rezstream webinar: the mobile revolution - recap & trends

The Mobile Revolution:

Recap & Trends

Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

About Me

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Liz Day • Digital Marketing Manager• California born, Illinois raised, and

Colorado transplant • Heading to Milwaukee, Wisconsin in

a few hours for the weekend

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Recap


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www.rezstream.com

In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device.

That will be up from 43.8% this year.

-eMarketer


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Trends


www.rezstream.comConsumer Journey


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Dreaming Planning

BookingExperienci

ng & Sharing

• Optimize Non-Branded Terms, i.e. SEO & PPC

• Optimize Local Listings

• Manage Online Reputation

• Develop Responsive Website

• Optimize Branded Terms, i.e. SEO & PPC

• Utilize Mobile-Friendly Booking Engine

• Manage Social Media, i.e. Videos & Images

• Develop & Promote Blog Posts

• Promote Social Channels

• Send Email Marketing Campaigns


www.rezstream.comGoogle Destinations


www.rezstream.comPay Per Click

Google Ad 4-pack now shown for 23% of

all online search topics.


www.rezstream.comMobile-Centric Searches


www.rezstream.comResponsive Website Design


www.rezstream.comGoogle’s New Mobile-Friendly

Tool

https://search.google.com/

search-console/mobile-friendly


www.rezstream.comAMP Mobile Pages


www.rezstream.comMobile-Friendly Booking Engine


www.rezstream.comMobile-Friendly Email

Campaigns

Keep subject lines under

30 characters.



Campaigns

Keep pre-headers between 40-50

characters.



Campaigns

• Update font size to reflect 15 pixels, at a minimum.

• Organize content to reflect top to

bottom, not side to side.

• Promote no more than 2-3 items in one email campaign due to short attention spans.

• Add big, well-contrasted call to action buttons to your email campaigns to make it easy for subscribers to click-through.

Conclusion

Email: [email protected] Direct Line: 303-872-0214

Get Connected:• www.Facebook.com/RezStream• www.Twitter.com/RezStream• www.Plus.Google.com/+Rezstream• www.RezStream.com/Blog


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