right feed for the right bird - armstrong bird...
TRANSCRIPT
Armstrong Advantage Armstrong : Sub-Brands
Attract more beautiful birds to your backyardwith Armstrong seed
Why?
High Quality Grain: 3X cleaned ingredients
Scientifically Designed Blends: Preferred grains attract desired birds
Fresh Valve, Resealable Bags: Air-tight and CO2 flushed to preserve product for up to 2 years
Armstrong has 5 unique bird food lines:
Royal Jubilee Seeds: Premium seed blends for specific common feeder birds
Royal Jubilee Suet: 100% beef kidney suet cakes made with preferred seeds
Royal Jubilee Treats: Self-hanging pressed seed snacks
Feather Treat: Quality seed blends for a wide variety of common feeder birds
Easy Pickens: Straight seeds for enhancing blends or straight feeding
high energynutrition
high energynutrition
haute valeurénergétiquehaute valeurénergétique
and raisinswith nuts
et raisinsavec noix
and raisinswith nuts
et raisinsavec noix Fresh Valve
Valve fraicheur
Armstrong - Canada’s Premier Bird Food | 32 | Armstrong - Canada’s Premier Bird Food
Armstrong - Canada’s Premier Bird Food | 5
Brilliancedescription
Brilliance will attract the most colourful wild birds. Loaded with safflower, this blend will ensure visits
from cardinals.
ingredientsBlack Oil Sunflower Seeds, Safflower, Raisins, Peanuts, Dried Cherries and Artificial Flavour
AttractsCardinals, Grosbeaks, Finches, Jays and Chickadees
Jay’s Blenddescription
Jays Blend will keep a variety of Jays from all regions in Canada coming back to your feeders.
ingredientsWhole Corn, Striped Sunflowers, Black Oil
Sunflower Seeds, Peanuts and Artificial Flavour
AttractsBlue Jays, Stellar’s Jays, Grey Jays
Product # UPC SizeCase PackSkid QTY
300-920 776947432272 2.27 kg 4 x 50
300-921 776947430759 7.25 kg 1 x 70
300-801 776947430124 12 kg 1 x 40
Product # UPC SizeCase PackSkid QTY
300-922 776947440222 2.27 kg 4 x 50
300-923 776947440727 7.25 kg 1 x 70
300-807 776947440123 12 kg 1 x 40
Gold Standarddescription
Gold Standard is made only with ingredients that finches love; fine sunflower chips and nyjer seeds.
ingredientsNyjer Seeds, Sunflower Kernels, Artificial Flavour
AttractsGoldfinches, Purple Finches, House Finches, Pine Siskins, Common Redpolls, Dark-eyed Juncos, House Sparrows
Product # UPC SizeCase PackSkid QTY
300-930 776947411802 1.8 kg 4 x 84
300-931 776947415909 5.9 kg 1 x 100
Puredescription
Pure is made with ingredients that gardeners love. All ingredients in Pure will not sprout, and are loved by wild birds so they will not be wasted.
ingredientsSunflower Kernels, Hulled Millet, Peanuts, Raisins,
Dried Cranberries, Artificial Flavour
AttractsCardinals, Northern Flickers, House Finches,
American Gold Finches, Downy Woodpeckers and Chickadees.
Rascaldescription
Rascal is a great product to keep backyard squirrels and chipmunks fed. Designed to supplement
consumer’s bird feeders. The Rascal blend gives backyard friends their own designated food source.
ingredientsWhole Corn, Black Oil Sunflower Seeds,
Striped Sunflower Seeds, In Shell Peanuts
AttractsSquirrels and Chipmunks
Product # UPC SizeCase PackSkid QTY
300-932 776947563181 3.18 kg 4 x 42
Product # UPC SizeCase PackSkid QTY
300-928 776947451808 1.8 kg 4 x 84
300-929 776947455905 5.9 kg 1 x 100
300-804 776947450122 12 kg 1 x 40
Armstrong Royal Jubilee SeedsPremium Blends for Specific Common Feeder Birds
Armstrong Royal Jubilee SeedsPremium Blends for Specific Common Feeder Birds
Persistence description
Persistence is loaded with nuts, fruit and sunflower chips which will keep wild birds coming back to
your bird feeders.
