KDN PP 14083/07/2013(032799)

ReviewVolume VIII No. 4 October 2012

EU

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The Business Digest of the European Union-Malaysia Chamber of Commerce and Industry

SustainabiltyHow Malaysian business is becoming more socially responsible

Embracing Social Responsibility

With the end of 2012 rapidly approaching, there has been a lot to celebrate for the Chamber over the past year, and many events still to look forward to. Firstly, we would like to welcome Talent Corp Malaysia as our newest Platinum Partner. Our first Talent Corp event will take place in October and we look forward to working closely with our expat Corporate Partners and Talent Corp to make sure that the exceptional opportunity that the Residence Pass represents is widely recognised.

September saw the first EUMCCI Sustainability Week, hosted by the EUMCCI CSR Committee, featuring a series of masterclasses by international experts and the inaugural EUMCCI Europa Sustainability Awards. The interest in the topic and the participation in the awards by the NGOs in Malaysia bodes well for the development of CSR in business in the future.

Also in September, the Chamber once again ventured away from Kuala Lumpur to varying degrees – a return of sorts, to Europe; this time to Estonia and Finland for the second of the year’s Trade Missions, this time focused on ICT and clean technology. The second foray was closer to home – to the Sabah International Expo (SIE) 2012, where, in collaboration with the EU Delegation, EUMCCI hosted a seminar on Biomass as a pertinent element of the Expo held at the Pacific Sutera Hotel.

Given these prominent events for the Chamber and the third outing of the EU Pavilion at IGEM 2012 in October, the focus of this issue of Review is Sustainability and Social Responsibility. We look forward to IGEM 2012 with a special focus on the highlights of the EU Pavilion this year and also the final signature event of the EUMCCI year – the EUMCCI Annual Golf Challenge which will take place this year on 1st December.

Finally, as 2012 draws to a close, we look forward to 2013 – a year in which we will be welcoming new Committees, new Corporate Partners and also marking a signficant landmark for EUMCCI, the Chamber’s 10th anniversary. There will be a calendar of events worthy of the occasion and we look forward to you celebrating this milestone with us, so we’ll see you in the new year!

Minna SaneriGeneral Manager

EUMCCI Review 3

Editorial

Contents

11

6

20 33

24

3 EDITORIAL

6 CHAMBER IN FOCUS

16 EVENTSEU-Sabah Biomass Seminar – Renewable Solutions for Sabah

20 FEATUREThe Social Responsibility of Business

EUROPA Sustainability Awards Gala Night 2012

Financing Solutions for the Future of Green Growth in Malaysia

IGEM 2012

Published byEU-Malaysia Chamber of Commerce & Industry (EUMCCI)

Office AddressSuite 3.03, Menara Atlan161B Jalan Ampang50450 Kuala Lumpur, MalaysiaTel: +603-2162 6298Fax: +603-2162 6198E-mail: eumcci@eumcci.comWebsite:www.eumcci.com

EUMCCI BoardChairman Deputy ChairmenDavid Jones Fermin Fautsch Dr Geoffrey Williams

Honourary TreasurerDato’ Robert Teo

Board of Directors/Representatives

Editorial CommitteeMinna Saneri – EditorRebecca SimmondsStefanie Braukmann – SPRGZaiton Hj Idrus

Contributing EditorsStefanie BraukmannJacqueline Chang

SubmissionsArticles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber. All materials submitted for publication are subject to editorial review and revisions.

ReproductionNo part of the EUMCCI Review may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior written permission.

Circulation3,000 copies of the EUMCCI Review are distributed, on a quarterly basis to EUMCCI members, all Embassies, industry associations and government officials with whom the Chamber has dealings as well as to European Chambers Worldwide.

Subscription ServiceSubscriptions from non-members are also accepted at RM80.00 (€28.00 abroad) for 4 issues. Individual copies may be purchased at RM25.00 (€8.00 abroad).

Designed byUR Graphic Sdn Bhd

Printed byAnekaprint & Packaging Sdn BhdNo. 6 & 8, Jalan Asa 8, Taman Asa Jaya43000 Kajang, Selangor

30 EU & MALAYSIA NEWS

33 CORPORATE PARTNER NEWS

38 NEW CORPORATE PARTNERS

On the cover:Mr Prakash Chandran, CEO and President of Siemens Malaysia. Photo by Studioline.

Alexander StedtfeldArtur DabkowskiAzlam Shah AliasBjarne FoldagerDaniel PansDato’ Larry GanDavid AttarFermin FautschFranz SchröderGeoffrey WilliamsHerbert Dittmar

Jan VejmelkaJari NiemiLoong CaesarLuis LopezMarco WinterMaria LiewMassimo GiannelliOlof RappSaik MalikStellios PlainiotisRon Anderson

EUMCCI Review6

Following the EUMCCI Corporate Partners signing of the Integrity Pledge in July, the British Malaysian Chamber of Commerce (BMCC) became the first independent association to sign the Corporate Integrity Pledge (CIP) at a private dinner held for its members and specially invited guests immediately after their AGM held in July.

As KL’s No.1 networking chamber, with a col lect ive voice of 350 member companies and an outreach of 75,000 employees, the signing of the CIP reinforced the BMCC’s dedication in supporting an environment that upholds the Anti-Corruption principles and values in Malaysia.

The Malaysian Anti-Corruption Commission (MACC) Chief Commissioner Dato’ Sri Haj i Abu Kassim and Br i t ish High Commissioner His Excellency Simon Featherstone CMG stood to witness as Dato’ Larry Gan, Chairman of the BMCC signed the pledge at the dinner which comprised of top CEO’s and industry leaders.

In a brief talk during the dinner Dato’ Sri Haji Abu Kassim said “UK & Malaysia have a special friendship and I am delighted

Another Feather in the Hat of the Malaysian Anti-Corruption Commission as the BMCC Signs the CIP

that the British Business Community in KL is endorsing this pledge, which is a reminder to the business community that the MACC will continue its fight against corruption.”

Chairman of the BMCC, Dato’ Larry Gan said “The s igning of the CIP is a momentous occasion as it endorses the BMCC’s support of ethical and transparent business. Coupled with the UK Bribery Act, Malaysia’s own Anti-Corruption

initiatives are highly commendable”.

The dinner had a further touch of significance when His Excellency Simon Featherstone CMG raised a toast for Her Majesty Queen Elizabeth II on the occasion of her Diamond Jubilee and her birthday.

For more information, please contact www.bmcc.org.my

From Left: Ms. Winnie Ng (Business Services Manager – BMCC), Dato’ Sri Haji Abu Kassim (Chief Commissioner – MACC), Dato’ Larry Gan (Chairman – BMCC), HE Simon Featherstone, CMG (British High Commissioner).

EUMCCI ExCo members bid farewell to H.E. Mr. Vincent Piket

Changes at the EU Delegation

August saw the farewell event for H.E. Mr. Vincent Piket as he left the EU Delegation in Kuala Lumpur to take up his new post as Head of Office, Hong Kong. Mr Piket was Ambassador and Head of the EU Delegation to Malaysia for 4 years, during which the EU Delegation and EUMCCI collaborated on many issues and events as part of the EU co-funded project, ‘Enhancing EU-Malaysia Business Dialogue and Cooperation in the Services Sector.’

We wish Mr. Piket all the best in his new posting, and would like to take the opportunity to welcome the new Ambassador and Head of the EU Delegation to Malaysia, H.E. Mr. Luc Vandebon.

For more information regarding the EU Delegation please visit http://eeas.europa.eu

Chamber in Focus

EUMCCI is pleased to welcome TalentCorp Malaysia as our newest Platinum Partner. Since its establishment in April 2011, TalentCorp and EUMCCI have enjoyed a collaborative relationship, working together to keep the business community up to date on the most relevant TalentCorp developments. EUMCCI is glad to now be able to play a more direct role in aiding expats and Malaysians to work with TalentCorp in order to ensure that their t ime in Malaysia is as positive and productive for them and the country.

The first event with TalentCorp as a member was held at The Troika - a BRDB premium development in the centre of KL - offering EUMCCI Corporate Partners a forum to ask the pertinent questions pertaining to the products that TalentCorp offers and the opportunity to get personalised and on the spot advice about Residence Pass - Talent applications.

TalentCorp’s RoleTalentCorp was established to engage and attract Malaysians from around the world as well as retain and nurture both Malaysian and foreign talents to work in Malaysia. Working closely with Malaysian Government agencies and policy makers, employers in priority economic sectors and institutes of higher learning, TalentCorp has introduced various programmes to entice and retain top talent for the country’s progress.

Malaysia’s advantagesThose who have worked and lived in Malaysia truly appreciate the extraordinary balance and diversity the country offers. Modern infrastructure. Mult icultural experiences. Eco destinations. Wide use of the English language. It’s no wonder many foreigners choose to make Malaysia their second home.

The Scholarship Talent Attraction and Retention (STAR) programmeThe Scholarship Talent Attraction and Retent ion (STAR) programme is a

collaboration between the Public Service Department (JPA) and TalentCorp. It aims to place JPA scholars with leading organisations in the private sector, both benefiting in maximising talent and pushing forward in terms of excellence and knowledge in the work place.

The Returning Expert Programme (REP)The Returning Expert Programme (REP)is a long-term initiative to facilitate the return of Malaysian professionals who have been working and contributing their knowledge and skills overseas. It is open to individual applications or applications made by companies as part of their compensation package in engaging Malaysians abroad.

The Residence Pass - Talent (RP-T)The Residence Pass - Talent (RP-T) is a 10-year renewable pass for highly qualified foreign talents to continue to reside and work in Malaysia.

TheStructured Internship Programme (SIP)The Structured Internship Programme (SIP)is a collaboration between TalentCorp and the Ministry of Higher Education, offering tax benefits which enable qualifying companies to offer practical experience and emphasise the development of specific knowledge or skills for students of higher educational institutions.

The Career Fair Incentive (CFI)The Career Fair Incentive(CFI) is a TalentCorp initiative that offers tax benefits to companies who qualify to participate in career fa i rs target ing Malaysian expatriates and students overseas.

Sector Focused Career Fair (SFCF)The Sector Focused Career Fair (SFCF) aims to educate students on career paths available in 11 sectors – Oil & Gas, Electronics & Electrical, IT, Telecommuni-cation, Biotech, Finance, Accounting, Healthcare, Tourism, FMCG and Education. It is a long-term platform to connect the industry to local students.

Talent Acceleration in Public Service (TAPS)The Talent Acceleration in Public Service (TAPS) initiative is led by the Public Service Department (JPA) in collaboration with the Razak School of Government and TalentCorp. It aims to nurture and attract top JPA scholars into the civil service to work on high priority public policy issues and projects with assigned senior civil servants as mentors.

