revised little known rules of social media marketing
TRANSCRIPT
Helping grow your business one click at a time
Helping grow your business one click at a time
Business owners with a physical location.◦ Retail store owner◦ Restaurant owner◦ Hotel◦ Car Dealer……
Business owners with an acquired skill.◦ Auto Mechanic◦ Dentist◦ Cabinet Maker◦ Software programer……..
Marketing person in charge of getting results for your business with a physical location.
Helping grow your business one click at a time
Myths On-line is only for a few industries, and you
have to sell online I don’t need it to grow my business It's complicated and hard to do I don't know anyone else doing it I don't want to "bother" people It takes too much time
Helping grow your business one click at a time
You can multiply your results if you do certain activities
Hire someone who knows how to do what you want
Be aware of time involved
Put a real value on your time
80/20 rule
Begin Everything you do with the end in mind
Helping grow your business one click at a time
Make sure that all your on line efforts are coordinated with your in store and traditional
marketing.
Helping grow your business one click at a time
Know your prospects and customers‼ “Hoping” prospects come back is not an effective
marketing strategy Every connection you make with a prospect get
their contact information!!◦ Facebook like◦ connection on Linkedin◦ email address◦ physical address◦ phone number◦ You Tube Subscirber◦ Blog subscription
Helping grow your business one click at a time
Start or strengthen your relationship
Use Social Media to develop relationship Don't move too fast
Start with small commitments and move to larger ones
Inbound marketing
Content Marketing
Attraction Marketing
Helping grow your business one click at a time
Website What do you want it to do? Sell Give you credibility Get Leads
Helping grow your business one click at a time
What do you want it to do?
Create Relationships
Strengthen Relationships
Make you look good
Find prospective customers
Sell
Helping grow your business one click at a time
More then socializing and fun.◦ Facebook
◦ You Tube
◦ Blog
Helping grow your business one click at a time
How you approach social media will directly impact the results you get.
Need to develop an audience Engaging Content
What kind of persona do you want or have?
Helping grow your business one click at a time
How much
At first less selling and more relationship.
Soft selling can be in most posts.
Hard direct sale about 10% of posts depending on your business.
Helping grow your business one click at a time
On Social Media site.
Facebook ads◦ Use Power Editor
Targeting
Create custom audience
Create like audience
Promoted posts on Facebook
Linkedin ads
Helping grow your business one click at a time
On your website You control rules and environment
Email You control the environment.
Don't leave everything on one Social Media site.
Your engaged audience could drop significantly unless you have another way to access them. Publics interest changes
New site comes along that your audience likes better
Rules change on sites and you have no control over them.
Helping grow your business one click at a time
Free and effective
Google Analytics
Facebook Insights
Helping grow your business one click at a time
If you are not willing to leave your comfort zone
If you think you can succeed by only working with people you know
If you are not willing to put in the effort◦ Thinking is the hardest work there is, which is
probably the reason so few people engage in it. Henry Ford
Helping grow your business one click at a time
Website: gosocialexperts.com
Blog: gosocialexperts.com/blog/
Email: Sign up on Website
Facebook: facebook.com/GoSocialExperts
Linkedin: brianthahn
Helping grow your business one click at a time
Increased business
Ability to make things happen no matter how the larger economy is doing
More fun!
Helping grow your business one click at a time