rezstream webinar: using google analytics to measure performance

USING GOOGLE ANALYTICS TO MEASURE

PERFORMANCE

Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

ABOUT ME

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Liz Day

• Digital Marketing Manager

• 6+ years at RezStream

• California born, Illinois raised and Colorado transplant

• Oldest of five

SUMMARY


• Tracking Platform

• Google Analytics Tools & Features


POLL QUESTION #1


• Allows you to track website traffic (and sometimes booking engine revenue)

• It’s FREE

• Integrates with other Google products including Google AdWords and Google Search Console

• Easy to use


ECOMMERCE TRACKING


GOALS


FUNNELSAdmin View Settings Goals Enable Funnel


FUNNELS


DASHBOARDS


DEMOGRAPHIC TRACKING

Admin Property Settings Enable Demographic and Interest Reports


DEMOGRAPHIC TRACKING


POLL QUESTION #2


• Greater visibility and revenue

• Targeted control and customizable messaging

• Complements search engine optimization (SEO)

• A great way to take up more real estate in search results

• Budget control & conversion optimization


GOOGLE ADWORDS LINKING


GOOGLE ADWORDS REPORTS


POLL QUESTION #3


• Provides HTML improvements including title and description tags

• Makes you aware of manual actions or Google penalties

• Offers mobile usability suggestions

• Lets you know how many pages are currently included in Google’s index

• Allows you to find 404 errors so they can be addressed


GOOGLE SEARCH CONSOLE LINKING


GOOGLE SEARCH CONSOLE REPORTS


CUSTOM ALERTS

• All traffic

• All transactions

• Channel traffic, i.e. organic, paid and referral *20% or more drops

• Channel transactions, i.e. organic, paid and referral *20% or more drops


CUSTOM ALERTS

Admin View Settings Custom Alerts

CONCLUSION

Website: www.RezStream.com Email: [email protected] Direct: 303-872-0214

Social Media:– www.Facebook.com/RezStream– www.Twitter.com/RezStream– www.Plus.Google.com/+Rezstream– www.RezStream.com/Blog