For further information on TalentCorp’s Outreach and Engagement programmes, please visit www.talentcorp.com.my.For more information on how to become an EUMCCI Platinum Partner, please contact Mary Lopez: marylopez@eumcci.com

EUMCCI Welcomes its Newest Platinum Partner

EUMCCI Review 7

Chamber in Focus

EUMCCI Review8

Committee Bulletin Board:

Healthcare Committee: New Head of Healthcare

Committee

A new Head of Committee has been appointed for the Healthcare Committee. Dr. Mamim Maxim of Siemens was inducted as Committee Head at the Healthcare meeting held at the EUMCCI office on XX September 2012.

Wine & Spirit Committee: New Head of Wine & Spirits

Committee

Following the departure of Mr. Frederic Noyere, Mr. Mathieu Duchemin also of Moet Hennessey has assumed the role of Head of the EUMCCI Wine & Spirits Committee. Mr Duchemin’s first Committee meeting as Head was 12th July 2012.

Education Committee: New Deputy Heads for

Education Committee

Ms. Olivia Draeger, University of Nottingham and Mr. Mahadi Sibon, University of Malaya were confirmed as joint Deputy Heads of the EUMCCI Education Committee.

Oil & Gas Committee: Oil & Gas to take part in

MOGSEC

The EUMCCI Oil & Gas Committee took part in MOGSEC, held at KLCC on 18th – 20th September 2012.

ICT Committee: Resignations

ICT Committee Head Mr. Harith Menon of Nokia Siemens Networks and Deputy Head Puan Zaiton Hj Idrus, formerly of DiGi have both resigned from their ICT Committee posts.

Closed door dialogues

In the last quarter, the Chamber’s Committees have had a series of closed door dialogues with stakeholders to discuss the Committee concerns in their particular sectors:EEGT - TNBConstruction and Building – JKRHR – Taylor’s University

Site visits

EUMCCI Committees would like to thank the following companies for their hospitality to our Committees on their site visits:EEGT – Q-CellsEducation – Proton

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Chamber in Focus

A N E W T R A N S F O R M A T I O N

www.mida.gov.my

Malaysia: Your Profit Centre in AsiaMalaysia has reached a defining moment in its economic development path. To move the country forward, the

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EUMCCI Review10

Mission Objectives:EUMCCI, with its aim to facilitate trade and investment relations between the EU and Malaysia, conducted a mission focusing in ICT and Innovative Societies with the aim of facilitating both trade (increase export of services from Malaysia in ICT services and outsourcing services as well as from both Estonia and Finland) and investment (to attract foreign direct investment in Malaysia) between both countries and Malaysia.

Estonia and Finland, are amongst the top rated innovation countries in the world, and are prime examples of public-private partnerships, where industry, academia and research institutes collaborate extensively in producing blueprints and growth strategies to be discussed at ministries.

EUMCCI TRADE & INVESTMENT MISSION (AUTUMN 2012)

EU-Malaysia Cooperation: Opportunities in ICT and Building Innovative Societies

ICT & Innovative Societies Delegation to Estonia and Finland 2nd to 7th September 2012

Since 2008 trade between Malaysia and Finland has increased 10-30% for both export and import. Since the global economic slowdown the value of export from Finland to Malaysia is €164 million (0.3% of all the exports) and imports from Malaysia to Finland €292 million (0.5% of Finland’s total imports). The service sector including e.g. consulting and software is a growing sector in the bilateral trade relations between Malaysia and Finland. Already more than 40 Finnish companies are represented in Malaysia.

The European Union has been collaborating with the Ministry of Science, Technology & Innovation (MOSTI) Malaysia on the EU Seventh

Framework Programme (EU FP7) with regard to research and tech-nological development. The EU-Malaysia Chamber of Commerce & Industry and EU countries have been very active in supporting events organised in collaboration with MOSTI - this Mission is one of the EUMCCI’s most important collaborations with MOSTI.

The main focus for this Mission is EU-Malaysia Cooperation: Opportunities in ICT and Building Innovative Socie-

ties between different nations. There were 18 companies and 25 B2B meetings held in Tallinn and 25 companies and 34 B2B meetings in Finland.

Mission Outcomes:• To encourage both sides in ‘B2B’

sessions to further business collaboration with local Malaysian companies as well as local green technology related companies.

• MultimediaDevelopmentCorporationtoemulate the init iat ives started by agencies of the Estonia and Finland in

developing ICT businesses and cluster levels in their respective countries.

• Createdawarenessontheopportunitiesfor growth and areas of potential investment in the ICT sector and green practices at all levels, including the Waste Management & Recycling sector and Energy sector.

• MOSTI, PEMANDU, MDeC, CyberviewSdn Bhd, DreamEDGE Sdn Bhd, iTrain Sdn Bhd, Malaysian Green Technology Corporation and MIDA Stockholm have expressed their support for EUMCCI initiatives promoting business, trade and investment between Malaysia and EU countries; especially for the ICT, Innova-tion and Green Technology sectors.

B2B Meetings in Finland

DreamEdge Sdn Bhd with IMECC

From l. to r. is Datuk Badlisham Ghazali, CEO, MDec, Mr. Dinesh Arnold Nair, Director, Information Technology Industry Division, MDeC, Mr. Md Nazri Tumin, Assistant General Manager, Cyberview Sdn Bhd with Mr. Tommi Kainulainen, CEO of Observis OY

The start-up and entrepreneur ship activities are intertwined with theoretical studies at universities and polytechnic institutes. The government has created optimal business and innovation environment but industries contribute both financially and are involved in research activities.

B2B Meetings in Estonia

From l. to r.: Mr. Eric Ku, COO, iTrain Sdn Bhd, Mrs. Wee Huay Neo, Senior Director, Digital Malaysia Environmental Dimension, Multimedia Development Corporation (MDeC), Dr. Fadhullah Suhaimi B. Abdul Malek, Director, PEMANDU, His Excellency Cheah Choong Kit, Ambassador Extraordinary and Plenipotentiary to Finland, Embassy of Malaysia, Honourable Minister Mr. Juhan Parts, Ministry of Economic Affairs and Communication, Dato’ Dr Madinah Mohamad, Secretary General, MOSTI, Dr Amirudin bin Abdul Wahab, Undersecretary, MOSTI and Ms. Zalina Abdul Halim, Head, Stakeholder Engagement Division, MDeC.

Chamber in Focus

Co-financed by:Main Organiser: Supported by:

Ministry of Science, Technology & Innovation

G2G Dialogues G2G Dialogues were held with the Honourable Minister Mr. Juhan Parts, Ministry of Economic Affairs and Communi-cation, Estonia and his team of Directors.

Presentations and rountable discus-sions in Finland:• Mr. Rasmus Roiha Managing Director,

Ohjelmistoyrittäjät RY and Mr. KooPee Hiltunen, Director, NEOGAMES, Centre of Game Business, Research and Development as well as Mr. Santtu Hu lkkonen , Execu t i ve D i rec to r, Cleantech Finland, FinPro;

• MsSallaAhonen,Director,EnvironmentalPolicy and Ms. Kaisa Olkkonen, Vice President, Head of EU Representative Office, NOKIA

• Mr. Jari Uotila, Manager, InternationalOperations Business Centre, VTT Technical Research Centre of Finland,

• MrPekkaSivonen,HeadofAppCampus,Mr. Jukka Viitasaari, Director, Federation of Finnish Technology Industries,

• Strategic Marketing Presentations: on business opportunities, initiatives and business potentials on ICT and Buildiing Innovative Societies from the Malaysian

delegation were given in both countries;

• MDeC Roundtables: One with the Executive Member of the Board of Technopol Science Park in Talinn, Estonia and the other two was w i t h F i n P r o a n d Moskito OY in Helsinki, Finland

• Site Visits: were made to the megatronics workshop, biotech and cell generation clean laborato ries, GameFounders brain-storming sessions and SKYPE in Tallinn whereas in Helsinki, meetings were held with Nokia,Rovio, VTT Technical Research Centre and App Campus.

• The Malaysian Embassy in Finlandresponsible for both Estonia and Finland

Outside of Skype, Tehnopol Science Park, Tallinn

Datuk Badlisham Ghazali CEO of MDeC with Datin Rogayah Ibrahim and Mr. Henri Holm, Senior Vice President, Rovio Asia Ltd at Rovio (Angry Birds), Espoo, Finland.

hosted a National Day Receiption in Helsinki and invited other diplomats and top-level businessmen who already established strong ties in Malaysia. They came from ICT, oil and gas and other sectors.

EUMCCI Review 11

Chamber in Focus

EUMCCI Review12

EEGT Committee – Looking Ahead to 2013

With IGEM 2012 happening this month and 2013 approaching, Review asked members of the EGGT Committee what they hoped for in the coming year for their particular EEGT sectors.

Marina Yong – EEGT Committee, Deputy Head Top five developments in the Energy Efficiency sector in 2013

1. CO2 data for Malaysia for the last 12 years - analyzed by sectors (industrial, commercial, residential, transport), by fuel source (coal, gas, hydro, etc)

2. Roadmap on EE including very specific targets on CO2 reductions for each of the sectors within specific timeframes

3. EE rating extended to all electrical appliances4. Incentives to upgrade to EE electrical

appliances and equipment.5. Improved access to finance for large EE

upgrades.

IGEMProudly we have managed again to increase the number of EU exhibitor’s considerable, reaching a consecutive third year the largest IGEM pavilion. Herewith we hope to initiate many EU-Malaysian partnerships and that the benchmark European technologies provide good solutions to a greener and more sustainable Malaysian development.

Targets & Wishlist for EEGT 20131. Continue to provide a vivid platform for European and Malaysian business to get “connected” to each other and form business relations and partnerships.

2. Greentech overall, renewable energies and energy efficiency are great in place and followed with great dedication in Europe. Hence we hope to provide new business models and ideas for the Malaysian corporate sector.

3. With the FiT system Malaysian has opted to introduce a well proven system for renewable energy and hence a sustainable energy supply for the country. Although the results in terms of renewable energy-share reached during the recent year, are very moderate and are clearly lagging behind neighboring countries, we are there to provide ideas, suggestions and technology for Malaysia to reach the set targets of 6% RE-share by 2015 and 20% by 2020.

4. Next to the corporate sector we hope to provide closed ties and partnership with relevant government agencies and further “green stakeholders”. Our yearly

Greentech platform is a perfect example of European Business to have direct exchange with Minister Peter China, KeTTHA and other relevant ministries.

