came from our corporate members.

The remaining 36 percent was given in the form of restricted donations for particular conservation and education programmes, such as HSBC/WWF South China Wetlands Project, technical support on the Chinese white dolphin project and the footprint education programmes.

Our annual major fundraising event Walk for Nature continued to be a success this year. The event contributes significant unrestricted funds from both individuals and corporations.

We continued to receive significant donations from several trusts and foundations, including Swire Group Charitable Trust.

會員及個人捐款Membership and donations from individualsHK$30,350k

公司捐款Corporate donations

HK$18,985k

政府撥款Government grants

HK$4,673k

籌款活動Fundraising events

HK$3,946k

其他收入Earned income

and others HK$6,632k

世界自然基金會網絡WWF network HK$407k

45.0%

6.9%

5.8%

3.8%

9.8%

0.6%

HK$67.554m2012財政年度的經費來源sOurce OF incOme FOr FY2012

信託及基金Trusts and foundations

HK$2,561k

28.1%


本財政年度的總支出為7,000萬港元。我們繼續把主要

的保育經費用於開發及拓展氣候項目和推行濕地項目

上。「地球一小時」的成功反映香港市民對緩減氣候

變化的熱烈支持。會籍管理乃本會的第二大開支，有

助本會向支持者傳遞有關保育的訊息，讓他們進一步

了解本會的保育倡議，成為熱心的保育人士。我們亦

繼續投放資源於社區教育方面，以實踐本會教育下一

代的目標。一如既往，我們撥出一部分捐款收入，協

助世界自然基金會總會推行全球項目。

Total spending for the year was HK$70 million. Our investment in conservation continued to focus on developing and expanding our climate programmes and on successfully delivering our wetlands programmes. The success of the Earth Hour campaign in Hong Kong showed strong support in the fight against climate change. Meanwhile, membership management expenditure, our next major investment, is an essential component for extending our message to supporters: an informed supporter is an avid conservationist. With our goal of educating the next generation, we continued our investment in community education. As in previous years, a portion of our donated income was contributed to WWF network to achieve WWF global objectives.

本會支出Our spending

支出 Expenditure 港幣千元in HK$’000 %

保育項目Conservation programmes 34,688 49.5%

社區教育Community education 3,241 4.6%

會籍管理Membership management 11,495 16.4%

公關傳訊Communications 6,947 9.9%

行政Administration 2,230 3.2%

籌款活動Fundraising events 6,230 8.9%

銷售成本 Trading cost 2,637 3.8%

世界自然基金會網絡 WWF network 2,594 3.7%

70,062 100%

保育項目Conservation programmesHK$34,688k

社區教育Community education

HK$3,241k

會籍管理Membership managementHK$11,495k

公關傳訊Communications

HK$6,947k

行政Administration

HK$2,230k

籌款活動Fundraising events

HK$6,230k

銷售成本Trading costHK$2,637k

世界自然基金會網絡WWF NetworkHK$2,594k

49.5%4.6%

16.4%

9.9%

3.2%

8.9%

3.8%3.7%

HK$70.062m2012財政年度的支出分配

expenditure allOcatiOn FOr FY2012

疲弱的外圍環境令香港經濟發展緩慢。雖然如此，本

會的總收入繼續錄得增長，較去年增加1.7%。主要收

入來自個人會員捐款，金額為2,400萬港元。隨著競爭

加劇，今年個人會員捐款的增幅放緩。公司界別的捐

款為本會的另一傳統收入來源，繼續為本會帶來穩健

的收入。

本會的總支出增加約7%，增加的保育項目支出主要

用於本會的氣候變化項目，如為企業而設的「低碳辦

公室計劃」（LOOP）、為珠三角地區廠房而設的「低

碳製造計劃」（LCMP）及「氣候變化」教師專業發展

計劃。

本會於2012年錄得250萬港元的營運虧損，表現未如

理想。本會已實施一系列的改善措施，將資源集中投

放於重點保育項目上，並提升效能及生產力。本會擁

有強大的專業團隊，有信心繼續成為香港及區內具領

導地位的環保機構。

The external environment in Hong Kong stagnated in this period. Nevertheless, our revenues continued to grow by 1.7 percent over 2011. The biggest contribution came from individual membership donations amounting to HK$24 million. Growth slowed down compared to previous years in the face of ever-increasing competition. Another traditional revenue stream from corporate membership continued to provide a steady source of income.

Total expenditure increased by approximately 7 percent. The increased conservation programmes expenditure was mainly related to climate change programmes such as LOOP for commercial offices, LCMP for Pearl River Delta factories and the Climate Change Teacher Professional Development Programme.

The result for 2012 was less than satisfactory with an operating deficit of HK$2.5 million. Remedial actions have been implemented with the aim of narrowing the focus of our conservation programmes and instituting steps to improve efficiency and productivity. With our strong team of experts, we have confidence that we can continue to be a leading environmental organization in Hong Kong and the wider region.

