richard mckeever, community links social media presentation at locality's convention 2012

www.community-links.org

Using Social Media

Richard McKeeverCommunications Manager

Community Links


Community Links

• Multipurpose Community Organisation• Based in east London• Broad range of projects with 16,000 people every year. • 30 years of experience working with local people to

support children, young people, adults and families.• Share lessons with government through policy work • Consultancy Supporting practitioners to achieve social

change.


Why Social Media

• Build and strengthen networks• No cost (or low cost)• Disintermediation• Immediate• Own channels • Develop resources• Expectations of others


Newham ViewsOlympic Summer Project

• Multiple voices• Differing opinions• Content aggregation from:

Facebook, Flickr, Twitter, YouTube.


Working with others

• With The Guardian - #AdviceLive. Embedded journalist live Tweeting real time stories of advice sessions. Content from three UK centres aggregated on Guardian Money website


Themed Blog Weeks

• Featured Blogging weeks – e.g. media perceptions of poverty – with guest bloggers.


Video Storytelling

• EY2010 European Year against Poverty and Social Exclusion

• Projects across the UK supported to tell their own story

• Film making competition six finalists won video camera equipment and supported to upload short film to YouTube

• Judges viewed online and public vote for the winner.


Platform: “It’s Not about the Bike”

Tools for communication are varied – but always remember

• Audience• Tone• Engagement and amplification• Authenticity


Conversation or Broadcast?

“For the last fifty years the two most important communications media in most people’s lives were the telephone and television: different media with different functions. It turns out that the difference between conversational tools and broadcast tools was arbitrary, but the difference between conversing and broadcasting is real.”

Clay Shirky “Here Comes Everybody” Penguin NewYork 2008


Brevity

Source: http://russelldavies.typepad.com/


Tips and Resources• NFP Tweetup

www.nfptweetup.org

• Media Trust Top Tipswww.mediatrust.org

• Learning Pool: Quick Start Guide for those in or around Governmentwww.learningpool.com

• Social by Social A practical guide to using new technologies to deliver social impact www.socialbysocial.com


Contact

Richard McKeeverCommunications ManagerCommunity Links105 Barking RoadLondon E16 4HQ

email: [email protected] web: www.community-links.orgblog: www.community-links.org/linksUKtwitter: @comm_links facebook: www.facebook.com/commlinks

richard mckeever, community links social media presentation at locality's convention 2012

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