5. To increase further membership of Malaysian as European members in our in active committee and enable more activities by the respective sub-comities.

6. EEGT hope to keep pace with this years of great activities, among them two Greentech delegations with Malaysian participants to Europe (seeing makes much better believing), a likewise strong IGEM display of European technology solutions; a continuing focus to likewise serve Malaysian provinces like with our EU-Biomass symposium in September in Sabah, our EU-Malaysia Platform with KeTTHA and other government agencies, other events drive by our subcommittees and our EU position paper.

Rosman Hamzah – EEGT Committee, Deputy HeadTop five things developments in the Renewable Energy sector in 2013

1. Integrated development of renewable energy projects as advancement from current system of individual independent small power producers.

2. Sustainable off-grid generation harvesting use of local renewable resources.3. Integrating small distributed renewable energy power producers into urban and national smart

grid.4. Increase in contribution towards the renewable energy fund to enable increase in quota.5. Increase public awareness on importance renewable energy and introducing a mechanism where

public can purchase clean energy directly.

Thomas Brandt – Head of EUMCCI EEGT Committee

Chamber in Focus

Network:With over 30 events each year, the Chamber enables members to meet leaders in business and political spheres.

Communicate:The EUMCCI Quarterly Review reaches over 3000 companies, associations and stakeholders in hard copy and online. The EUMCCI e-bulletin is sent to over 6000 business leaders bi-monthly.

Exposure:The Chamber is online at www.eumcci.com, on Facebook and Linked In. Advertise with us on our website and in our publications.

Member perks:Attractive discounts from our member companies and vetted partners.

Influence:Raise issues via Committees and dialogues.

Online listing:All members are entitled to a listing in our online directory with a weblink direct to their own website.

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EUMCCI Review14

“The coming year will see the groundwork of the past ten years built on, with a number of the Chamber’s signature events taking on a celebratory sheen to commemorate this milestone in the Chamber’s progress.”

“It is a Prize not just for the project and the institutions embodying a common interest, but for the 500 million citizens living in our Union”

EUMCCI Celebrates 10th Anniversary

EU Awarded Nobel Peace Prize 2012

The EU-Malaysia Chamber of Commerce and Industry will be celebrating ten years of promoting, supporting and developing EU business interests in Malaysia, and facilitating trade, commerce and investments between the EU and Malaysia in 2013.

Emerging from the European Union Business Council (EUBC) in May 2003, EUMCCI has developed and grown over the past ten years, amassing a network of bilateral chambers, businesses and stakeholder connections that has allowed the Chamber to fully commit to its aim and assist in the generation of EU-Malaysia trade.

The coming year will see the groundwork of the past ten years built on, with a number of the Chamber’s signature events taking on a celebratory sheen to commemorate this milestone in the Chamber’s progress.

EUMCCI welcomes suggestions for events or ways for the Chamber to celebrate this anniversary from our Corporate Partners – the Chamber is yours and we would love your contribution to help us celebrate over the course of 2013!

For more information or any suggestions, please contact eumcci@eumcci.com

On 12th October 2012, the Nobel Committee named the European Union winner of the Nobel Peace Prize 2012. Rewarding the EU’s contribution for over six decades to the advancement of peace and reconciliation, democracy and human rights, the Norwegian Nobel Peace Prize Commi t tee s ing led ou t the “EU’s contribution for over six decades to the advancement of peace and reconciliation, democracy and human rights in Europe.”

“It is a tremendous honour for the European Union to be awarded the 2012 Nobel Peace Prize. This Prize is the strongest possible recognition of the deep political motives behind our Union: the unique

effort by ever more European states to overcome war and divisions and to jointly shape a continent of peace and prosperity. It is a Prize not just for the project and the institutions embodying a common interest, but for the 500 million citizens living in our Union”, said the President of the European Council and the President of the European Commission in a joint statement.

For more information on the award or EU reaction, visit: http://ec.europa.eu/news/eu_explained

Source: www.europa.eu

Chamber in Focus

Sabah International Expo 2012

Some 500 international and local businesses as well as business-related organizations took part in this year’s Sabah International Expo (SIE 2012). Entering its seventh year, the event was aimed at attracting commercial and economic interest to come to Sabah, consider its proximity to the region’s economic powerhouses (China, Japan, Korea, Taiwan, Hong Kong and Australia) social and political stability as well as the 67.5 million strong consumer market within the Brunei Indonesia, Malaysia and Philipines – East Asean Growth Area (Bimp-Eaga) region. 25 countries including Malaysia took part in the SIE 2012 which attracted more than 40,000 visitors. Participating countries from Europe were Germany, Poland, Austria, Slovakia, United Kingdom, Switzerland, France and Netherlands. The key participating sectors at SIE 2012 are oil and gas, palm oil, manufacturing, agriculture, services sectors, automotive parts and real estate.

The Chief Minister of Sabah, The Right Honourable Datuk Seri Panglima Musa Haji Aman, Datuk Seri Panglima Wong Khen Tau, The Organizing Chairman of the SIE 2012, Brig. Gen. (R)

Datuk A. Arulpragasam, Organizing Chairman of the SIE Business Luncheon Talk 2012 (SIBC-LT 2012) and other VIPs also took time to visit the EUMCCI booth.

Head of Economic and Trade Section, Artur Dabkowski and First Secretary Karina Katzer of the Embassy of the Republic of Poland in Malaysia.

PublicationsThis quarter sees the release of a number of EUMCCI publications, namely the 2012 EU-Malaysia Chamber of Commerce and Industry Trade Issues and Recommendations book, the EU-Malaysia Chamber of Commerce and Industry Key Logistics Spots in Malaysia map and the EU-Malaysia Chamber of Commerce and Industry Business Directory 2012/2013.

Available in both hard copy and digital formats, details for all three publications can be found at www.eumcci.com.

For more information or to order a copy of any of these publications please contact communications@eumcci.com or eumcci@eumcci.com

EUMCCINow Available in Print and Online

SPECIAL OFFER – purchase the EUMCCI Directory and receive the Key Logistics Spots in Malaysia map free!

EUMCCI Review 15

Chamber in Focus

EUMCCI Review16

Events

21 September 2012,The Pacific Sutera Hotel, Kota Kinabalu

EU-Sabah Biomass Seminar – Renewable Solutions for SabahRecognising that residues produced from palm oil waste and wood waste in Sabah are abundant and have strong potential as feedstock for power generation and eco-products manufacturing, the Sabah Government was keen to collaborate with EUMCCI in organizing the EU-Sabah Biomass Seminar. The Sabah Government is in the process of embarking on aggres-sive government policies to promote sustainable production and consumption in various sectors including energy, agriculture, hospitality and tourism.

been applied in Malaysia and elsewhere in Asia.

Areas of EU-Sabah cooperation:1. Higher value-added usage of

biomass to provide future energy solutions

2. Other downstream usages out of the biomass business potential such as “waste to energy concepts”

3. Europe with its involvement of local municipalities and townships in

or in hybrid functions with other energy solutions)

Whilst companies in EU member states continue to invest actively in Malaysia, this Seminar highlighted how Sabah can enhance its cooperation with the European Union to grow and develop on a wholly new level with tangible benefits for governments, companies and citizens of both sides.

To download all media coverage and presentations, please visit http://services.eumcci.com/component/content/article/1-events/346-eu-sabah-biomass-seminar-2012

The Seminar presented best practices, strategies and know-how on mobilizing biomass utilisation and commercialisation with the participation of experts from the European Union namely Austria, Belgium, Denmark, France, Germany, United Kingdom. The Discussion Leaders shared with participants, various business and technological development opportunities that are applicable to the Sabah landscape, sustainability strategies and various green biomass business models using relevant case studies from Europe which have

the value chain to provide the biomass and profit from higher value added usages.

4. Providing energy and community solutions for “island communities” with non-electric grid connection

5. Lessons learned from the FIT system, a system introduced in Germany which was adopted in many ways and became a model in more than 60 countries world wide

6. Ideas on how the sun energy could provide likewise solutions (stand-alone

From l. to r.: Hélène TOURY, Marketing & Communications Manager, Veolia Water Solutions & Technologies Asia Industrial with Jens Beckmann and Udo Ziegler from Sitco Trading and Mr. Joerg Fischmann, Technical Sales Manager, SMA Solar Technology AG

From l. to r.: YBhg Mr. Patrick Tan, Director of Department of Industrial Development & Research (DIDR) Ministry of Industrial Development, Sabah with Ms. Yoong Huey Yee and Mr. Baptiste Kervyn de-Meerendre

From l.-r.: Mr. Joerg Fischmann, Technical Sales Manager, SMA Solar Technology AG, Mr. Kester Chin Deputy President, Malaysia Biomass Industries Confederation (MBIC), Co-Founder/Senior Director & Chief Operating Officer of Greenearth Group of Companies, Mr. Thomas Brandt, General Manager of Malaysia-German Chamber of Commerce, YB Datuk Raymond Tan Shu Kiah, Minister of Industrial Development, Sabah, Mr. Bas Melssen, Executive Vice President, Agensi Innovasi Malaysia, Ms. Minna Saneri, General Manager, EUMCCI, Mr. Rosman Hamzah, Deputy Head of RE Sub-Committee, EEGT Committee, EUMCCI and Ms. Karina Katzer, First Secretary, Embassy of the Republic of Poland in Kuala Lumpur

Tastes of Europe Fest 2013

EUMCCI Annual Golf Challenge 2012

The EUMCCI Golf Challenge, is this year being hosted by the EUMCCI Oil & Gas Committee. Held at the KL Golf Country Club, the event is being organised in collaboration with Event Partner, Fleming Gulf and Supporting Organisations MOGSC and the Malaysian Gas Association.

As one of the last events of the EUMCCI calendar year, the Golf Challenge will be a opportunity to network with representatives from the Oil & Gas, Logistics, and stakeholder sectors as well as offering the chance to win The Chellenge Trophy for Best Team, ‘Hole in One’ or one of the novelty prizes on offer for the ‘Nearest to Line, ‘Nearest to Pin’, and ‘Longest Drive’ contests.

Tastes of Europe is coming your way once more. For the tenth anniversary year of the Chamber, we hope to be able to introduce new flavours, new concepts and new classes to the food and wine enthusiasts of Kuala Lumpur and Penang.

If you would like to take part in the forthcoming of Tastes of Europe Fest 2013, as an exhibitor or leading a class, don’t hesitate to contact Geetha Veerasamy, Events Manager at geetha@eumcci.com or events@eumcci.com

Premium and Corporate Packages are still available as well as registration for flights priced at RM1650 per player.