2011及2012年回顧review OF 2011 and 2012

2011 2012

支出 Expenditure 港幣千元in HK$’000

港幣千元in HK$’000

% 增減 Change

保育項目Conservation programmes 33,303 34,688 4.2%

社區教育 Community education 3,650 3,241 -11.2%

會籍管理 Membership management 9,563 11,495 20.2%

公關傳訊 Communications 6,665 6,947 4.2%

行政 Administration 3,059 2,230 -27.1%

籌款活動Fundraising events 4,341 6,230 43.5%

銷售成本Trading cost 2,686 2,637 -1.8%

世界自然基金會網絡 WWF Network 2,120 2,594 22.4%

65,387 70,062 7.1%

2011 2012

收入 Income 港幣千元in HK$’000

港幣千元in HK$’000

% 增減 Change

會員及個人捐款Membership and donations from individuals

26,318 30,350 15.3%

公司捐款Corporate donations 18,831 18,985 0.8%

信託及基金Trusts and foundations 3,447 2,561 -25.7%

政府撥款Government grants 6,275 4,673 -25.5%

籌款活動Fundraising events 4,544 3,946 -13.2%

其他收入Earned income and others 4,298 6,632 54.3%

世界自然基金會網絡 WWF network 2,728 407 -85.1%

66,441 67,554 1.7%


機構管治Corporate GovernanCe

As a leading non-profit conservation organization, WWF-Hong Kong commands a high degree of public trust by virtue of the three pillars of our corporate governance — professionalism, integrity and transparency.

Holding up the professionalism pillar is WWF-Hong Kong’s governing body, the Executive Council. Its members, professionals from conservation, scientific and business fields, are strongly committed to nature conservation. They serve on a voluntary basis, providing advice from their professional perspectives, approving strategic direction, conservation programmes and annual budget, and monitoring the operations of WWF-Hong Kong.

Members of the Executive Council must be trustee members of WWF-Hong Kong and are elected by trustee members at the Annual General Meeting. Council members are appointed on three-year terms and are eligible for re-election. A number of sub-committees composed of experts enhance the breadth and depth of the Executive Council’s work. Each sub-committee provides professional advice on relevant issues in the areas of conservation, development, education, finance and the management of Mai Po.

With regard to transparency, WWF-Hong Kong understands that voluntary disclosure is essential in establishing public confidence. To ensure that our financial resources are spent appropriately, we are committed to providing clear and accurate financial information for public scrutiny. Our financial accounts, prepared in accordance with the Hong Kong Financial Reporting Standards, are independently audited by BDO Limited and published yearly in our annual report.

作為具領導地位的非牟利環保組織，世界自然基金會香

港分會透過機構管治的三大支柱—專業、誠信和透明

度，取得公眾的信任。

本會的專業支柱乃專責管治本會的董事委員會。委員會

成員分別來自保育界、科學界和商界，全部均為對自然

保育有抱負的專業人士。他們以義務性質參與，利用其

專業知識提供意見、訂立策略性方向、通過保育項目和

每年的財政預算案，以及監察本會的營運。

董事委員會的成員必須為世界自然基金會香港分會的理

事，於周年大會上獲選為委員會成員。委員會成員的任

期為三年，並可競逐連任。為了擴展及深化董事委員會

的職能，委員會下設有多個由專家組成的附屬委員會。

每個附屬委員會會就保育、發展、教育、經濟及米埔管

理等範疇之相關議題提供專業意見。

在透明度方面，本會香港分會深明自願披露資訊對建立

公眾信心至關重要。為了確保財政資源用得其所，我們

提供清晰準確的財政資訊，以供公眾監察。我們的財務

帳目乃根據《香港財務匯報準則》預備，由香港立信德

豪會計師事務所有限公司獨立核數，並於每年的年報中

刊出。

47

反欺詐政策Fraud and Corruption poliCy

At one point or another, every organization has to face the issues of fraud and corruption. WWF-Hong Kong is a conservation organization which operates at high levels within the public, educational, political and corporate spheres of society. It is the duty of WWF-Hong Kong to protect the organization, its sponsors and its stakeholders from fraud and corruption.

The consequences of fraud could be devastating; ranging from financial losses, to the disruption of conservation activities and the withdrawal of donor funding, with an ultimate consequence: the long term loss of donor or partner confidence in the organization.

In response to such potential risks, 2012 saw the development of WWF-Hong Kong’s “Prevention of Fraud and Corruption” policy, at the root of which lies a zero-tolerance approach to fraud and corruption.

With mandatory training for all staff, the policy aims to support an ethical culture across the organization, to protect and enhance the WWF brand and reputation, and to ensure that a common set of principles and approaches are put in place across all its offices.

The policy makes it mandatory for all staff to declare and report any conflicts of interest and to adhere to a specific “gift handling” procedure to guarantee that all gifts offered to staff are disposed of in a straightforward, honest and transparent way. Members of the Executive Council are also required to declare their respective interests.

Each member of staff is required to sign a document confirming that he or she understands, and is willing to adhere to such policy. WWF-Hong Kong aims to make sure that all individuals it employs do not have the opportunity or ability to rationalize fraudulent or corrupt action.

Through such policy, WWF-Hong Kong intends to ensure strict adherence to its Code of Ethics and ensure that its behaviour towards WWF-Hong Kong’s staff, the public, the government, the media, WWF-Hong Kong’s corporate partners, WWF-Hong Kong’s suppliers and the institution itself is professional, transparent and fair.

