revolutionize the automotive cockpit

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Revolutionize the automotive cockpit Cyril Clocher Asia Marketing Manager Automotive processors Texas Instruments

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Page 1: Revolutionize the automotive cockpit

Revolutionize the automotive cockpit

Cyril ClocherAsia Marketing ManagerAutomotive processors

Texas Instruments

Page 2: Revolutionize the automotive cockpit

Revolutionize the automotive cockpit 2 June 2017

Introduction

One of the most exciting aspects of the automotive business is the increased pace in

expanding capabilities and features for drivers and passengers, enabled by the ever-

expanding adoption of computing technology. Automotive engineers all have the same

simple objective: to create automobiles that are greener, safer, more connected and fun.

In addition to market megatrends, there are also foundational shifts (see Figure 1).

Development cycles are shortening. Vehicles are undergoing significant evolutions,

with the rapid introduction of technology that enables enhanced infotainment

and connectivity, automated driving and safety features and alternative energy

technologies. Features made possible by advanced electronics and software are

becoming both must-have features and key differentiating factors. The volume and

complexity of data processing in vehicles has increased by an order of magnitude in

just a few years.

Recent market studies confirm that purchase triggers for vehicles have significantly

evolved in the past few years, highlighting the increased customer interest in new

technologies. These technologies include a “connected lifestyle” in the cockpit, the

ability to customize the dashboard and a safer and more secure driving experience

(Figure 2 on the following page).

TI Confidential – NDA Restrictions

AUTOMOTIVE INDUSTRY TRENDS

\

GREENER

Fuel econmomy electrification

hybridization ...

SAFER

L1 & L2 ADAS, automation …

SAFETYFIRST

CONNECTED

Integrated cockpit, sensors,V2X ...

Vehicle hardware as differentiating factor Software

Long development cycles Shorten cycles

Human operated, stand-alone Assisted & connected

OEM at the center of high tech components Gravity shifting to electronics

FOUNDATIONALSHIFTS IN THE AUTOMOTIVEINDUSTRY

Sources: IEEE, Automotive Designline

Boeing 787Dreamliner

6.5MLINES OF CODE

Average LuxuryVehicle

100MLINES OF CODE

Figure 1. Automotive industry trends.

Page 3: Revolutionize the automotive cockpit

Revolutionize the automotive cockpit 3 June 2017

These market trends are reflected in Figure 2 and

show the increased pace of technology deployment

in vehicles. Figure 3 illustrates the anticipated

forecast for steady growth of semiconductor

content in automobiles.

What does it mean for automotive processors?

Automotive processors have become a fundamental

enabler for smarter, safer and connected vehicles.

In fact, there’s a direct connection between an

original equipment manufacturer’s (OEM) ability to

support the features their customers care most

about in new automobiles and the capability of

automotive processors, as illustrated in Figure 4 on

the following page.

These automotive processor capabilities include:

• The integration of automotive features and

software platforms to optimize the electronic bill

of materials (EBOM).

• The delivery of a heterogeneous architecture

for best concurrencies, safety, security, power

and performance to address new automotive

use cases.

• Differentiation via image-, signal- and vision-

processing capabilities.

The automotive industry has taken major steps to

achieve the exciting goal of integrating connected

in-vehicle infotainment (IVI) systems, reconfigurable

digital clusters and a number of technologies

categorized under informational advanced driver

assistance systems (InfoADAS) into

a single electronic control unit (ECU)

that creates a safer and unique driving

experience. Texas Instruments (TI)

has invested more than a decade in

“Jacinto” automotive processors, as

well as the many analog companion

chips supporting this trend (see Figure

5 on the following page).

TI Confidential – NDA Restrictions

New technology available is up to 4× more important as a trigger than better brand image.

PURCHASE TRIGGERS FOR VEHICLE ARE EVOLVING

2

0

1

2

3

4

5

First-time buyers Repeat buyers

Rel

ativ

e sc

ale

with

resp

ect t

o br

and

imag

e

Purchase triggerNew technology available

Source: Deloitte. Driving through the consumer’s mind – Dec 2014

Percent of Gen Y indicating they expect significant benefits from these automotive technologies…

Source: Deloitte 2014 Global Automotive Consumer Study

… With new technologies at affordable cost. They aren'twilling to pay much with only 27% willing to pay over $2,500.

