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RIGHT FEED FOR THE RIGHT BIRD

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Right Feed FoR the Right BiRd

Armstrong Advantage Armstrong : Sub-Brands

Attract more beautiful birds to your backyardwith Armstrong seed

Why?

High Quality Grain: 3X cleaned ingredients

Scientifically Designed Blends: Preferred grains attract desired birds

Fresh Valve, Resealable Bags: Air-tight and CO2 flushed to preserve product for up to 2 years

Armstrong has 5 unique bird food lines:

Royal Jubilee Seeds: Premium seed blends for specific common feeder birds

Royal Jubilee Suet: 100% beef kidney suet cakes made with preferred seeds

Royal Jubilee Treats: Self-hanging pressed seed snacks

Feather Treat: Quality seed blends for a wide variety of common feeder birds

Easy Pickens: Straight seeds for enhancing blends or straight feeding

high energynutrition

high energynutrition

haute valeurénergétiquehaute valeurénergétique

and raisinswith nuts

et raisinsavec noix

and raisinswith nuts

et raisinsavec noix Fresh Valve

Valve fraicheur

Armstrong - Canada’s Premier Bird Food | 32 | Armstrong - Canada’s Premier Bird Food

Armstrong - Canada’s Premier Bird Food | 5

Brilliancedescription

Brilliance will attract the most colourful wild birds. Loaded with safflower, this blend will ensure visits

from cardinals.

ingredientsBlack Oil Sunflower Seeds, Safflower, Raisins, Peanuts, Dried Cherries and Artificial Flavour

AttractsCardinals, Grosbeaks, Finches, Jays and Chickadees

Jay’s Blenddescription

Jays Blend will keep a variety of Jays from all regions in Canada coming back to your feeders.

ingredientsWhole Corn, Striped Sunflowers, Black Oil

Sunflower Seeds, Peanuts and Artificial Flavour

AttractsBlue Jays, Stellar’s Jays, Grey Jays

Product # UPC SizeCase PackSkid QTY

300-920 776947432272 2.27 kg 4 x 50

300-921 776947430759 7.25 kg 1 x 70

300-801 776947430124 12 kg 1 x 40

Product # UPC SizeCase PackSkid QTY

300-922 776947440222 2.27 kg 4 x 50

300-923 776947440727 7.25 kg 1 x 70

300-807 776947440123 12 kg 1 x 40

Gold Standarddescription

Gold Standard is made only with ingredients that finches love; fine sunflower chips and nyjer seeds.

ingredientsNyjer Seeds, Sunflower Kernels, Artificial Flavour

AttractsGoldfinches, Purple Finches, House Finches, Pine Siskins, Common Redpolls, Dark-eyed Juncos, House Sparrows

Product # UPC SizeCase PackSkid QTY

300-930 776947411802 1.8 kg 4 x 84

300-931 776947415909 5.9 kg 1 x 100

Puredescription

Pure is made with ingredients that gardeners love. All ingredients in Pure will not sprout, and are loved by wild birds so they will not be wasted.

ingredientsSunflower Kernels, Hulled Millet, Peanuts, Raisins,

Dried Cranberries, Artificial Flavour

AttractsCardinals, Northern Flickers, House Finches,

American Gold Finches, Downy Woodpeckers and Chickadees.

Rascaldescription

Rascal is a great product to keep backyard squirrels and chipmunks fed. Designed to supplement

consumer’s bird feeders. The Rascal blend gives backyard friends their own designated food source.

ingredientsWhole Corn, Black Oil Sunflower Seeds,

Striped Sunflower Seeds, In Shell Peanuts

AttractsSquirrels and Chipmunks

Product # UPC SizeCase PackSkid QTY

300-932 776947563181 3.18 kg 4 x 42

Product # UPC SizeCase PackSkid QTY

300-928 776947451808 1.8 kg 4 x 84

300-929 776947455905 5.9 kg 1 x 100

300-804 776947450122 12 kg 1 x 40

Armstrong Royal Jubilee SeedsPremium Blends for Specific Common Feeder Birds

Armstrong Royal Jubilee SeedsPremium Blends for Specific Common Feeder Birds

Persistence description

Persistence is loaded with nuts, fruit and sunflower chips which will keep wild birds coming back to

your bird feeders.

ingredientsSunflower Kernels, Black Oil Sunflower Seeds, Pea-nuts, Safflower Seeds, Dried Raisins, Walnuts, Dried

Pineapples, Dried Cranberries, Artificial Flavour

AttractsDowny Woodpeckers, Rose-breasted Nuthatches,

Hairy Woodpeckers, Cardinals, Rose-breasted Grosbeaks.

