revitalization strategy

CZECH VILLAGE / NEW BOHEMIA MAIN STREET DISTRICT

STRATEGIC REVITALIZATION PLAN

AC

KN

OW

LE

DG

EM

EN

TS

THE FOLLOWING GROUPS AND INDIVIDUALS CONTRIBUTED TO THE REVITALIZATION PLAN:

STEERING COMMITTEE

ORGANIZATIONS

OPN ARCHITECTS, INC.

© 2013 Czech Village / New Bohemia Main Street District

Mel Andriga

Lu Barta Barron

Robert Becker

Sarika Bhakta

Christine Butterfield

Lijun Chadima

Brian Fagan

Marilee Fowler

Tony Golobic

Jon Jelinek

Craig McCormick

Todd McNall

Kory Nanke

Gail Naughton

Bret Nilles

Quinn Pettifer

Ann Poe

Jennifer Pratt

Jennifer Pruden

Gary Rozek

Bob Schaffer

John Schnipkoweit

Kyle Skogman

Bill Stone

Mike Tertinger

Chris Wand

Kristie Wetjen

Cedar Rapids Metro Economic Alliance

City of Cedar Rapids

Citizens of the District

Czech Village Association

Czech Village / New Bohemia Main Street District

New Bohemia Group

Southside Investment Board

District Stakeholders

Kate BeihlBrady Dorman

Heather LynxwilerToby Olsen

Daniel Thies Roger Worm

INTRODUCTIONVision ............................................................................................................................... 1District Boundaries ......................................................................................................... 3Historic Context .............................................................................................................. 5 Rising Waters .................................................................................................................. 7Landscape Today ............................................................................................................. 9Process / Approach ....................................................................................................... 11Survey Results ............................................................................................................. 14

ANALYSISContextual Analysis ...................................................................................................... 19Architectural Inventory ................................................................................................. 21Promote Growth (Branding) .......................................................................................... 31The Power of Whimsy .................................................................................................... 35

DESIGN STRATEGIESAnchors & Catalysts ..................................................................................................... 39Human Comfort ............................................................................................................. 41Urban Experience ......................................................................................................... 43Residential Living .......................................................................................................... 45Commercial & Mixed Use ............................................................................................. 47Connections & Gateways ............................................................................................. 55Streetscapes ................................................................................................................. 57

CONCEPTSDistrict Parking ............................................................................................................. 65Infill New Bohemia ......................................................................................................... 67Infill Czech Village ......................................................................................................... 69Recreation / Greenspace .............................................................................................. 71Connections & Gateways ............................................................................................. 75Implementation Strategy .............................................................................................. 77Vision New Bohemia ..................................................................................................... 80 Vision Czech Village ...................................................................................................... 81

TA

BL

E O

F C

ON

TE

NT

S

V I S I O N

THE CZECH VILLAGE/NEW BOHEMIA URBAN MAIN STREET DISTRICT IS A

VIBRANT URBAN NEIGHBORHOOD MODEL FOR HISTORIC PRESERVATION

AND ECONOMIC DEVELOPMENT IN THE MIDWEST, A DESTINATION FOR BOTH

RESIDENTS AND VISITORS. BUILDING ON ITS UNIQUE HISTORY, THE DISTRICT

IS A DYNAMIC ARTS AND CULTURE VENUE THAT WILL PROVIDE INTERESTING,

AUTHENTIC, AND ENRICHING EXPERIENCES. THE DISTRICT COMPLEMENTS THE

DOWNTOWN WITH A VARIETY OF SHOPPING, DINING, ARTS, AND CULTURAL

ENTERTAINMENT OPPORTUNITIES THAT CANNOT BE FOUND ELSEWHERE.

1

THE DISTRICT Cedar Rapids is in a period of unprecedented urban and civic renewal. As the community continues to build back

from the 2008 floods, citizens are redoubling their efforts to push the city beyond recovery and into full-scale

revitalization. Out of the devastation of the fifth largest natural disaster in America’s history, city leaders and

neighborhood champions have re-calibrated the city’s trajectory, charting a bold course toward a more vibrant

urban landscape.

Two of our city’s most unique and important neighborhoods are playing a key role in this rebirth — Czech Village

and New Bohemia. Individually, these areas are vibrant, growing and home to some of the region’s most valued

cultural assets. Together, they comprise the Czech Village / New Bohemia Main Street District (the District).

The District’s historical identity combined with its cultural and commercial assets has become a powerful magnet

for urban redevelopment. While the area is already a destination for entertainment, dining, and shopping, it has

the potential for extraordinary future growth. Today, the District stands on the cusp of unparalleled opportunity.

As investors rush to capitalize on the mix of attractions and open land in the area, the District is faced with the

challenges that accompany rapid growth. Namely, how to guide investment in ways that will complement the ar-

ea’s established identity while embracing growth.

In many ways, the growth of the District is a barometer for the health and vitality of the city as a whole. The Dis-

trict is fast becoming the city’s flagship neighborhood — a magnet for citizens, tourists, and businesses, and a

venue for the area’s most exciting events. While the District reaps the benefits of strong community support and

investment, there is an urgent focus on creating a sustainable vision for the area. The Strategic Revitalization

Plan (the Plan) for the District was created to help guide development while thoughtfully preserving and enhanc-

ing the District’s unique charm and architectural assets. The Plan incorporates past studies and urban master

plans, significant public feedback and best practices for urban planning to create a road map for future growth.

3

THE DISTRICT DISTRICT BOUNDARIES

Encompassing the Czech Village and New Bohemia neighborhoods in Cedar Rapids, the Czech Village / New Bo-

hemia Main Street District straddles the banks of the Cedar River on the city’s southeast side. Just south of the

city’s primary downtown business district, the area spans approximately forty blocks bounded by 8th Avenue SE,

the former Union Pacific railroad line, and former Sinclair site on the east side of the river as well as three blocks

centered on 16th Avenue SW from 1st Street SW to the river.

The District was formed in May of 2009 to breathe economic life into these areas (appendix: National Register for

Historic Places). The District is one of the first urban neighborhood models in the state of Iowa and its designation

fosters connectivity to shared amenities and attractions while maintaining each neighborhood’s unique culture.

The District includes a wide mix of small businesses; arts, culture and entertainment venues; and former indus-

trial sites. The Main Street Model is an incremental process for encouraging economic development and historic

preservation. This model has proven successful in communities across the country.

Today, construction is prevalent throughout the District. The creative cultural community has embraced the Dis-

trict bringing new and return visitors who spread the word about the exciting improvements. Through consistent

application of Main Street’s Four Point Approach®, the District is becoming the city’s most desirable place to live,

work, and play.

01 R. Kriz Furniture 42 16th Avenue SW

06 1900, The Western Bohemian Fraternal Order at the dedication for the new C.S.P.S. Hall

02 Delivery truck in front of T.M. Sinclair & Company

03 T.M. Sinclair & Company Packing House

04 St. Wenceslaus Church 05 Kadlec Brothers 16th Avenue SW

5

THE DISTRICT HISTORY AND CONTEXT

The Czech Village and New Bohemia neighborhoods grew out of Cedar Rapids’ original Czech settlements. In the

1870s, there was an established population of Czech immigrants living on the east side of the river. In 1871, a

new meatpacking facility, T.M. Sinclair & Company, began operation in Cedar Rapids. The new plant was very suc-

cessful and generated a steady demand for workers. Many of the plant’s employees were Bohemian immigrants

who lived near the plant. As more people found employment, word got out to friends and relatives still in Europe

and waves of immigrants began arriving in Cedar Rapids to work at the Sinclair plant. The previously undeveloped

area between downtown and the Sinclair plant quickly filled with housing and businesses.