ingredientsSunflower Kernels, Black Oil Sunflower Seeds, Pea-nuts, Safflower Seeds, Dried Raisins, Walnuts, Dried
Pineapples, Dried Cranberries, Artificial Flavour
AttractsDowny Woodpeckers, Rose-breasted Nuthatches,
Hairy Woodpeckers, Cardinals, Rose-breasted Grosbeaks.
Product # UPC SizeCase PackSkid QTY
300-926 776947461807 1.8 kg 4 x 84
300-927 776947465904 5.9 kg 1 x 100
Sweet Songsdescription
Formulated with 15% sunflower chips,Sweet Songs is the ultimate songbird food
ingredientsBlack Oil Sunflower Seeds, White Millet,Red Millet Sunflower Chips, Nyjer Seeds,
Safflower and Peanuts
AttractsChickadees, Goldfinches, Tufted Titmouse,
Dark-eyed Juncos, Common Redpolls, White-breasted Nuthatches
Product # UPC SizeCase PackSkid QTY
300-924 776947423638 3.63 kg 4 x 40
300-925 776947426356 6.35 kg 1 x 100
2014
13.3 MM ESTIMATED NUMBER OF HOUSEHOLDS IN 2011
! ! ! ! ! ! ! ! ! ! ! ! ! ! !! = 1,000,000 HOUSEHOLDS
CA
7.8MM (58.8%) OF HOUSEHOLDS BUY WILD BIRD FEED AT LEAST SOMETIMES
Canadian Market Size,WBFI - “Ask Your Target Market”
2014 Research
4 | Armstrong - Canada’s Premier Bird Food
6 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 7
Four Season Suetdescription
A popular blend of suet that attracts a wide variety of birds
ingredientsRendered Beef Fat, Cut Corn, White Millet,
Red Milo, Black Oil Sunflower.
AttractsWoodpeckers, Jays, Titmice, Chickadees,
Nuthatches, Wrens, Cardinals, Grosbeaks, Buntings,Gold Finches, Finches and Siskins
Berry N’ Nut Suetdescription
Berry N’ Nut Suet is formulated with berries and nuts thatattracts a wild variety of wild birds
ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo,
Peanuts, Coloured Oats, Apple Pomace, Cherries
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Sweet Apple Suetdescription
Made with real apple pieces, Royal Jubilee Apple Suet willattract a wild variety of wild birds
ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Apple Pomace,
Coloured Oats, Black Oil Sunflower
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Woodpecker Suetdescription
Made with peanuts, Armstrong Woodpecker Suet is great for year round feeding
ingredientsRendered Beef Fat, Cut Corn, Red Milo, Peanut Meal, Black Oil
Sunflower, Striped Sunflower, Peanuts
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Peanut Select Suetdescription
A peanut blend made from quality ingredients for better nutrition. Royal Jubilee Butternut Suet is proven to attract the greatest variety of wild birds
ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Peanuts,
Black Oil Sunflower.
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Birder’s Choice Suetdescription
Containing added sunflower chips, Birder’s ChoiceSuet attracts the broadest variety of wild birds
ingredientsRendered Beef Fat, Cut Corn, White Millet,
Black Oil Sunflower, Sunflower Chips
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Berry Supreme Suetdescription
Made with real berries, Berry Supreme Suet is designed to attract a wide variety of birds that eat fruit
ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Peanuts,
Raisins
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Suet - Variety Packdescription
Contains 1 Woodpecker, 1 Insect and 1 Berry Supreme Suet
ingredients Rendered Beef Fat, Cut Corn, Red Milo, Peanut Meal, Black Oil
Sunflower, Striped Sunflower, Peanuts, White Millet, Dehydrated Insects, Peanut Meal, Raisins.