Product # UPC SizeCase PackSkid QTY

300-926 776947461807 1.8 kg 4 x 84

300-927 776947465904 5.9 kg 1 x 100

Sweet Songsdescription

Formulated with 15% sunflower chips,Sweet Songs is the ultimate songbird food

ingredientsBlack Oil Sunflower Seeds, White Millet,Red Millet Sunflower Chips, Nyjer Seeds,

Safflower and Peanuts

AttractsChickadees, Goldfinches, Tufted Titmouse,

Dark-eyed Juncos, Common Redpolls, White-breasted Nuthatches

Product # UPC SizeCase PackSkid QTY

300-924 776947423638 3.63 kg 4 x 40

300-925 776947426356 6.35 kg 1 x 100

2014

13.3 MM ESTIMATED NUMBER OF HOUSEHOLDS IN 2011

! ! ! ! ! ! ! ! ! ! ! ! ! ! !! = 1,000,000 HOUSEHOLDS

CA

7.8MM (58.8%) OF HOUSEHOLDS BUY WILD BIRD FEED AT LEAST SOMETIMES

Canadian Market Size,WBFI - “Ask Your Target Market”

2014 Research

4 | Armstrong - Canada’s Premier Bird Food

6 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 7

Four Season Suetdescription

A popular blend of suet that attracts a wide variety of birds

ingredientsRendered Beef Fat, Cut Corn, White Millet,

Red Milo, Black Oil Sunflower.

AttractsWoodpeckers, Jays, Titmice, Chickadees,

Nuthatches, Wrens, Cardinals, Grosbeaks, Buntings,Gold Finches, Finches and Siskins

Berry N’ Nut Suetdescription

Berry N’ Nut Suet is formulated with berries and nuts thatattracts a wild variety of wild birds

ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo,

Peanuts, Coloured Oats, Apple Pomace, Cherries

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Sweet Apple Suetdescription

Made with real apple pieces, Royal Jubilee Apple Suet willattract a wild variety of wild birds

ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Apple Pomace,

Coloured Oats, Black Oil Sunflower

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Woodpecker Suetdescription

Made with peanuts, Armstrong Woodpecker Suet is great for year round  feeding

ingredientsRendered Beef Fat, Cut Corn, Red Milo, Peanut Meal, Black Oil

Sunflower, Striped Sunflower, Peanuts

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Peanut Select Suetdescription

A peanut blend made from quality ingredients for better nutrition. Royal Jubilee Butternut Suet is proven to attract the greatest variety of wild birds

ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Peanuts,

Black Oil Sunflower.

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Birder’s Choice Suetdescription

Containing added sunflower chips, Birder’s ChoiceSuet attracts the broadest variety of wild birds

ingredientsRendered Beef Fat, Cut Corn, White Millet,

Black Oil Sunflower, Sunflower Chips

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Berry Supreme Suetdescription

Made with real berries, Berry Supreme Suet is designed to attract a wide variety of birds that eat fruit

ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Peanuts,

Raisins

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Suet - Variety Packdescription

Contains 1 Woodpecker, 1 Insect and 1 Berry Supreme Suet

ingredients Rendered Beef Fat, Cut Corn, Red Milo, Peanut Meal, Black Oil

Sunflower, Striped Sunflower, Peanuts, White Millet, Dehydrated Insects, Peanut Meal, Raisins.

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Cage Feederdescription

Specifically designed to hold oneRoyal Jubilee suet cake

Hot Pepper Suetdescription

Blended with capsicum peppers, Hot Pepper Suet is designed to feed birds and keep away un-wanted animals

ingredientsRendered Beef Fat, Cut Corn, Red Milo, White Millet, Capsicum

Pepper

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Peanut Butter 10 PackWith Cage

descriptionContains 10 peanut butter suet cakes and 1 cage feeder

ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo,

Peanuts, Black Oil Sunflower.

