r.i. pr grant application 2009 /2010 submitted by governor leslie salehuddin
DESCRIPTION
R.I. PR Grant Application 2009 /2010 Submitted by Governor Leslie Salehuddin R.I. District 3300. To establish top of mind awareness of Rotary to the general public To tell the Rotary story via it’s various programmes. C o m m u n i c a t i o n O b j e c t i v e. - PowerPoint PPT PresentationTRANSCRIPT
R.I. PR Grant Application2009 /2010
Submitted by Governor Leslie Salehuddin
R.I. District 3300
To establish top of mind awareness of Rotary to the general public
To tell the Rotary story via it’s various programmes
C o m m u n i c a t i o n C o m m u n i c a t i o n O b j e c t i v eO b j e c t i v e
Usage of media channels with district wide coverage
Engage media owners who provide “in kind” assistance to maximize exposure
Utilize Humanity in Motion materials
Call for action in all materials
Usage of media channels with district wide coverage
Engage media owners who provide “in kind” assistance to maximize exposure
Utilize Humanity in Motion materials
Call for action in all materials
C a m p a i g n C a m p a i g n S t r a t e g S t r a t e g yy
Total Reach
Approximately 18.5 million viewers
Campaign Value
RM 412,150 (USD 117,757)
Actual Cost
RM 61,000 (USD 17,400)
Campaign Period
January to March 2010 (Launch Date 9th January 2010)
OverviewOverview
Media Outdoor
Media Value RM 28,600
Reach 4.8 million
Insertions 3 Billboards
Radio“BFM 89.9”
RM 43,200
500,000
480 spots(30sec)
‘Heroes’ & ‘ You Can’
Media
Media Value
Reach
Insertions
Humanity in Motion PSA
Internet TV“ADOI”
RM 20,000
unaudited
Daily
Media
Media Value
Reach
Insertions
‘Missing’
Humanity in Motion PSA
Website Ads“Image”
RM 20,000
60,000
Daily
Media
Media Value
Reach
Insertions
‘Missing’
Humanity in Motion PSA
Transit TV“Transnet”
RM 90,000
12 million
1512 spots (30 sec)
Media
Media Value
Reach
Insertions
‘Missing’
Humanity in Motion PSA
Ambient “Media on the Move”
RM 20,000
500,000
Launch Day
Media
Media Value
Reach
Insertions
Magazine “0ff The Edge”
RM 4,250
25,000
1 per month(3 months)
Media
Media Value
Reach
Insertions
Media Weekly Tabloid “The Edge”
Media Value RM 40,500
Reach 25,000
Insertions 2 per month(3 months)
Media Magazine “Image”
Media Value RM 24,600
Reach 60,000
Insertions 2 per month(3 months)
Media Bus Stop “Panels”
Media Value RM 60,000
Reach 500,000
Insertions 4 panels(3 months)
Governor Leslie SalehuddinR.I District 3300