每個組織均面對欺詐與貪污問題。世界自然基金會乃

全球具領導地位的環保組織之一，作為其香港分會，

我們積極接觸普羅大眾，同時活躍於社會的教育界、

政界和商界，因此，本會有責任保護組織、贊助公司

和持分者免受欺詐及貪污的影響。

欺詐行為可對本會造成嚴重破壞，包括金錢損失保育

活動被逼中斷和贊助公司撤回經費，以至最嚴重的後

果：導致捐助者流失或合作夥伴對本會失去信心。

針對這些潛在風險，本會於2012年發展「防止欺詐及

貪污」政策，欺詐及行賄的行為採取「零容忍」的態

度。

本會強制全體員工接受相關培訓。這項政策旨在營造

組織內的職業道德，保護和提升世界自然基金會的品

牌和信譽，並確保所有的辦事處都實施同一套原則與

方針。

我們要求員工申報任何形式的利益衝突，並遵守處理

餽贈事宜的特定程序，以確保所有餽贈員工的禮品均

以正直、誠實和公開的手法處理。董事委員會成員亦

分別須申報他們的利益。

每名員工均須簽署一份文件，確認他們明白並願意遵

從相關政策。本會旨在透過這個舉動，確保員工沒有

任何機會或能力去合理化欺詐或貪污行為。

我們希望透過這項政策，確保本會嚴格遵從操守，並

保證本會以專業、公開、公平的方式對待我們的員

工、公眾、政府、傳媒、企業夥伴、供應商和機構。


環保舉措Green initiatives

When it comes to Green Office practices and green initiatives, the public has high expectations of a conservation organization. WWF-Hong Kong is at the forefront of developing and implementing green practices, and setting an example for other companies and NGOs in Hong Kong and across the Asia Pacific.

Lately, the main focus of WWF’s initiatives has been on reducing our carbon footprint. Since 2011, our offices have progressively been implementing our pioneering Low-carbon Office Operation Programme (LOOP), which cuts greenhouse gas emissions through a rigorous carbon accounting process and corresponding reduction measures. LOOP holistically looks at how an office operates and helps management formulate an effective emissions reduction strategy.

In 2011, our Central office went through LOOP’s third-party verification exercise, which benchmarked its carbon footprint performance with other offices in the LOOP programme. The result was a “Silver Label”: good, but with room for improvement. In 2012, the Central office, Island House Conservation Centre and Hoi Ha Marine Life Centre each went through this verification process. The Central office improved its performance and was awarded a Gold Label, whilst Island House and Hoi Ha Wan education centre were awarded the Silver Label.

Other green initiatives allow WWF to lead by example in various areas. Facilities at our three education centres, particularly the older Mai Po and Island House centres, are gradually being upgraded, focusing on ecology, the use of water, the disposal of waste and the buildings’ carbon footprint. Central office has made a commitment to cut its electricity use by one percent per year from FY13 to FY15.

Our recent “One Office” consolidation adopted a Zero Landfill and strict re-use policy. It was carried out according to best green office practices. Our new office is now utilizing the most energy-efficient electric and electronic devices on the market.

At WWF, we take green initiatives seriously and aim to constantly improve our practices to create a sustainable future for everyone.

For more info on LOOP, please refer to the LOOP report and website at wwf.org.hk/loop

當論及綠色辦公室的實踐與環保措施，公眾對環保組織

的期望表現殷切。世界自然基金會香港分會身體力行，

於香港及亞太區內為其他公司與非政府組織樹立榜樣。

本會其中一項內部環保舉措是減低我們的碳足印。自

2011年起，本會辦事處室陸續參與低碳辦公室計劃

（LOOP），透過嚴格的碳審計過程和相關的減碳措施，

致力減低溫室氣體排放。LOOP全面檢視辦公室的營運，

協助管理層制定有效的減排策略。

於2011年，本會位於中環的辦公室進行LOOP的第三方驗

證，將其碳足印的表現與其他參於計劃的辦公室進行基

準評估。中環辦公室取得銀標籤認證，即表現良好，但

仍有改善的空間。在2012年，中環、元洲仔自然環境保

護研究中心與海下灣海洋生物中心均進行認證程序。中

環辦公室較去年更進一步，獲頒金標籤，而元洲仔及海

下灣教育中心則取得銀標籤。

本會的三個教育中心，尤其是歷史較久的米埔和元洲仔中

心，設施逐步翻新，主要針對改善生態、水源利用、廢物

處理和建築物的碳足印等問題。中環辦公室已訂定目標，

於2013至2015年的財政年度，將用電量逐年減少1%。

本會成立一總辦事處（One Office）時遵行「零堆填政

策」，所有傢俬均被循環再用，是環保辦公室的最佳實

踐。本會亦會使用市面上最具能源效益的電器和電子儀

器。

世界自然基金會嚴格實施環保舉措，積極完善本會的環

保實踐，開創出一個可持續發展的未來。

更多關於LOOP計劃的資料，請於wwf.org.hk/loop瀏覽

LOOP報告及網頁。

2012財政年度通過認證的碳排放量

FY12 verified carbon emissions:中環Central

每位員工2.86公噸2.86 tonnes per employee

元洲仔Island House

每位員工1.63公噸1.63 tonnes per employee

海下灣Hoi Ha Wan Marine Life Centre

每位員工3.78公噸 3.78 tonnes per employee

所有LOOP認證辦公室的每年人均碳排放量之平均值：4.38公噸Average total carbon emissions per employee per annum of all LOOP verified offices: 4.38 tonnes

49

員工管理staFF manaGement

在2012年，世界自然基金會出現一個特別的員工管理情況：本會

兩位行政總裁的任期部分重疊，龐毅理先生退任，顧志翔先生於

四月正式接替職位。我們的保育部增設了本地生物多樣性及華南

濕地高級項目主管一職，此舉將有助促進承接計劃，並進一步鞏

固兩個項目的領導。

In 2012 we had a special staff situation arise: WWF had two CEOs, as their tenures overlapped. Mr Eric Bohm retired and Mr Adam Koo officially assumed the role in April. Our Conservation Depart-ment grew by one as we added a Senior Head, Local Biodiversity and Regional Wetlands. This allows for succession planning and creates stronger leadership for the two programmes.