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Cage Feederdescription
Specifically designed to hold oneRoyal Jubilee suet cake
Hot Pepper Suetdescription
Blended with capsicum peppers, Hot Pepper Suet is designed to feed birds and keep away un-wanted animals
ingredientsRendered Beef Fat, Cut Corn, Red Milo, White Millet, Capsicum
Pepper
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Peanut Butter 10 PackWith Cage
descriptionContains 10 peanut butter suet cakes and 1 cage feeder
ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo,
Peanuts, Black Oil Sunflower.
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Cranberry & Cherry Suetdescription
Formulated with high quality berries, this high energy suet will attract a wild variety of wild birds
ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Coloured Oats,
Black Oil Sunflower, Cranberries
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Insect Suetdescription
Made with insects, Armstrong Insect Suet will attract birds that are looking for that extra protein treat
ingredientsRendered Beef Fat, Cut Corn, White Millet, Red Milo, Dehydrated
Insects
AttractsWoodpeckers, Jays, Titmice, Chickadees, Nuthatches, Wrens,
Cardinals, Grosbeaks, Buntings, Gold Finches, Finches and Siskins
Case Pack Product # UPC Size Skid QTY
301-200 776947820017 320 g 12 x 120 301-202 776947820086 960 g 4 x 120
Case Pack Product # UPC Size Skid QTY
301-210 776947820031 320 g 12 x 120
301-211 776947820109 960 g 4 x 120
Case Pack Product # UPC Size Skid QTY
301-215 776947820048 320 g 12 x 120
301-216 776947820116 2.56 kg 1 x 248
Case Pack Product # UPC Size Skid QTY
301-220 776947820055 320 g 12 x 120
Case Pack Product # UPC Size Skid QTY
301-243 776947820185 300 g 12 x 120
Case Pack Product # UPC Size Skid QTY
301-205 776947820024 320 g 12 x 120
301-206 776947820093 960 g 4 x 120
Case Pack Product # UPC Size Skid QTY
301-241 776947820161 300 g 12 x 120
Case Pack Product # UPC Size Skid QTY
301-244 776947820192 900 g 4 x 120
Case Pack Product # UPC Size Skid QTY
301-233 776947820239 900 g 8 x 180
Case Pack Product # UPC Size Skid QTY
301-240 776947820154 300 g 12 x 120
Case Pack Product # UPC Size Skid QTY
301-239 776947820147 3.2kg 1 x 147
Case Pack Product # UPC Size Skid QTY
301-225 776947820062 320 g 12 x 120
Case Pack Product # UPC Size Skid QTY
301-242 776947820178 300 g 12 x 120
3 pack
3 pack 3 pack
3 pack
8 pack
Armstrong Royal Jubilee Suets100% beef kidney suet cakes made with prefered seeds
Armstrong Royal Jubilee Suets100% beef kidney suet cakes made with prefered seeds
2014
SHARE OF THE MARKET BY TYPES OF BIRD FEED
Mixes account for over half of all purchased types of bird feed. Economy seed mix is the most purchased, capturing 35% of the dollars spent on bird feed in a typical year. One-quarter of the market goes to straight seed.Popularity of Bird Food Categories,
WBFI – “Ask Your Target Market”2014 Research (US & Canadian Participants)
10 pack
8 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 9
www.armstrongbirdfood.com
Withfold-down
perches
Avecperchoirs
rabattables
Instructions: Specifically designed to hold one Royal JubileeTM Wild Bird Granola Treat.
Instructions: Prête à recevoirun pain de suifFestival RoyalMC.
Armstrong Milling Company LTD.
1021 Haldimand Rd. 20Hagersville, ON, Canada N0A 1H0
(877) 301-3503Made in China / Fabriqué en ChinePatent/Brevet # 6024047 Birdola Products
Birder’s Choice Bird Belldescription
Quick & easy way to feed birds - just unwrap & hang! Bell-shaped treat (with built-in hook)
containing high quality seeds to attract a wide variety of larger songbirds.
ingredientsBlack oil sunflower seeds, safflower seeds, peanuts,
white proso millet, gelatin
AttractsDowny & Hairy Woodpeckers, Northern Cardinals
as well as small wild birds (such as Finches).