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Cranberry & Cherry Suetdescription

Formulated with high quality berries, this high energy suet will attract a wild variety of wild birds

ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Coloured Oats,

Black Oil Sunflower, Cranberries

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Insect Suetdescription

 Made with insects, Armstrong Insect Suet will attract birds that are looking for that extra protein treat

ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Dehydrated

Insects

AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,

Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins

Case Pack Product # UPC Size Skid QTY

301-200 776947820017 320 g 12 x 120 301-202 776947820086 960 g 4 x 120

Case Pack Product # UPC Size Skid QTY

301-210 776947820031 320 g 12 x 120

301-211 776947820109 960 g 4 x 120

Case Pack Product # UPC Size Skid QTY

301-215 776947820048 320 g 12 x 120

301-216 776947820116 2.56 kg 1 x 248

Case Pack Product # UPC Size Skid QTY

301-220 776947820055 320 g 12 x 120

Case Pack Product # UPC Size Skid QTY

301-243 776947820185 300 g 12 x 120

Case Pack Product # UPC Size Skid QTY

301-205 776947820024 320 g 12 x 120

301-206 776947820093 960 g 4 x 120

Case Pack Product # UPC Size Skid QTY

301-241 776947820161 300 g 12 x 120

Case Pack Product # UPC Size Skid QTY

301-244 776947820192 900 g 4 x 120

Case Pack Product # UPC Size Skid QTY

301-233 776947820239 900 g 8 x 180

Case Pack Product # UPC Size Skid QTY

301-240 776947820154 300 g 12 x 120

Case Pack Product # UPC Size Skid QTY

301-239 776947820147 3.2kg 1 x 147

Case Pack Product # UPC Size Skid QTY

301-225 776947820062 320 g 12 x 120

Case Pack Product # UPC Size Skid QTY

301-242 776947820178 300 g 12 x 120

3 pack

3 pack 3 pack

3 pack

8 pack

Armstrong Royal Jubilee Suets100% beef kidney suet cakes made with prefered seeds

Armstrong Royal Jubilee Suets100% beef kidney suet cakes made with prefered seeds

2014

SHARE OF THE MARKET BY TYPES OF BIRD FEED

Mixes account for over half of all purchased types of bird feed. Economy seed mix is the most purchased, capturing 35% of the dollars spent on bird feed in a typical year. One-quarter of the market goes to straight seed.Popularity of Bird Food Categories,

WBFI – “Ask Your Target Market”2014 Research (US & Canadian Participants)

10 pack

8 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 9

www.armstrongbirdfood.com

Withfold-down

perches

Avecperchoirs

rabattables

Instructions: Specifically designed to hold one Royal JubileeTM Wild Bird Granola Treat.

Instructions: Prête à recevoirun pain de suifFestival RoyalMC.

Armstrong Milling Company LTD.

1021 Haldimand Rd. 20Hagersville, ON, Canada N0A 1H0

(877) 301-3503Made in China / Fabriqué en ChinePatent/Brevet # 6024047 Birdola Products

Birder’s Choice Bird Belldescription

Quick & easy way to feed birds - just unwrap & hang! Bell-shaped treat (with built-in hook)

containing high quality seeds to attract a wide variety of larger songbirds.

ingredientsBlack oil sunflower seeds, safflower seeds, peanuts,

white proso millet, gelatin

AttractsDowny & Hairy Woodpeckers, Northern Cardinals

as well as small wild birds (such as Finches).

