rezstream social media master class: pinterest

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Social Media Master Class: Pinterest

Stephanie JohnsonRezStream Social Media Specialist

www.rezstream.com

TABLE OFCONTENTS

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01Introduction

02Accoun

ts & Boards

03Engagement & Etiquette

04Analytics

05Advertisin

g

06Conclusion

01 | Introductionwww.rezstream.co

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Pinspiration• What is Pinterest? Pins

that interest you• Who is on Pinterest?

– 100 million daily active users

– 80% are female– 13% are male with 120%

growth in male users in 2015

– Millennials use Pinterest as much as Instagram

– 67% of Pinterest users are under the age of 40

– 84% of the audience is active after four years

– The average user spends 20.8 minutes each day on the network

01 | Introductionwww.rezstream.co

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Pinspiration• What are they looking

for?– Travel is #11 of top

reasons Pinners use the network

– Other popular topics include weddings, recipes, DIY, and inspiration

• How are they looking for it?– 92% of users use mobile

compared to 86% of Twitter users and 62% of Facebook users on mobile

02 | Accounts & Boards

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Accounts & Boards• Set up account as a

business account• Set your URL• Add Pinterest icon and link

to website and email signature

• Add meta data code verification to website

• Highlight amenities in different boards:• Weddings• Spa• Pet-friendly• Recipes• Travel inspiration

02 | Accounts & Boards

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Accounts & Boards• Board names

• Descriptive and creative• 20 characters or less• Unique cover photo

• Group boards• Photos from guests

• Secret boards

• Pinning from your site– Pin it button

• Repinning– Always check links! Click

through to the source of the image

• Uploading pins– Hardcode a link back to your

website• Descriptions

– Accurately describes the picture and has keywords

– Hashtags

Engagement & Etiquette

03 | Engagement & Etiquette

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• Engaging with others that have shared your pins– Pinterest.com/source/brand.com– Likes– Comments– Repins

• Pinning frequency– Relevant pins– Image sizes– Pinning sprees– Saturdays show spikes in travel content

• Contests– Pin it to win it!– Description is the most important– Text overlay OK but no promos

Engagement & Etiquette


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• To run a contest, you cannot:• Suggest that Pinterest sponsors or

endorses the promotion• Require people to pin from a

selection or certain board• Make people pin the rules• Make pins, boards, likes or follows

represent an entry• Encourage spammy behavior,

example: commenting or voting with pins or likes

• Require a minimum number of pins

Analytics

Dashboard How are pins saved and categorized? Discover audience interests Devices used

04 | Analytics www.rezstream.com


Discover more about your followers and how your pins are shared on Pinterest with analytics:

04 | Analytics www.rezstream.com


05 | Advertising www.rezstream.com


Create awareness or drive engagement with brand through new ideas, lists, or how-tos

Vertical aspect ratio Copy-cats Pinterest doesn’t allow:

Images with promotions and prices Images with a false sense of urgency Images with confusing design elements Images with testimonials and ratings Images or descriptions with shocking content or profanity

Images or descriptions with more than one hashtag Images or descriptions with improper grammar or lots of

capitalization and symbols

Advertising

06 | Conclusion www.rezstream.com


Tools for image manipulation Vary up image sizes

230 x 700 px 570 x 2000 px 550 x 750 px

Know your audience Use search to your advantage Secret boards

Conclusion

Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blog

Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