For more information on the golf packages available or to book your flight, please visit www.eumcci.com or contact events@eumcci.com

3rd July 2012Certified Security Awareness & Competence Manager Training

5th July 2012Risk Management for FDIs in Malaysia – Workshop

Recent Activities:

Upcoming Activities:

14th August 2012Dialogue Between EUMCCI Committees and MITI 2012

2nd – 7th September 2012Trade Mission to Estonia and Finland

EUMCCI Events:

6th November 2012EUMCCI VIP Luncheon With Tan Sri Amirsham, MIDA Chairman

1st December 2012EUMCCI Golf Challenge

21st September 2012EU-Sabah Biomass Seminar Kota Kinabalu

24th - 27th September 2012EUMCCI Social Responsibility Week 2012 – ‘Foundations of Social Enterprise’ & EUMCCI Europa Sustainability Awards 2012

15th December 2012EUMCCI Breakfast Dialogue with MDTCC Secretary General

EUMCCI Review18

Upcoming Events

EUMCCI Review20

Feature

The Social Responsibility of Business

Despite Milton Friedman’s now-famous claim that the sole social responsibility of business is to increase profits, corporate social responsibility (CSR) is a practice that has been around as a business concept since the 1960’s, and in recent years has become a buzzword in business circles for good reason:• Studies have shown that companies

with public commitment to ethics perform better on 3 out of 4 financial measures than those without. These companies also have 18% higher profits on average (Institute of Business Ethics, 2003).

• 83% of people will trust a companymore if it is socially responsible (USA Today)

• 59%ofpeoplegloballyhaveabetteropinion of corporations that integrate good causes into their business, regardless of the reasons why they do so (Edelman Global Consumer Study)

Despite this many companies still have yet to fully grasp the impact that a good corporate social responsibility programme can have on revenue, reputation and productivity.

The EUMCCI CSR Committee in its mission to gain more attention for CSR in Malaysia, this year hosted the inaugural EUMCCI Social Responsibility Week. For the final week of September 2012, the Berjaya Times Square Hotel in Kuala Lumpur, was home to the Foundations of Social Enterprise Forum, a series of Master Classes on Sustainability and CSR topics and an academic Research Conference and Exhibition.

Thanks to the support of the Malaysian Institute of Management (MIM), Berjaya University College of Hospitality and the Academy of Responsible Management (ARM), the participants attending the 2012

Social Responsibility Week, obtained a Cert i f icate in Socia l Responsib i l i ty Foundations, and the opportunity to continue to pursue further training leading to a Professional Diploma in Responsible Management.

This week long conference featured:• 4 interactive masterclasses led by

international experts• AcademicResearch Conference &

Exhibition• Pasaran Bertanggungjawab Malaysia

- Malaysian Responsible Marketplace - Showcasing local and international Community Based Organisations, NGOs and Companies

• A Gala Dinner with the presentation of Community Awards acknowledging contributions of Civil Society to the Environment, Social and Governance projects.

the Foundationsof Social

Enterprise ForumSept 24-27, 2012

Berjaya Times SquareKuala Lumpur

Malaysia

CSR Masterclass facilitator Mr. Kal Joffres. Deputy Chairman Dr. Geoffrey Williams and Masterclass facilitator Kamala Vainy Paillai.

EUMCCI Review 21

Sols 24/7“SOLS 24/7 is an NGO with a focus on helping young people from underprivileged communities to gain an education. The programme mainly focuses on teaching English to non-native speakers, alongside

IT skills, leadership skills, and motivation and confidence building to equip them for the workplace. Sols 24/7 is based in 7 countries – Malaysia (HQ), Laos, Thailand, Singapore, Japan, Timor Leste and Cambodia.”

On EUMCCI Social Responsibility Week: “Exposure is always good and its beneficial for SOLS 24/7 to meet other NGOS in an effort to make links and network for future projects and collaborations.”

Natasha Ketter – Mass Communications SOLS 24/7.

SPRG“We do believe in CSR as defined by

the World Bank, as the commitment of businesses to contribute to sustainable economic development – working with employees, their families, the local community and society at large to improve the quality of life, in ways that are good for business and good for development. As a Public Relations Consultancy, we get involved in the CSR and Sustainability efforts of our corporate clients by helping them build sustainable stakeholder relationships and facilitating collaborations with NGO’s, societies, charitable organisations etc.”

On EUMCCI Social Responsibility Week: “The award sponsorship is our own CSR effort and opportunity to contribute by assisting NGO’s in increasing their ability to communicate and engage with their various stakeholders.”

Stefanie Braukmann - General Manager

Academy of Responsible Management“For the NGOs, training will validate their cause and aid in the recogition of these organisations - recognition from themselves, from the public and of the steps that they have taken towards the projects that they have been nominated for.

“ARM are happy to bring NGOS and companies together to aid in aligning the policies of both and helping them to take the steps forward into the future together.”

On EUMCCI Sustainability Week: “The EUMCCI Social Responsibility Week 2012 is a window of opportunity for the NGOS to present what they have done so far and what they plan to do in the future to companies and the general public.”

Jing Lau - General Manager

Feature

EUMCCI Review22

Feature

EUROPA Sustainability Awards Gala Night 2012

A new and innovative opportunity to r e c o g n i s e a n d a c k n o w l e d g e excellence in social, environmental and governance contributions of Community-Based Organisations, Char i t ies , Soc iet ies and Non-Government Organisations of all forms, the Europa Sustainability Awards 2012 are the EUMCCI’s way of recognising the leadership and vision of organisations that operate with integrity and responsibility. The awa rds w i l l g i ve ou ts tand ing programmes the recognition they deserve and showcase them to a wide international audience.

Separated into 5 categories, Culture, Education, Environment, Welfare and Women’s Empowerment, the awards were present to those NGOs that

had made a significant contribution to their chosen area over the course of 2012.

The PrizesThe winners received a package of training services provided free-of-charge from Academy of Responsible Managemen t , SPRG and t he Malaysian Institute of Management.

These will provide help and support in creating, supporting or developing the organisational processes for the winners in areas such as training and capability development, publicity, communications, public relations management, business advice and introductions to partners for support and sponsorship of the programmes in the long-term.

Arutperunjothi Margam Welfare Association

Eco Warriors

Humana Child Aid Society, Sabah

Kechara Soup Kitchen

Malaysian Nature Society

Mang Tha

Peka Malaysia

Persatuan Kebajikan Generasi Gemilang

Pintar Foundation

PS The Children

Pusat Kebajikan Good Shepherd (Pkgs)

Sols 24/7 Malaysia

Sugam Karnatica

Tech Outreach Malaysia

Women’s Institute Of Management

Yayasan Salam MalaysiaFor more information on the topics and course details of the

masterclasses, and pictures from EUMCCI Social Responsibility Week 2012 please visit www.eumcci.com

The Winners:

The Europa Sustainability Awards 2012 night was the first dedicated CSR awards ceremony held by EUMCCI and featured presentations by the 14 winning NGOs.

SiemensAd_EUMCCIReview_A4 (Outlined).indd 1 9/5/2012 3:01:25 PM

EUMCCI Review24

Feature

Financing Solutions for the Future of Green Growth in Malaysia

The aim of the Seminar was to move towards closing the green financing gap between bus inesses and f inanc ia l institutions. The Seminar, executed by EU-Malaysia Chamber of Commerce & Industry (EUMCCI) via its Green Finance Task Force and co-organized by Malaysian Green Technology Corporat ion and supported by the Ministry of Energy, Green Technology and Water (KeTTHA), was the first event in the EU Pavilion’s IGEM programme and contributed to advancing the “GreenTech for Growth” theme for IGEM 2012.

“Green finance is the key to unlocking the green economy. Whether for cleaner production, energy efficiency or waste management, both EU and Malaysian companies need access to new and innovative financial services and products.

The Emissions Trading Scheme, green banking and climate finance funds, are some of the ways in which the EU is pushing the green finance frontier. The Seminar presents the EU with the opportunity to partner with Malaysia to bring about a greener global economy” said His Excel lency Luc Vandebon, Ambassador and Head of the EU Delegation to Malaysia.

EUMCCI’s Green Finance Task Force’s mission in this Seminar is to bridge the gap in green financing between SMEs and financial institutions and to reduce the existing green financing barriers and gaps between green entrepreneurs/business especially SMEs and banks in Malaysia by leveraging on SMART (Specific, Measurable, Attainable, Relevant and Time-bound) tools. This Seminar in bringing

9th October 2012

Co-funded by the EU and the British High Commission, the Seminar “Financing Solutions for the Future of Green Growth in Malaysia” formed part of a concerted effort to help boost Malaysia’s green technology sector.

EUMCCI Review 25

both green industry players and bankers together is one amongst the many ways that could contribute to the longer term impacts for Malaysia’s green economy. “There is an overwhelming moral and political case for tackling climate change and growing the green economy. But there is an overwhelming business case as well – and huge opportunities for emerging financial centres such as Kuala Lumpur in supplying the range and depth of products and services needed. It is not a question of if we green our economies, it is when and how” said Mr. David Vincent, Head of UK’s South East Asia Regional Climate Change Network, British High Commission, Singapore.

The EU and Malaysia are collaborating closely in the green technology sector which will create long term impacts for Malaysia. It wil l drive the Malaysian government to implement a new kind of economy, which is resilient, sustainable, operates within the limits of our planet’s resources and creates a fairer society. Mr. Ahmad Zairin Ismail, Acting-CEO, Malaysian Green Technology Corporation said “It’s been over two years since the launch of the GTFS and I’m pleased to announce that the scheme has achieved great success with 67 projects receiving loan o f fe rs f rom par t ic ipa t ing f inanc ia l institutions worth close to RM 800 million. I’m also delighted to highlight that 20 financial institutions have offered loans under the scheme to applicants so far, some financing up to 6 projects over the last two and a half years. These numbers alone show that the green revolution is catching on fast in Malaysia”.

