Richard Stockley

RADIO ADVERT EVALUATION

What Creative Decisions Did You Have To Make To Solve

Problems And How Did This Depart From Your Original Plan?

• When we were recording for the advert we came across some issues. One of which was

the sound quality. We found that there were „popping‟ sounds and there was a slight

echo, to overcome this problem we tried using the „Amplifying‟ effect to eliminate the pop

sounds but doing this didn‟t get rid of the echo so we ended up re -recording it apart from

that we didn‟t alter anything from the original but if I got to do this again I would make it 30

seconds by adding persuasive conventions like repetition.

Both Individually And Working With Others How Did You Work

And What Challenges Did You Face?

• We started by thinking of a unique selling point and we brainstormed ideas and finally

chose one which was a extremely enthusiastic take of an advert as it would be the most

effective way to get attention of the audience

What Advertising Techniques Did You Use To Hook Your

Intended Target Audience?

• We used repetition of a distinctive sound to catch the attention of sex driven teens and

adults. We also had bedded music to make sure there was no silence in the ad at all so

there is all ways something to listen to

How Did Technology Enable The Creative Process? Was It Difficult

To Use Any Of The Equipment And Did You Learn Any Skills?

• I used audio layering to edit separate clips to get the best use of our effects and also it

allowed use to experiment with effects on our track

What Conventions Of Radio Adverts Have You Used Or Not

Used And Why?

• We have repetitions, humour, and bedding.

• We used repetition to keep people attention onto the ad as it could appeal to some people

personally

• We used Humour to engage the audience and we used bedding to keep the ad rolling and

to not lose any attention of the audience

• The reasons why we didn‟t use other conventions is because we had no use of them

What Or Who Are You Representing In Your Advert And How?

• We are representing customers visiting the Waves Surf Shop and to show how great it is

to shop there

What Feedback Did You Get And Did This Help You Realise

Anything About Your Product?

• Mr Henley said “It made me uncomfortable, but is very humorous. Performance wise it

needs to be a lot clearer and bits are completely inaudible and it‟s hard to distinguish the

link to the website”