*所有董事委員會成員皆以義務性質服務，委員的決定完全中立，不受他們所屬的公司或行業影響。世界自然基金會是一個以科學為本的組織：我們唯一目的是保育環境，建立人類與大自然和諧共存的未來。*All members serve on a voluntary basis. The decisions made by the trustees are completely neutral and are made without any bias towards the businesses they are in or the companies they work for. WWF is a science-based organization: our only vested interest is the conservation of our planet so humans can live in harmony with nature.

董事委員會成員包括:

The members of the Executive Council are:主席 Chairman楊子信先生 Mr Trevor Yang

董事委員會 Executive Council楊子信先生—主席 Mr Trevor Yang—Chairman

白丹尼先生（義務法律顧問）

Mr Daniel Bradshaw (Hon. Legal Advisor)

張肇昌醫生 Dr Steve Cheung

周維正先生 Mr Oscar Chow

杜德俊教授 Professor David Dudgeon

范文志先生 Mr William W. Flanz

李瑞霞女士（義務司庫） Ms Sarah Legg (Hon. Treasurer)

龍ˉ德先生 Mr Frederick J. Long

黃永光先生 Mr Daryl W.K. Ng

彭敬慈博士 Dr K.C. Pang, MH

薛綺雯教授 Professor Yvonne Sadovy

唐裕年先生 Mr Martin Tang

吳宗權先生 Mr Douglas Woo

員工數目

Number of Staff 2009 2010 2011 2012

行政總裁 CEO 1 1 1 2

教育 Education 24 25 25 25

公關傳訊 Communications 6 6 7 7

保育 Conservation 37 39 40 41

市場推廣及基金籌募 Marketing and Fundraising 10 11 12 12

營運（財務及行政部）Operations (supporter services, finance and administrative functions)

20 22 22 23

總數 Total 98 104 107 110


衷心感謝Our Thanks

地球資源愈來愈罕有，對世上所有生態系統及在其中的生物構成愈來愈大的壓力。這

令本會的關鍵保育工作迫在眉睫。在這環境下，我們需要時間、決心和持續的捐款才

可讓機構有效運作。如果沒有個人及各大企業會員的慷慨支持，就不可能繼續我們的

保育和教育項目。

我們要衷心感謝大家讓本會能繼續堅守保育使命，創造一個人類與大自然和諧共處的

未來。由於版面所限，我們不能向所有支持者逐一致謝，但希望您仍能感受我們由衷

的謝意。

世界自然基金會香港分會公司會員 2011-2012WWF-Hong Kong CoRpoRAte membeRs 2011-2012

DOuble DiamOnDCrystal groupHsbCJebsen groupKerry Holdings LimitedKing of the King group LimitedmF Jebsen International Limitedsearch Investment groupstandard Chartered bank (Hong Kong) Limitedthe Wharf (Holdings) LimitedUbs

DiamOnD membersCanon Hongkong Company LimitedCitiCLp power Hong Kong LimitedKHI Holdings groupmelco groupnoble grouppacific tiger group Limitedpower Assets Holdings Limitedppg Coatings (Hong Kong) Co., Ltd.pricewaterhouseCoopers Ltd.schmidt marketing (H.K.) Ltd.shaw & sons Limited

GOlD membersCarthy LimitedCathay pacific Airways LimitedChinese estates Holdings Limited

雙鑽石會員晶苑集團

�豐

捷成集團

嘉里控股有限公司

皇上皇集團有限公司

捷成馬國際有限公司

兆亞投資集團

渣打銀行（香港）有限公司

九龍倉集團有限公司

瑞銀集團

鑽石會員佳能香港有限公司

花旗集團

中華電力有限公司

廣興置業集團

新濠集團

來寶集團

pacific tiger group Limited電能實業有限公司

ppg Coatings (Hong Kong) Co., Ltd.羅兵咸永道有限公司

興華拓展有限公司

邵氏父子有限公司

黃金會員佳飛有限公司

國泰航空公司

華人置業集團

great eagle Holdings LimitedHang seng bankHong Kong International AirportKowloon Development Company LimitedRichemont Asia pacific LimitedsC Johnson Limitedshui on Construction and materials Limitedsino groupsun Hung Kai propertiesswire propertiesthe Clearwater bay golf & Country Clubthe Linklatersthe Robert burns Hotel groupZeshan Foundation

Pearl membersAlpha Appliance LimitedbmW Concessionaries (HK) Limitedbridgestone Aircraft tire Company (Asia) Ltd.Crocodile garments Ltd.Dah Chong Hong Holdings LimitedFung (1906) Foundation Limitedgalaxy entertainment groupglobal sourcesHAYCo® LtDHearst magazineHellmann Worldwide LogisticsLeo paper group

鷹君集團有限公司

�生銀行

香港國際機場

九龍建業有限公司

歷峰亞太有限公司

美國莊臣有限公司

瑞安建業有限公司

信和集團

新鴻基地產

太古地產

清水灣鄉村俱樂部

年利達律師事務所

the Robert burns Hotel group擇善基金會

珍珠會員第一電業有限公司

寶馬汽車（香港）有限公司

普利司通飛機輪胎（亞洲）有限公司

鱷魚恤有限公司

大昌行集團有限公司

馮氏（1906）慈善基金有限公司

銀河娛樂集團

環球資源

HAYCo® LtD赫斯特雜誌香港有限公司

漢宏貨運有限公司

利奧紙品集團（香港）有限公司

As our planet’s resources become more and more scarce, the pressures on the world’s ecosystems and everything living within them are growing ever greater. this fact makes WWF’s conservation work an urgent and vital task.

Working effectively in this high-pressure environment takes time, dedication and sustained financing. Without the encouragement and great generosity of our corporate and individual members, it would be impossible to continue our conservation and education projects.

