rhetoric, beauty, and the sublime. opening questions
TRANSCRIPT
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Rhetoric, Beauty, and the Sublime
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Opening questions
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Opening questions
• What is beauty?
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Opening questions
• What is beauty?• Where is it?
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Opening questions
• What is beauty?• Where is it?• What connects beauty and rhetoric?
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Rhetoric and aesthetics
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“…one of rhetoric’s functions is to celebrate the what there is an imagine what has yet to be” (Poulakos, 94)
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Rhetoric and aesthetics
• Aesthetics is concerned with how perception affects feeling, mood, attitude (and from there, sometimes, action).
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Rhetoric and aesthetics
• Aesthetics is concerned with how perception affects feeling, mood, attitude (and from there, sometimes, action).
• Rhetoricians can use aesthetic principles to shape experience
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Rhetoric and aesthetics
• Aesthetics is concerned with how perception affects feeling, mood, attitude (and from there, sometimes, action).
• Rhetoricians can use aesthetic principles to shape experience
• And public discourse can, itself, be a kind of art
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A tension between rhetoric and aesthetics
• According to some, art is concerned with producing aesthetic arrest: a moment of meditative stillness where you are simply in awe of the radiance of the thing
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A tension between rhetoric and aesthetics
• According to some, art is concerned with producing aesthetic arrest: a moment of meditative stillness where you are simply in awe of the radiance of the thing
• Rhetoric, by contrast, is concerned not with stillness but with action.
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Two aesthetic modes
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Two aesthetic modes
Beauty:
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Two aesthetic modes
Beauty: pleasure by one’s perception of the wholeness, harmony, and radiance of an encountered thing; beauty comes from fitness, proportion, grace
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Two aesthetic modes
Beauty: pleasure by one’s perception of the wholeness, harmony, and radiance of an encountered thing; beauty comes from fitness, proportion, grace
Sublime: pleasure taken in the face of the overwhelming and threatening; that which cannot be contained.
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Rhetoric and aesthetics
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Rhetoric and aesthetics
• The authority of rhetoric “issues from the principle of topical preference” (Poulakos, p. 90)
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Rhetoric and aesthetics
• The authority of rhetoric “issues from the principle of topical preference” (Poulakos, p. 90)
• “This is rhetoric at its most elemental: highlighting some things and placing other in the shade” (Ibid).
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Rhetoric and aesthetics
• The authority of rhetoric “issues from the principle of topical preference” (Poulakos, p. 90)
• “This is rhetoric at its most elemental: highlighting some things and placing other in the shade” (Ibid).
• Rhetoric always says: “This is worthy of attention… it must be put ahead… it has priority” (92)
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Rhetoric and aesthetics
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Rhetoric and aesthetics
• Note how beauty “calls” and then compels the witness to speak
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Rhetoric and aesthetics
• Note how beauty “calls” and then compels the witness to speak
• Rhetoric that acknowledges beauty “in the midst of it all” affirms the capacity to “articulate visions of perfection” and “to communicate subjective feeling as if they were objective truths”