rfps - fundamentally broken? search insider summit 5-8-09
DESCRIPTION
Is it time for the RFP to RIP? Take a journey through Google images for a cynical look at the SEM client/agency RFP process and ways to improve it.TRANSCRIPT
RFP’s: Fundamentally Broken?
Step 1: Create RFP List
http://www.studyzone.org/testprep/ela4/i/j0133299.gif
Step 1: Create RFP List
http://blogs.theage.com.au/travel/awards.jpg
Step 1: Create RFP List
http://malaland.files.wordpress.com/2007/08/a-million-dollars.jpg
Step 1: Create RFP List
http://www.cartoonstock.com/newscartoons/cartoonists/cga/lowres/cgan656l.jpg
Step 2: Issue RFP Questionnaire
http://blogs.mysanantonio.com/weblogs/clockingin/questionnaire.jpg
Step 2: Issue RFP Questionnaire
http://www.chromosome18.org/Portals/C18/Images/genetics/Telephone%20Book%201.jpg
Step 2: Issue RFP Questionnaire
http://theinspirationroom.com/daily/print/2007/5/STA-sale-drop-everything.jpg
Step 3: Q & A
http://www.thejournal.com/images/vault/a3407.gif
Step 3: Q & A
http://www.cartoonstock.com/newscartoons/cartoonists/mba/lowres/mban1616l.jpg
Step 4: Review RFP Responses
http://www.jevin.net/images/pileofpaper.gif
Step 4: Review RFP Responses
www.amgolfscores.com/Images/scorecard.gif
Step 5: Select Finalists
http://3.bp.blogspot.com/_qO-xErp-aOY/RwzTrDHE_RI/AAAAAAAAAdQ/DzpVFl1e2MM/s320/veruca_salt.jpg
Step 5: Select Finalists
http://www.cartoonstock.com/newscartoons/cartoonists/jha/lowres/jhan353l.jpg
Step 6: Finalist Presentations
www.cartoonstock.com/lowres/msh0072l.jpg
Step 6: Finalist Presentations
http://media.photobucket.com/image/smoke%20and%20mirrors/swannsonng/i_am_all_smoke_and_mirrors.jpg
Step 7: Negotiations
http://www.concurringopinions.com/archives/Negotiating.jpg
Step 7: Negotiations
http://www.cartoonstock.com/lowres/ndi0739l.jpg
Step 8: Select Winner
http://www.lakesideinn.com/Images/WOF%20WINNER%204-06.jpg
Step 9: Live Happily Ever After
http://www.spadaphotography.com/portraits/bride_and_groom_hand_in_hand_on_beach.jpg
Step 10: Rinse and Repeat
http://eliaragoldman.blogspot.com/2008/06/rinse-lather-and-repeat.html
There Has to be a Better Way
http://cache.gawker.com/assets/images/gizmodo/2008/11/iphone-jd.jpg
There Has to be a Better Way
http://twitter.com/Jkretch/status/1596088784
There Has to be a Better Way
http://mentalhealthhumor.today.com/files/2008/05/mhh_pear_500.jpg
There Has to be a Better Way
http://psp.9lives.be/files/images/packshots/large/2606-6.jpg
Is It Time for the RFP to RIP?
http://www.popsci.com/files/imagecache/article_image_large/files/articles/rip.jpg
The View from the Trenches
http://news.bbc.co.uk/nol/shared/spl/hi/picture_gallery/07/magazine_faces_of_battle/img/3.jpg
The View from the Trenches
• Tony Bombacino, Chief Marketing Officer, Restaurant.com
• Tom Kuthy, VP, Strategic Partnerships, Resolution Media
• Janel Landis, VP of Search Marketing, SendTec • Olivier Lemaignen, Group Manager, Global
Search Marketing, Intuit, inc.