We would like to extend our heartfelt thanks to all of you for allowing us to fulfill our mission, and for helping to create a better future where humans can live in harmony with nature. sadly due to space limitations, we cannot name every one of you. but you know who you are, and we thank you.

51

羅祖儒投資管理（香港）有限公司

宏利人壽保險（國際）有限公司

無印良品（香港）有限公司

nearly Friday Limitedpizzaexpress (Hong Kong) Limited華富嘉洛資產管理有限公司

洛希爾（香港）有限公司

新瑪德集團

思緯市場資訊有限公司

德永佳集團

香港賽馬會

純銀會員AeCom凱達環球有限公司

永旺（香港）百貨有限公司

香港航煤營運有限公司

洪紡（香港）有限公司

安理國際律師事務所

美國安利（香港）日用品有限公司

奧雅納工程顧問

泛亞飲食有限公司 — 活力午餐

亞洲衛星有限公司

安盛金融有限公司

百通亞洲（香港）有限公司

兄弟國際（香港）有限公司

時富投資集團有限公司

世紀泳池有限公司

俊和發展集團

信達國際控股有限公司

Clifford ChanceComo Como中遠國際控股有限公司

科銳香港有限公司

禾大香港

嘉柏環球有限公司

德信管理咨詢

福和集團控股有限公司

Freeplay energy Ltd卜高通美有限公司

富昌金融集團

豪馬（香港）有限公司

HeRo Corporation Ltd香港航空發動機維修服務有限公司

香港�士尼樂園度假區

合和實業有限公司

希慎興業有限公司

英之傑香港

日本城（香港）有限公司

莊信萬豐太平洋有限公司

高絲香港有限公司

Laracy & Co.

LeD Lighting expert Limited利記集團

利安顧問有限公司

元暉光電有限公司

領先工業有限公司

能益有限公司

華昌工程有限公司

達信風險管理及保險服務（香港）有限公司

麥當勞有限公司

曼佳美（香港）照明電氣設備有限公司

邁進顧問工程師事務所

日本生命力健康食品有限公司

mgpA (Asia) Limited三菱電機香港集團有限公司

現代貨箱碼頭有限公司

港鐵公司

南華精機製品有限公司

香港快利有限公司

新澤控股有限公司

新世界發展有限公司

niin Limitednuance-Watson (HK) Limitedoliver’s super sandwichesolympus Capital / Asia environmental partners美之至集團有限公司

東方海外貨櫃航運有限公司

科譽（香港）有限公司

proJob21.com Limited隆堡國際酒店集團

理光（香港）有限公司

莎莎國際控股有限公司

精工表

蓆夢思床褥傢具（香港）有限公司

索迪斯（香港）有限公司

永保林業控股有限公司

瑞士再保險有限公司

新昌管理服務有限公司

匯能集團

敦沛金融控股有限公司

東亞銀行

the body shop香港中華煤氣有限公司

香港上海大酒店有限公司

捷榮國際控股有限公司

永亨銀行

第一環保能源科技國際有限公司

Lloyd george management (Hong Kong) Limitedmanulife (International) LimitedmUJI (Hong Kong) Company Limitednearly Friday Limitedpizzaexpress (Hong Kong) LimitedQuam Asset management LimitedRothschild (Hong Kong) Limitedsimatelex groupsynovate Limited (Ipsos)texwinca enterprises Limitedthe Hong Kong Jockey Club

silver membersAeComAedasAeon stores (Hong Kong) Co., Ltd.AFsC operations LimitedAldertex (Hong Kong) LimitedAllen & overyAmway Hong Kong LimitedArupAsia pacific Catering Corporation Ltd — Luncheon starAsia satellite telecommunications Co. Ltd.AXA China Region Insurance Company Limitedbelden Asia (Hong Kong) Limitedbrother International Hong Kong LimitedCelestial Asia securities Holdings LimitedCentury pools LimitedChun Wo Development Holdings LtdCinda International Holdings LimitedClifford ChanceComo ComoCosCo International Holdings LimitedCree Hong Kong LimitedCroda Hong Kong Company LimitedCrown Records managementFiducia management ConsultantsFook Woo group Holdings LimitedFreeplay energy LtdFukutomi Company LimitedFulbright Financial groupHallmark Cards (HK) LimitedHeRo Corporation LtdHong Kong Aero engine services Ltd.Hong Kong Disneyland ResortHopewell Holdings LimitedHysan Development Company LimitedInchcapeJapan Home Centre (HK) LtdJohnson matthey pacific LimitedKose (Hong Kong) Company LimitedLaracy & Co.LeD Lighting expert LimitedLee Kee group

Leigh & orangeLight engine LimitedLinkz Industries LimitedLong Data technology Limitedm.Y.Cheng & Co (engineering) Ltd.marsh (Hong Kong) Limited

mcDonald’s Restaurants (Hong Kong) Limitedmegaman (HK) electrical & Lighting Ltdmeinhardt Consulting engineersmeiriki Japan Company LimitedmgpA (Asia) Limitedmitsubishi electric Hong Kong group Limitedmodern terminals LimitedmtR Corporationnam Wah precision product Ltdneil prydenew Heritage Holdings Limitednew World Development Company Limitedniin Limitednuance-Watson (HK) Limitedoliver’s super sandwiches olympus Capital / Asia environmental partnersone Concept group Ltdorient overseas Container LimitedposH office systems (HK) Ltd.proJob21.com Ltd Rhombus International Hotels groupRicoh Hong Kong Limitedsa sa International Holdings LtdseIKosimmons bedding and Furniture (HK) Ltdsodexo (HK) Ltd.sustainable Forest Holdings Limitedswiss Reinsurance Company Ltdsynergis management services Ltdsynergy Lightingtanrich Financial Holdings Limitedthe bank of east Asiathe body shopthe Hong Kong and China gas Company Limitedthe Hongkong and shanghai Hotels Limitedtsit Wing International Holdings LimitedWing Hang bankZenitco International Co. Ltd.