Contact:Tuan Syed Ahmad Syed MustafaChief Strategy Officer, Strategic Planning, Alliance Research and Business Development Division, Malaysian Green Technology CorporationTel: +603 8921 0809 Fax: +603 8921 0801Email: ahmad@greentechmalaysia.my

Mr. Pablo Iglesias RumboProgramme Manager, EU Delegation to MalaysiaTel: +603 2723 7373 Fax: +603 2723 7337Email: Pablo.IGLESIAS@eeas.europa.eu

Ms. Kavita SukanandanPress & Information Officer, EU Delegation to MalaysiaTel: +603 2723 7373 Fax: +603 2723 7337Email: Kavita.SUKANANDAN@eeas.europa.eu

Mr. Muru LoganathanClimate Change Officer, British High Commission, Kuala LumpurTel: +603 2170 2248 Fax: +603 2170 2325Email: Muru.Loganathan@fco.gov.uk

Ms. Jacqueline ChangPolicy & Project Manager (EU Services Sector Projects), EUMCCITel: +603 2162 6298 Fax: +603 2162 6198Email: jacqueline@eumcci.com

Co-funded by: Strategic Partner:

Supporting Organisation: Media Partner: EUMCCI Platinum Partners:

Main Organiser:

Knowledge Partner:

Co-Organiser:

Mr. Jack Cunningham, Associate Director, Advisory, Sustainability & Climate Change, PricewaterhouseCoopers Limited

Mr. Cyrille Arnould, Head of GEEREF (Global Energy Efficiency and Renewable Energy Fund), European Investment Group, Luxembourg

Mr. Amit BANDO, Executive Director, International Partnership for Energy Efficiency Cooperation (IPEEC), Paris, France

Mr. Azlan Yaacob, Managing Director, AXILE Consulting Sdn Bhd

Mr. Tor Pramoj, Global Chief Investment Officer, Nollen Group Co., Ltd. Netherlands (Bangkok Office)

Mr. TC Kundi, Managing Partner & Co-Founder, Berkeley Energy, London

Feature

EUMCCI Review26

Feature

Launching of the EU Pavilion at IGEM 2012 by YAB Dato’ Sri Haji Mohammad Najib bin Tun Haji Abdul Razak and presentation of the Green Technology from Europe 2012 publication by Mr. David Jones, Chairman and Ms. Minna Saneri, General Manager of EUMCCI. Present is also Mr. Prakash Chandran CEO of Siemens Malaysia Sdn Bhd and Ms. Vasanthe Narayanasamy, Vice President & Head of Communications, Siemens Malaysia Sdn Bhd presenting the Siemens corporate gift as well.

For the third consecutive year at IGEM, companies from the EU showcased the best of green technology under the EU Pavilion (coordinated by the EUMCCI and the EU Delegation). This year, 56 compa-nies from 9 countries made up the Pavilion, a gathering that for the first time included companies from the United Kingdom.

The highlights of the EU Pavilion this year were diverse, with events of interest both for the visiting public and the Pavilion exhibitors themselves, including:• TheSiemensEUBusinessLounge –

for the second year, Siemens were the exclusive sponsors of the EU Business Lounge providing a venue for exhibitors and visitors to the Pavilion to conduct business in smart and comfortable surroundings.

• Lucky Draw – the Pavilion this year features a Lucky Draw Trail, providing visitors with the opportunity to win fantastic prizes including flight tickets, hotel stays, sea vessel visits and luxury cosmetics provided by Lucky Draw sponsors, AirFrance, KLM, Kiehls, The Frangipani Langkawi, The Andaman Langkawi and Maersk Line.

IGEM 2012

Siemens Malaysia – EU Business Lounge Sponsor

Czech Republic: The Embassy of the Czech Republic5P for RESAvas Export ImportCzech InvestDSK spol. s.r.o.Nafigate Corporation a.s.SVCS Process Innovation s.r.oTechnology Centre of the Academy of Science of the Czech Republic (ASCR)Top WaterIndustry Technologies s.r.o

Europe:DiGi Telecommunications Sdn BhdLogicaSistem Vakuum Sdn BhdSP Multitech Renewable Energy Sdn BhdSWITCH – Asia project ‘Train the Trainers’

France:Alstom AventusCyclea SaemlDassault SystèmesInventec Asia PacificSunraySunzil PacificSynergie

Germany:Clean Batik InitiativeREFUsolSolar Plus GmbHGreater Munich Area/University of Applied SciencesUniversiti Kuala LumpurHoppecke Asia Pacific Pte LtdIBC Solar Teknik Sdn BhdM+W High Tech Projects Malaysia Sdn BhdQ-Cells Malaysia Sdn Bhd

EU Pavilion Companies Exhibiting at IGEM 2012

• AGreenFinanceseminar – ‘EUMCCI International Best Practices – Financing Solutions for the Future of Green Growth in Malaysia’. Featuring high level trainers from Luxembourg, United Kingdom, India, Netherlands, Thailand, France and Malaysia, the seminar provided insights into the international dimensions of green finance and the growth of green economies.

• KeTTHA Stakeholders Breakfast – EU Pavilion exhibitors received the opportunity to join Minister, Secretary General, Deputy Secretary General and Undersecretaries from Ministry of Energy, Green Technology & Water as well as the Chairman, Acting-CEO, Chief Strategy Officer and Vice Presidents from Malaysian Green Technology Corporation for a networking session.

• EU Ambassadors’ Cocktails – EU Pavilion exhibitors and special invited guests took the opportunity to network with H.E. Luc Vandebon, Ambassador and Head of the European Union Delegation to Malaysia, other EU A m b a s s a d o r s a n d e m b a s s y representatives at a cocktail reception at the EU Business Lounge.

EUMCCI Review 27

Czech Republic: For the second year, a contingent of companies from the Czech Republic form an integral part of the EU Pavilion. The Czech Republic presence at IGEM is coordinated by the CzechInvest and Technology Center of the Academy of Science and supported by the Embassy of the Czech Republic in Kuala Lumpur.

Europe: The number of companies that have an international presence that led them to identify themselves as ‘European’ rather than individual company is growing; this year the EU Pavilion had 5 European companies present.

France: Coordinated by UbiFrance, the French Trade Commission, the French Pavilion features 8 companies from France, including Alstom who took part in the EU Pavilion in 2011 and also Synergie – an association of Renewable Industrial, Designer and Engineering Consulting firms.

Germany: In collaboration with the M a l a y s i a n G e r m a n C h a m b e r o f Commerce, this year the EU Pavilion had 10 companies from Germany in the German Pavilion including MGCC’s own Clean Batik Initiative and returning exhibitors such as Hoppeke, M+W High

Focus on Countries at the EU Pavilions at IGEM 2012:

Italy:E++

The Netherlands:Embassy of the Kingdom of the Netherlands

Poland:The Trade and Investment Promotion Section of the Embassy of the Republic of PolandGreenEvo Technology Accelerator, Ministry of the EnvironmentAsket Roman DługiBiogradex-Holding LtdCTE Carbotech Engineering S.A.Ecotech Poland S.A.EKOTOP Roman SobczykJakusz Systemy Zabezpieczen BankowychMultichem Eko Sp. Z o.o.PP-EKO LtdPromar LtdQenergy LtdEcological Technologies –Zbigniew TokarzWSK Kraków Ltd

Spain:Dresser Rand GuascorSpain Trade and Investment (ICEX)

UK:UK Trade & Investment and SE Asia Climate Change NetworkAtkinsBenoyBiodome® Asia Sdn BhdFoster + PartnersHR WallingfordSinclair Knight Merz

Tech Projects Malaysia, Solar Plus, Q-Cells and The University of Applied Sciences Rosenheim.

Italy and The Netherlands: Both countries return to IGEM with companies that have exhibited in the EU Pavilion in previous editions of IGEM.

Poland: Poland returns to the EU Pavilion with the largest contingent of companies, under the auspices of GreenEvo – The Green Technology Accelerator (GTA). This innovative project by the Ministry of the Environment, aims to support Polish companies involved in the development of green technologies in their operations and in the promotion of their unique products on international markets.

Spain: Returning to IGEM, ICEX and Dresser Rand Guascor form the Spanish contingent.

UK: Joining the EU Pavilion at IGEM for the first time UK Trade & Investment and the South East Asia Regional Climate Change Network have come together to promote the business strengths of the UK’s green / low-carbon sector and also the business opportunities.

YB Dato Sri’ Peter Chin Fah Kui with Mr. Jan Vejmelka, Czech Republic Embassy in Malaysia and Polish Delegation during the EU-KeTTHA Breakfast

Feature

IRELAND

Ireland interacted with the rest of the EU and the rest of the world. The introduction of the single market created a level playing

field across the EU in which all countries were subject to the same rules and so could compete fairly for trade and expanded the country’s reach for export.

This lead to a boom in the Irish economy, from the mid-1990s to the early 2000s, but when the international financial crisis h i t i n 2007 I re l and ’s economic was one of those hit the hardest. In 2010, a

financial assistance programme was negotiated and agreed between the Irish government, the EU and the IMF totaling €85 billion (including a contribution of €17.5 billion from Ireland’s own resources). The programme consisted of three main elements:- Banking sector reforms- Fiscal consolidation- Structural reforms

The programme has shown signs of progress with the last two years showing positive growth in the Irish economy aided by an improvement in competitiveness. This bodes well for the country’s upcoming EU presidency with all Irish government ministers slated to be directly involved in some fashion in the presidency. In a speech earlier this year, Irish Minister of State, Lucinda Creighton highlighted that the government has been “mindful of the need to focus on issues that are of strongest

concern to citizens and Governments right across the EU”. Whilst we will have to wait until the launch of the Irish Presidency to have a clear view of the priorities for its term, the three standout issues nominated by the Minister of State are:- Promotion of sustainable economic

growth and job creation- Implementat ion of the EU’s new

economic governance ru les and procedures

- Agreement of the Multiannual Financial Framework 2014 - 2020

- The seventh Irish EU Presidency will commence on 1st January 2013.

Ireland and MalaysiaIrish Ambassador to MalaysiaH E Mr Declan Kelly

Embassy of Ireland in Malaysiawww.embassyofireland.my

Source: CIA World Factbook, www.eu.europa.eu

Ireland has held the EU presidency six times since joining the union in 1973 and will do so again from January 2013.

With a population of just under 5 million, Ireland is one of the smal ler EU countries, but has seen a lot of change through the country’s six turns at the role. In 1990 the Ir ish Presidency – the first after the collapse of the Berlin Wa l l - d e v e l o p e d a n a p p ro a c h t o G e r m a n reunification and guided the EU’s first steps towards bringing former Communist states into Europe’s family of nations.

The next Irish presidency in 1996 oversaw vital talks which helped put meat on the bones of what was to become the Amsterdam Treaty. The treaty put greater emphasis on the rights of EU citizens and increased democracy through more powers to the European Parliament.

In 2004 the Irish Presidency coincided with the historic moment when east and west Europe moved closer than ever before with ten mainly former Soviet Block nations becoming new EU member states.

Whilst the governing of the EU was given a positive boost by Ireland, the EU has also had an effect on the governing of Ireland with the introduction of the European Single Market Programme and the Single European Act (SEA) in 1987, having a large effect on the way that

Irish President Mr. Michael D. Higgins

EUMCCI Review28

EU Countries in Focus

LATVIA

Situated in north-eastern Europe with a coastline along the Baltic Sea, Latvia borders Estonia, Russia, Belarus and Lithuania. It has linguistic links with Lithuania to the south and historical and religious ties with Estonia to the north. This small, but strategically located country is on the track to join Eurozone in 2014.