Help keep driver connected to friends and family

Connect smartphone to use all its apps from vehicle’s dashboard UI

46%

52%

In-vehicle technology that makes driver feel safe and secure 52%

Easier customization of a vehicle’s technology after purchase or lease 52%

Block driver from engaging in dangerous driving situations 59%

Let driver know when the speed limit is exceeded 63%

Recognize the presence of other vehicles on the road 72%

Figure 2. Purchase triggers for vehicle are evolving.

TI Confidential – NDA Restrictions

TECHNOLOGY AND SEMICONDUCTOR DEPLOYMENT IN AUTOMOBILE

Sources WindRiver, newelectronics

ECUs/car

40–50 IN 2005

80–100 IN 2015

Complex problem becomingmore complex

Source: Gartner IHS, Bank of America Merrill Lynch

AVERAGE/car

$334 IN 2014

$362 IN 2018

Steady growth in automotivesemiconductor content

Figure 3. Technology and semiconductor deployment in automobile.

Page 4: Revolutionize the automotive cockpit

Revolutionize the automotive cockpit 4 June 2017

TI’s journey to help the industry revolutionize the automotive cockpit

Designed for automotive safety and robustness, TI’s

“Jacinto 6” automotive processors are a first step to

help redefine the traditional infotainment processor

architecture. “Jacinto 6” devices integrate more

features into the processor without compromising

performance in order to pave the way for an

unparalleled in-vehicle experience.

“Jacinto 6” adds more real-time data-processing

capabilities to the traditional IVI features, enhancing

the driver experience by:

• Strengthening the digital signal processor (DSP)

and vision-processing engines.

• Introducing the InfoADAS software development

kit (SDK), which delivers an automotive-ready

framework for enabling ADAS algorithm

integration into the infotainment SDK.

Taking our concept of informational

ADAS and integrated digital cockpit

to the next stage, TI implemented

real system demonstrations running

on single “Jacinto 6” processors

at the Consumer Electronics Show

(CES) in 2015, 2016 and 2017.

We demonstrated that the unique

“Jacinto 6” heterogeneous architecture

can scale and support multiple cockpit

applications, including those that

require safety such as reconfigurable

digital clusters, to deliver the required

performance like fast boot, high-level

operating system (HLOS), and safety

TI Confidential – NDA Restrictions

Aut

oP

roce

ssor

Car

OE

M fo

cus

on

End

-use

r w

ants

AUTOMOTIVE PROCESSORS CAPABILITIES REQUIRED TO INNOVATE BEYOND INFOTAINMENT

New technologies at affordable cost

Optimize total cost of ownership

Richer features than previous car

Safer driving experience

Augment road perception

• 360° View, Robust RVC• Augmented reality (AR)• Head-up display (HUD)

Enhanced perception inside

the car• Driver monitoring• Gesture control

Personalize HD virtual dashboard

• Digital cluster• Dedicated audio zones• Customize cockpit

Provide greater user’s experience

• More HD displays• Driver identification• Cloud-based services• Cockpit noise reduction• Natural voice recognition

Automotive quality

Electronic systems reliability

Benefit from technology

improvements

Optimized ECU system cost

R&D efficiency

$

Optimized eBOMvia integration of auto features and SW platforming

Differentiate via image-,signal- and vision-

processing capabilities

Heterogeneous architecture for best concurrencies: safety, security and performance

to address automotive use cases

Figure 4. Automotive processors capabilities required to innovate beyond infotainment.

Head-up displayIncluding augmented reality processing

Rear Seat Entertainment

In-Vehicle-Infotainment with informational ADASIncluding surround view (SRV), front and interior cameras processing, and driver identification systems

Feature-Rich In-Vehicle-Infotainment (IVI)

Head Unit Co-ProcessorReconfigurable Digital Clusterwith driver monitoring systems

Audio Amplifier

AUTOMOTIVE DIGITAL COCKPIT

Figure 5. Digital cockpit applications supported by TI “Jacinto” processors.

Page 5: Revolutionize the automotive cockpit

Revolutionize the automotive cockpit 5 June 2017

OS separation and vehicle stack integration at an

optimal system cost. See Figure 6.