The rapid population growth in the area spurred new civic and economic investment, and the 1880s and 1890s

saw the influx of additional industries and infrastructure. The area had excellent railroad access, which made it a

prime location for factories. Smaller, mom-and-pop businesses cropped up between the railroad tracks and the

river to serve the burgeoning population. In 1890, the Czech-Slovak Protective Society started construction on a

large social hall. The beautiful, three-story building quickly became the heart of the Cedar Rapids Czech commu-

nity and the neighborhood was christened Little Bohemia.

Across the river, on the southwest side, a small commercial district was emerging. This area was a “melting pot”

for Italian, Russian, Syrian and Czech immigrants. Between 1900 and 1910, the city of Cedar Rapids designated

the area to the north of Little Bohemia as a warehouse / manufacturing district. Almost overnight, entire blocks

of Little Bohemia were demolished. This dramatic event along with the opening of new factories across the river,

prompted many Czech immigrants to move their homes and businesses to the West side. During the 1970s, this

vibrant area became known as Czech Village. Both neighborhoods flourished as established centers of Czech

heritage and tradition through the 1990s. While Czech Village retains that moniker, in 2000 Little Bohemia was

reincarnated as New Bohemia. The name is a nod to the past, while recognizing the changing urban dynamics

that are affecting this rapidly growing area.

substantially damaged significantly damaged River 100 yr. Flood Plain 500 yr. Flood Plain 2008 Flood

Flood Impacts

O Avenue

TimeCheck

CzechVillage

Downtown

New Bohemia

I-38

0

F Avenue

E Avenue

5TH Avenue

16TH Avenue

6TH S

tree

t

1ST Avenue

3RD Avenue

8TH Avenue

12TH A

venu

e16

TH A

venu

e

8 TH Street

C Street

Ellis Park

Edg

ewoo

d R

d

Taylor

Oak Hill Jackson

Cedar Valley/Rompot

Substantially damaged Significantly damaged River 100 year flood plain 500 year flood plain 2008 flood

7

THE DISTRICT RISING WATERS

In June 2008 a destructive flood swept through Cedar Rapids. Hundreds of homes and

businesses were lost including 300 city owned buildings and some of the city’s most

prominent public structures. The flooding of the Cedar River caused an estimated $7

billion in damage, ranking it, at the time, among the top five natural disasters in U.S.

history. It damaged more than 5,000 homes, and 1,000 businesses, many of them ir-

reparably. It displaced city and county government offices and closed the public library,

Paramount Theatre, Mercy Medical Center and many other community landmarks.

Located adjacent to the river, both the Czech Village and New Bohemia neighborhoods

were among the hardest hit. Floodwaters reached more than eight feet high in most

buildings. Virtually all of the businesses and residential structures in the District were

heavily damaged. Following the flood, the future of the District was uncertain. Many

property owners sold and left the area, while others stayed and began the arduous task

of rehabilitation.

Remarkably, through the dedication and collaborative efforts of community leaders,

business owners, and residents, many key businesses and organizations in the District

were among the first to reopen their doors. While the pace of recovery has been im-

pressive, signs of the flood are still visible in the District. Where once there were homes

and businesses, open parcels of land stand ready for reinvention. Today, new projects

are knitting the fabric of the District back together. Despite the extraordinary level of

destruction experienced, members of the community are fully committed to build back

better, and preserve the unique character and historic assets of the area.

9

THE DISTRICT LANDSCAPE TODAY

Today, the District is an area rich in history, alive with music, and bustling with activity. The area has maintained

its urban, industrial identity and historic architecture while introducing new businesses and attractions. Many

world-class cultural venues including the National Czech and Slovak Museum and Library, African American

Museum of Iowa, and CSPS provide history, culture, performing and fine arts; drawing visitors from all over the

world. Live music is featured multiple days a week at many bars, restaurants, and outdoor venues.

The District’s mix of restaurants, shops and entertainment draw thousands of visitors throughout the year. Pop-

ular annual events include: NewBo Arts Fest, EcoFest, Old Prague Christmas Market, Houby Days, St. Joseph’s

Parade, 2x2xU, and Czech Fall Festival.

The Bohemian spirit is very much integrated into the neighborhood with many community driven projects occur-

ring on a grass-roots level. Over twenty-five artist studios showcase a variety of crafts and independent retailers

offer a wide selection of goods including home furnishings, gifts and collectibles, antiques, and vintage finds.

The District features three public parks near the Cedar River and the Kosek bandstand featuring live music

throughout the summer. The Cedar River Trail passes through downtown Cedar Rapids, connecting the District

to the nearby town of Ely. The area is surrounded by several well established residential neighborhoods including

Oakhill Jackson, and Taylor which are home to schools, churches, and community organizations. St. Wenceslaus

Catholic Church, founded in 1874, continues to serve the community and carry on the Czech heritage.

11

FORWARD MOTION The purpose of the Strategic Revitalization Plan is to develop an integrated and inclusive set of design recom-

mendations and a preliminary set of concepts to guide development in the District. This plan creates a coherent

development program that addresses the entire area and adjacent locations as appropriate. The Plan is intended

to serve as the basis for further community dialogue regarding the District’s redevelopment.

The Plan contains design guidelines and critical best practices for new development activities relative to their

scale, conceptual design, and relationship to the neighborhoods and surrounding area. This framework also out-

lines best practices on how to respect the existing District’s urban context and character and includes conceptual

images illustrating the form and character of the overall development approach. These Design Guidelines address

desirable architectural and site development standards, and serve as a guiding framework for future redevelop-

ment projects and improvements. They illustrate the intended character of new development in the District. The

essence of the plan is to create an urban environment that will generate civic vitality that will encourage people to

live, work and play in the District. Other supporting studies and relevant documents including the National Regis-

ter of Historic Places, Overlay District Ordinance Requirements, City Flood Plan, market studies, and information

on available funding options have been referenced and are included in the Appendix.

GOALS FOR THE DISTRICT

Implement Flood Protection • Enhance Connectivity • Improve Recreation & Green Space • Improve Bicycle / Pedestrian Access • Connect East / West Sides of the River • Deepen Connection with Community • Create More Gathering Places • Increase Arts, Culture and Entertainment Opportunities • Develop New Housing Options • Increase Diversity of Commercial Businesses • Improve Wayfinding / Gateways / Parking • Redevelop Underutilized Lots • Convert Union Pacific Rail to Trail • Improve Lighting / Landscaping / Sidewalks • Establish 14th Avenue Extension • Embrace the River

13

FORWARD MOTION

Guided by representatives from the District, city leaders, business owners, residents, and community members, the design team set out to learn as much as possible about the district in order to establish a baseline for future growth. The team started by asking:

What already exists in the District?

What types of businesses would be complementary to the existing businesses and institutions?

What currently attracts people to the District?

What makes the District unique? What are its identifying characteristics and attributes?

What do outsiders say about the District?

What are some of the major issues or obstacles affecting the District’s success?

In order to answer these questions, the team designed an open and inclusive planning process that mixed analysis of best practices with a call for public ideas and input. The process included:

Research into best practices in urban planningBenchmarking of similar areas nationwideReview of existing plans and guidelines for development in the DistrictAnalysis of the business survey (Market Study) Analysis of the consumer intercept survey (Market Study)Online public surveys (Revitalization Strategy) Open public workshops (Revitalization Strategy)

There’s always

something new &

fun going on!

what brings you to the district? desired housing types

#1 #2 #3apartment

loft / condosingle-family

housingtownhouse

the district should appeal to

#1 #2 #3pedestrians bicyclists drivers

#1 RETAIL

#2 HOUSING

#3 DINING

what’s missing from the district? the historic character is important

92%agree or strongly agree

SURVEY RESULTS

“

IT’S WHERE ALL THE MOST

WONDERFUL T H I N G S

ARE HAPPENING!

what do you like about the area?

“

It is an artistic and cultural gathering place with a strong link to its heritage. The buildings and the people have individuality and unique personalities.

