right brain marketing: tapping into the engineers brain
TRANSCRIPT
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Goals/Takeaways/Action Items/10,000 ft. View
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• Have some fun
Goals/Takeaways/Action Items/10,000 ft. View
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• Have some fun
• Learn one thing you didn’t know
Goals/Takeaways/Action Items/10,000 ft. View
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• Have some fun
• Learn one thing you didn’t know
• Leave curious
Goals/Takeaways/Action Items/10,000 ft. View
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Everyone Has a Brain…Right?
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Everyone Has a Brain…Right?
• Our brain regulates every system in our body
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Everyone Has a Brain…Right?
• Our brain regulates every system in our body
• Our brain controls our decision-making process
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Everyone Has a Brain…Right?
• Our brain regulates every system in our body
• Our brain controls our decision-making process
• Our brain controls our survival mechanisms/instincts
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Everyone Has a Brain…Right?
• Our brain regulates every system in our body
• Our brain controls our decision-making process
• Our brain controls our survival mechanisms/instincts
• Many of our brain functions are divided into two hemispheres…the left and the right
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The Left Side of Our Brain Processes and Stores:
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The Left Side of Our Brain Processes and Stores:
• Intelligence
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The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic
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The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking
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The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory
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The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness
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The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness• Language Reasoning
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The Left Side of Our Brain Processes and Stores:
• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness• Language Reasoning• Problem Solving
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The Right Side of Our Brain Processes and Stores:
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The Right Side of Our Brain Processes and Stores:
• Motivation
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The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition
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The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions
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The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory
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The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences
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The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences• Music
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The Right Side of Our Brain Processes and Stores:
• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences• Music• Suggestion
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Without Agreement There Will Be Chaos
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Without Agreement There Will Be Chaos
• Every decision involves both sides
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Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
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Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
• The left side connects logically
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Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
• The left side connects logically
• The right side connects emotionally
![Page 33: Right Brain Marketing: Tapping Into the Engineers Brain](https://reader030.vdocument.in/reader030/viewer/2022032421/55a7374f1a28abd3528b471b/html5/thumbnails/33.jpg)
Without Agreement There Will Be Chaos
• Every decision involves both sides
• Each side analyzes from its perspective
• The left side connects logically
• The right side connects emotionally
• IF YOU DO NOT CONNECT EMOTIONALLY YOU CANNOT MOTIVATE
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For the Engineer…Failure is Not an Option
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For the Engineer…Failure is Not an Option
• The #1 emotional driver is:
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For the Engineer…Failure is Not an Option
• The #1 emotional driver is:
FEAR OF FAILURE
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Making the Connection
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Making the Connection
• The left side requires:
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Making the Connection
• The left side requires:
• Verifiable proof (Case histories/White papers/testimonials)
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Making the Connection
• The left side requires:
• Verifiable proof (Case histories/White papers/testimonials)
• Current APPLICABLE information (Technicalbulletins/code requirements)
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Making the Connection
• The left side requires:
• Verifiable proof (Case histories/White papers/testimonials)
• Current APPLICABLE information (Technicalbulletins/code requirements)
• A proven track record
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Making the Connection
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Making the Connection
• The right side requires:
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Making the Connection
• The right side requires:
• Trust (company/products/people)
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Making the Connection
• The right side requires:
• Trust (company/products/people)
• Teach me don’t sell me
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Making the Connection
• The right side requires:
• Trust (company/products/people)
• Teach me don’t sell me
• Spec to install personal relationship
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Making the Connection
• The right side requires:
• Trust (company/products/people)
• Teach me don’t sell me
• Spec to install personal relationship
• Peer support
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Completing the Circuit
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Completing the Circuit
• An ongoing corporate commitment
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Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
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Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
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Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
• Right message…Right people…Right number of
times
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Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
• Right message…Right people…Right number of
times
• Support their needs
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Completing the Circuit
• An ongoing corporate commitment
• Crafting your internal and external message
• Facts tell, stories sell
• Right message…Right people…Right number of
times
• Support their needs
• Stay inside their heads
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