1. 1. RICHARD CHILDRESS RACING PARTNERSHIP SNAPSHOT
2. 2. WHOS PAYING ATTENTION TO YOUR BRAND MESSAGE? Q:
3. 3. ITS A NOISY WORLDPEOPLE ARE INCREASINGLY TUNING OUT MESSAGES SENT THROUGH TRADITIONAL MEDIA. ITS GETTING MORE DIFFICULT TO ENGAGE WITH TARGET AUDIENCES
4. 4. LIVE SPORTS IS AN EXCEPTION CONSUMERS LET THEIR GUARD DOWN AND ACTUALLY WELCOME BRAND MESSAGES. WHEN IT COMES TO SPORTS, BRANDS ARE PLAYING IN A TRUSTED SPACE
5. 5. WHAT SETS NASCAR APART?WE MAKE SOME OF THE MOST MEANINGFUL CONNECTIONS BETWEEN OUR FANS AND BRANDS THAT PLAY IN OUR SPORT
6. 6. OUR FANS ARE UNIQUETHEYRE MORE PASSIONATE, MORE ENGAGED, AND MORE LOYAL THAN FANS OF ANY OTHER SPORT Source: Nielsen Scarborough (USA+ Release 1, 2014). OF NASCARS 70 MILLION FANS: 63% 37% 54%EARN $50K+ HAVE KIDS 2 IN 5 59% LIVE OUTSIDE THE SOUTHEAST, YALL
7. 7. WHAT DOES AN RCR PARTNERSHIP DO? ITS SO MUCH MORE THAN A LOGO ON A RACE CAR. AN RCR PARTNERSHIP CAN DRIVE THE CRITICAL CONNECTIONS NEEDED FOR ENGAGEMENT, AFFINITY AND LOYALTY
8. 8. AN RCR PARTNERSHIP CREATES LOYALTY IN THE #1 SPORT FOR FAN BRAND LOYALTY, OUR FANS BECOME YOUR FANS Ty Dillon, driver of the No. 3 Chevrolet in NASCARs XFINITY Series, guest bartends as part of Yuenglings sponsorship activation.
9. 9. AN RCR PARTNERSHIP DRIVES BUSINESS RCR DELIVERS EXPERIENCES THAT GROW BUSINESS RELATIONSHIPS AND DRIVE SALES Many of our partners host B2B customers and stakeholders at track and provide a VIP experience that works hard to bolster business relationships
10. 10. AN RCR PARTNERSHIP OPENS DOORS WE HELP FORGE STRATEGIC RELATIONSHIPS BOTH WITHIN OUR FAMILY OF PARTNERS AND THE GREATER NASCAR SPONSOR COMMUNITY RCR facilitated relationship building between partners WESCO and Bass Pro Shops. As a result, WESCO provides consultation on electrical systems for new Bass Pro retail locations.
11. 11. AN RCR PARTNERSHIP PROVIDES SUPPORT WE PROVIDE THE RESOURCES AND EXPERTISE IN SUPPORT OF OUR PARTNERS TO SUCCESSFULLY EXECUTE THEIR SPONSORSHIP PROGRAMS. ITS WHEN OUR PARTNERS SUCCEED THAT WE TRULY WE WIN Johnny Morris, founder of Bass Pro Shops, helps driver Ty Dillon and team owner Richard Childress celebrate in Victory Lane at Indianapolis Motor Speedway
12. 12. OUR FAMILY OF PARTNERS RCR IS PROUD TO REPRESENT A FAMILY OF BEST-IN-CLASS COMPANIES WITH WHOM WE SHARE IN SUCCESS
13. 13. TheDrivetoConnect.com RCRracing.com