richard de cazalet's portfolio

richard

de

cazalet

www.decazalet.comportfolio jun 2012

graphic design: illustration / photography /film / web design & development

PLUMA TYPEFACE illustration

rightillustration; pen and colour pencil

digital prints on card 4” x 5.5”

‘Pluma’ (latin for feather) is a typeface inspired by the variety of feathers from different birds. Each character is made up of illustrations of feathers from a bird thats name starts with the respective letter. The process is a cross between both traditional and digital media.

aboveillustration; pen and colour pencil

digital images

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Richard de Cazalet - www.decazalet.com

pluma typeface: illustration

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This simple series of illustrations is based on a game in which two contrasting unpleasant scenarios are juxtaposed, and asking the question...

“What would you rather?”

PERSONAL WORK / WOULD YOU RATHER?illustration

below / right‘duck’ / ‘tongue’pen illustrations, digitally coloured


personal work / would you rather? illustration

leftCommon Encountershardback book, 8” x 9.5”

click here to view the full archive of photographswww.commonencounters.tumblr.com

‘Common Encounters’ is a metaphysical examination of Wimbledon Common and its local community. It explores the notions of ‘place’ and ‘memory’ and the mutually dependent relationship that binds them. The project involved placing disposable cameras on the Common for local residents to document their time there.The results depict Wimbledon Common visually, from the point of view of an untold number of protagonists in over 200 different photographs.The images were collated in a book thus transforming them from a range of individual separate events into one singular continuous narrative: depicting an assemblage of the difference relationships and connections that are held between Wimbledon Common and its residents.

COMMON ENCOUNTERSeditorial & book design

common encounters: editorial & book design


www.commonencounters.tumblr.com


top‘Common Encounters’ hardback book, 8” x 9.5”

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bottomsupplement: transcript of interview


rightA1 poster, digital print

photographs from disposable cameras

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background image from ‘Common Encounters’ film Duration 03’38

THE FILM CAN BE VIEWED ON THE SHOWREEL IN THE GALLERYor watch it online here: https://vimeo.com/44858820

The film ‘Common Encounters’ acts as the counterpart to the book. Where the book focuses on the collective contribution to the project from the local community, the film allowed me the opportunity to express my own ideas independently. The film suggests the transcient nature of place through conveying the effects of passing time and includes a ‘memory sequence’ that relates back to the book.

COMMON ENCOUNTERSfilm

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https://vimeo.com/44858820

common encounters: film


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“It allowed us to have a place to play which we hadn’t been able to find before...”- The eldest lion cub


above & left screenshots from ‘Common Encounters’ film.

Duration 03’38

common encounters: film

To achieve a means to an end in the simplest form; this concept is something that is universal and rooted firmly in the foundation of our consciousness. It can also be applied to the definition of a ‘desire line.’

This work explores the idea of walking as a form of sculpture, creating a familiar and universal element, a common understanding of the necessity to negotiate imposing structures and figures; to either avoid it or destroy it. It poses the realisation that from leaving a path, one does not necessarily have to return. Do you follow a path or does a path follow you?

This piece was exhibited at The Rag Factory in 2011

PERSONAL WORK / WAYFINDINGsculpture & photography

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belowthe rag factory

personal work / wayfinding: sculpture & photography

‘Rumination’ is a project in which I used various animal by-products as a means to create art through sculpture and photography. My work often takes shape through a reflection on society, in this case I attempt to remind the audience of the effects of being wasteful and the sometimes callous disregarding we have for food.The work contains elements of irony in that the products are being wasted for the purpose of artwork however I attempted to balance this by eating the subjects in the photographs, if possible, afterwards. However, the wastefuls act that created these pieces work could potentially hold the power to conserve on a much greater scale.

PERSONAL WORK / RUMINATIONsculpture & photography

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personal work / rumination: sculpture & photography

left ‘squirt’

photography of milk sculpture

right‘fish in a dish’

photography of fish sculpture

click here to view the website www.jameswilliammurray.com

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jameswilliammurray.com


leftA3 half-tone silkscreen printclient james murray

aboveWeb design and developmentclient james murray

click here to view the website www.jameswilliammurray.com

I was comissioned by artist James William Murray to build his portfolio website. Working very closely with the client the design of the website itself was made in collaboration but the development was completed solo.Additionally, I was asked to screen print a photograph of a walnut for the home page of the website. I used a half-tone print allowing the print to have shading, giving it an almost 3D quality.