Brilliance Granola Stacksdescription

Quick & easy way to feed birds - just unwrap & hang!Seed ring made with the right seeds to attract Cardinals and other bright songbirds. Birds can

cling and enjoy a snack – up to 4 varieties can fiton Armstrong Granola Stacks Feeder

ingredientsBlack Oil Sunflower, Safflower, Dried Raisins,

Peanuts, Gelatin

AttractsCardinals, Grosbeaks, Finches, Jays and Chickadees

Woodpecker Bardescription

Quick & easy way to feed birds - just unwrap & hang! Vertical bar, right shape and right seeds for

woodpeckers to cling and enjoy a snack

ingredientsBlack Oil Sunflower, Sunflower Chips, Peanut

Pieces, Oat Groats and Gelatin

AttractsDowny & Hairy Woodpeckers

Persistence Granola Stacksdescription

Quick & easy way to feed birds - just unwrap & hang!Seed ring made with the right seeds to attract

woodpeckers and other nut-loving birds. Birds cancling and enjoy a snack – up to 4 varieties can fit on

Armstrong Granola Stacks Feeder

ingredientsBlack Oil Sunflower, Peanuts, Fruit blend,

Safflower, Sunflower Kernels, Gelatin

AttractsDowny Woodpeckers, Hairy Woodpeckers, Red-breasted

Nuthatches, Cardinals, Rose-breasted Grosbeaks

Granola Treat Cagedescription

Metal wire cage, designed specifically for Armstrong Granola Treat. Large

openings allow easy access to Granola Treat. Please wash regularly with hot

soapy water.

Four Season Bird Belldescription

Quick & easy way to feed birds - just unwrap & hang! Bell-shaped treat (with built-in hook)

containing high quality seeds to attract a wide variety of smaller songbirds.

ingredientsWhite proso millet seeds, black oil sunflower seeds,

cracked corn, safflower seeds, peanuts, gelatin

AttractsFinches, Juncos, Sparrows, Chickadees and other

small wild birds

Jays Blend Granola Stacksdescription

Quick & easy way to feed birds - just unwrap & hang! Seed ring made with the right seeds to attract Jay birds. Birds can cling and enjoy a snack – up to 4

varieties can fit on Armstrong Granola Stacks Feeder

ingredientsWhole Corn, Striped Sunflowers, Black Oil

Sunflower Seeds, Peanuts, Gelatin

AttractsBlue Jays, Steller Jays, Gray Jays

Granola Treatdescription

Quick & easy way to feed birds - just unwrap & hang! Large seed cake – designed for use in the

large wire cages but can also be placed on a platform feeder.

ingredientsBlack Oilseed Sunflower, Peanut Hearts, Safflower Seeds, White Proso, Millet Seeds, Peanuts, Gelatin

AttractsBlue Jays, Cardinals, Chickadees, Woodpeckers,

Juncos, Finches, Nuthatches, Siskins, Gold Finches

Sweet Songs Granola Stacksdescription

Quick & easy way to feed birds - just unwrap & hang!Seed ring made with the right seeds to attract songbirds. Birds can cling and enjoy a snack – up to 4 varieties can

fit on Armstrong Granola Stacks Feeder

ingredientsBlack Oil Sunflower, White Millet, Red Millet,

Sunflower Chips, Nyjer, Safflower, Peanuts, Gelatin

AttractsChickadees, Gold Finches, Tufted Titmice,

Dark-eyed Juncos, Common Redpolls,White-breasted Nuthatches

Granola Stacks Feederdescription

Metal feeder designed specifically for Armstrong Granola Stacks. Up to 4 stacks can fit on metal

feeder post – choose multiple varieties to attract multiple kinds of birds

Case Pack Product # UPC Size Skid QTY

301-696 776947700111 340 g 10 x 72

Case Pack Product # UPC Size Skid QTY

301-250 776947840053 140 g 5 x 320

Case Pack Product # UPC Size Skid QTY

301-700 776947840015 907 g 8 x 60

Case Pack Product # UPC Size Skid QTY

301-252 776947840077 200 g 5 x 320

Case Pack Product # UPC Size Skid QTY

301-702 776947840046 397 g 6 x 216

Case Pack Product # UPC Size Skid QTY

301-695 776947260165 454 g 10 x 72

Case Pack Product # UPC Size Skid QTY

301-251 776947840060 140 g 5 x 320

Case Pack Product # UPC Size Skid QTY

301-234 776947840022 320 g 3 x 128

Case Pack Product # UPC Size Skid QTY

301-253 776947840084 200 g 5 x 320

Case Pack Product # UPC Size Skid QTY

301-254 776947840091 540 g 5 x 1002014

HOW MUCH DO THEY SPEND AT A TIME?