本會感謝以下曾於2011-2012年，以各種方式支持本會的機構和個別人士We would also like to thank the following for their contributions

COrPOraTeACe Life Insurance Company LtdAeCom Asia Co. Ltd.Aeon stores (Hong Kong) Company LimitedAFsC operations LimitedAldertex (Hong Kong) Limitedalfaxmedia LimitedAlpha Appliances LimitedAmerican International school LimitedAmway Hong Kong LimitedAsia pacific growth strategyAsiaray Advertising media LimitedAXA China Region Insurance Company LimitedbDo Limited

belden Asia (Hong Kong) LtdbloombergbmW Concessionaires (HK) Limitedbridgestone Aircraft tire Company (Asia) Limitedbritish Consulate-generalbrother International (Hong Kong) Limitedbuspak Advertising (Hong Kong) LimitedC.H. Robinson Worldwide (Hong Kong) LimitedCable tVCanon Hongkong Company LimitedCarlsberg H.K. LimitedCarthy LimitedCheung Kong (Holdings) LimitedChinachem enterprises LimitedChinese estates Holdings LimitedChow sang sang Jewellery Co LtdChun Wo Development Holdings LimitedCitiCitibank n A.Citic securities International Company LimitedCLp power Hong Kong LimitedCoDY Advertising (Hong Kong) LimitedColliers InternationalComo ComoComputer and technologies Holdings LtdCouncil for sustainable DevelopmentCree Hong Kong LimitedCrocodile garments LimitedCrown motors LtdCrystal groupCrystal sweater LtdDah Chong Hong Holdings LimitedDp WorldDu pont China Limitededucation bureau — Curriculum Development moral and Civic edelegance Industrial Company Limitedelite partners CpA Limitedemphasis Jewelleryenvironmental protection Departmenternst & Young Hong Kong group LtdFIL FoundationFleishman-Hillard HK LtdFook Lam moon Restaurant Ltd.Freeplay energy Limited

機構安達人壽保險有限公司

AeCom Asia Co. Ltd.

永旺（香港）百貨有限公司

香港航煤供應營運有限公司

洪紡（香港）有限公司

合孚媒體有限公司

第一電業有限公司

美國國際學校有限公司

美國安利（香港）日用品有限公司

亞太保育發展策略

雅仕維廣告媒體有限公司

安盛金融有限公司

香港立信德豪會計師事務所有限公司

百通亞洲（香港）有限公司

彭博

寶馬汽車（香港）有限公司

普利司通飛機輪胎（亞洲）有限公司

英國總領事館

兄弟國際（香港）有限公司

交通廣告專營（香港）有限公司

C.H. Robinson Worldwide (Hong Kong) Limited有線電視

佳能香港有限公司

嘉士伯香港有限公司

佳飛有限公司

長江實業（集團）有限公司

華懋企業有限公司

華人置業集團

周生生珠寶金行有限公司

俊和發展集團

花旗集團

花旗銀行

中信証券國際有限公司

中華電力有限公司

CoDY Advertising (Hong Kong) Limited高力國際

Como Como科聯系統集團有限公司

可持續發展委員會

科銳香港有限公司

鱷魚恤有限公司

皇冠汽車有限公司

晶苑集團

晶苑工業有限公司

大昌行集團有限公司

Dp World杜邦中國有限公司

教育局—德育及公民教育

益力堅實業有限公司

開元信德會計師事務所有限公司

點精品

環境保護署

安永會計師事務所

FIL Foundation福萊香港

福臨門酒家

Freeplay energy Limited

Fuji Xerox (Hong Kong) Limited Fulbright securities LimitedFung Lok Wai Wetland nature Reservegalaxy entertainment groupglobal sourcesglory sky green Fund Limitedgreat eagle Holdings Ltdgreen Institute LimitedHabitu (HK) LimitedHallmark Cards (HK) LimitedHang seng bankHarbour CityHaworth Hong Kong LtdHayco manufacturing LtdHenderson Land Development Co. Ltd.HK Commercial broadcasting Co LtdHong Kong Aero engine services LimitedHong Kong Cable news express LimitedHong Kong CsL LimitedHong Kong DisneylandHong Kong Dragon Airlines LtdHong Kong economic times LimitedHong Kong exchanges and Clearing LimitedHong Kong Housing societyHong Kong International AirportHongkong Land Limited Hopewell Highway Infrastructure LimitedHopewell Holdings LimitedHutchison Dbs Card LimitedHutchison telecommunications (Hong Kong) LimitedHysan Development Company LimitedInformation services DepartmentInterface Asia-pacific (HK) Limited

Japan Home Centre (H.K.) LtdJCDecaux CityscapeJebsen groupJm network LimitedJohnson matthey pacific LimitedKerry Holdings LimitedKHI Holdings groupKing of the King group LtdKnight Frank petty LimitedKoDomo Communications LtdKose (Hong Kong) Company LimitedKowloon Development Company LimitedKpmgLawsgroup Charity Fund LimitedLee Hysan FoundationLegislative Council secretariatLeigh & orange LtdLeighton Contractors (Asia) LimitedLeo burnett LimitedLeo paper groupLi & Fung (1906) Foundation LimitedLight engine LimitedLinklatersLinkz Industries LimitedLloyd george management (Hong Kong) LimitedLong tai Hong (Holding) Limitedm.Y.Cheng & Co (engineering) Limited