FREELANCE WORK / JAMES WILLIAM MURRAYweb design & development / silkscreen print

freelance work: web design & development / screenprint

jameswilliammurray.com

EXHIBITOR &

SPONSORSHIP

PROSPECTUS

Quick link to our website

www.buildingtestexpo.com

Koelnmesse | Cologne | Germany

Follow us

Assuring quality and sustainability through effective building materials and products testing

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freelance work: editorial / brochure design

Exhibitions are the most effective way to establish and maintain customer relations. No other form of marketing puts you in a room with so many potential customers who are actively looking for suppliers, and gives you the chance to have hundreds of face-to-face meetings over a very short period of time.

WHY EXHIBIT?

Building Test Expo has a tightly focused agenda and a carefully targeted audience, delivering a highly cost-effective sales and marketing platform.

Building Test Expo provides a flexible environment, helping you achieve a wide range of sales and marketing objectives including:

Leads generation. Building Test Expo puts you in front of a large, highly targeted audience of business decision makers for building testing services, tools and equipment.

Product launches and market-testing. Building Test Expo allows you to gain direct market feedback for new and existing products and services, making it an ideal market research tool.

Customer relations development. Building Test Expo advances existing customer relationships while reaffirming your company’s credibility through three days of intensive networking and experience sharing.

Branding. Building Test Expo helps raise the profile of your company and its alignment with the values of highly credible building and building materials testing.

Partnership creation. Building Test Expo helps forge valuable industry partnerships for increased research and innovation, and optimises your ability to capitalise on emerging market opportunities.

Exhibition space costs include:

Website listing and Show Catalogue entry

Pre-event marketing services including customer invitations, personalised html emails and recognition on a range of digital and printed show marketing materials

Exclusive networking opportunities

A free-to-attend exhibit hall that enables buyers and specifiers to visit your stand at no cost

Once a stand is confirmed and secured, a full exhibitor pack will be supplied, outlining all stand elements and services available from our on-site contractors, along with all associated costs where applicable.

EXHIBITION RATES


9 €3,060

72 €20,880

36 €11,160

144 €37,440

18 €6,120

108 €28,600

56 €17,360

STAND SIZE (m²) PRICE (€)

Assuring quality and sustainability through effective building materials and products testing Assuring quality and sustainability through effective building materials and products testing

We offer a comprehensive marketing campaign aimed at engaging participants for a full 12 months prior to the event, ensuring your company’s profile is maximised over the three-day event.

Building Test Expo offers a versatile range of sponsorship opportunities that can be packaged to suit your organisation’s unique requirements.

MULTI-CHANNEL MARKETING CAMPAIGN

SPONSORSHIP OPPORTUNITIES

SHOW CATALOGUE

SHOW PREVIEW

PRINT SPONSORSHIP

Cover sponsorship (exclusive logo on the front cover plus one DPS or two full pages)

Full-page colour advert

Double page

Bookmark full-page advert

Half-page colour advert

Logo next to exhibitor advert

n/a

€1,200

€2,000

n/a

€900

n/a

€6,000

€1,800

€3,000

€2,500

€1,100

€150

EVENT SPONSORSHIP COST (€)

Attendee badges €12,000

Registration area sponsorship (up to 3 sponsors - price per sponsor)

€3,000

Exhibition hall drinks reception POA

Floor tiles (each) €500

Visitor bags (sponsor provides) €7,000

Smartphone app (exclusive sponsorship)

€10,000

Lanyards (sponsor provides) €6,000

DIRECT MAILA targeted direct mail campaign – consisting of flyers, show preview, tickets and inserts – provides a powerful platform through which your brand makes a lasting impression on prospective buyers.

EMAIL MARKETINGReaching out to tens of thousands of professionals via our dedicated databases, and partner and exhibitor networks, our 12-month email campaign reinforces your brand message direct to your customers.

PRINT & ONLINE ADVERTISINGA bespoke print and digital advertising campaign is complemented by regular editorial coverage across global press and broadcast media.

SOCIAL MEDIAA dedicated social media team build a year-round community across key social media sites, as well as securing high-profile coverage on relevant industry forums and blogs.


left & aboveA4 3-roll fold brochureoutside pagesclient smartershows

I was comissioned to create an A4 3-roll fold brochure for print and on-screen viewing, advertising the Building Test Expo in Germany. The target audience was mainly scientists, engineers and workmen. With this in mind the brochure was designed to be systematic and present the information with direct clarity. Additionally, the design of the brochure had to follow the aesthetic of their website which had already been created. (www.buildingtestexpo.com)

FREELANCE WORK / BUILDING TEST EXPOweb design & development / silkscreen print


WHAT IS BUILDING TEST EXPO 2013?