How much would you say you spend on wild bird feed during one typical shopping trip or one online purchase?

$0$20$40+

Average spend is up year over year for most recent trip from $29.49 to $34.84 & from $91.67 to $97.31 yearly

Armstrong Royal Jubilee treatsSelf-hanging pressed seed snacks

Armstrong Royal Jubilee treatsSelf-hanging pressed seed snacks

One-time Purchase $ Spend,WBFI – “Ask Your Target Market”

2014 Research

10 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 11

Armstrong Feather TreatQuality seed blends for a wide variety of common feeder birds

Armstrong Feather TreatQuality seed blends for a wide variety of common feeder birds

Case Pack Product # UPC Size Skid QTY

300-900 776947340140 14 kg 1 x 49

300-901 776947340652 6.5 kg 1 x 100

Case Pack Product # UPC Size Skid QTY

300-902 776947320159 15 kg 1 x 49

300-903 776947320074 7 kg 1 x 100

300-904 776947323167 3.18 kg 5 x 42

Case Pack Product # UPC Size Skid QTY

300-601 776947312260 22.6 kg 1 x 40

300-907 776947310150 15 kg 1 x 49

300-908 776947310075 7 kg 1 x 100

300-909 776947313168 3.18 kg 5 x 42

Case Pack Product # UPC Size Skid QTY

300-810A 776947470182 1.8 kg 6 x 56

300-813 776947470045 4 kg 4 x 35

300-811 776947470076 7 kg 1 x 70

300-645 776947500162 16 kg 1 x 50

Case Pack Product # UPC Size Skid QTY

300-905 776947200154 15 kg 1 x 49

300-906 776947200079 7 kg 1 x 100

Premiumdescription

Blended with quality ingredients: black oilseeds, safflower seeds and peanuts. Premium blend will attract colouful birds year-round to a wide variety

of feeder types.

ingredientsWhite Millet, Black Oil Sunflower, Red Milo, Wheat, Peanuts, Red Millet, Striped Sunflower, Safflower,

Artificial Flavour

AttractsJay’s, Cardinals, Nuthatches and most other

common wild birds

Gourmetdescription

Crafted with three types of sunflowers: black oilseeds, striped sunflowers and safflowers. Gourmet blend

is specially formulated to appease the backyard birdwatcher’s experience by attracting desirable birds.

ingredientsWhite Millet, Red Millet, Cut Corn, Cut Wheat, Black Oil

Sunflower, Striped Sunflower, Peanuts, Safflower, Artificial Flavour

AttractsJays, Cardinals, Chickadees, Grosbeaks, Grackles, Goldfinch,

Finches, Titmouse, Cowbirds, Sparrows and Doves

All Seasondescription

A year-round feed that attracts a wilde varietyof wild birds.

ingredientsCut Corn, Wheat, Red Milo, White Millet, Red Millet,

Black Oil Sunflower

AttractsDoves, Jay’s, Creepers, Nuthatches, Black birds,

Starlings, Towhees and Juncos

Ultradescription

Made with top ingredients: white millet, sunflowers and peanuts. The Ultra Blend is

designed to attract a wide variety of songbirds.

ingredientsWhite Millet, Red Milo, Wheat, Black Oil Sunflower,

Red Millet, Peanuts, Artificial Flavour

AttractsFinches, Chickadees, Nuthatches, and other

small songbirds

Favourite Finch description

Wild bird food blended to attract and feed wild finches and other small birds.

ingredientsWhite Millet, Canola, Siberian Millet, Red Millet, Gold-

en German Millet, Nyjer Seed, Sunflower Kernels, Artificial Flavour.

AttractsGoldfinches, Purple Finches, House Finches, Pine

Siskins, Common Redpolls and titmice

Feeds Faster than otherFeather Treat blends

2014

HOW FREQUENTLY DO THEY BUY FEED?