[The District is] a fun part of town!“

15

FORWARD MOTION

Public Input The public was invited to participate in the planning process through online surveys and two day-long, hands-on workshops. More than 400 people shared their vision for the District via the online surveys. While survey participants living in the Northeast and Southeast quadrants of Cedar Rapids accounted for 47% of all survey respondents, more than 30% of survey respondents indicated they live in the surrounding communities of Hiawatha, Marion, Iowa City or Coralville.

In addition to the online response, more than 100 individuals attended the public workshops. These events allowed the public to engage in an open dialogue about the future of the District. The public process provided valuable feedback which directly informed the priorities and direction of the Plan. Detailed responses and raw data are available in the Appendix.

Market Research The Czech Village / New Bohemia Main Street organization spearheaded the market study process to promote a more in-depth understanding of local and regional market conditions and trends impacting the District’s cur-rent economic performance and opportunities for the future. The delivery of market analysis technical assis-tance and services were facilitated by Main Street Iowa as part of a comprehensive “self-help program” that provides extensive training and technical services to participating Iowa communities. Key steps:

Collection and review of background informationAnalysis and summary of trade area demographic, lifestyle and economic data Consumer and business surveys (assistance provided by Mount Mercy University, ENACTUS members and Downtown Professionals Network)

The final report provides a snapshot of the District during a time of transition and makes strategic recommendations for growth.

analysis

17

analysis

19

CONTEXTUAL ANALYSIS The history and charm of the District is one of the city’s most important assets. When asked to evaluate the

importance of the District’s historic character, 92% of survey respondents agreed that it is very important and

should be preserved. It is critical that the District’s new structures be compatible with remaining historic buildings

to preserve the story of the area and the character of the existing building stock should be protected provided it

meets the needs of today or is significant in its architecture and history.

While the District is working to preserve these historic structures, new designs need to be encouraged in order to

re-knit the urban fabric and replace the structures lost in the flood. New structures must work with the local con-

text without falsely replicating the past. Vital cities successfully mix building styles of high quality construction.

Layers of buildings constructed over generations lend areas their unique style and architectural identity. Moving

forward, successful redevelopment will balance variety in design with sensitive contextual infill.

Urban street front elevations and scale for this area should be maintained when the district expands outward. In

Czech Village in particular, walkable, dense, low rise structures built to the street edge are important to maintain

the “village” look and feel.

Throughout the District, careful analysis of structures hindering long-term growth potential should be completed

as part of an up-to-date building inventory. Maintaining structures that have been damaged beyond repair or that

lack historic significance or are not considered a ‘contributing building’ by the National Register of Historic Places,

will stunt the growth of the district. It may be necessary to remove properties that are impeding growth to allow

the development of new projects.

01 ZCBJ / Chrome Horse Building 03 Suchy Building

05 Kosek Building04 Little Bohemia

02 Hose Company No. 4

06 Sykora Bakery

21

ARCHITECTURAL INVENTORY Architectural typologies in the District include a varied and unique mix of historic and contemporary commercial,

retail and service buildings, industrial facilities, and some small homes. Noticeable voids exist where buildings

have been demolished. Other architectural styles present include Italianate, False-Front Vernacular, Roman-

esque, and Classical Revival, as well as Midwest Warehouse architecture and small works of specialty architec-

ture. In the Czech Village commercial area, the original immigrants wanted to embrace their new country and they

purposefully built in the American vernacular. In the 1960s efforts were made to superimpose a Central Europe-

an character on the buildings.

On the east side of the Cedar River, the Bohemian Commercial Historic District, now recognized as New Bo-

hemia, is listed in the National Register of Historic Places. New Bohemia includes the 1000 to 1300 blocks of

3rd Street SE and 100 to 200 blocks of 14th Avenue SE. In 2010 an expansion of the historic district to include

Czech Village was submitted — this request is under consideration. New Bohemia’s significance is derived from

the combination of building detail and its historic identity as a commercial center. Although the former Iowa Iron,

Iowa Steel, and Sinclair plants have been cleared to create redevelopment sites, several former industrial and

warehouse buildings remain. Other brick or limestone warehouse buildings include the Suchy Builing (fig.03), J.G.

Cherry Building and the Peter Hach Bottling Works, which today are respectively known as Bata’s, the Cherry

Building, Water Tower Place and Bottleworks Loft Condominiums. The larger scale of these buildings plays an

important role in the urban structure of the New Bohemia District.

There is no overriding architectural style in the District that could form the basis for infill design. The District’s

character is defined by a combination of architectural styles. Current and future infill redevelopment requires

keen attention to the scale, proportion, and details of proposed buildings within the context of the existing histor-

ic district. This does not mean future development should replicate the past in all instances, rather it should be

sensitive to urban and architectural context.

01 African American Museum of Iowa 02 Iowa State Savings Bank 03 Czech Cottage

04 National Czech Slovak Museum and Library

23

ARCHITECTURAL INVENTORY

The variety of architectural styles found in commercial buildings in the District are identifiable by their unique

combination of materials and colors, the proportions of windows and doors and the detailing on s. Some of the

District’s most prominent commercial buildings are Italianate in design. Italianate style is characterized by tall

vertical windows, rich cornice detailing, and ornamental horizontal coursing across the front facade. Buildings

like the Matyk Block Building (fig. 01) on 3rd Street SE set the horizontal datum lines, scale, massing, and the

articulation of subsequent commercial buildings. While Italianate style established a baseline for design in the

District, other influences, such as the national origins of the store proprietor or the individual tastes of an owner

influenced the wide range of architecture.

As larger community and civic buildings were constructed, the proportions of the facade elements became larger

but the organizational principles remained the same:

• Ground level commercial / retail spaces with large display windows

• Display windows divided from the upper levels by a horizontal band at 12–14’

• Window proportions, lintel and sill detailing, and ornamental brick or iron work delineate upper floors

• Corner entrances set at a forty-five degree angle to the street intersection

• Decorative marble columns supporting rich, ornamental stonework at entrances

• Rhythmic rows of arches or pilasters emphasize the grand scale

Set among the architectural styles typical of commercial and retail uses, special function buildings, named event

architecture because of their function, size, or infrastructure requirements, have unique facades that add variety

to the streetscape. The Iowa State Savings Bank (fig. 02) building with its classical revival columns and high first

floor ceilings is an example of event architecture on the east bank. The National Czech and Slovak Museum and

Library (fig. 04) on the west bank of the river is a contemporary example of event architecture.

01 NewBo Market

04 J.G. Cherry Building 04 Suchy Building 04 Hach Building

25

ARCHITECTURAL INVENTORY Urban Relationships:

Commercial buildings in the District are generally built at the front property line with zero setback adjacent to the

sidewalk. Many buildings share common side walls, and those that are separate are only eight to ten feet apart

due to minimal side yard setback requirements. At the rear, most commercial buildings are built up to the property

line but some have small rear yards for parking and delivery, or are used as work spaces. Mid-block alleys sepa-

rate commercial lots from adjacent residential development on the opposite side of the block. The best examples

include screening or buffer areas between the two uses.

A variety of parking patterns exist in the Czech Village / New Bohemia District. Street parking allows convenient

access to businesses. Parking areas to the rear or side of buildings help maintain a desirable vertical street edge.

Parking lots in front of buildings or at street corners highly degrade the quality of an urban district.

Size, Form and Volume

Most of the buildings in the District have a small to medium size footprint, are only one or two stories high, and

are set on narrow, deep lots. Some are joined into larger continuous facades but many are separated from adja-

cent buildings by alleys, driveways or vacant lots. A few larger community gathering type or warehouse buildings

with more than three stories are located at prominent street intersections. Examples of this building type include

BottleWorks and Water Tower Place and the restored C.S.P.S. Hall. The architectural detailing on these buildings’

facades allows them to co-exist with smaller adjacent structures.

