© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Canadian Brownfields

Creating New Markets & IndustriesSmart+Connected Communities

Rick HuijbregtsVP Smart + Connected CommunitiesCisco Canada

4 October 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

The World is Changing: Massive Rebalancing

Shrinking

Hypergrowth

700M urbanized, 5B connected to the Internet - next 10 years

Energy consumption will increase by 80%, and the world’s car fleet is expected to triple by 2050

Big cities getting bigger - 100 new 1M+ cities by 2025

Only 3% of buildings in the United States qualified for LEED

Crime rate up 30% worldwide…60% of city dwellers have been victims

Stimulus package spending on urban revitalization to bridge unmet needs

Environmental

Demographic

Economic

Aging

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

2004 2010 202020152005

300Million Devices

1 Trillion

Technology’s Role in Sustained and Balanced Growth

Enable Productivity

Create New Services

Environmentally Friendly

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Running a Community, Village, City, Country, the World on Networked Information

Social EnvironmentalEnvironmentalEconomic

Transportation

Real Estate Sports & EntertainmentGovernment

Utilities

Education

Healthcare

Safety & Security

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Water Þ50% Water Þ50%

Crime Rates Þ20%Crime Rates Þ20%

In the Next Decade

Energy Savings Ý50%Energy Savings Ý50%

Traffic Þ20% Traffic Þ20%

Smart+Connected Cities Deliver many Benefits

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Revitalization & Growth

Toronto

San Francisco

Barcelona

Holyoke

Colorado: Connected Communities Initiative

China: Chengdu

Vancouver

China: Chongqing

London

New Development

South Korea: Songdo

China: Chengdu

India: Lavasa

Portugal: PlanIT Valley

Russia: Skolkovo

S Arabia: King Abdullah Financial District

Kuwait: Al Hamra Tower

NYC: Yankee Stadium

Cisco on Cisco

Amsterdam: Smart Working Centres

Seoul: Personal Travel Assistant

San Francisco: Urban EcoMap; Connected Bus

Proof Points

Case Studies

Vietnam: Times Square

Philippines: Twin Oak Place

S+CC Implementations around the world

Jacksonville, FL

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

City Sao Paulo – Brazil

Situation

More than 11M inhabitants Challenges in areas including healthcare, education, transportation and

security establishing Cisco’s S+CC Services lead approach

Solution

Advisory engagement Business case: developed the Sao Paulo 2025 S+CC vision document Developed a target architecture to provide a starting point for budget allocation connecting 11 hospitals and incorporating elements of future services Develop strategic partnership to build the city wide infrastructure platform Work on the city’s data center

Repeatability & Potential

Several areas will be redeveloped into hi tech zones Pilot rollouts to be proposed for each of the verticals and reintroduce key

projects such as the “8000 CCTV Camera Project”

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

State of Colorado - USA

Situation

Implement key growth programs within the public sector Transform the state's education and health care Efficiently manage energy and provide an enhanced quality of life for citizens.

Solution

Cisco Smart+Connected Communities 21st-Century project planning and innovative network support Cisco WebEx technology Cisco TelePresence

Benefits

Economic and environmental sustainability Education and health care transformation Improved statewide energy consumption

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

City of Holyoke - USA

Situation

First city to pilot a model 21st century neighborhood within the United States Based on Cisco's services-led vision of Smart+Connected Communities developed a new transportation hub in conjunction with connected education

Solution

Providing a network-enabled blueprint for successful cities of the future Help transform physical communities into connected communities Developed a Connected One Holyoke Strategy and Roadmap Focus on connected education, safety and security, health care, and

government services

Benefits

Improved services in areas such as education, healthcare and support for micro-businesses

Long-term economic, social and environmental sustainability within the entire city

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

From 1 to 99 locations in the Netherlands

Massive personal car travels substituted through the chain of SWCs

AmsterdamSmart Work Centers

• 99 SWCs (July 2010)

• Portfolio approach of physical

smart work environments and

networked services

• Double U Reservation Tool

www.w-smartwork.nl

• Public Telepresence (October 14

2010)

• WorkSnug Augmented Reality

Smart Phone Application

• Reduced Carbon Footprint• Reduced Commute Traffic• Reduced work place costs per employee• Facilitating a Smart + Connected Work environment for communities, employers and workers • SWCs as platforms for new business,

SMEs, incubation and education

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Urban Ecomap

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Waterfront Toronto : Network based S+C Community Services

Solutions Innovation Center

i-Waterfront Infrastructure Platform

Digital Media

Connected Workspaces

Commercialization

Connected Mobility and Wireless

Connected Learning and Teaching

Community Wellness

Smart Homes

E-Governance

Connected Safety and Security

Sustainable Connected Buildings and Homes

Connected Transportation

Optimized City Infrastructure and Logistics

Energy Controller

Connected Ut ilities

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Global OpenStandards

Visionary Leadership

SmartRegulation

New Ecosystem

Public Private Partnerships

What Will it Take?

Creation of a New Industry

© 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15

Thank You