Basic information:Year of EU entry: 2004Political system: Republic Capital city: RigaTotal area: 65 000 km²Population: 2.3 millionCurrency: lats (might change to EU

in 2014)

Latvia joined EU in May 2004 and just few weeks after country joined also NATO. These developments would have been extremely hard to imagine in the 51 years when Latvia - like Estonia and Lithuania

- was occupied by the Soviet Union. Even though Latvian is an official language- a quarter of the population still remains Russian-speaking. The reforms introduced in 2004 connected with the use of Russian in schools still remains controversial.

For a long time Latvia was mostly an agricultural country –with fishing, seafaring and forestry as its main focus. These still remain an important sector with 50 percent of the population residing in rural areas. Country`s economy grew by 50% within 3 years (2004-2007), but unfortunately the global financial crisis of 2008-9 hit the country hard, and the former Baltic tiger endured one of the worst recessions in the EU. Now Latvia is slowly recovering and aiming to join eurozone in January 2014. The bank of Latvia forecasted that change of currency will have positive effect on economy boosting GDP by 7,4%, investment by 15,9% and exports by 5%.

Country hopes also that the challenge will attract foreign investors.

Currently Latvia is exporting to Malaysia mostly: wood products, textiles and apparels, metals, machinery, chemicals and pharmaceuticals. Importing from Malaysia: machinery, transport vehicles, chemicals and pharmaceuticals, energy, fuel, minerals and metals.

Latvia & Malaysia:Latvian honorary Consul in SingaporeMr. Rita V Skuja-Steele- Honorary consul Email: steeled@singnet.com.sg

Embassy of the Republic of LatviaChancery: 37-11, Kamiyama-cho, Shibuya-ku, Tokyo. Post Code: 150-0047Tel. 03-3467-6888

H.E. Mr. Peteris VAIVARS, Ambassador Extraordinary and Plenipotentiary

EUMCCI Review 29

EU Countries in Focus

New EU Presidency

On the 1st July 2012, Cyprus took over from Denmark as the third member of the trio presidency that has led Europe for the past 12 months and will until the end of 2012. The priorities of the Cyprus Presidency of the Council of the European Union are working Towards a Better Europe , and as such, the Cyprus Presidency Cyprus Presidency has set four main priorities:

1. Europe, more efficient and sustainable

The aim will be to promote effective policies that will result in more efficient governance, addressing the uncertainty and instability caused by the crisis. The negotiations on the Multiannual Financial Framework for the period 2014-2020 will be the main priority of the Cyprus Presidency. The Presidency will work towards the finalisation of the negotiations and the completion of a fair and effective EU budget, support g rowth and enhance emp loyment opportunities. Emphasis will be given to the quality of spending so that the policies and programmes that will be financed under the 2 new Multiannual Financial Frameworks are policies with real European added value.

Following the European Council conclusions in February 2012, Cyprus Presidency will also focus on energy policy. Emphasis wi l l a lso be placed on sustainable development and the follow up of the Rio+20 Summit. In line with the Europe 2020 Strategy, inclusive and equitable green growth shall be promoted through the sustainable management of resources, especially water.

It is essential for the EU that policies on climate change, environment and energy are implemented in an integrated way. In addition, the Cyprus Presidency aspires to ‘reenergize’ the EU Integrated Maritime Pol icy, which wi l l address relevant challenges in an efficient and sustainable way.

2. Europe, with a better performing and growth-based economy

The economic crisis has highlighted the need for further effectiveness of policies and measures of the Union. The approach for the recovery of the European economies should comprise of both fiscal consolidation and susta inab le economic growth measures.

The Presidency will seek to work on the new enhanced framework of economic governance and reinforce budgetary surveillance, so as to ensure fiscal stability. In parallel, the EU needs to recover from the crisis and stimulate growth. In this r e s p e c t , t h e m o n i t o r i n g o f t h e implementation of the Europe 2020 Strategy is equally important for the Cyprus Presidency.

3. Europe, more relevant to its citizens, with solidarity and social cohesion

Cyprus Presidency will aim to work towards bringing Europe closer to its citizens, giving emphasis on youth employment, in view of the rising unemployment rates in the Union. Furthermore, one of the most important objectives of the Presidency is the establ ishment of the Common European Asylum System by the end of

2012, focusing on building up practical cooperation between Member States in protecting the rights of those in need of international protection.

The Presidency will also place emphasis on the further participation and involvement of social partners, NGOs and local author i t ies in the formulat ion and implementation of the Europe 2020 Strategy.

4. Europe in the world, closer to its neighbours

The Presidency will work closely with the High Representative of the Union for Foreign Affairs and Security Policy and the European External Action Service, which are responsible for the external and security affairs and assure coherence and continuity.

Growth can also be promoted through a strengthened EU external trade policy and the Cyprus Presidency will work towards this direction.

For more information and a full detailing of the Cyprus Presidency priorities, visit: http://www.cy2012.eu

Press conference marking the start of the Cyprus EU Presidency.

EUMCCI Review30

EU & Malaysia News

The European Investment Bank (EIB) is lending EUR 200 million to finance the imp l emen ta t i on o f t he amb i t i ous UkrHydroEnergo programme focused on modernising and upgrading electrical energy generation from hydropower.

EIB Vice-President Anton Rop stated: “This is the first EIB-financed project in Ukraine contributing to increasing the share of electr icity generation from renewable sources. This will contribute to the reduction of alternative fossil fuel consumption imply ing a s igni f icant decrease in CO2 emissions and help Ukraine to meet its climate change commitments.”

The EIB funds will support the refurbishment and upgrading of 22 conventional and pumped storage hydropower plant units at six power stations along the Dnieper River in central Ukraine. The total final installed capacity of this project will be 980 MW. Once completed, it will extend the economic lifetime of these renewable energy facilities and increase the available electrical capacity by 10%. In addition, the project will improve the operational

EIB supports utilisation of renewable energy resources in Ukraine

performance of the Ukrainian power system and assist in its synchronisation in the medium term with the European electricity transmission system.

This project will be co-financed by the European Bank for Reconstruction and Development (EBRD). Technical assistance to support project implementation is funded through the Neighbourhood Investment Facility.

The EIB has so far provided loans in Ukraine, including the current loan, totalling some EUR 1.3 billion covering projects in the energy, road and water sectors, and – indirectly through commercial banks – operations supporting SMEs.

The EIB – the European Union’s bank – finances projects in Ukraine on the basis of an EU Council and European Parliament

mandate for the Eastern Partner Countries (Ukraine, Moldova, Georgia, Armenia, Azerbaijan and Russia) of EUR 3.7 billion for the period 2007-2013. The current mandate provides for the financing of projects that are of significant interest to both the EU and its Eastern Partners in the transport, energy, telecommunications and environmental infrastructure sectors. As of mid-2009 it has been extended to also cover loans for SMEs via banks in Eastern Partnership countries.

The EIB has also set up at its own risk the Eastern Partners Facility (EPF) for an amount of EUR 1.5 billion, with a ceiling of EUR 500 million for loans in Russia. This facility enables the EIB to provide loans to support investment grade projects that sectorwise go beyond the scope of the mandate and helps to promote EU investment in the region, notably by European corporates.

For more information contact: d.ondrejicka@eib.org

Source: http://www.eib.org

The Government Transformation Plan (GTP)2.0 is a road map, setting out targets for the next three years, building on those already achieved, to implement new initiatives aimed at addressing current needs.

Given the success of the original GTP which reaches the end of its remit in 2012, the decision was made by the Government to extend the GTP and develop new initiatives and targets for the next three years – 2013-2015.

The GTP 2.0 Labs, encompassing the 7 National Key Results Areas (NKRAs), were conducted from April 23rd - May 31st 2012 to map out new st rateg ies,

programmes and initiatives to address the key areas of concern of the people while supporting Malaysia’s transformation into a developed and high income nation.

In July and August 2012, the results of the labs were released to the public for feedback in a series of Open Days. About 8,000 people attended the event in Kuala Lumpur to review key initiatives, offer their feedback to Pemandu and participate in break-out sessions with top government officials who took the roles of lab leaders.

Minister in the Prime Minister’s Department Tan Sri Dr Koh Tsu Koon said the Government had achieved all the targets for the first phase. “However, the education

sector still needs time for results to be seen, while the crime and corruption aspects are the most challenging areas because they relate to people’s attitude.”

Sources: http://www.pemandu.gov.my

GTP 2.0 Open Days held in KL, Kuching and Kota Kinabalu

EUMCCI Review 31

EU & Malaysia News

FINLAND23rd – 25th November 2012PHARMACY DAYS 2012 -HELSINKI FAIR CENTRE, FINLANDA huge offering, providing a renewed concept for all those working in the field of pharmacy, offering ideas and information in support of their work.For more information visit: http://www.farmasianoppimiskeskus.fi/

CZECH REPUBLIC5th – 6th November 2012CROSS INDUSTRY B2B PARTNERING -PRAGUE, CZECH REPUBLICB2B brokerage/partnering event within the framework of Cross-Industry International Conference and Networking (TTI 2012).For more information visit: http://www.b2match.eu/cross-industrypartnering2012/pages/home

SWEDEN26th November 2012CSR FORUM -THE SWEDISH EXHIBITION AND CONGRESS CENTRE, GOTENBURG, SWEDENThe fifth consecutive CSR Forum for the West Sweden region.For more information visit: http://www.csrvastsverige.se/

Malaysia:Europe:

KUALA LUMPUR6th November 2012EUMCCI VIP LUNCHEON WITH TAN SRI AMIRSHAM, MIDA CHAIRMAN -SHERATON IMPERIAL, KUALA LUMPUR.The EUMCCI VIP Luncheon series continues with our latest speaker, the new MIDA Chairman, Tan Sri Amirsham who will discuss MIDA’s continuing mission to ensure Malaysia achieves its goals in economic transformation and assist companies who wish to invest in the manufacturing and services sectors in Malaysia.For more information visit: http://www.eumcci.com/component/event/?task=view&id=99%22

20th – 21st November 2012PHARMATECH – KUALA LUMPUR CONVENTION CENTRE, KUALA LUMPURPharmatech is one of the biggest trade events specific to the pharmaceutical sector.For more information visit: http://www.pharmatechnol.com/

27th – 29th November 2012INTRADE MALAYSIA – MATRADE, KUALA LUMPURThe theme for INTRADE 2012 is “Energising Export Growth”, selected to reflect the importance of sustaining Malaysia’s export opportunities in the face of increased competition and uncertainties in the global economy.For more information visit: http://www.intrademalaysia.my/

1st December 2012EUMCCI ANNUAL GOLF CHALLENGE – KL GOLF AND COUNTRY CLUB, KUALA LUMPURInitiated this year by the EUMCCI Oil & Gas Committee, the event has been organised to foster close partnerships and networking between all oil and gas companies in Malaysia and also members from European embassies and chambers.For more information visit: http://www.eumcci.com/component/event/?task=view&id=98%22

15th December 2012EUMCCI BREAKFAST DIALOGUE WITH MDTCC SECRETARY GENERALAs part of the EUMCCI Breakfast Dialogue series, the MDTCC Secretary General will on the focus and directions of enforcement activities and initiatives embarked by the Ministry of Domestic Trade, Cooperatives and Consumerism including some sights on the game changing new legislation, the Trade Descriptions Act (TDA).For more information visit: http://www.eumcci.com/component/event/?task=view&id=96

What’s Happening In...

