rework book club-20120522
Post on 20-Oct-2014
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your customers,competitors,employees,prospects...
everyone else.
your customers,competitors,employees,prospects...
everyone else. your businessyour business
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37Signals
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Stay small.Avoid plans.
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Plans are usually garbage...easy to say if you are self-funded.
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Don’t have a mission statement. Live and work for what you stand for.
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Learn from success - not failure.
* let’s ask Harper Reed...
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Entrepreneurs
< Starters
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Business plans, months of prep, hiring, and seeking funding are barriers to entry.
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Start and work a little at a time to see if it pans out. You can burn out with little to no risk. Fund it with your day job.
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A business has a path to profit.
A startup is a crutch (spending others’ money without profit)
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Do morewith less.
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Cut out the good leaving the great with a focus on your epicenter.
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LAUNCH!!!1
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Ship now and get “there” through iterations later.
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Make decisions instead of waiting for the best
decision.That doesn’t exist now.
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Break larger projects into week or day long projects with goals that can be celebrated.
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We suck at estimating.
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Prioritize by position - not weight.
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Let your customers outgrow your non-complex solution.
Don’t write down feature requests. You will remember the ones that are repeated and matter.
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It’s ok to be a quitter. Get more eyes on a problem, and reallocate your time to something you can kill.
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Competition
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Call your competition out.
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Be influenced, but don’t steal.
copying === letting someone else do the bulk of the work
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MARKETING
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Build an audience instead of blindly wasting money.
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Emulate chefs. Your craft and knowledge are the ultimate marketing tool.
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Also be like drug dealers.
Really.
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Be unforgettable. Be passionate.Sell your story like only you can.
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HIRING
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You should learn your way out instead of hiring your way out of a problem.
Hire only when it hurts...bad.
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Look at cover letters instead of resumes. If it comes down to a few candidates - choose the best writer.
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Any college or no college will do. How long is not as important as how well you can do something.
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Delegators are dead weight and meeting whores.
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CUSTOMERS
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Apologies need to be sincere. Everything you do leading up to that point in the relationship is important to make it real.
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Speed changes everything. No one should be on hold for 16 minutes.
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CULTURE
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Culture isn’t instant. It’s like scotch and takes time.
(insert picture of drunk Nick)
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After making a change ride out the initial dissent. That always happens.
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Build a great environment of busy people who go home at 5 everyday.
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Few words - tons of assumptions:
need, can’t, easy, just, only, fast
Don’t f***ing say this sh**.
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Inspiration is perishable.
Do it when you are passionate.
Do it now.