The J.G. Cherry Company Building on 11th Avenue is typical of Midwest warehouse and manufacturing archi-

tecture that becomes more prevalent closer to the central downtown area to the north. Occupying an entire half

block, the Cherry Building is an example of a large building mass that incorporates cornice and corner detailing

and rhythmic vertical elements. This building could serve as a guideline for new large footprint architecture in the

the District.

27

ARCHITECTURAL INVENTORY Residential Structures

A thriving urban neighborhood includes the presence of residential areas that create 24/7 activity zones. Early

residential structures in the District were mainly comprised of modest worker’s cottages with later construc-

tion including two-story bungalows and gable fronted wood-framed structures. The historic residential neighbor-

hoods, adjacent to the District, consist of one- and two-story, detached, single family homes on small, narrow

lots. The flood wiped away much of the District’s housing stock including almost all single-family residential

buildings. The few that remain are distinguished by wood lap siding with small front porches, detached garages,

and decorative gables.

Recently, several higher density apartment residential structures have been constructed in the adjacent neigh-

borhood of Oakhill Jackson, and plans are underway to create more housing in the area. When surveyed, Cedar

Rapids residents were interested in seeing more apartments, condos, and townhouses developed in the area. Fu-

ture development in the District should be contextually appropriate and deliberately strengthen the connectivity

of the street grid.

Commercial / Retail / Office

As new housing brings round-the-clock activity to the District, the demand for retail stores and community ser-

vices that provide employment and urban amenities is expected to increase. The existing shops, restaurants and

office spaces in the District are a great start, but there are many commercial infill redevelopment sites available

in the District. When infill projects expand to include the renovation of adjacent existing buildings, their economic

viability is enhanced. With the removal of several large factory complexes along 12th Avenue SE, and by combin-

ing smaller vacant or under-utilized lots, there are prime sites in the District suitable for larger scale, multi-tenant

retail buildings. The District should work to balance the businesses established in these spaces, with a focus on

street-level retail and dining experiences that promote activity beyond the 9 to 5 business hours.

29

ARCHITECTURAL INVENTORY Details and Facades

Rich ornamental and functional facade detailing lends historic commercial districts their unique charm. The Dis-

trict is no exception. Each building was carefully designed to express the character and status of the business

inside it, and was the pride of each and every business owner. Small brick and ironwork details between the

lower and upper floor levels, at each window and door, and along the upper roof edges can be found on buildings

throughout the District. These details are often overlooked because of the condition of the existing buildings and

the number of vacant lots between them. A study of these small works of architecture reveal an entire vocabulary

of design elements just waiting to be reinterpreted on the facades and roof tops of new buildings in the District.

Materials

Commercial buildings in the District are primarily brick with limestone or metalwork cornices, window lintels, and

sills. Brick colors range from orange-red to light red, with tan or gold color brick accents. Only a few of the oldest

buildings, mainly in Czech Village, have wood siding. Facades at major street intersections and special building

entrances are made of stone or terra cotta, with marble or granite columns. Although many of the intricate metal

cornices and other less permanent features have been removed, it is possible that in renovating historic buildings,

detail elements could be reconstructed, guided by the use of old photographs.

Historic Signage

Historically, building signage was either incorporated into the building facades with brick patterns, stone insets,

or mounted in the horizontal band area above the first floor storefront windows. There is also a tradition of paint-

ing store names on window glass or mounting small signs perpendicular to the building facades. In addition to

traditional signing, business names are embedded in the sidewalk with ceramic tile. These sidewalk panels can be

found near the ZCBJ Hall, and re-created in park area sidewalks in Czech Village. High quality awnings are also a

good way to promote wayfinding, provide depth to facades, and shade pedestrians from the elements.

31

PROMOTE GROWTHPromoting growth in the District is in many ways a function of branding. Branding is more than just a logo or visual identity. A strong brand can be the foundation for economic development and a catalyst for regional success. Branding has the potential to change perceptions, both internally and externally. It creates a consistent context for communications and marketing while combating negative stereotypes. A great brand expresses a shared vision for the future and gets everyone “on the same page.”

In order for the District to be a successful brand, it must possess defining and distinctive characteristics that can be readily identified. These characteristics encompass functional and non-functional qualities including the area’s historic character, the appearance of streets and public areas, the variety of busi-nesses and attractions, what the District stands for, and what kind of people are drawn to live, work and play in the District.

A strong brand has the power to create a unifying message for a district with two distinct neighborhoods. By continuing efforts to promote a message based on the connections and synergies of Czech Village and New Bohemia, the Main Street District will benefit from stronger collaborations and increased opportunities to draw visitors.

Create a brand story that celebrates the existing culture and assetsIdentify elements that emotionally or experientially connect the area Establish a consistent vocabulary (visual / language) Create opportunities for collaborationDevelop market-specific plans for communications and promotions

describe the district

G R O W I N G H I S T O R I C V I B R A N T A R T I S T I C E X C I T I N GE C L E C T I C CULTURAL EMERGING

33

PROMOTE GROWTH

The diverse nature and “draw” of the district is illustrated in the wide distribution of responses to the question, “What brings you to the district?” Restaurants and bars were selected by the largest segment of all survey respondents (64%), followed by shopping – food (47%), live music (38%), festivals (37%) and shopping – retail (31%).

The findings helped to pinpoint what’s missing in the District. There’s a clear desire to see more retail, housing, dining and entertainment and outdoor recreation in the area. Survey responses also point to the continued need to build awareness through marketing, advertising and messages that promote the complete and abundant mix of businesses, attractions and experiences offered in the District. Market-ing efforts might seek to expand on the sense of the District as a historic and culturally diverse home-town neighborhood business district, and nurture an even stronger sense of brand-loyalty by encourag-ing cross-marketing efforts which promote the District’s full range of products, services, attractions and experiences.

Taking cues from the survey results and ongoing research, the Main Street Organization is developing new marketing strategies and messages. While tangible assets, businesses and various features were cited frequently, the largest concentration of survey respondents pointed to more intangible features and qualities related to the District’s character and environment, including its historic character and heritage, its feel, its uniqueness, its potential, its urban flair, and the sense that the District is an area on the rise.

Additional direction for the design of District marketing and promotion strategies and messages is pro-vided in descriptors offered by online survey respondents who were asked to list three words that de-scribe the district. Messages and images capturing the most popular “buzz words” like growing, historic, vibrant, artistic, build on qualities, features and attributes that are already recognized, known, accepted and attached to the District.

Memorable spaces

Creative marketing Guerrilla art Landmark scale

Fun photo opportunities

35

THE POWER OF WHIMSYThe District is widely recognized for its sense of community, arts and entertainment attractions, and annual events. Embracing op-portunities to create even more whimsical or fun experiences is directly in keeping with the area’s brand and a smart strategy for increasing the area’s visibility.

Public ArtWhether created by a professional artist, community members or a covert work of guerrilla artists, street art has the power to surprise, delight, and engage residents and visitors. As the District looks for ways to increase traffic, creative public art presents a significant opportunity to engage visitors and create memorable moments. As part of the comprehensive revitalization strategy, encouraging public art could help reinforce the identity of the District as unique, artistic and eclectic. Bold, landmark-sized art installations could also temporarily fill spaces left vacant by the flood. Adding art on open lots on 3rd Street SE would reinforce neighborhood connectivity and help unify the District.

EventsThe District is already recognized as a space for large-scale festivals and events drawing thousands of visitors to the area throughout the year. More than 40% of all Market Survey respondents attend New-Bo Fest, 28% attend Houby Days, and 20% attend Czech Fall Festival. District festivals and special events, as demonstrated throughout the survey, are an important drawing card for the District and likely contribute to the District’s “fun factor.”

‘Think about someone’s face when they are sur-prised and delighted; it doesn’t come from potholes being fixed, it comes from a touch of whimsy.”