November

FRANCE4th – 7th December 2012EXPOPROTECTION -PARIS PORTE DE VARSAILLES, PARIS, FRANCEThe exhibition for Risk Prevention and ManagementFor more information visit: http://www.expoprotection.com/

December

FINLAND25th -26th January 2012EDUCA -HELSINKI EXHIBITION & CONVENTION CENTRE, FINLANDThe national trading event for educators in Finland.For more information visit: http://web.finnexpo.fi/Sites1/Educa/en/Pages/default.aspx

January 2013

November

We hope to feature more business and social events from Europe and Malaysia in future issues of Review. Please do help us by letting us know which kind of events and social or cultural happenings you would be interested in reading about. Contact us at communications@eumcci.com

DecemberKUALA LUMPUR

EUMCCI Review32

What’s Happening

EUMCCI Review 33

children for an enjoyable wholesome festive meal.

Rumah Peyakin, established in 1974, houses orphans and children who come from poor fami ly background. The organisers believe in nurturing constructive attitude and right mindset that mould their character to be strong individuals who are determine to change their life’s destiny for the better.

“Hotel Istana is proud to uphold the values of sharing and contributing back to the local community. Meeting the children, talking and getting to know them personally was an incredibly rewarding and delightful experience. The activity with the children further enhance the spirit of Ramadan

Mr. Nathan Vaithi (Executive Assistant Manager) of Hotel Istana presenting ‘Duit Raya’ to children of Rumah Peyakin

because of the way they are and the positivity that they project in life” said Patricia Sik, the Marketing Manager of Hotel Istana Kuala Lumpur.

Patricia added “A special thanks to Tourland Travel Sdn Bhd who provided transportation to bring the childrens to Hotel Istana”

According to Yang di Pertua Tuan Haji Wan Abdul Hisham also affectionately known as Pak Wan, the Principle of the home, the children are fortunate to have the opportunity to experience buka puasa in a city hotel when normally the break fast would only be held at home. During the dinner, the children also received ‘Duit Raya’, which was distributed by Nathan Vaithi, Executive Assistant Manager of the hotel.

For more information on Hotel Istana Kuala Lumpur, you may contact 03-2141 9988

Hotel Istana Kuala Lumpur City Centre

Embraces The Spirt of Ramadan with Rumah Peyakin

In September, Hotel Istana Kuala Lumpur embraced the spirit of Ramadan to welcome selected homes as part of its CSR activity. This year, Rumah Peyakin (Pertubuhan Kebajikan Anak-anak Yatim / Miskin Klang) was invited to buka puasa with the associates of the hotel at its grand ballroom.

At the hour of break fast, 70 children, aged between 6 and 17 years old were ushered to a delightful menu specially catered to young ones consisting of biryani and other traditional Malay dishes at the respective stalls set up. The event was about values of giving and offering of community support. During the Buka Puasa, both the management and associates from the hotel joined the

Rumah Peyakin and associates of Hotel Istana

Corporate Partner News

EUMCCI Review34

Tesco relaunches flagship store in Mutiara Damansara

From left: Tesco Extra Mutiara Store General Manager - Kumaran Supramaniam, Tesco Malaysia Advisory Board Chairman – Dato’ Sri Mohamed bin Abid, Tesco Malaysia CEO – SungHwan Do and Area Director, Brendan Sta Maria.

September 2012, ten years after its first foray into the Malaysian retail market, Tesco Malaysia launched its new Extra store in Mutiara Damansara providing customers Extra Services, Extra Choices and Extra Facilities.

The store which first opened in 2003, has undergone a five-month renovation to unveil a modern look, with everything customers need and want, under one roof. A total of 6000 new products have been introduced at the Extra store, utilising a shop-in-shop layout with Baby World, Toy World, Denim World, Home World, Samsung World, Bistro, Bake Shop, Optical Shop, Phone Shop and Grab ‘n Go station for customers convenience.

“We are extremely excited with the re-launch of the Tesco Extra Mut iara Damansara store as we now have the chance to innovate a shopping experience according to our customers’ needs,” said

Sunghwan Do, CEO of Tesco Malaysia.

“The transformation will not just be in terms of look and feel but an offering as well, as we continuously improve our fresh offers, and strengthen our non-food range,” said Do.

Do added that the new store not only offers a fantastic new range of products at low prices, but also an array of shops and kiosks in the mall area that offer exciting products, services and facilities for everyone. In addition to a new food court, playland, additional ATMs, wifi and improved carpark system, the mall now includes more restaurants, mobile and telecommunications shops. Still under works are the education

facilities, such as a music school, dance school, clinic, and day spa which will be opened by end of the year.

Do further added that the grand launch of Tesco Extra Mutiara Damansara represents a new beginning for Tesco and there are plans moving forward to transform more stores to this Extra format throughout the country.

“We have worked hard to understand our customers and put them first in every decision we make. We are very pleased with the transformation to the Extra format and we hope our customers will enjoy it too,” said Do.

A special highlight to the launch, was a Charity Hunt with local personalities – TV Chef Sherson Lian, TV host and producer Sasha Bashir, Mix FM’s Charlene Wong and singer Alvin Antons who completed ‘tasks’ in Tesco Extra worlds to win Tesco vouchers of up to RM10,000 for their charities of choice.

For more information, visit www.tesco.com.my. Email us at media.centre@my.tesco.com. Like us on facebook – facebook.com/tescomy Follow us on twitter – tescomalaysia

A Whole New World At Tesco Extra

From left: Area Director, Brendan Sta Maria; Tesco Malaysia CEO, SungHwan Do; Tesco Extra Mutiara Store General Manager, Kumaran Supramaniam and Tesco Malaysia Advisory Board Chairman, Dato’ Sri Mohamed bin Abid.

Corporate Partner News

EUMCCI Review 35

Qatar - Skytrax 2012 Winners

Qatar Welcomes New Country Manager

Qatar Airways has once again triumphed at the annual Skytrax World Airline Awards, winning three top accolades including the main award World’s Best Airline for the second year running.

Qatar Airways Chief Executive Officer Akbar Al Baker, pictured left, receiving the coveted award of World’s Best Airline for the second consecutive year at the annual Skytrax World Airline Awards held at the Farnborough Air Show. With him is Skytrax CEO Edward Plaisted.

The Doha-based carrier retained the coveted title of Airline of the Year 2012 and notched up two further awards – Best Airline in the Middle East for the seventh consecutive year and the Best Airline Staff Service award in the Middle East.

The winners were announced at an awards ceremony attended by leading figures from the global aviation industry at the Farnborough Air Show, the world’s largest aerospace event taking place in the UK this week. The Skytrax awards, conducted by the global aviation research organisation, polled over 18 million business and leisure air travellers from more than 100 countries.

Qatar Airways Chief Executive Officer Akbar Al Baker hailed the achievements as “fantastic recognition” of all employees at Qatar Airways for the dedication and commitment to their job. “I am extremely

Emmanuel Oswald was appointed Qatar Airways Country Manager Malaysia and Brunei on August 1st 2012 with a task to further develop Qatar Airways’ presence in this important market. Prior to his current role in Malaysia, Emmanuel spent more than 3 years at Qatar Airways Head Office in Doha, Qatar where he was tasked to manage the development of Global Agency Sales and Global Leisure Sales for the 5-star airline.

Emmanuel is a French national with more than 15 years experience across various areas in the airline industry in Europe, Middle East, now Asia.

For more information about Qatar Airways,visit www.qatarairways.com

proud of the adulation given once again by the very people who fly - the travelling public, for their support and faith in Qatar Airways,” said Al Baker, speaking after being presented with the awards. “Qatar Airways set out on a mission 15 years ago when we launched to be the world’s best airline and spread the airline’s quality brand to all corners of the world. “Last year we achieved that. Retaining awards is always difficult, but we have managed to do so amid the tough competition which only shows we remain focused in our day to day job of offering passengers what they fully deserve – the highest standards of service both in the air and on the ground. “The achievements further reflect the high standards that we set for ourselves and receiving the awards is fantastic recognition of the hard work and commitment of our

staff across the world who help make Qatar Airways the success it is today.”

Since the beginning of the year, Qatar Airways has launched flights to Baku (Azerbaijan); Tbil isi (Georgia); Kigal i (Rwanda); Zagreb (Croatia), Erbil (Iraq), Baghdad, and most recently, Perth (Australia) with many more destinations planned during 2012.

Over the next few months, Qatar Airways launches services to a diverse portfolio of new routes, including Kilimanjaro, Tanzania (July 25); Mombasa, Kenya (August 15); Yangon, Myanmar (October 3); Maputo, Mozambique (October 31) and a date yet-to-be-announced to the Serbian capital Belgrade.

Qatar Airways Chief Executive Officer Akbar Al Baker, with Skytrax CEO Edward Plaisted.

Corporate Partner News

EUMCCI Review36

Kelly Services (M) Sdn. Bhd. (Kelly Malaysia) launched its annual Employment Outlook and Salary Guide 2012/13 (Kelly Salary Guide) on Monday 10th September 2012 at its corporate office in Menara Bank Islam.

The Kelly Salary Guide 2012/2013 which is a comprehensive reference tool on salary trends, job titles and employment outlooks across industries within the Malaysian marketplace, presented an optimistic outlook on the job market despite ongoing scarcity of top talent. Presenting key findings at the launch, Ms. Melissa Norman, Managing Director Kelly Malaysia said, “As Malaysia transforms itself from an input-driven growth strategy to one increasingly driven by knowledge,

the talent required to advance the economic transformation agenda must possess skills and qualities to match industry requirements. We have seen strong demand for skilled talent across all industries as talent mobility is also taking place within Malaysia with talents increasingly willing to switch jobs. We are also noticing that employers are willing to pay higher salaries for top talent who can hit the ground running and require little training. The demand of talent has become more apparent in growing areas of the economy, especially the Banking and Financial, IT, Business Services and Engineering industries.”