Brilliance Granola Stacksdescription
Quick & easy way to feed birds - just unwrap & hang!Seed ring made with the right seeds to attract Cardinals and other bright songbirds. Birds can
cling and enjoy a snack – up to 4 varieties can fiton Armstrong Granola Stacks Feeder
ingredientsBlack Oil Sunflower, Safflower, Dried Raisins,
Peanuts, Gelatin
AttractsCardinals, Grosbeaks, Finches, Jays and Chickadees
Woodpecker Bardescription
Quick & easy way to feed birds - just unwrap & hang! Vertical bar, right shape and right seeds for
woodpeckers to cling and enjoy a snack
ingredientsBlack Oil Sunflower, Sunflower Chips, Peanut
Pieces, Oat Groats and Gelatin
AttractsDowny & Hairy Woodpeckers
Persistence Granola Stacksdescription
Quick & easy way to feed birds - just unwrap & hang!Seed ring made with the right seeds to attract
woodpeckers and other nut-loving birds. Birds cancling and enjoy a snack – up to 4 varieties can fit on
Armstrong Granola Stacks Feeder
ingredientsBlack Oil Sunflower, Peanuts, Fruit blend,
Safflower, Sunflower Kernels, Gelatin
AttractsDowny Woodpeckers, Hairy Woodpeckers, Red-breasted
Nuthatches, Cardinals, Rose-breasted Grosbeaks
Granola Treat Cagedescription
Metal wire cage, designed specifically for Armstrong Granola Treat. Large
openings allow easy access to Granola Treat. Please wash regularly with hot
soapy water.
Four Season Bird Belldescription
Quick & easy way to feed birds - just unwrap & hang! Bell-shaped treat (with built-in hook)
containing high quality seeds to attract a wide variety of smaller songbirds.
ingredientsWhite proso millet seeds, black oil sunflower seeds,
cracked corn, safflower seeds, peanuts, gelatin
AttractsFinches, Juncos, Sparrows, Chickadees and other
small wild birds
Jays Blend Granola Stacksdescription
Quick & easy way to feed birds - just unwrap & hang! Seed ring made with the right seeds to attract Jay birds. Birds can cling and enjoy a snack – up to 4
varieties can fit on Armstrong Granola Stacks Feeder
ingredientsWhole Corn, Striped Sunflowers, Black Oil
Sunflower Seeds, Peanuts, Gelatin
AttractsBlue Jays, Steller Jays, Gray Jays
Granola Treatdescription
Quick & easy way to feed birds - just unwrap & hang! Large seed cake – designed for use in the
large wire cages but can also be placed on a platform feeder.
ingredientsBlack Oilseed Sunflower, Peanut Hearts, Safflower Seeds, White Proso, Millet Seeds, Peanuts, Gelatin
AttractsBlue Jays, Cardinals, Chickadees, Woodpeckers,
Juncos, Finches, Nuthatches, Siskins, Gold Finches
Sweet Songs Granola Stacksdescription
Quick & easy way to feed birds - just unwrap & hang!Seed ring made with the right seeds to attract songbirds. Birds can cling and enjoy a snack – up to 4 varieties can
fit on Armstrong Granola Stacks Feeder
ingredientsBlack Oil Sunflower, White Millet, Red Millet,
Sunflower Chips, Nyjer, Safflower, Peanuts, Gelatin
AttractsChickadees, Gold Finches, Tufted Titmice,
Dark-eyed Juncos, Common Redpolls,White-breasted Nuthatches
Granola Stacks Feederdescription
Metal feeder designed specifically for Armstrong Granola Stacks. Up to 4 stacks can fit on metal
feeder post – choose multiple varieties to attract multiple kinds of birds
Case Pack Product # UPC Size Skid QTY
301-696 776947700111 340 g 10 x 72
Case Pack Product # UPC Size Skid QTY
301-250 776947840053 140 g 5 x 320
Case Pack Product # UPC Size Skid QTY
301-700 776947840015 907 g 8 x 60
Case Pack Product # UPC Size Skid QTY
301-252 776947840077 200 g 5 x 320
Case Pack Product # UPC Size Skid QTY
301-702 776947840046 397 g 6 x 216
Case Pack Product # UPC Size Skid QTY
301-695 776947260165 454 g 10 x 72
Case Pack Product # UPC Size Skid QTY
301-251 776947840060 140 g 5 x 320
Case Pack Product # UPC Size Skid QTY
301-234 776947840022 320 g 3 x 128
Case Pack Product # UPC Size Skid QTY
301-253 776947840084 200 g 5 x 320
Case Pack Product # UPC Size Skid QTY
301-254 776947840091 540 g 5 x 1002014
HOW MUCH DO THEY SPEND AT A TIME?