富士施樂（香港）有限公司

富昌證券有限公司

豐樂圍濕地自然保育區

銀河娛樂集團

環球資源

灝天綠色基金有限公司

鷹君集團有限公司

綠色學會有限公司

Habitu (HK) Limited豪馬（香港）有限公司

�生銀行

海港城

Haworth Hong Kong Ltd喜高製品有限公司

�基兆業地產有限公司

香港商業廣播有限公司

香港航空發動機維修服務有限公司

香港有線新聞速遞有限公司

香港流動通訊有限公司

香港迪士尼樂園

港龍航空有限公司

香港經濟日報有限公司

香港交易及結算所有限公司

香港房屋協會

香港國際機場

香港置地集團公司

合和公路基建有限公司

合和實業有限公司

Hutchison Dbs Card Limited和記電訊（香港）有限公司

希慎興業有限公司

政府新聞處

Interface Asia-pacific (HK) Limited日本城（香港）有限公司

德高展域

捷成集團

協德網絡有限公司

莊信萬豐太平洋有限公司

嘉里控股有限公司

廣興置業集團

皇上皇集團有限公司

萊坊測計師行

子親傳訊社有限公司

高絲香港有限公司

九龍建業有限公司

畢馬威會計師事務所

羅氏集團慈善基金有限公司

利希慎基金

立法會秘書處

利安顧問有限公司

禮頓建築（亞洲）有限公司

李奧貝納廣告有限公司

利奧紙品集團

利豐（1906）慈善基金有限公司

元暉光電有限公司

年利達律師事務所

領先工業有限公司

羅祖儒投資管理（香港）有限公司

隆泰行（集團）有限公司

華昌工程有限公司

所有捐款只用作支持保育用途。本會的決定以科學為基礎，不受任何贊助公司影響。

All donations received are for conservation purposes. WWF’s decisions are independent based on our scientific judgment and will not be affected by the sponsoring companies.

manulife (International) Limitedmarsh (Hong Kong) Limited

maxell Asia Ltdmegaman (HK) electrical & Lighting Ltdmeinhardt (Hong Kong) Limitedmelco groupmF Jebsen International LimitedmgpA (Asia) LimitedmIC Design Limitedmicroware Limitedmilk magazinemitsubishi electric Hong Kong group Ltdmodern terminals LimitedmtR Corporation LimitedmUJI (Hong Kong) Company Limitedmulitex Limitednam Wah precision product Ltd.national geographic Channelnew bon marine (HK) Limitednew media group Holdings Limitednew World Development Company Limitednext sourcing Limitednoble group LtdnoW tV (Infotainment)nuance — Watson (HK) Limitedogilvy public Relations Worldwideoliver’s super sandwichesolympian Cityoptiledorient overseas Container Line Limitedove Arup & partners Hong Kong Limitedpacific Coffee Company Limitedpacific tiger group LimitedpCCW Limitedphilips electronics Hong Kong LimitedpoAD group Limitedpower Assets Holdings Limitedppg Coatings (Hong Kong) Co., Limitedprincipal Asset management Company (Asia) Limitedprogram Contractors LtdproJob21.com LimitedRichard Charles and esther Yewpick Lee Charitable FoundationRichemont Asia pacific LimitedRoadshow media LimitedRotary Centennial Institute For Wetland Conservation LimitedRothschild (Hong Kong) Limiteds.C. Johnson Limitedschmidt marketing (H.K.) Limitedschneider electric (Hong Kong) Limitedsearch Investment group Limitedsgs Hong Kong Ltd.shaw & sons Limitedshiseido Liyuan Cosmetics Co., Ltdsimatelex groupsimmons bedding & Furniture (HK) Ltdsina.comsino groupstandard Chartered bank (Hong Kong) Limitedstandard Chartered Hong Kong 150th Anniversary Community Foundationstarcom Worldwide — Hong Kong

steelco pacific trading Ltdsun Hung Kai properties Limitedsustainable Development Fundswire properties Limitedtanner De Witttata Consultancy services LimitedtDK Hong Kong Co., Ltdtexwinca Holdings Limitedthe bank of east Asiathe body shop (Hong Kong & macau)

the Clearwater bay golf & Country Clubthe Hong Kong and China gas Company Limited the Hong Kong Jockey Clubthe Hongkong and shanghai banking Corporation Limitedthe Hongkong bank Foundationthe Kowloon Dairy Limitedthe swire group Charitable trustthe tokio marine and Fire Insurance Co. (HK) Ltdthe Wharf (Holdings) Limitedthe Wing on Company Limitedtimes square Limitedtnstouch media Hong KongU magazineUbm Asia LtdUbsUnited Italian Corporation (H.K.) LtdWai Yin AssociationWheelock properties (Hong Kong) LimitedWilkhahn Asia pacificWing Lung bank LimitedWorldwide seafood LimitedZeshan Foundation

inDiviDualmr Daniel bradshawmr oscar Chowmr edward m. Homr Ho Yue Kwongmr Hans michael Jebsenms Lau Yee Lan estellamrs elaine Forsgate mardenmr Robert W. millermr ng Wai Kitmr ng Yee summr markus shawms Leslie tang schillingmr martin tangmr Wong tai Waimr Xu Jian Kenmr trevor Yangthe Hon. sir ti Liang Yang, gbm mr V-nee Yehmr Calvin Zhang

