Request for Proposal (RFP)

ABC Kazziha Bldg,

St Michel Street – Bir Hassan P.O.Box 14-5702

Beirut, Lebanon Tel : 01 825930 – Fax:01824161XYZ MARKET RESEARCH : XYZSubject : XYZ Brand Equity Tracking Tool

To : Tns –U.A.E.From : Roula MerhebDate : April 8th , 2004

Background InformationXYZ would like to measure the brand equity of “XYZ “ a drug treating ED (Erectile dysfunction) .

Market Research Objectives Provide Strategic guidance to the Local Marketing team .

Information to cover: Brands familiarity ( XYZ, Viagra , Snafi & Levitra) Brands rating on a 5 points scale as per a pre-communicated statement battery ( around 15 statements). Brands rating on personality traits ( around 26 traits) Attitude towards brands Prescription data – Switching patients Patients requesting a specific drug For patients :- E.D. drugs used in the last 12 months, ever used , brands switching

& reasons why. - Duration of therapy & reasons for non-compliance -Attitude & believes related to E.D.in general & to XYZ, Viagra, Snafi & Levitra in particular.

Questions on message recall Socio-demographic data about patients Data about doctors & number of visited patients & years in practice

Research Design / MethodologyA quantitative questionnaire .

Agency needs to finalize questionnaire & to translate it to appropriate languages if need be as per the countries where research will be applied.

Agency to specify recommended mode of questionnaire administration & supporting rationale.

Advise on best methodology given that message recall is added to questionnaire.

Target : Study to be done among patients ( 50 –70 years old) & among urologists. Sample size per country of both targets to be recommended

Countries to be included in the survey

U.A.E

Agency to indicate capability & capacity of conducting this same tracking survey semi-annually if required to.

Project Deliverables:The agency will be responsible for:

Setting & translating questionnaires Interviews & Data processing Reporting Presentation of analysis ( as per pre-agreed format) Analysis of data will conform but will not be limited to a pre-defined plan. If more than one wave will be conducted , report needs to include comparisons to

previous waves & conclusions. Data file & documentation for each market ( File should include all original

sample information & questionnaire responses).

Project TimingResults are needed by Mid May 2004.

Project costs:Please provide cost as per needed sample requirements .Cost breakdown is also needed .Kindly add the cost of an additional wave to be conducted before end 2004 .

Proposal submission :Final proposal needs to be received by Tuesday April 13th.

Key Contact :Roula MerhebMarket Research Manager