revup360: paul zapata - dynamic power of ooh media
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Dynamic Power of OOH Media
Paul Zapata Senior Key Account Manager
Who Is Paul?
o 14 years of Out-of-Home experience o Oversees local, regional & National
accounts o Clients include:
o Chrysler o AT&T o McDonalds o Chick-Fil-A o Coors
What is Out-of-Home?
o Advertising signage found outside of the home
80% Out-of-Home advertising reaches 80% of consumers on an average day
The Value of Out-of-Home
o Amplifies o Extends the reach & frequency o Drives consumers into retail locations
o Connects o Reaches consumers as they travel to work, shop & play o Promotes consumer interaction via digital displays
o Inspires o Cannot be ignored, blocked or skipped o Visual storytelling that maximizes creative impact
Artful Persuasion
o High-impact, creative platform o 3D embellishments o Interactive o Immersive o Impactful o Memorable
Why Out-of-Home? o Innovative
o Engaging o Immersive
o Ubiquitous o Goes where most media can’t go o Everywhere consumers are
o Impactful o Delivers a disruptive and engaging consumer
experience o Drives awareness, engagement and transactions
