rezstream webinar: updating your website what to be mindful of before starting

What to be mindful of before starting

Table of contents

Making the investment

Measuring the SEO value

Selecting a website solution

2Updating your website? What to be Mindful Of Before Starting

Lyles Armour

When is it time

to make the

investment in a

new website?


Poll Question


Symptoms of an outdated website

Poor SEO Metrics

High bounce rates

Low number of new sessions

Low conversion rates

Little traffic from the organic channel

Poor SEO Implementation

Missing meta data

Missing header tags

Domain errors

Poor content

Design Limitations

Not mobile-friendly (responsive)

Old design layout /outdated imagery

Poor of calls to action

Lack of an online booking engine

Business Challenges

Low number of direct bookings

Paying high commission fees

Branding changes (remodel, colors)

New markets (millennials, business, weddings)


1 of 3 ways to

prepare for a new

website

Implement website tracking tools

It’s difficult to make changes if you don’t

understand how your website is currently

performing.

Added these items to your website;

1. Google Analytics

2. Google Webmaster Tools

3. CrazyEgg (heat maps & scroll maps)

4. Event Tracking (measure clicks)

Webinar: Design tools for beginners


https://www.rezstream.com/education/webinars/design-tools-for-beginners

2 of 3 ways to

prepare for a new

website

Create a content sitemap

Content sitemaps help you organize and

understand the content and depth of your website.

With it you can;

1. Establish the navigation structure

2. Map content goals & calls to action

3. Understand size of site (# of pages/sections)

4. Establish your feature set


3 of 3 ways to

prepare for a new

website

Establish a budget

Setting a realistic budget starts with having an idea of

what you want the website to do.

Think about;

1. The design

2. The content

3. The functionality

Don’t forget to seek multiple

design proposals!


Measuring if a new website will help

maximize your SEO potential


Poll Question


Online booking engine

Calls to actions (buttons/links)

Quick booking widgets

Individual unit calendars

Foundation of a SEO-friendly website (basic)

Basic featuresSEO flexibility

Website tracking (Google Analytics)

Search engine friendly URLs

Meta data (title, description, keywords)

Responsive website design

Revenue tracking

Technical requirements

Google Speed Test (85+)

Sitemaps (HTML & XML)

Structured Data (schema)

Content management system

Secure website (Https vs. Http)


Foundation for an SEO-friendly website (advanced)

In today’s market most website offerings include and/or support:

• Internet marketing

• Automated performance reporting

• Ongoing technology updates

• 3rd party flexibility

• Support


What’s your potential ROI (over a year)?

Website?

Marketing?

Total

Organic Channel Revenue?

Overhead (20%)

Revenue

ROI

$ 5,000

$ 15,000

$ 20,000

$ 300,000

$ 60,000

$ 240,000

80.95%


Determining

which solution is

best for your

property.


Poll Question


What are your goals?

What results are you looking for?

Drive more direct bookings

Attract more mobile visitors

Reduce operational cost

Increase conversion rates

Manage your own website

Expand website with more pages

Increase visitor time on website


The three types of website solutions

17

Templated Website

Custom Website

D.I.Y. Website

Updating your website? What to be Mindful Of Before Starting

D.I.Y. websites provide an easy drag and drop

editor with some design considerations.

Advantages

• Low monthly cost

• No development time

• WYSIWYG editor

• Support

• Hosting included

• Financial backing

Do it yourself websites

Disadvantages

• Not industry specific

• Do not tailor to your individual needs

• Slow in addressing major changes

• Poor customer service

• Marketing limitations

18

Cost: $2,000 Annually


Templated websites

Templated websites are pre-designed design themes that include the basic functionality of a lodging website.

Advantages

• Low monthly cost

• Multiple design options

• Technology updates

• Reduces development time

• Faster deployment

• Ongoing support

• Features included

• Hosting included

Disadvantages

• They all look the same

• Limitation of customization

• You may not own the content

• Slower to get updates for specific needs

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Cost: $2,000 - $4,000 Annually


Custom websites

Custom websites are developed from scratch

based off your specific brand and business

needs.

Advantages

• Unique design

• Personalized experience

• Emphasizes your brand

• Focus on specific business needs

• Professional agency

Disadvantages

• Higher cost

• Longer to deploy

• May not include hosting

20

Cost: $5,000 + onetime purchase


Before you go…


New website checklist: Remember your goals

Is it designed by a lodging expert?

Is it built for conversions or looks?

How does it integrate with your booking

engine?

Is it search engine friendly?

Does it include website tracking?

Does it include multiple templates?

Can you manage your SEO?

What features does it come with?

Is support included?

Are you charged for additional pages?

How customizable is it?

Is it flexible?


Get your

guide

today!

click here


https://www.rezstream.com/education/resource-guides/definitive-guide-to-a-high-converting-website



Contact information

Lyles Armour

[email protected]

(720) 420-7783

Additional Resources

• Blog

• Webinars

• Resource Guides

• Business Evaluations


mailto:[email protected]

https://www.rezstream.com/education/blog

https://www.rezstream.com/education/webinars

https://www.rezstream.com/education/resource-guides

https://www.rezstream.com/digital-services/free-business-evaluations

Is it Time to Switch to a

Cloud-based PMS?

Catch our next webinar Thursday, November 16, 2017

25

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