— For the Love of Cities Peter Kageyama, Author

& Community Builder

design strategies

37

design strategies

39

ANCHORS & CATALYSTSAnchor and catalyst projects are major initiatives that stabilize an area or drive change and new investment. While

they’re just one part of the puzzle that includes community, small businesses, the arts and recreation space, they

fill in the big gaps and are critical to the vitality of an area. A thriving urban neighborhood feeds a continual cycle

of investment with anchors to provide stability and catalysts to fuel new investment and public interest.

Anchor Projects fit within the existing urban fabric while stabilizing and enhancing their immediate environs.

These developments can re-use existing buildings or emerge to infill the urban fabric. These projects are large

enough to draw additional users to the area and have moderate visibility within a city or region. Successful anchor

projects can become destinations in their own right and attract development to the immediate area. Examples

of potential anchor projects might include Urban Retail Centers; Restaurant / Entertainment Complexes - Group;

Office Buildings / Business Park; Residential Housing / Complexes; and Arts Center / Education Center.

District planned / completed anchor projects: National Czech-Slovak Museum; Water Tower Place / Bottle

Works; CSPS; Sykora Bakery; Geonetric, Inc.; J.G. Cherry Building; Parlor City; The Ceramics Center

Catalyst Projects are “game changing” in their ability to bring and attract not only users but other businesses,

ventures, and development. These projects have the power to spur development in entire neighborhoods and can

have city-wide and/or regional appeal. Unlike anchors, catalyst projects can be temporary installations or more

permanent structures or developments. Examples of potential catalyst projects include Entertainment Complex-

es; Sports / Recreation Facilities; Mixed Use Development; Art Installations; Entertainment Complexes;

District planned / completed catalyst projects: NewBo Fest; NewBo City Market; New Bohemia Station

Boutique Hotel / Mixed Use; Improvements to the Parlor City Block; ITC Facade Grant Program; “Before I Die”

Art Installation

01 Trees provide shade for a busy outdoor plaza 02 Public restrooms support neighborhood exploration and are useful during special events

03 Outdoor seating and attractive planters pull people outside adding to the vibrancy of the area

04 Unexpected elements of fun - like this sidewalk Monopoly game in Chicago - magnetize people to an area

05 Well-proportioned sidewalks separate pedestrian and vehicular traffic

06 Large expanses of glass and high levels of transparency contribute to an engaging streetscape

41

HUMAN COMFORT People need spaces and places that foster a sense of physical and psychological well-being. Safe, welcoming

environments are created through a careful balance of landscaping, building materials, and structural scale. The

District’s streets and sidewalks should be well-lit and promote a positive pedestrian experience. The goal is to

draw visitors from one end of the District to the other keeping them engaged with the urban landscape and ex-

ploring the art, businesses and attractions that make the District unique.

RECOMMENDATIONS

Humanize the Pedestrian Experience / Continue Development of Third Street Improvements

Improve safety with additional street scape improvements (maintain sidewalks, lighting and landscaping)

Provide shade / shelter from weather with building canopies and trees (fig. 01)

Provide centralized public restrooms (fig. 02)

Install site furnishings including seating and planters (fig. 03)

Increase sidewalk widths for comfort and safety

Create experiences that enhance District appeal using art, fun and whimsy (fig. 04)

Reduce Vehicular Speed

Use on-street parking to provide a barrier between moving cars and pedestrians (fig. 05)

Create bump-outs at intersections

Material changes in paving

Create Opportunities for Engagement

Encourage generous public vestibules for new large-scale, multipl-occupant construction

Create “outward” facing buildings and allocate generous portions of first floor façade to glazing (fig. 06)

Promote sustainable building practices to create healthy environments

01 Carving out spaces for people to connect adds vibrancy to an area - like this “pedestrian parking’ zone in San Francisco

02 People seek out urban areas because they provide visual stimulation - street cafés and food trucks encourage public activity

03 Getting people out of their cars and walking through the District is key to supporting a diverse economic ecosystem

04 The District already supports a robust bike culture - providing additional racks and lanes will enhance that core strength

05 Even simple, temporary signage can promote walkability - these signs in New Haven, CT use QR codes to provide visitors with information about area attractions

06 The District needs additional residential and office space to fill in the gaps between commercial buildings

43

URBAN EXPERIENCE People seek out urban experiences because they feel vibrant and diverse, and they provide opportunities for pos-

itive social interaction. By developing a range of complementary uses and attractions, the District will strengthen

its position as a regional destination for shopping, dining, arts, and cultural entertainment. Each new project in

the District should serve as a magnet and fuel further investment.

RECOMMENDATIONS

Create Double Duty Urban Spaces

Integrate active outdoor spaces such as parklets, sculpture gardens and trails into the urban fabric (fig. 01)

Organize active public uses in and about high-traffic areas

Encourage street cafés and food cart vendors (fig. 02)

Encourage a Pedestrian-Centric Experience

Centralize parking and leave the car after arrival in the District — “Park Once “ (fig. 03)

Establish well defined and well-designed public transit stops

Install additional bike racks and bike lanes throughout the District (fig. 04)

Create consistent lighting and nodes of activity to draw people down 3rd Street and Downtown

Design wayfinding and signage that promotes proximal area attractions across the District (fig. 05)

Seek Balance

Balance retail, residential and office space to create a varied street scape that entices pedestrians (fig. 06)

Encourage mixed use development and diversify residential opportunities to create a 24/7 population base

45

RESIDENTIAL LIVING A thriving urban neighborhood includes the presence of residential areas. The people who call urban neighbor-

hoods home maintain a 24-hour activity zone in dense urban areas. Residents create a demand for goods and

services that support area businesses and commercial developments. This mixing and symbiotic relationship can

be augmented through thoughtful development.

The tradition of owner-occupied apartments above retail or commercial businesses has been rediscovered as a

viable, desirable housing option in downtown commercial areas. In mixed use buildings, the design of upper levels

should reflect the residential nature of their use. Windows should be residential in their size, type and proportions.

Separate residential entrances are necessary and the architecture of the building facade should reflect the dif-

ference between ‘public’ and ‘private’ entrances. In addition, garages and parking spaces for residents and their

guests need to be provided below grade or behind buildings. Garages and other service structures should be de-

signed to fit with the building architecture. Even more important when housing units are provided in commercial

and retail areas are private patios, or green spaces that serve as ‘community front yards’ for the residents. Com-

bining such private residential amenities with public plazas, outdoor dining areas, and small urban pocket-parks

will contribute to the 24-hour vitality of these new neighborhoods.

RECOMMENDATIONS

Mix It Up

Future residential developments should be mixed use with ground floor, pedestrian friendly, commercial use

Encourage row house, townhouse, mixed use, and other higher density housing types

Provide small, narrow single-family lots and larger lot possibilities for multi-family residential development

47

RESIDENTIAL LIVING

RECOMMENDATIONS

Green Is Good

Group large scale housing development units around public squares or courtyards

Create a friendly street presence by including community gathering spaces (roof gardens, patios, etc.)

Keep front yards to a minimum – 10’-15’ only for single family housing

Right Size Homes

Design compact residential building ‘footprints’ on smaller lots, or combine units into larger buildings

Design for vertical massing rather than horizontal expansion

Create both horizontal and vertical plane articulation with building offsets, overhangs, bays, and pilasters

See People, Not Cars

Locate garages, service structures, and additional parking underground, along alleys or in service courts

Surface parking lots should be avoided

Attention To Detail

Tie a variety of facade styles together with continuous horizontal courses or repeated architectural elements

Size windows / doors to the proportions of contextual structures and use first floor formal vertical windows

Design and detail garage and service structures to match the contextual architecture

Incorporate appropriate lighting for safety and a sense of connection

Materials and Colors

Use a variety of colors that reflect subtle color combinations in keeping with a building’s historic identity

Use traditional, durable, and high-quality materials (brick, stone, and modern cladding systems)

Include rich architectural detailing such as brick coursing, ornamental wood or metal trim, porch details

and stone accents

49

COMMERCIAL & MIXED USEThe City of Cedar Rapids has an adopted Overlay District Ordinace (appendix) that applies to development in

the area. The following recommendations supplement those guidelines and provide additional detail.

RECOMMENDATIONS

Promote Circulation Throughout the District

Use signage and landscaping to emphasize important street intersections, define neighborhoods

or commercial districts, create axial relationships, and locate urban wayfinding landmarks

Locate commercial and retail buildings on existing primary or collector streets with higher traffic volume

Use Transparency To Increase Commercial Traffic

Locate street-friendly retail shops or restaurants and cafes at ground level

Build front facades to the right-of-way/property line to maintain the urban street edge

Encourage ‘Park Once’ Concept and Walking

Provide ample sidewalks (6’ minimum)

Sidewalks should include public gathering spaces for outdoor seating, dining and events

Provide limited, on-street parking for the economic viability of businesses

Encourage consolidated use of existing public parking lots

Design access from rear parking lots

Use existing alleys or create new drives and courtyards for access to service areas and structures

01 Vertical buildings are efficient and appropriate in volume for the District. - low wide buildings would be unsuitable.

02 The compact footprint of this modern addition respects the historic context of the area

03 First floor pedestrian arcades bring visual interest to the street level and provide a sense of activity that is appealing

04 Balconies and rooftop gardens bring the eye up from the street level and provide a vantage for appreciating the activity of the District

05 Live / work space with transparent offices on the first level connect residents with street traffic

06 Transparency is particularly valuable at night. Well-lit buildings add a sense of safety to an area and support 24-7 activity

51

COMMERCIAL & MIXED USE

RECOMMENDATIONS

Right Size Buildings

Design vertical rather than one-story horizontal ‘big-box’ structures (fig. 01)

Design three to four-story infill buildings with compact footprints (fig. 02)

Design larger scale four+ story multi-tenant buildings only in areas with a similar scale

Provide for Human Comfort

Provide first floor pedestrian arcades or awnings (fig. 03)

Create both horizontal and vertical plane articulation with building offsets, overhangs, bays, and pilasters

Encourage balconies and other rooftop design elements (fig. 04)

Create a Consistent Visual Vernacular

Use transparent vision glass (no dark or reflective glass) (figs. 05 and 06)

Consider the architectural detail of adjacent buildings (roof lines, horizontal coursing, building materials)

Employ identifiable architectural elements to emphasize intersections, building entrances, public spaces

Develop a hierarchy of facade and plan elements that use size, shape, and placement emphasize entrances

Articulate roof edges using cornices, pediments, brickwork, and building ‘name’ and ‘date’ inserts

Vertical organization: lower level, glass storefront systems; transom windows over doors; a signage band at

12’-14’; upper story window size and style changes; roof edge frieze bands and cornices

Horizontal organization: decorative dividing pilasters; well-designed store entrances; a variety of facades

02 Lighting can provide a dramatic and romantic transition from day to night while enhancing safety in the District

01 Small scale, integral signage is in keeping with the historic character of the District and provide visual interest on the street

03 Color can add character to a neighborhood and help visually define commercial districts

04 Incorporating iconography into ornamental metal work and details reinforces an area’s brand and adds to the historic quality of a neighborhood

53

COMMERCIAL & MIXED USE

RECOMMENDATIONS

Signage and Lighting

Encourage small scale, integral signage (fig. 01)

Incorporate appropriate lighting (fig. 02)

Facade, storefront, and accent lighting will be needed for each new development project

Light fixture styles and lamp types should be coordinated with the ornamental streetscape lighting

Cut-off lenses to direct light away from adjacent properties should be used in all parking and service areas

Materials and Colors

Use a variety of color combinations in keeping with the area’s historic identity that emphasize individual re-

tail or commercial functions (fig. 03)

Use traditional, durable, and high-quality materials such as brick, stone, and architectural composite panels,

and glass work, combined with energy efficient building materials and methods

Create a variety of textures by combining materials – stone with brick, stone base courses with brick above,

varying colors and textures of brick and stone, and metal trim and railings and other detail elements

Include rich architectural detailing such as brick coursing, ornamental metal trim, stone accents and

sun screen louvers (fig. 04)

01 Iconic signage in Chicago’s ‘Old Town’ neighborhood serves as a gateway and has become a landmark in its own right

02 The iconography and lighting on the District’s Bridge of Lions establishes a natural gateway

03 Signage in Northfield, MN emphasizes the pedestrian experience with distances measured in blocks

04 Czech Village has a large welcome sign at the C Street entrance to the neighborhood - the graphic style and colors are in keeping with the neighborhood’s identity

06 Artist Bundith Phunsombatlert created 100 directional signs, each with a drawing of a public sculpture in New York City and the distance (mapped with GPS coordinates) between the source- sculpture and the sign

55

CONNECTIONS & GATEWAYSOne of the critical elements in establishing a unified identity for the District is creating consistent and visually

striking connections between the two neighborhoods. Entry into the New Bohemia and Czech Village areas

should be welcoming and provide a sense of arrival. Highly visible intersections can advertise the area while

expressing the District brand. Defining entry thresholds will stitch the urban fabric of Czech Village and New

Bohemia together.

Gateways

Gateways are markers or monuments located at the entrance to a district or neighborhood to announce entry,

or a transition from one area to the next. Gateways may be a literal gateway, markers on either side of a street,

a singular large sculptural or iconic element, or even a unique plaza or landscape feature, such as the Bridge of

Lions. They are generally more artistic or sculptural, and less literal or functional than other types of signage.

They should:

Be large enough to attract attention and identify the district entrance

Incorporate unique artistic, sculptural, or culturally-expressive elements appropriate to the District

Be placed on corner and mid-block curb extensions whenever possible

Bridges

The bridges between the districts link the areas together and provide visual access to the river and vistas between

the two neighborhoods. The bridges provide a way to dynamically link the two areas through artfully designed

lighting and way finding. The bridges are elegant architectural/urban infrastructure that should be celebrated and

treated as extensions of the pedestrian experience, not solely regulated to the vehicular experience.

01 Orientation signage in Bellevue, WA provides a visual overview of the area along with photos of important landmarks

02 Innovations in digital signage are making it easier and cheaper to install interactive wayfinding devices like this RIFD-enabled kiosk in Chicago

03 Large kiosks in Boston, MA mix maps of the area attractions with historic facts and event calendars

04 Sidewalk tiles served as advertising in the early 20th century in the New Bohemia area

05 In 2011, Florida artist Richard Moss recreated many of sidewalk tiles in New Bohemia - restoring these unique pieces of art

06 Inlaid medallions marking early structures in the District are an elegant example of placemaking

57

CONNECTIONS & GATEWAYS

Orientation Signs

Orientation signs allow visitors to quickly view information about the District. They establish the area’s name,

provide a map, list destinations like cultural institutions, historic buildings and significant sites. Visually, they are

coordinated across an area and help establish the area’s brand. They should:

Be located at key points throughout the District including Gateways

Include directories/maps to guide people to various neighborhood resources

Highlight public and private destination points, including shopping, cultural and recreational facilities,

parking, restrooms, and other public-serving facilities

When appropriate, use new technologies such as interactive and virtual displays with event or other

real-time information while being respectful of the neighborhood context

Interpretive Signs

Interpretive signs give historical, cultural, natural or architectural information about an area. In areas like the

District, which is rich in history, interpretive signs can identify a particular site where an important event

occurred, or describe other aspects of a neighborhood’s past or present. The inlaid mosaic tiles and sidewalk

medallions in New Bohemia that mark historic businesses and structures are creative examples of interpretive

signs in the District. They should:

Include graphics and photos, with a bold, strong heading and clear, succinct text

Use a unique, neighborhood-specific design that incorporates creative or artistic elements

Be coordinated with a centralized directory, map or orientation signs when appropriate

59

STREETSCAPESStreetscape patterns are defined by the level of vehicular and pedestrian use, as well as the land use within which

the streets lie. Primary, secondary and tertiary streets form an interlacing network of vehicular and/or pedestrian

connections within an urban area. The success of these different levels of streets, as defined by their level of safe-

ty, appeal and match of qualitative to quantitative use, varies according to the level of observation, planning and

foresight into their design and layout. The diagrams on page 65 identify primary, secondary and tertiary streets

within the study area based on their type and level of use.

PRIMARY STREETS

Primary pedestrian and vehicular routes warrant the greatest expenditure of resources and level of detail. The

primary streets within the study area are 3rd Street SE and 16th Avenue SW. These streets are the major arteries

connecting New Bohemia and Czech Village. Characteristics of well-designed primary streets include:

Six-foot deep bumpouts at corners

Turning radii to be determined during final design to accommodate maintenance, service and safety vehicles

Special paving at bumpouts

Special paving band along curbline (approximately 6 feet)

Canopy trees with tree grates

Street /pedestrian lights

Planters, bike stands, benches and trash receptacles at street corners

LEGEND Street Light

Bike Stand

Planter

BenchTrash ReceptacleBrick Paver

Concrete SidewalkConcrete Band

Buildings

Canopy Trees

Tree Grate

Primary Street

Secondary Street Tertiary Street

61

STREETSCAPES

SECONDARY STREETS

Secondary streets include 10th, 11th, 12th, and 14th Avenues and 2nd Street. These streets, due to narrower right

of ways or less intensity of use, are more intimate, yet still include primarily commercial, office and entertainment

uses. Characteristics of well-designed secondary streets include:

Six-foot deep bumpouts at corners.


Special paving at bumpouts

Canopy trees in ground cover panels at corners and midblock

Street/pedestrian lights with decorative icons and hanging flower baskets (double globe at corners,

single globe between corners)

Planters, bike stands and benches and trash receptacles at street corners

TERTIARY STREETS

Tertiary streets are predominantly residential or commercial streets with a lower intensity of vehicular and/or

pedestrian use, and account for the remainder of streets within the focus area. Characteristics of well-designed

tertiary streets include:

Six-foot deep bumpouts at corners


Sidewalks and grassed areas at bumpouts

Grass and tree terraces between the curb and sidewalk

Canopy trees within tree lawns

Street/pedestrian lights - single globe only

63

concepts

3RD STREET SE8TH AVENUE

12TH

AVE

NUE

C STREET SW

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

CEDAR RIVER

11TH AVE

1

2

3

4

5

6

LOT 44

EXISTING PARKING

POTENTIAL FUTURE PARKING

PEDESTRIAN IMPROVEMENTS

VEGETATION BUFFER

DISTRICT BOUNDARY

65

DISTRICT PARKING Parking can be critical to the experience of visitors as it is often their first and last impression of an area. Signage

directing motorists to designated parking areas and wayfinding for pedestrians is important to make visitors

feel comfortable. Parking lots and pedestrian access to them must be well maintained. Pedestrian access points

should be wide, well lit, and utilize landscaping to promote human comfort. If the path is unclear, unkempt, or ap-

pears unsafe in anyway, the parking lots will not be used. The “park once” concept promotes retail browsing and

efficient use of available parking. Potential locations for new parking lot locations are numbered 1-6 for reference.

New Bohemia: At most times, on street parking and existing surface lots provide adequate quantity and access

to visitors in New Bohemia. During festivals and Market days however, demand is much higher and visitors are

creating make shift parking lots on surrounding empty lots. Since the actual parking demand is so variable, any

development of additional parking should be done thoughtfully and strategically. The existing city-owned Lot 44,

west of 2nd Street SE along the river, needs to be taken full advantage of. Any new off street parking areas should

be located just outside of the core, not affecting the built street density. With the current high traffic volume from

NewBo City Market, a new eastern lot (1), located behind the Cherry building would be highly used. If parking

demand grows significantly, a new surface lot (3) could be located at 14th Avenue and 2nd Street SE. This could

accommodate users of the current and proposed trails, in addition to providing overflow parking for festivals,

recreational events, and other peak times.

Czech Village: Czech Village should maximize its street front presence. No off street parking areas should be

located along 16th Avenue SW between the river and C Street. This area is better suited to building infill. The

streetscape should only be interrupted by pedestrian access points or existing plaza areas. Parking should be

consolidated behind buildings along 16th Avenue SW, as is largely already the case. Additional parking could be

provided on the north side (4 and 5) to serve both shops and business, as well as the Museum.


12TH A

VENUE

C STREET SW

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

11TH AVE

CEDAR RIVER

1-2 STORY INFILL

2-3 STORY INFILL

3-5 STORY INFILL

FOCUS INFILL DENSITY

DISTRICT BOUNDARY

67

INFILL NEW BOHEMIA Nothing keeps experiential and economic vibrancy going more then keeping people interested. The public input

process allowed people to express what they feel the District is missing or needs more of: Retail businesses,

housing, cultural venues, employers, and recreation. If well planned, infilling the empty properties and redevelop-

ing the building stock can address these desires.

For schematic planning only, the infill diagram illustrates potential opportunities and appropriate scales for new

development. The infill “buildings” are shown not to dictate the function, but to help guild the appropriate ground

floor footprint and overall height that would suit the context of the immediate area.

The varied scales of existing buildings and open lots in New Bohemia provides a unique opportunity for a diverse

range of size and scope of new infill that can both compliment and enhance the established character and charm

of the neighborhood. Larger scale infill should be located sensitively near existing larger buildings and at promi-

nent intersections to maintain the gradual scale range of structures.

Development should first be concentrated along the primary streets of 3rd Street and 14th Avenue SE, followed by

secondary and tertiary streets. As the area continues to develop, catalyst and anchor projects can and will have

an influence on how the district’s density is developed. This will help the area expand organically making it more

likely to succeed. The proposed extension of 14th Avenue SE to a roundabout in front of St. Wenceslaus Church

would provide additional opportunity for infill development.

Potential first floor retail spaces increase: 138,000 sf. *

Building footprints** range between 1,300 & 19,000 sft. *Excluding development in progress **Actual footprint to be determined by owner/ developer. Diagram to show potential infill only.


12TH A

VENUE

C STREET SW

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

11TH AVE

CEDAR RIVER

1-2 STORY INFILL

2-3 STORY INFILL

3-5 STORY INFILL

FOCUS INFILL DENSITY

DISTRICT BOUNDARY

69

INFILL CZECH VILLAGE The size and scale of buildings in Czech Village is less varied than in New Bohemia, consisting largely of 1-2 story,

narrow lot storefront buildings. Any infill should be of a similar scale and be focused primarily along 16th Avenue

SW, where there are fewer “missing teeth” or open lots to develop. The corner of 16th and A Street / Inspiration

Place is particularly important, as it serves as a gateway as approached from the Bridge of Lions, and would im-

prove connection with the National Czech and Slovak Museum and Library.

For schematic planning only, the infill diagram illustrates potential opportunities and appropriate scales for new

development. The infill “buildings” are shown not to dictate the function, but to help guild the appropriate ground

floor footprint and overall height that would suit the context of the immediate area.

Potential first floor retail spaces increase: 23,000 sf

Building footprints* range between 1,500 & 5,000 sf. **Actual footprint to be determined by owner/ developer. Diagram to show potential infill only.