20%

27%

14%16%

22%

47% of feed purchasers buy at least every 2-3 months

47%}!Frequency of purchases,

WBFI – “Ask Your Target Market” 2014 Research

12 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 13

Armstrong Easy PickensStraight seeds for enhancing blends or straight feeding

Armstrong Easy PickensStraight seeds for enhancing blends or straight feeding

Case Pack Product # UPC Size Skid QTY

300-818 776947480181 1.8 kg 6 x 40

300-817 776947483632 3.63 kg 5 x 40

300-821 776947480686 6.8 kg 1 x 70

Case Pack Product # UPC Size Skid QTY

300-691 776947800033 3 kg 1 x 100

Case Pack Product # UPC Size Skid QTY

300-911 774947701088 1.8 kg 5 x 42

300-910 776947703631 3.63 kg 1 x 100

300-692 776947700074 7 kg 1 x 70

301-660 776947700067 16 kg 1 x 35

Case Pack Product # UPC Size Skid QTY

300-670 776947270188 1.8 kg 6 x 40

300-684 776947279075 9.07 kg 1 x 70

Case Pack Product # UPC Size Skid QTY

300-671 776947220183 1.8 kg 6 x 40

300-682 776947229070 9.07 kg 1 x 70

Case Pack Product # UPC Size Skid QTY

300-669 776947280026 2 kg 6 x 40

300-683 776947289074 9.07 kg 1 x 70

Case Pack Product # UPC Size Skid QTY

300-668 776947290018 1.3 kg 6 x 35

300-681 776947294542 4.54 kg 1 x 70

Case Pack Product # UPC Size Skid QTY

300-663 776947240020 2 kg 6 x 40

300-690 776947251040 10.43 kg 1 x 70

2014

5 lbs or less6-10 lbs11-20 lbs21-40 lbs50 lbs and more

FEED PACKAGE SIZE

Two-thirds purchase packages of 10 lbs. or less.

Nyjerdescription

An imported and processed seed that is widely used in North America for feeding a wide variety

of wild finches

ingredientsNyjer seed

AttractsFinches, Red Breasted Nuthatches, Pine skins and

other small birds

Striped Sunflowerdescription

Striped sunflower seed is a popular favorite of all common songbirds that are regular feeder visitors

ingredientsStriped Sunflower Seed

AttractsNorthern Cardinal, Black-capped Chickadee,

Finches and a wide variety of other birds

Black Oil Sunflowerdescription

A high energy seed that is a favourite amongst most wild birds.

ingredientsBlack Oil Sunflower Seed

AttractsGold Finches, Woodpeckers, Grosbeaks , Jay’s,

Chickadees, Titmice, Nuthatches, Cardinals

Sunflower Chipsdescription

Sunflower chips are the ultimate waste free feed for wild birds.  Made by dehulling sunflowers,

sunflower chips will attract the widest variety of wild birds to your feeder

ingredientsSunflower chips

AttractsGold Finches, Woodpeckers, Grosbeaks , Jay’s,

Chickadees, Titmice, Nuthatches, Cardinals

Safflowerdescription

Desired by cardinals and un-liked by squirrels, safflower seeds will keep desirable bird coming

back to your feeders and will keep squirrels off of them.

ingredientsSafflower

AttractsNorthern Cardinals, Chickadees, Finches

Peanut Halvesdescription

A true favorite for most of the large variety birds which provides a high source of protein and fat

ingredientsPeanut Halves

AttractsBlue Jays, Cardinals, Chickadees, Grackles,

Titmouse, Sparrows, and Doves

Peanuts in the Shelldescription

A true favorite for most of the large variety birds which provides a high source of protein and fat

ingredientsPeanuts in the shell

AttractsBlue Jays, Cardinals, Chipmunks, Grackles, and

Squirrels

Cut Corndescription

Designed to attract deer, ducks and doves. Armstrong airwashed cut corn is a great feed for backyard wild life.

ingredientsCut corn

AttractsDoves, Jay’s, Creepers, Nuthatches,

Towhees and Juncos

Bag Size Preference,WBFI – “Ask Your Target Market”

2014 Research

MerchandisingAsk us about our displays!

Seasonal SellingArmstrong’s Four Seasons: Watch for our seasonal promotions!