“Jacinto 6 Plus” devices: built with digital cockpit in mind

Software is one of the biggest investments for

Tier 1 manufacturers/OEMs. Software is also

the pillar of differentiation. With that in mind, TI’s

“Jacinto 6 Plus” device extends the robust and

proven “Jacinto 6” architecture with both higher-

performance cores and additional features. This

combination supports TI’s objectives to both

protect existing software investments and enable

industry trends toward more integration without

compromising performance and time to market.

The “Jacinto 6 Plus” device scalability:

• Facilitates the reuse of existing hardware and

software, with no change other than system

upgrades to route external cameras and

connect additional displays to the processors.

• Allows head-unit features and emerging

analytics/image manipulation, as well as multi-

domain/multi-OS capabilities.

• Gives you the ability to integrate on each of the

infotainment, vehicle and driver domains more

features on a single system-on-chip (SoC), with

robust hypervisor implementation supporting

multiple virtual machines and graphics

processor unit (GPU) sharing.

• Enables shorter time to market by leveraging

the same robust and proven architecture of

“Jacinto 6”, including DSP and embedded

vision engine (EVE) accelerators.

• Supports innovation at a reduced cost by

integrating several new Internet protocols (IPs),

including raw camera Image Signal Processor

(ISP), Camera Serial Interface (CSI)-2 ports and

Controller Area Network-Flexible Data Rate

(CAN-FD), which enable lower system EBOM

and support the next generation of interfaces.

“Jacinto 6 Plus” SoCs come with a dual-package

strategy. Existing “Jacinto 6” customers can easily

upgrade their current hardware and optimize system

BOM while integrating cameras and surround-

view features with minimal hardware impact, or

take full advantage of “Jacinto 6 Plus” capability

and performance for enhanced features such as

augmented reality (AR) heads-up display (HUD)

(Figure 7 on the following page).

TI Confidential – NDA Restrictions

HETEROGENOUS ARCHITECTURE: ONE SIZE DOESN’T FIT ALL

5

MPUs

GPUs

DSPs

* +<< -

AMPUs

HWAs

Flex

ibilit

y

Efficiency

MPU : MicroprocessorGPU : Graphics ProcessorDSP : Digital Signal ProcessorAMPU : Auxiliary MicroprocessorHWA : Hardware Accelerator

Choose the right core for the right job

Optimize entire platform around programmer

productivity on the MPUs

Offload the majority of “work” to specialized

processors. Provide tools and software to manage

complexity

Greater power efficiency than solution using general-purpose processors

Auxiliary MPUs support real-time, safety OSand/or interrupt-intensive tasks

Image, signal and vision co-processors for simultaneous IVI and InfoADAS features

Separate MPU clusters facilitate multi-OS andmulti-domain software architecture

Single to multi-cores MPU enables performance scalability and concurrencies

Figure 6. Heterogeneous architecture: one size does not fit all.

Page 6: Revolutionize the automotive cockpit

Revolutionize the automotive cockpit 6 June 2017

“Jacinto 6 Plus” SoC is also the solution of choice

for designers new to the “Jacinto 6” platform

who want reliable, robust and proven technology

to design digital cockpit systems without

compromising time to market, thanks to the mature

hardware and software environment and rich

“Jacinto” ecosystem.

The integrated digital cockpit

Soon, drivers will not only rely on traditional

instrument clusters and the center stack to give

them reliable vehicle and safety information and

access maps and media. They will also expect:

• More complex content, including endless media

selections from any source, 3-D navigation,

ADAS and AR views with the ability to morph

size, shape and colors according to the task at

hand, all seamlessly blended in high definition

on multiple displays.

• Ergonomics to further improve their focus and

attention on the road, including augmentation

with HUD to show relevant driving information in

their direct field of vision.

• Relevant information and safety content

according to current driving situations,

displayed in the center field of vision to pave the

way for autonomous driving.

Any new technology that OEMs intend to use must

meet automotive quality and reliability standards (Ex:

AECQ100, ISO 26262, ASIL-B, etc.) while adhering

to a rigid budget. Similarly, drivers will continue to

push to get more for less: greater perception of road

conditions and the monitoring of every angle of a

vehicle will become standard, as will a richer user

experience by leveraging even further connected

lifestyles in the cockpit.

