rezstream webinar: measuring internet marketing performance

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HOW TO MEASURE YOUR INTERNET MARKETING PERFORMANCE Liz Day 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210

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Page 1: RezStream Webinar: Measuring Internet marketing performance

HOW TO MEASURE YOUR INTERNET MARKETING

PERFORMANCE

Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Page 2: RezStream Webinar: Measuring Internet marketing performance

ABOUT ME

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Liz Day • Digital Marketing Manager• 6+ years at RezStream • California born, Illinois raised

and Colorado transplant • Recently went roller skating for

a friend’s birthday

www.rezstream.com

Page 3: RezStream Webinar: Measuring Internet marketing performance

SUMMARY www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Key Metrics • Tracking Platform • Recommended Reports

Page 4: RezStream Webinar: Measuring Internet marketing performance

www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

50%

15%

15%

5%

15%

Organic Referral Pay Per ClickEmail Direct

IDEAL REVENUE BREAKDOWN

Page 5: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

POLL QUESTION #1

Page 6: RezStream Webinar: Measuring Internet marketing performance

www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Sessions – Total visits to a website

• % New Sessions – New site visitors• Goal: 70% or higher

• Bounce rate – The percentage of people that leave a site without visiting any other pages• Goal: 30% to 40%, anything lower

KEY METRICS (VISITOR)

Page 7: RezStream Webinar: Measuring Internet marketing performance

www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Conversions – When a user takes a desired action, i.e. online booking or form submission

• Conversion rate - Percentage of visitors to your site who take a specific action• Goal: 1.50% or higher

• Desktop: 1.8%, Tablet: 1.37% and Mobile: 0.61%

• Revenue - Total revenue from online bookings

KEY METRICS (ECOMMERCE)

Page 8: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

POLL QUESTION #2

Page 9: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

www.rezstream.com

Year Over Year vs. Previous Period

Page 10: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

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Page 11: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

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Page 12: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

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Page 13: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

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Page 14: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

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Page 15: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

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Page 16: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

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Page 17: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Admin Account settings Check “Anonymously with Google and others”

www.rezstream.com

Page 18: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

POLL QUESTION #3

Page 19: RezStream Webinar: Measuring Internet marketing performance

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Page 20: RezStream Webinar: Measuring Internet marketing performance

www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Revenue Revenue By Unit• Revenue By Channel • Sales By Channel (excluding changes)• Sales Gift Certificates

BOOKING ENGINE

Page 21: RezStream Webinar: Measuring Internet marketing performance

CONCLUSION

Website: www.RezStream.com Email: [email protected] Toll Free: 866.278.9354

Social Media:– www.Facebook.com/RezStream– www.Twitter.com/RezStream– www.Plus.Google.com/+Rezstream– www.RezStream.com/Blog

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210