Take home invaluable knowledge of cutting-edge testing services and equipment towards establishing a competitive advantage

Increase their awareness of important European and international regulations, standards, certifications and frameworks

Engage in crucial industry-wide discussion and debate towards increased uniformity in testing and certification

Reaffirm the commercial and competitive benefits of effective building and building materials testing and certification

Building Test Expo is an international exhibition and conference dedicated to effective testing and certification throughout the building supply chain. The event promotes increased innovation, quality, safety and sustainability in buildings and building materials.

A full spectrum of attendees, from building materials and construction products manufacturers to major contractors, consultant engineers, architects, designers and building owners, will meet with leading testing laboratories and testing equipment manufacturers in order to:


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WHY ATTEND?

BUILDING TEST EXPO is the only free-to-attend international exhibition and Technical Forum dedicated to the quality, safety and sustainability of buildings through innovative materials testing. The expo is an essential showcase for new technologies within the building and building materials testing, evaluation and quality engineering arenas.

Increasingly sophisticated client demands and heightened competition mean that it is essential for companies in the building industry to innovate in order to improve business performance and subsequently offer their customers increased quality, safety and sustainability.

A customer-orientated approach is crucial, and effective testing and certification are key in engendering true customer loyalty and trust. Testing provides concrete validation that materials, products and buildings truly possess valuable qualities that contribute to the customer’s own business or operational goals.

Building Test Expo offers a comprehensive showcase of products and expertise relevant to the diagnosis, development, research, testing, verification and certification of buildings, building materials and construction products. Product and service areas within the exhibition include:

Energy/heating system testing

Reliability/lifecycle testing

Strength testing

Wind uplift

Radiation testing

Slip resistance testing

Thermal characteristics testing

Product safety testing

Structural testing

Sensors and transducers

Test management software

Stress/strain testing

Software test and development

Weatherability testing

Quality management solutions

Product and building certification

Supervised manufacturer testing

Temperature properties (High and Low)

Moisture, mortar properties testing

Impact testing

Load testing

Laboratory instrumentation

Hygrothermal testing

Performance testing

Microstructural testing

Air leakage testing

Chemical composition testing

Calibration

Environmental testing

Automated test equipment

Electrical system testing

Analytical analysis

Durability testing

CE marking and approvals management

Building acoustics

Fatigue/fracture testing

Noise control testing



AUDIENCE PROFILE

Building Test Expo brings together a diverse range of testing-specific professionals from throughout the construction supply chain:

EVENT FORMAT

EXHIBITION SHOWCASE The exhibition hall comprises a showcase of leading technologies and services, highlighting the latest developments in the building materials and testing equipment fields.

TECHNICAL FORUM The Building Test Expo Technical Forum is a series of free-to-attend technology-led seminars and workshops run by leading companies and industry experts throughout the three exhibition days and taking place at the heart of the exhibition itself.

EXCLUSIVE NETWORK OPPORTUNITIES Structured networking events complement the three-day schedule to ensure quality interaction is optimised for both exhibitors and visitors.



Property/facilities manager

Building/site manager

Business development manager/director/ head/VP

Consultant

Architect/designer

Engineer

Operations manager/director/head/VP

Chair/board of directors

Product manager/director/head/BP

Research & development manager/director/head/VP

CEO/managing director/president

Purchasing manager/director/head/VP

Quality manager/director/head/VP

Academic

Building owner, private

Academic/research

Testing laboratory/services

Engineering services

Construction product manufacturer

Property/facilities services

Certification body

Building owner, public

Testing equipment manufacturer

Architectural/design services

Construction contractor

Building material manufacturer

Government organisation

Industry association

ORGANISATIONS JOB TITLES

Marketing manager/director/head/VP

freelance work: editorial / brochure design

left & aboveA4 3-roll fold brochureinside pagesclient smartershows

CONTACTRICHARD DE CAZALET

W: WWW.DECAZALET.COME: [email protected]: +44 (0)7576 090 227

ALTERNATIVELY, PLEASE PICK UP ONE OF MY BUSINESS CARDS

richard de cazalet's portfolio

Documents

encounters hardback

comcommon encounters

editorial book designrichard

local residents

illustrations of feathers

local community

notions of place

colour pencildigital