Product # 900-515

UPC 776947850076

UPC 7776947850083

Product # 900-670

ArmstrongFeather Treat - Ultra

ArmstrongFeather Treat - Premium

ArmstrongFeather Treat - Gourmet

ArmstrongSteel Display Rack

descriptionIncludes Armstong Bird Guide side cardand Armstrong Bird Food header card

ArmstrongWoodpecker Treat

Centre DisplayStrong Birds: December - mid. February

Help birds Thrive - Not Just Survive - the cold winter months with Armstrong Bird Food

Promotional highlights: Suet & Black Oil Sunflower specials, partnership with Bird Studies Canada’s Christmas Bird Count 4 Kids (December-January)

Love Birds: Mid. February - May

Grow Fonder this Spring - celebrating the beauty of new life - with Armstrong Bird Food

Promotional highlights: Finch & Songbird food specials, partnership with Bird Studies Canada’s Great Backyard Bird Count (February) & Great Canadian Birdathon (May)

Home Birds: June - August

Be a Home Bird this summer - watching the birds build their nests and building your own backyard home

Promotional highlights: Promotional highlights: Songbird food, suet & straight seed specials. Backyard gardening tips, tricks & contests. (June - August)

Free Birds: September - November

Take Flight this Fall with Armstrong Bird Food, enjoying great products for birds and backyards transitioning into wintertime

Promotional highlights: Popular economy blends & suet specials, partnership with Bird Studies Canada’s Project FeederWatch campaign (November - April)

Proud Partner ofBird Studies Canada

Product # UPC Size Quarter Pallet 300-790 776947830122 7 kg 20 bags

Product # UPC Size Quarter Pallet 300-787 776947830115 7 kg 20 bags

Product # UPC Size Quarter Pallet 300-797 776947830153 7 kg 20 bags

Armstrong - Canada’s Premier Bird Food | 1514 | Armstrong - Canada’s Premier Bird Food

Sold By

www.armstrongbirdfood.comFollow us online for photo contests, birding tips,

birding events and product information.

NORTHeRN CARDINAL

GRAY JAY, STeLLeR JAY, BLUe JAY

Tube FeederWith Large

Holes

ARMSTRONG - FeATHeR TReATARMSTRONG - ROYAL JUBILee ARMSTRONG - eASY PICKeNS

ARMSTRONG - eASY PICKeNSARMSTRONG - FeATHeR TReATARMSTRONG - ROYAL JUBILee

ARMSTRONG - ROYAL JUBILee - SUeTS & TReATS

ARMSTRONG - ROYAL JUBILee - SUeTS & TReATS

GOURMET

ALL SEASON

BRILLIANCE

JAY’S BLEND

SAFFLOWER

PEANUTS

BIRDER’S CHOICESUET

BERRY SUPREMESUET

BRILLIANCEGRANOLA STACK

SWEET APPLESUET

INSECTSUET

JAY’S BLENDGRANOLA STACK

BIRDER’S CHOICEBELL

PREMIUM

GOURMET

PURE SUNFLOWER CHIPS

PEANUTS IN THE SHELL

AMeRICAN GOLDFINCH, ReDPOLL, PURPLe FINCH SWEET APPLE

SUETFOUR SEASON

BELL

ARMSTRONG - eASY PICKeNSNYJER SAFFLOWER STRIPED / BLACK OIL SUNFLOWERPREMIUMFAVOURITE FINCHGOLD STANDARD SWEET SONGS PURE