12TH A

VENUE

C STREET SW

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

FUTURE RECREATION AREA & GREENSPACE


CEDAR RIVER TRAIL

CEDAR RIVER TRAIL

FUTURE TRAIL11TH A

VE

CEDAR RIVER

FLOOD PROTECTION AREA

RECREATION / GREENSPACE

PEDESTRIAN FOCUS

EXISTING TRAIL

PROPOSED TRAIL

DISTRICT BOUNDARY

71

RECREATION / GREENSPACE Trails

From the NewBo Bike Collective to Parlor City’s bicycle fix-it station, bicycles have been embraced by the District

in a big way. The Cedar River Trail runs along the edge of the District, following the river. Much of the trail system

Cedar Rapids enjoys today was built upon previous railroad right of ways. The decommissioned rail spur running

behind the Cherry building continuing south along the former Sinclair plant could be removed and converted to

a trail. To make this conversion meaningful, the bridge over the Cedar River should be reconstructed and re-pur-

posed for non-motorized use.

Sinclair Site

With almost 30 available acres, the former Sinclair site located at the end of 3rd Street SE has mixed potential.

Because of the proposed flood protection plan for the east side of the river, this site has some limitations to its de-

velopment. Over half of the acreage will be dedicated to the protection plan and will be flooded during high water

levels, so any development must take this into account. At the completion of this Revitalization Plan, no time line

has been established regarding the construction of flood protection. Despite these uncertainties, the property

should not be left abandoned. In the immediate future the land should be cleaned up and provided to the public

for recreational uses and temporary events. A bike trail continuing from the decommissioned rail line running

along the river’s edge would take advantage of the bicycles that already use the area. The open field of space has

been mostly cleared of debris, and the topography is relatively a consistent level. This makes the land conducive

for developing recreational fields such as; baseball, softball, soccer or a full disc golf course. The space is large

enough for multiple fields, creating a potential for tournaments which in turn can bring in new visitors to the area.

The area could be used as temporary event grounds, such as seasonal camping or festivals, supplementing the

event spaces that are used today, possibly spawning new events. Safe and well maintained public toilet facilities

should be provided.

73

RECREATION / GREENSPACE River Recreation

The Cedar River is an important aspect to the area, but being in the river has not been part of the recreational

options. Today the bike trail runs along the river’s edge, but tree density precludes most river views. On the Czech

Village side, Sokol Park includes a pavilion for public use, but no river access. There are multiple levels of invest-

ment that could solve the access problem for this underutilized asset. One possibility is offering canoe and kayak

launching areas in Sokol Park on the west side of the river bank to take advantage of the depth. This would attract

a whole new user group to the area. For the more occasional users, having rentable equipment available, including

paddle boats would bring a family activity to the District. (see concept rendering)

POSSIBILITIES FOR OPEN FIELD ACTIVITIES Public open space

Camping

Corn Maze Disc Golf Basket


12TH A

VENUE

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

CEDAR RIVER

11TH AVE

C STREET SW

PRIMARY STREET

KEY CONNECTOR STREET

SECONDARY ACCESS STREET

KEY INTERSECTION

GATEWAY INTERSECTION


DISTRICT BOUNDARY

75

CONNECTIONS AND GATEWAYS The District has the opportunity to strengthen the sense of entry for visitors entering from either side of the area.

Currently, vacant lots disrupt the pedestrian connection from downtown and adjacent neighborhoods. This can

be corrected by enhanced gateways with wayfinding, signage, and pedestrian amenities. Concentrating develop-

ment along 3rd Street SE will help New Bohemia feel continuous and vibrant. To tie the two sides of the river to-

gether, 14th Avenue SE needs to continue the development to the Bridge of the Lions. The Bridge is a successful

threshold into Czech Village. Concentrating strong infill projects at the 16th Avenue SW and A Street / Inspiration

Place intersection will help create a stronger sense of arrival.

Currently the strongest sense of entry to Czech Village is experienced at the intersection of 16th Avenue and C

Street SW. Traveling east down 16th Avenue to the intersection, it is clear you are heading into a special location.

The Czech Village welcome sign is located at the junction of 12th and 16th avenues but feels distant from where

the sense of arrival actually takes place. Arriving to the Village from the north along C Street, the gateway, thresh-

old and intersection currently occur at the same point. By separating these events along C Street to the north, it

would decompress the entrance and make the Village seem larger than it does today. Creating a gateway point

at 12th Avenue and C Street SW provides an opportunity to market to the more heavily traveled 12th Avenue. This

puts more importance on the development of C Street between 12th and 17th avenues.

Festivals and street events are part of the District’s culture. The 3rd Street SE to 14th Avenue travel path in New

Bohemia should always maintain pedestrian access, but during those special events, vehicular traffic should be

directed to 12th Avenue. In the Czech Village area, by enhancing the perimeter roads of 15th Avenue, A Street /

Inspiration Place and 17th Avenue, traffic could be directed around 16th Avenue, allowing it to be closed to vehicu-

lar traffic for more than the annual festivals, but during the entire summer season or perhaps just weekends. This

would convert the street to a pedestrian plaza, allowing opportunities for alfresco dining, evening shopping walks,

street vendors, street performers, etc.

Overall District Vision Map


12TH A

VENUE

C STREET SW

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

CEDAR RIVER TRAIL

CEDAR RIVER TRAIL

FUTURE TRAIL

11TH AVE

CEDAR RIVER






KEY INTERSECTION


PARKING

PROPOSED INFILL

GREENSPACE


VEGETATION BUFFER

DISTRICT BOUNDARY

TRAIL

77

IMPLEMENTATION STRATEGY The first five years are the most important to maximize the current buzz about the area— keep people interested

and thinking about New Bohemia and Czech Village. Temporary installations and temporary infill can keep people

coming back to see what’s new in the area.. These efforts bridge the gap of time that larger development can take.

1 - 5 Years

• Develop branding and marketing

• Tactical Urbanism – temporary infill

• Continue streetscape improvements

• Public Parking areas

• Continue pedestrian amenities and lighting

• Continue trails, river access, Sinclair clean up

• Small construction infill projects

• Begin Catalyst Projects

• Augment existing Anchor Projects

5 - 10 Years

• Complete Catalyst Projects

• Complete Anchor Projects

• Begin Flood Control Projects

10 - 20 Years

• Continued Infill, Expansion, and District Maturation

• Complete Flood Control Projects

TA C T I C A L U R B A N I S M

refers to temporary, cheap, and usually grassroots in-

terventions . . . designed to improve city life on a block-

by-block, street-by-street basis. These efforts give con-

cerned citizens and creative thinkers ways to reclaim built

environments, encourage pedestrian traffic and street

life, and promote economic investment without being

bogged down in big politics and strangled budgets.

“No city will build a bridge or a light-rail system with tacti-

cal urbanism alone,” (Mike) Lydon says. “But creative and

smart interventions can build the social and political cap-

ital needed to push such projects forward from the study

and proposal stage. Tactical urbanism looks physical, but

often the best results are social, in building more capacity

and ties to longer-term change within neighborhoods.”

“Newest Urbanism: Tactical urbanism has caught on in a big way. But is it big enough?”

— Kim A. O’Connell, Architect magazine (July 2013)


12TH A

VENUE

C STREET SW

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

CEDAR RIVER TRAIL

CEDAR RIVER TRAIL

FUTURE TRAIL

11TH AVE

CEDAR RIVER






KEY INTERSECTION


PARKING

PROPOSED INFILL

GREENSPACE


VEGETATION BUFFER

DISTRICT BOUNDARY

TRAIL

Overall New Bohemia Vision Map

79


12TH A

VENUE

C STREET SW

16TH

AVE

NUE

SW

14TH

AVE

NUE

SE

CEDAR RIVER TRAIL

CEDAR RIVER TRAIL

FUTURE TRAIL

11TH AVE

CEDAR RIVER






KEY INTERSECTION


PARKING

PROPOSED INFILL

GREENSPACE


VEGETATION BUFFER

DISTRICT BOUNDARY

TRAIL

Overall Czech Village Vision Map

VISION NEW BOHEMIA

New Bohemia Third Street Conceptual Rendering

81

VISION CZECH VILLAGE

Czech Village Conceptual Rendering

opnarchitects.com

revitalization strategy

Documents