(r)evolution pdf
DESCRIPTION
The evolutionTRANSCRIPT
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Valuechain Shift
Supply driven market • End of restricted supply • Over demand • Supply shortage
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The Value Chain Shift
Power shift • Retailer takes the lead • Vertical integrated Retailers
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The Value Chain Shift
Brands fight back • Being part of design process • Brands start retailing
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The Value Chain Shift
Converse Film invoegen uit NYC
Consumer in charge • Design your own • In store • On your mobile • At home
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The Value Chain Shift
Consumer Prosumer • Print your own 3D • Custom made • Ready to go • Self selected
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The Media Shift
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The beginning of Mass marketing • Reviews avant la letre • Radio Veronica first commercial • Hilversum 2 follows
The Media Shift
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TV enters Mass marketing • TV landscape changes fast • End 80’s starts the expansion • TV adds dominate 30 years
The Media Shift
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Search engine marketing • After the dot.com bubble • Consumer search for information • The life after second life
The Media Shift
Social media marketing • Consumer searches, finds, reviews • Online spend surpass TV spend • Internet TV grows • Internetbubble 2.0?
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The Media Shift
Reviewmarketing • The store as medium • More indivdual communication • Mobile communicatioin • People trust others
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Tekst
The Price Shift
Vertical Price Fixing • Resale Price Maintenance • Manufacturer sets price • Retailer grants price setting
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The Price Shift
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Horizontal Price Fixing • Power shift • Retailer sets price • Franchise as solution
The Price Shift
Category Killers • Extensive assortment • Perceived low pricing • Low price image
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The Price Shift
Pricecheckers • Prices have become transparent • Retailers do challenge consumers • Comparison sites and apps flourish
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The Price Shift
Pricesetters • Group buying • Crowd sourcing • New business models
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The Knowledge Shift
Retailer as specialist • Retailer has to be certified • Manufacturers invest in retailers know how
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The Knowledge Shift
Consumer association as guide • Consumer association reviews • Consumers reads and compares • Consumer selects
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The Knowledge Shift
Retailer helps Consumer • Customer gets trainings • Customer gets workshops • Customer gets genius bars
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The Knowledge Shift
Consumer searches online • Digital super consumer • Information empowered consumer • Give tools to the employees to meet them not to beat them
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The Knowledge Shift
Consumer instant help • Assistance in store or on distance • Assistance in store via your own device • Assistance from pears during shopping
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The Location Shift
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Shopping everywhere • Stores were literally around the corner • 200.000 stores in the Netherlands
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The Location Shift
Out of town shopping • IKEA opens first store • 145.000 stores in the Netherlands • Retail chains are growing
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The Location Shift
Outlet shopping • First outlet centres to be opened • 125,000 stores in the Netherlands • 800 webshops in the Netherlands
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The Location Shift
Online & Offline shopping • 7,100 webshops in the Netherlands • 108,000 stores in the Netherlands • Square meters still on the rise
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The Location Shift
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Cross Channel Shopping • Number of stores further down • 100,000 stores in the Netherlands • Retail chains take bigger share 2015
