richard baxter
DESCRIPTION
Richard Baxter. REALLY TARGETED OUTREACH. "Hey, we need to get some links!". "Let's do some outreach!". AT FIRST I WAS LIKE. Credit: http ://www.flickr.com/photos/leonahobbs/. THEN I WAS LIKE. Credit : http://www.flickr.com/photos/doublebug/. AND NOW I’M JUST. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/1.jpg)
#MozCon
Richard Baxter
REALLY TARGETED OUTREACH
![Page 2: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/2.jpg)
"Hey, we need to get some links!"
![Page 3: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/3.jpg)
"Let's do some outreach!"
![Page 4: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/4.jpg)
Credit: http://www.flickr.com/photos/leonahobbs/
AT FIRST I WAS LIKE
![Page 5: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/5.jpg)
Credit: http://www.flickr.com/photos/doublebug/
THEN I WAS LIKE
![Page 6: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/6.jpg)
Credit: http://www.flickr.com/photos/remcat/
AND NOW I’M JUST
![Page 7: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/7.jpg)
![Page 8: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/8.jpg)
I STARTED WITH GOOGLE
![Page 9: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/9.jpg)
Let's do some marketing…
![Page 10: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/10.jpg)
I want to find out where my target market is
![Page 11: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/11.jpg)
I want to find out what they're sharing
![Page 12: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/12.jpg)
I want to know who to contact
![Page 13: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/13.jpg)
Option 1: Google
"write for us” + marketing(or whatever)
![Page 14: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/14.jpg)
![Page 15: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/15.jpg)
![Page 16: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/16.jpg)
![Page 17: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/17.jpg)
![Page 18: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/18.jpg)
Take option 1:
You understand nothing.
![Page 19: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/19.jpg)
Option 2:
Collect data + analyze + be smart
![Page 20: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/20.jpg)
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Count of Domain
pda
Get data like this:
![Page 21: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/21.jpg)
![Page 22: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/22.jpg)
![Page 23: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/23.jpg)
![Page 24: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/24.jpg)
![Page 25: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/25.jpg)
![Page 26: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/26.jpg)
Beautiful websites
![Page 27: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/27.jpg)
Still not convinced?
![Page 28: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/28.jpg)
The average Domain Authority of sites found in Google search asking for guest contributions: 47.82
The average Domain Authority of domains shared by influential US Chief Marketing Officers: 74.49
Average Domain Authority0
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Twitter SharesGoogle Search Results
*based on 100 domains extracted from “guest post” searches in Google vs 100 domains shared by influential US CMOs in July 2013
![Page 29: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/29.jpg)
You took option 2:
You understand everything.
![Page 30: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/30.jpg)
There's a better way – and it doesn't involve Google.
![Page 31: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/31.jpg)
Who are you
targeting?
Identifyinfluencer intersect
What Are those people
sharing?Be there
Really targeted outreach
![Page 32: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/32.jpg)
The Influencer Intersect
Intersect: influential individuals typically followed by lots of
people in our target audience
![Page 33: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/33.jpg)
Domains shared by pro snowboarders
instagram.comwww.martyrobert-son.comwww.redbull.comimaginate.redbull.compbs.twimg.comwww.pinkbike.comofferpop.comwww.snowboarder-mag.comlive.redbull.tvwww.golfdigest.combeachlifestyle.comwww.usopen.com
instag
ram.co
m
faceb
ook.c
om
youtu
be.co
m
foursq
uare.
com
pinter
est.c
om
twitp
ic.com
vine.c
o0
200400600800
Social sites shared by people interested in snowboarding
What are they sharing?
![Page 34: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/34.jpg)
Want to know how to do it?
![Page 35: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/35.jpg)
You need these 3 tools:
![Page 36: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/36.jpg)
#MozCon
Get TAGS v5
Go here: http://bit.ly/twitterarchiver
![Page 37: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/37.jpg)
#MozCon
And the rest:
![Page 38: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/38.jpg)
Credit: http://www.flickr.com/photos/wundoroo/
FETCH!
![Page 39: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/39.jpg)
#MozCon
Authorize the app
![Page 40: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/40.jpg)
#MozCon
You get a window like this…
![Page 41: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/41.jpg)
#MozCon
Then get a Twitter OAuth Consumer Key:
GO TO: https://dev.twitter.com/apps/new
![Page 42: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/42.jpg)
Find your audience
![Page 43: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/43.jpg)
#MozCon
![Page 44: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/44.jpg)
#MozCon
Grab Their Shared Links with Advanced Twitter Search:
filter:links from:richardbaxter OR from:randfish OR from:wilreynolds
![Page 45: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/45.jpg)
Construct the search query, fast:
http://bit.ly/followerwonkfetcher
![Page 46: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/46.jpg)
#MozCon
Requires a little XPath
//span/a/@href (should have worked)
"//span/a","href" (is the SEO Tools for Excel way
Thanks, @dbseo
![Page 47: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/47.jpg)
#MozCon
Paste your query into TAGs
Then, click run!
![Page 48: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/48.jpg)
#MozCon
If it worked, it’ll look bad ass:
![Page 49: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/49.jpg)
#MozCon
TIP: Create profiles for every target group
![Page 50: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/50.jpg)
Credit: http://www.flickr.com/photos/backinthepack/
OK am listening
![Page 51: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/51.jpg)
#MozCon
Here’s your next template:
bit.ly/mozcontemplate
![Page 52: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/52.jpg)
![Page 53: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/53.jpg)
#MozCon
![Page 54: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/54.jpg)
#MozCon
![Page 55: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/55.jpg)
#MozCon
![Page 56: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/56.jpg)
Make the data actionable
![Page 57: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/57.jpg)
#MozCon
Ta Da! Data…
Tweet
Entity Data
User
Followers
Shared URL Domain
Author
Social stuff
![Page 58: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/58.jpg)
#MozCon
![Page 59: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/59.jpg)
#MozCon
Pull through tweets, user + entity data=OFFSET
(INDIRECT("'Twitter Archive'!“&
ADDRESS(6,COLUMN()+3,4)),ROW()-2,0,1,1)
![Page 60: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/60.jpg)
#MozCon
=RegexpFind
(G25,"(
https?:\/\/)?([\da-z\.-]+)\.([a-z\.]{2,6})([\/\w \.-]*)*\/?
")Thanks, @petewailes
Extract the shared URL
![Page 61: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/61.jpg)
#MozCon
Scrape the author name=XPathOnUrl
(
[Unshortened_URL],"//a[@rel='author']“
)
![Page 62: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/62.jpg)
#MozCon
Get the contact details
use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
![Page 63: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/63.jpg)
I actually did some outreach with this data
![Page 64: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/64.jpg)
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I marked off the best sites for my audience targeting
![Page 65: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/65.jpg)
Leo looks like a really cool guy:
![Page 66: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/66.jpg)
I tried to get the email address
![Page 67: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/67.jpg)
But Rapportive did…
![Page 68: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/68.jpg)
Who’s the content manager at Mindjet?
![Page 69: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/69.jpg)
Here are the replies:
![Page 70: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/70.jpg)
And that, is really targeted.
Enjoy the rest of #MozCon!
![Page 71: Richard Baxter](https://reader036.vdocument.in/reader036/viewer/2022062521/568166e1550346895ddb174c/html5/thumbnails/71.jpg)
#MozCon