宏利人壽保險（國際）有限公司

達信風險管理及保險服務（香港）有限公司

maxell Asia Ltd曼佳美（香港）照明電氣設備有限公司

邁進（香港）有限公司

新濠集團

捷成馬國際有限公司

mgpA (Asia) LimitedmIC Design Limited美高域有限公司

milk magazine三菱電機香港集團有限公司

現代貨箱碼頭有限公司

香港鐵路有限公司

無印良品（香港）有限公司

滿利洋行

南華精機製品有限公司

國家地理頻道

味鮮食品有限公司

新傳媒集團控股有限公司

新世界發展有限公司

next sourcing Limited來寶集團有限公司

noW tV (Infotainment)nuance — Watson (HK) Limited奧美公關

oliver’s super sandwiches奧海城

奧的亮

東方海外貨櫃航運有限公司

奧雅納工程顧問

太平洋咖啡有限公司

pacific tiger group Limited電訊盈科有限公司

飛利浦電子香港有限公司

博納戶外廣告有限公司

電能實業有限公司

ppg Coatings (Hong Kong) Co., Limited信安資金管理（亞洲）有限公司

葆岡工程有限公司

21世紀人事顧問有限公司

利銘澤黃瑤璧慈善基金

歷�亞太有限公司

路訊通媒體有限公司

扶輪百周年紀念濕地研究院有限公司

洛希爾（香港）有限公司

美國莊臣有限公司

興華拓展有限公司

施耐德電氣（香港）有限公司

兆亞投資集團有限公司

香港通用公證行有限公司

邵氏父子有限公司

資生堂麗源化妝品有限公司

新瑪德集團

蓆夢思床褥傢具(香港)有限公司

新浪網

信和集團

渣打銀行（香港）有限公司

渣打香港150週年慈善基金

starcom Worldwide — Hong Kong

新聯鋼鐵貿易有限公司

新鴻基地產發展有限公司

可持續發展基金

太古地產有限公司

鄧偉德、戴源恆律師行

tata Consultancy services Limited香港東電化有限公司

德永佳集團有限公司

東亞銀行

the body shop (Hong Kong & macau)清水灣鄉村俱樂部

香港中華煤氣有限公司

香港賽馬會

香港上海匯豐銀行有限公司

�豐銀行慈善基金

九龍維記牛奶有限公司

太古集團慈善信託基金

東京海上火災保險（香港）有限公司

九龍倉集團有限公司

永安有限公司

時代廣場有限公司

tns泰開傳媒

U magazine亞洲博聞有限公司

瑞銀集團

永義（香港）有限公司

慧妍雅集

會德豐地產（香港）有限公司

Wilkhahn Asia pacific永隆銀行

環球海產有限公司

擇善基金會

個人白丹尼先生

周維正先生

何聞達先生

mr Ho Yue Kwong捷成漢先生

ms Lau Yee Lan estella霍綺蓮女士

mr Robert W. millermr ng Wai Kitmr ng Yee sum邵在德先生

唐文瑛女士

唐裕年先生

mr Wong tai Waimr Xu Jian Ken楊子信先生

楊鐵樑爵士

mr V-nee Yeh張偉明先生

2012

REVIEWHK

由倡議到行動–聚焦在保育From advocacy to action — keeping the environment on the agenda

保育 Conservation 生態足印 Footprint 教育 eduCation

世界自然基金會香港分會年度報告

WWF-HonG KonG annual revieW

© 1986 熊貓標誌WWF，® “WWF”是世界自然基金會的註冊商標

© 1986 Panda symbol WWF ® “WWF” is a WWF Registered Trademark香港中環纜車徑一號世界自然基金會香港分會

電話:(852) 2526 1011，傳真：(852) 2845 2734，電郵：[email protected]

WWF-Hong Kong, 1 Tramway Path, Central, Hong Kong. Tel: (852) 2526 1011, Fax: (852) 2845 2734, Email:[email protected]

© C

od

y y

im

世界自然基金會香港分會WWF-Hong Kong

If there is no URL

With URL - Regular

OR

Why we are hereTo stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony and nature.

Why we are here

wwf.org.hk

To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

WWF.orG.HK• 世

界自

然基

金會

香港

分會

年度

報告

| annual revieW 2012

51,000+7,500+

19812.8+ million

百萬

本會透過元洲仔、米埔自然保護區及海下灣海洋生物中心三個教育中心，為市民提供可持續發展教育。去年共有超過51,000名學生到訪本會的教育中心和參與外展教育項目WWF delivers Education for Sustainable Development to the public via our three Education Centres: Island House, Mai Po Nature Reserve and Hoi Ha Marine Life Centre. Last year over 51,000 students visited WWF centres and joined the outreach school programmes

自1981年起，世界自然基金會香港分會孜孜不倦地透過生態足印、保育及教育項目，締造生生不息的地球WWF-Hong Kong was founded in 1981. For the past 31 years, we have worked tirelessly to deliver solutions for a living planet through conservation, footprint and education programmes in Hong Kong and across the region

「地球一小時」是全球最大型的自發性環保行動，在2012年便吸引超過280萬名港人參與，承諾實踐可持續生活模式WWF’s Earth Hour is the biggest voluntary environmental action in the world. In 2012, the event attracted more than 2.8 million Hong Kong participants pledging to adopt a sustainable lifestyle

世界自然基金會發起請願行動，收集到逾7,500名市民的簽名，要求機管局擱置興建第三條跑道的公眾諮詢，直至向公眾全面披露此工程的社會和環境成本WWF launched a public petition, collecting over 7,500 signatures calling for Airport Authority Hong Kong to stop the consultation process for the proposed third runway project until the social and environmental costs of the project could be presented to the public

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