The Kelly Salary Guide indicated that as Malaysia has become a key Islamic Banking

and Financial hub of Asia, the need for specialised talent in this sector has i n t e n s i f i e d . S t r o n g emphasis is placed on the four core sectors in Islamic Finance: Islamic Banking, Takaful, Islamic Cap i t a l Ma rke t and Islamic Money Market.

The Kelly Salary Guide presented an optimistic ou t l ook and a h igh

demand for highly-skilled workforce both at the entry and experienced levels. The qualities sought are from the professional and technical skills, and areas which are acute would be Engineering, Life Science, Pharmaceutical, Information Technology, C o m m u n i c a t i o n s , C o n t e n t a n d Infrastructure, and the Retail Sectors. These ranges of core skills become critical as industries move up the value chain and undertake new activities as an increasing number of Malaysian companies penetrate the global markets, establishing themselves regionally as well as countering stiff competition from other countries providing higher value-added activities, such as research and development.

Compiled annually since 2005, the Kelly Salary Guide 2012/2013 aims to become a handy reference tool. It is an industry-focused guide that is indicative of actual transactions between employers and employees. The easy-to-read format outlines staffing opportunities, skills and specializations in demand and human resource strategies.

The Kelly Salary Guide 2012/2013 will be available on Kelly Malaysia’s website: www.kellyservices.com.my by October.

Kelly Malaysia annual Employment Outlook and Salary Guide 2012/2013 Lists Critical Workforces in Demanding Job Industries.

EUMCCI Review36

In conjunction with their 2013 Budget & Tax Planning events across Petaling Jaya (4 Oct), Penang (9 Oct) and Johor Bahru (12 Oct), Crowe Howarth are pleased to present a special edition of the recent Budget changes in this issue of Crowe Howarth Tax Connections.

This useful document is available for download from the EUMCCI website www.eumcci.com

Crowe Howarth

Should you have any questions, please contact any of the tax managers Crowe Howarth at (03) 2788 9898 or email info@crowehorwath.com.my

Corporate Partner News

EUMCCI Review 37

Sime Darby Healthcare, a subsidiary of the Sime Darby Group and one of Malaysia’s leading private hospital brands, has launched a new mobile phone application that allows users to find and make appointments with its doctors using their iPhone. The free app is available for download via the iTunes store.

The new Sime Darby Healthcare iPhone app was developed by Medeguide Holdings Limited and features over 180 doctors listed by medical specialty. The app displays key information about doctors, such as condit ions they treat and procedures they perform, along with a Google map of the hospital. Users can request appointments with selected doctors by submitting a short online form or calling the appointment hotline directly from the app.

Sime Darby Healthcare is the first hospital in Malaysia to use the popular iPhone app for doctor search. The impetus to develop the iPhone app was based on data that showed finding a doctor is one of the primary reasons people visit the hospital’s website, and that more people were accessing their website through mobile phones.

Business Development Director, Edgar Toral, says that online marketing will be a major focus of the hospital moving forward. “Our business relies on creating quick and easy access to our doctors”, says Mr. Toral, “and that’s exactly what this app does – it creates easier access.”

Sime Darby Healthcare is in an expansion mode. In January, the healthcare group opened its third hospital in Shah Alam

specializing in brain, heart, spine and joint disorders. Later this year, it will commission its fourth hospital facility in Desa ParkCity specializing in women & children’s health, elderly health and endocrinology.

Elaine PY Cheong, Sime Darby Healthcare’s CEO-Medical, said the hospital group is invest ing more in web and mobi le technologies to improve connectivity with patients and consumers.

For more information about the Sime Darby Healthcare Group, visit www.simedarbyhealthcare.com or call the Customer Careline at +603 5639 1212.

Sime Darby Healthcare Launches New iPhone App

“Our business relies on creating quick and easy access to our doctors and that’s

exactly what this app does – it creates easier access.”

Corporate Partner News

EUMCCI Review38

Level 6, Surian Tower1, Jalan PJU 7/3, Mutiara Damansara47810 Petaling JayaSelangor, MalaysiaTel: +603-7839 7000Fax: +603-7839 7001Email: info@talentcorp.com.myWebsite: http://www.talentcorp.com.my

Unit 901 & 904, Uptown 2No. 2, Jalan SS 21/37, Damansara Utama47400 Petaling Jaya, Selangor Tel: +603-7680 3888 Fax: +603-7680 3999Email: enquiries@my.michelin.comWebsite: www.michelin.com.my

Point of Contact:Farah Delah Suhaimi Kumed Suresh

Brief Company Profile:Established under the Prime Minister’s Department to formulate and facilitate initiatives to address the availability of talent in line with the needs of the country’s economic transformation. Collaborating closely with relevant Government agencies and employers in priority economic sectors, TalentCorp develops demand-driven initiatives focused on three strategic thrusts, specifically (1) Optimise Malaysian talent, (2) Attract and Facilitate Global Talent and (3) Build Networks of Top Talent.

Point of Contact:Mr. Beltran Yturriaga, Managing Director

Brief Company Profile:Michelin Malaysia Sdn Bhd is part of the Michelin group, a global company that designs, manufactures and sells tyres for all type of vehicles including airplanes, automobiles, trucks, earthmovers and motorcycles.

TalentCorp

Michelin MalaysiaSdn Bhd

Professor Christine Ennew, currently Pro-Vice-Chancellor for Internationalisation, is to be the new Provost and Pro-Vice-Chancellor of The University of Nottingham’s pioneering Malaysia Campus - she will take up her post in 2013.

Professor Ennew takes over from Professor Ian Pashby who, after nearly five years at the helm, is moving to the University of H u l l a s P ro - V i c e - C h a n c e l l o r f o r Engagement.

Professor Ennew said: “Malaysia is now a regional hub for international universities in Asia and competition is growing all the

time. There are challenges ahead but over the last decade Nottingham has built a strong and hugely attractive campus-based inst i tut ion in Malaysia and we are continuing to invest heavily in teaching, research and the student experience. Over the next decade we need to ensure we get that balance right. Teaching and learning will remain our core purpose but we will be focusing increased attention on streng thening research and business engagement, and we have an excellent base to build on.”

Professor Ennew has been at the heart of Nottingham’s ambitious internationa-lisation programme for many years - spending significant periods of time in China and the wider Asia-Pacific region. She took a leading role in the development of the Malaysia Campus when it was first established in Kuala Lumpur in 2000 and between 2008 and 2011 she had oversight

responsibility for the continuing develop-ment and integration of Nottingham’s historic campuses in China and Malaysia.

The University of Nottingham’s Vice-Chancellor, Professor David Greenaway, said: “When The University of Nottingham established a campus in Malaysia the move was certainly visionary. Just 80 students walked through the doors when the campus opened in 2000. Since then thousands of students of all nationalities have reaped the benefits of gaining a British degree after studying on the other side of the world.”

More information is available from Josephine Dionisappu, PR & Communications Manager at The University of Nottingham Malaysia Campus on +6 (03)8924 8746.

New boss at the helm of Nottingham’s Malaysia Campus

Corporate Partner News

New Corporate Partners

27-5 Menara One Mont Kiara1 Jalan Kiara, 50480 Kuala LumpurMalaysiaTel: +603-6201 3133Fax: +603-6203 9133Email: jalilah@crewstoneinternational.comWebsite: www.crewstoneinternational.com

Point of Contact:Datuk Wira Jalilah Baba, Chairman

Brief Company Profile:Crewstone International Sdn Bhd is a management-consulting firm comprised of experienced top industry leaders and specialists from various fields and backgrounds. With its global headquarters in Kuala Lumpur, Crewstone has a strong international network of associates from financial capitals like New York, Dubai, Shanghai, and London covering various fields.

Crewstone International Sdn Bhd

Level 39, Menara Standard CharteredNo 30 Jalan Sultan Ismail50250 Kuala LumpurTel: +603-2203 8600Fax: +603-2203 8601Email: amalia.martin@rolandberger.comWebsite: www.rolandberger.com

Point of Contact:Ms Amalia Martin, Manager, Knowledge Department, South East Asia

Brief Company Profile:Roland Berger Strategy Consultants, founded in 1967, is one of the world’s leading strategy consultancies. With around 2,700 employees working in 51 offices in 36 countries worldwide, the company has successful operations in all major international markets, including Malaysia. Its 14 global Competence Centers offer comprehensive solutions tailored to meet their clients’ requirements.

Roland Berger Strategy Consultants Sdn Bhd

1st Floor, Wisma RKT,Block A, No. 2, Jalan Raja AbdullahOff Jalan Sultan Ismail50300 Kuala LumpurTel: +603-2610 2888Fax: +603-2691 7733Email: audit@rsmi.com.myWebsite: www.rsmi.com.my

Point of Contact:Dato’ Robert Teo Keng Tuan, Managing Partner

Brief Company Profile:RSM Robert Teo, Kuan & Co. together with its associates in the RSM RKT Group in Malaysia provide professional services relating to:-- Business Setups- Tax Consulting &

Compliance- Corporate Finance- Financial & Tax due

diligence- Business Strategies- Operational Data

Engineering- Business Process

Outsourcing

- Corporate Recovery & Insolvency

- Risk Management & Internal Audit

- System and control review

- Audit & Assurance- Business consulting

and support services

RSM Robert Teo, Kuan & Co

2, Jalan Lapangan Terbang SubangSeksyen U2, 40150 Shah Alam, SelangorTel: +603-7846 0923Fax: +603-7846 0925Email: faith.tang@simedarby.comWebsite: www.simedarbyhealthcare.com

Point of Contacts:Mr. Edgar Toral Hernandez - Group Director, Business Development & Marketing Ms. Faith Tang – Manager, International Marketing

Brief Company Profile:Sime Darby Healthcare (SDH) is a trusted leading private healthcare provider with 2 medical facilities and a nursing and health sciences college. It is one of the six core divisions within the Sime Darby Group, a Malaysia-based diversified multinational. Sime Darby Medical Centre Ara Damansara, the latest medical facility by the Sime Darby Healthcare Group, opened in early 2012, is Malaysia’s first stand-alone Centre of Excellence for brain, heart, spine and joint cases.

Sime Darby Healthcare Sdn Bhd

EUMCCI Review 39

New Corporate Partners