rick's american cafe
TRANSCRIPT
![Page 1: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/1.jpg)
Fiona Darmali
#NMDL
![Page 2: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/2.jpg)
Rick’s American Cafe
• Popular bar located in East Lansing and Ann Arbor
• Live music, food, drink specials, and dancing
![Page 3: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/3.jpg)
Things to Consider
• Target audience• Key performance indicators• Tools and tactics• Budget
![Page 4: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/4.jpg)
Target Audience
• College students (21-25)
• Live in East Lansing or Ann Arbor
![Page 5: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/5.jpg)
Social Media Strategy
![Page 6: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/6.jpg)
Social Media Tactics
• Facebook– Daily statuses
• Instagram– Post Pictures
• Twitter– Live tweeting
![Page 7: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/7.jpg)
Budget
• Total budget of $15,000– Create a strategy, planning, implementation,
management, and paid media– After digital agencies we will have around $11,000• Incentives, internet marketing, interactive marketing
![Page 8: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/8.jpg)
Goals
• Increase revenue• Reach full capacity on weekends• Increase social media presence
![Page 9: Rick's American Cafe](https://reader036.vdocument.in/reader036/viewer/2022062406/558e01bf1a28ab786c8b459d/html5/thumbnails/9.jpg)
Key Performance Indicators
• Likes• Shares• Retweets• Favorites• Followers count• Clicks on Google Adwords