These demands will reinforce the need for ECU

integration which, at some point, will become

mandatory to meet features at a reasonable

cost. A purpose-built SoC that meets automotive

qualification and safety requirements, enables

software scalability and greater R&D efficiency,

and delivers the necessary performance and

differentiation will become even more fundamental

to support market trends in the automotive industry

(Figure 8 on the following page).

TI Confidential – NDA Restrictions

Pin-2-pin compatible

Capture

ISP 6.5

DDR EMIF

6

MPUs GPUs

Vehicle connectivity

Storage connectivity

System services

Serial connectivity

Display

DDR EMIF

HWAs AMPU

Jacinto 6 Plus

MCU

SPI

CAN

CAN PHY

Vehicle CAN Bus

DES

ERIA

LIZE

RD

S90U

B96

0

SER

SER

SER

SER

SERIALIZER + DESERIALIZER

Surr

ound

Vie

w

Cam

eras

2 MP30 fps

CSI-2 4L

DRA745“Jacinto 6”

DRA746“Jacinto 6”

+ 25% DMIPS

Up to $10 BOM saving thanks to ISP integration

DDR3-667 MHz 10.7 GB/s+26% Perf. vs. DRA745 (DDR3-532 MHz)

2 MP 30 fps 3D Surround view

DRA746P“Jacinto 6 Plus”

+ 26% mem b/w+ ISP 6.5+ CAN-FD

Multi 1080p display capabilityUp to 2880×1080 resolution

C66x at 850 GHz+21% Perf. vs. DRA745 (700 MHz)

GPU @665 MHz 42.5 GFLOPS+33% Perf. vs. DRA745 (532 MHz)

MPU @1.8 GHz 12.6K DMIPS+50% Perf. vs. DRA745 (1.2 GHz)

DRA767P“Jacinto 6 Plus”

+ 50% DMIPS+ 33% GPU+ 21% C66x

Figure 7. “Jacinto 6 Plus” SoC features and performance improvements.

Page 7: Revolutionize the automotive cockpit

SPRY307© 2017 Texas Instruments Incorporated

Important Notice: The products and services of Texas Instruments Incorporated and its subsidiaries described herein are sold subject to TI’s standard terms and conditions of sale. Customers are advised to obtain the most current and complete information about TI products and services before placing orders. TI assumes no liability for applications assistance, customer’s applications or product designs, software performance, or infringement of patents. The publication of information regarding any other company’s products or services does not constitute TI’s approval, warranty or endorsement thereof.

The platform bar is a trademark of Texas Instruments. All other trademarks are the property of their respective owners.

The real challenge won’t simply be to deliver

additional Dhrystone million Instructions per second

(DMIPS) on a general-purpose microprocessor unit

(MPU), Giga floating-point operations per second

(GFLOPS) on a GPU or enhanced multimedia

capabilities, but to have the right balance between

these measures and:

• Support for more complex use cases involving

multi-OS/multi-domain/multi-display capability.

• The necessary isolation of different domains

supporting various Automotive Safety Integrity

Levels (ASILs) and safety requirements.

• The vision analytics capabilities of SoCs, which

will have to scale from entry level to premium on

a single software platform.

Achieving this combination will require not just

a boost in device performance, but redefined

and adapted architectures to support the even-

more demanding integrated digital cockpit use

cases. These requirements tie into TI’s vision and

strategy to drive the future of automotive digital

cockpit SoCs.

TI Confidential – NDA Restrictions

ECU INTEGRATION IS BECOMING MANDATORY

7

Online gaming Multimedia

Screenmirroring

Radio, Audio, Voice functions

Rich HMI / cloud apps

Reconfigurable digital cluster

HUD

ECU integrationis MANDATORY to meet features at cost point of future digital cockpit

Car line will continue to have rigid budgets

New technologies must be introduced with “automotive quality and reliability”

Augment perception of road conditions and monitor every angle of your vehicle

Greater user’s experience leveraging “connected lifestyles”

PROBLEM TO SOLVE

1.

2.

3.

4.

o Optimized system costo R&D efficiency

o Purpose-built from inceptiono Meet auto certifications

o Performanceo Integrationo Innovation

Figure 8. ECU integration is becoming mandatory.

For more information

To learn more about TI’s “Jacinto” automotive

processors, visit: ti.com/jacinto

Page 8: Revolutionize the automotive cockpit

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