richa gupta portfolio
DESCRIPTION
This is representation of my work experience.TRANSCRIPT
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RICHA GUPTA. EMERSON COLLEGE. BOSTON. MAR-KETING COMMUNICATIONS. ADVERTISING. PUBLIC RELATIONS. BRAND MARKETING. INDIA. GLOBAL.
TRAVELER. INNOVATOR, PUBLISHING. EXPERIENCES. INTERNSHIPS. STRENGTH. MEDIA PLANNING. SALES PROMOTIONS. COLLEGE. ACADEMICS. LEARNING. OP-PORTUNITIES. MOTIVATION. NETWORKING. TEAM BUILDING. LEADERSHIP. PROJECTS. PROFESSIONAL.
BELIEVE IN CORPORATE WORK ETHICS. WORK IS FUN. FOUNDATIONS. GRADUATION.
INTERNSHIPS
I was a marketing/public relations intern at Verve Magazine during Summer 2010. This was a wonderful experience as I was able to use my academically learned skills at the site.
I compiled media lists and con-solidated information on compet-itors and executed an analysis on the same. I also spent time working on Verve’s presence at the India International Jewelry Week through invitation design, guest lists and putting together poten-tial networking opportunities.
Verve Magazine, Mumbai IndiaMarketing InternAugust 2010 - September 2010
Amour Creole Magazine, Boston,MAMarketing/Advertising InternMay 2011 - Present
At this internship, I went step by step to reach out to potential advertisers. I started off by designing and executing a media kit for the firm. Additionally, researched and complied a list of po-tential advertisers and media contacts. I drafted and executed a communication plan through pitch letters and follow-ups.Maintained an online presence through social me-dia use. I created a “5 weeks of summer campaign” for the Facebook & Twitter pages in order to in-crease website traffic.
VICE PRESIDENT, BOSTON, MAEMERSON COLLEGE CHAPTERDECEMBER 2010 - MAY 2011
Created public relations campaigns for student start-up businesses in Emerson College. Crafted the constitution for the organization for the Emerson College chapter.
RELEVANT EXPERIENCE
STYLIST, BOSTON, MAJANUARY 2010 - MAY 2010
Put together a set of styles for an issue of the college based fashion magazine. Managed and organized photo shoots.
Prepared a media kit for the student-run channel. Created media plans and handled social media for a number of student - run shows.Organized and planned yearly events that worked as promotional activities for the shows.
Marketing Cordinator, Boston, MAOctober 2010 - May 2011
Account Associate, BOSTON, MAJANUARY 2010 - DECEMBER 2010
Handled Boston based accounts such as Glimpse Journal and Robin Erb account by maintaining an online presence through social media. Other marketing activities included search engine optimization, execution of a pho-to shoot for the Robin Erb website and a photo competition for Glimpse Journal.
I created a promotional campaign for Cape Pond Ice, a Gloucester, MA based company. It included identifying and collaborating marketing and communication objectives, strategies, events and sales promotion ideas. Intensive research on target audiences was undertaken during this project.
SALES PROMOTION ACADEMIC PROJECTJANUARY 2011 - MAY 2011
MARKETING COMMUNICATIONS ACADEMIC PROJECTSEPTEMBER 2010 - DECEMBER 2010
Created a marketing communications plan for Cam-bridge Family and Children’s Services, a non-profit organization, for their annual fund raising event. The plan included press releases, pitch letters, eleva-tor pitches, identification of target audiences and designs for the event invitations.
INTERESTSTRAVEL
LUXURY GOODSBRANDING
PUBLISHINGPHOTOGRAPHY
RICHA GUPTA