ARMSTRONG - FeATHeR TReATARMSTRONG - ROYAL JUBILee

Tube FeederWith Large or

Small Holes

ARMSTRONG - ROYAL JUBILee - SUeTS & TReATSSWEET SONGS

GRANOLA STACK

CARDINAL ROUGE

SITTELLE À POITRINE BLANCHE,

SITTELLE À POITRINE ROUSSE

MÉSANGEAI DU CANADA

GEAI DE STELLER, GEAI BLEU

MÉSANGE À TÊTE NOIRE,

JUNCO ARDOISÉ

ARMSTRONG - FESTI-VOL

ARMSTRONG - FESTI-VOL

ARMSTRONG - FESTI-VOL

ARMSTRONG - FESTI-VOL

ARMSTRONG - FESTIVAL ROYAL

ARMSTRONG - FESTIVAL ROYAL

ARMSTRONG - FESTIVAL ROYAL

ARMSTRONG - FESTIVAL ROYAL

ARMSTRONG - FESTIN CERTAIN

ARMSTRONG - FESTIN CERTAIN

ARMSTRONG - FESTIN CERTAIN

ARMSTRONG - FESTIN CERTAIN

ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES

ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES

ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES

ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES

FEEDERS

PIC MINEUR,

PIC CHEVELU

CHARDONNERET JAUNE, SIZERIN

FLAMMÉ, ROSELIN POURPRÉ

ARMSTRONG - FEATHER TREAT

ARMSTRONG - ROYAL JUBILEE

ARMSTRONG - EASY PICKENS

A.

B.C.

ARMSTRONG - ROYAL JUBILEE

GROS-BEC ERRANT,

CARDINAL À POITRINE ROSE

ARMSTRONG - FESTI-VOL

ARMSTRONG - FESTI-VOL

ARMSTRONG - FESTI-VOL

ARMSTRONG - FESTIVAL ROYAL

ARMSTRONG - FESTIVAL ROYAL

ARMSTRONG - FESTIVAL ROYAL

ARMSTRONG - FESTIN CERTAIN

ARMSTRONG - FESTIN CERTAIN

ARMSTRONG - FESTIN CERTAIN

GOURMET

ÉCLATANT

CARTHAME

SUIF

ORNI-CHOIX

SUIF SUPRÊME

AVEC BAIES

CLOCHE SUPRÊME

ORNI-CHOIX

SUPRÊME

PURE

CŒURS DE TOURNESOL

ULTRA

SUPRÊMEARACHIDES

SUIF

ORNI-CHOIX

SUIF

PIMENTÉ

SUIF DE CHOIX

AVEC ARACHIDES

GOURMET

TENANCE

TOURNESOL NOIR TOURNESOL STRIÉ

TOUTES SAISONS

POUR GEAIS

ARACHIDES

POMME

SUCRÉE

SUIF

AVEC INSECTES

GOURMET

ARACHIDES EN ÉCALES

TOUTES SAISONS

PUREDOUCE MÉLODIE

SUIF QUATRE-

SAISONS

SUIF

AVEC INSECTES

SUIF DE CHOIX

AVEC ARACHIDES

SUPRÊMETOURNESOL STRIÉ CŒURS DE TOURNESOL CARTHAME

CLOCHE QUATRE-

SAISONS

PURETENANCE

ARACHIDES

SUIF DE CHOIX

AVEC ARACHIDES

GOURMET

TOURNESOL NOIR

CÉRI-BERGE

ROUGE

SUIF

POUR PICS

A. BARRE À PICOCHER

B. DÉLI-PAIN

C. CLOCHE SUPRÊME ORNI-CHOIX

CLOCHE QUATRE-

SAISONS

CHARDONCARTHAME TOURNESOL STRIÉ TOURNESOL NOIR

SUPRÊME

FRINGILLIDÉ PRÉFÉRÉ

CERTIFIÉ OR DOUCE MÉLODIEPURE

POMME

SUCRÉE

ULTRASUPRÊME

PUREÉCLATANT

CARTHAME TOURNESOL STRIÉ TOURNESOL NOIR

SUIF

ORNI-CHOIX

DÉLI-PAIN

Silo à grandes

ou petites

ouvertures

Silo à

grandes

ouvertures

Silo à

grandes

ouvertures

Silo à

grandes

ouvertures

Silo à

grandes

ouvertures

ÉCLATANT

GRANO-BEIGNE

ÉCLATANT

GRANO-BEIGNE

TENACE

GRANO-BEIGNE

TENACE

GRANO-BEIGNE

MÉLANGE POUR GEAIS

GRANO-BEIGNE

DOUCE MÉLODIE

GRANO-BEIGNE

DOUCE MÉLODIE

GRANO-BEIGNE

ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES

ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES

ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES

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