How much would you say you spend on wild bird feed during one typical shopping trip or one online purchase?
$0$20$40+
Average spend is up year over year for most recent trip from $29.49 to $34.84 & from $91.67 to $97.31 yearly
Armstrong Royal Jubilee treatsSelf-hanging pressed seed snacks
Armstrong Royal Jubilee treatsSelf-hanging pressed seed snacks
One-time Purchase $ Spend,WBFI – “Ask Your Target Market”
2014 Research
10 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 11
Armstrong Feather TreatQuality seed blends for a wide variety of common feeder birds
Armstrong Feather TreatQuality seed blends for a wide variety of common feeder birds
Case Pack Product # UPC Size Skid QTY
300-900 776947340140 14 kg 1 x 49
300-901 776947340652 6.5 kg 1 x 100
Case Pack Product # UPC Size Skid QTY
300-902 776947320159 15 kg 1 x 49
300-903 776947320074 7 kg 1 x 100
300-904 776947323167 3.18 kg 5 x 42
Case Pack Product # UPC Size Skid QTY
300-601 776947312260 22.6 kg 1 x 40
300-907 776947310150 15 kg 1 x 49
300-908 776947310075 7 kg 1 x 100
300-909 776947313168 3.18 kg 5 x 42
Case Pack Product # UPC Size Skid QTY
300-810A 776947470182 1.8 kg 6 x 56
300-813 776947470045 4 kg 4 x 35
300-811 776947470076 7 kg 1 x 70
300-645 776947500162 16 kg 1 x 50
Case Pack Product # UPC Size Skid QTY
300-905 776947200154 15 kg 1 x 49
300-906 776947200079 7 kg 1 x 100
Premiumdescription
Blended with quality ingredients: black oilseeds, safflower seeds and peanuts. Premium blend will attract colouful birds year-round to a wide variety
of feeder types.
ingredientsWhite Millet, Black Oil Sunflower, Red Milo, Wheat, Peanuts, Red Millet, Striped Sunflower, Safflower,
Artificial Flavour
AttractsJay’s, Cardinals, Nuthatches and most other
common wild birds
Gourmetdescription
Crafted with three types of sunflowers: black oilseeds, striped sunflowers and safflowers. Gourmet blend
is specially formulated to appease the backyard birdwatcher’s experience by attracting desirable birds.
ingredientsWhite Millet, Red Millet, Cut Corn, Cut Wheat, Black Oil
Sunflower, Striped Sunflower, Peanuts, Safflower, Artificial Flavour
AttractsJays, Cardinals, Chickadees, Grosbeaks, Grackles, Goldfinch,
Finches, Titmouse, Cowbirds, Sparrows and Doves
All Seasondescription
A year-round feed that attracts a wilde varietyof wild birds.
ingredientsCut Corn, Wheat, Red Milo, White Millet, Red Millet,
Black Oil Sunflower
AttractsDoves, Jay’s, Creepers, Nuthatches, Black birds,
Starlings, Towhees and Juncos
Ultradescription
Made with top ingredients: white millet, sunflowers and peanuts. The Ultra Blend is
designed to attract a wide variety of songbirds.
ingredientsWhite Millet, