rezstream webinar: design tools for beginners
TRANSCRIPT
Design Tools for Beginners
Presented by: Lyles Armour
Learn how to evaluate your website
www.rezstream.com/webinars (866) [email protected]
00| RezStream Webinar SessionsFree educational sessions
UPCOMING WEBINARSLow season strategies, revenue management & yield managementThursday, September 15, 2016 at 1 p.m. EST – Register
10 ways your website is driving customers awayThursday, October 13, 2016 at 1 p.m. EST – Register
RECENT WEBINARS• Maximize direct bookings with
TripConnect• Direct Bookings• What’s stopping your guest from bo
oking?
www.rezstream.com/webinars (866) [email protected]
00| Table of ContentsDiscussion items
01 | Search Engine Optimization (SEO)
02 | Mobile-friendliness (Responsive)
03 | Website Speed
04 | Social Media Optimizer
05 | Schema
06 | User Behavior Heatmaps
07 | Image Editing & Optimization
08 | Additional Tools
09 | Questions & Answers
www.rezstream.com/webinars (866) [email protected]
01| Search Engine Optimization (SEO)SEO SiteCheckup Test – Try it Yourself!This tool allows you to review your:• SEO• Speed optimization• Server and security• Mobile usability
www.rezstream.com/webinars (866) [email protected]
02| Mobile-friendliness (Website)Google’s Mobile-Friendly Test – Try it yourself!
As of May 2015, Google stated that more searches take place on mobile than on desktop.
52.7% of global Internet users access the Internet via mobile
70% of mobile searches result in an online action within an hour of the search
www.rezstream.com/webinars (866) [email protected]
02| Mobile-friendliness (Booking Engine)Google’s Mobile-Friendly Test – Try it yourself!
In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device.
18% of 1 night stays are made on mobile
13% of 2-7 night stays are made on mobile
10% of 7+ night stays are made on mobile
www.rezstream.com/webinars (866) [email protected]
03| Website SpeedGoogle’s Webpage Speed Test – Try it yourself!
Google’s PageSpeed Insights measures the performance of the web pages on your mobile and desktop website.
PageSpeed Insights measures how the page can improve its performance on:• Time to above-the-fold load• Time to full page load
Scores range from 0 to 100 and a score of 85 or above indicates that the page is performing well.
Review Links• Pine Brest B&B• Posh Palm Springs• White House Inn
www.rezstream.com/webinars (866) [email protected]
04| Social Media GraderSocial Debug’s Markup Test – Try it Yourself!
Is your website optimized for sharing Social Media?
The Social Media Optimization (SMO) tool will analyze your markup code for Facebook's Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter's Summary card data.
* Google+ test isn’t as important anymore as Google no longer relies on authorship.
Note: If you receive a failing grade double check and make sure you’re using the social media account you’re failing at before notifying your webmaster to make code updates.
www.rezstream.com/webinars (866) [email protected]
05| SchemaGoogle’s Structured Data Test – Try it yourself!
What information are you sharing with the search engines?
Structured data markup describes things on the website, along with their properties.
With structured data you’ll share details about each rooms such as:• The unit name• Description and photo• Room ratings• Pricing• Link to the full detail page
www.rezstream.com/webinars (866) [email protected]
06| User BehaviorCrazyEgg Heatmap Test – Try it yourself!
• Heatmaps– Let you know where guest are
clicking. – The brighter the area, the
more click you’ve received.• Scrollmaps
– Shows sections of the page that have been viewed the most.
– The brightest sections have been viewed the most number of times.
www.rezstream.com/webinars (866) [email protected]
07| Image EditingAdobe Photoshop Express Editor – Try it yourself!
Make your images look great with easy options for quick fixes and creative enhancements.• Resize.• Crop & rotate.• Add text overlays.• It’s free.
www.rezstream.com/webinars (866) [email protected]
07| Image OptimizationTinyPNG’s image optimizer – Try it yourself!
What does it do?
TinyPNG uses technique called “lossy compression” that reduces the file size.• Decreases the number of colors in the image.• It uses less bandwidth and will load faster.• Integrates with WordPress and Photoshop.• It’s free.
www.rezstream.com/webinars (866) [email protected]
08| Additional ToolsBut wait, there’s more.
• Google Webmaster Tools– Mobile usability– Crawl errors– Sitemap verification
• SEO Review Tools– Duplicate content checker– Website authority checker– Redirect checker
• Varvy– Googlebot access– Website security– Accessibility
Other• Color Scheme Designer• Background patterns• IconFinder• Meta Tags Info
www.rezstream.com/webinars (866) [email protected]
09| Questions & AnswersDoes my website have the proper SEO elements?
www.rezstream.com/webinars (866) [email protected]
10| Thank you for attending!We’ll see you next time.
Take the discussion [email protected] (866) 360-8210
On-going education• Monthly Newsletter• Free Webinars• Consulting• Blogs
ADDITIONAL QUESTIONS
Call or Email
www.rezstream.com/webinars(866) 360-8210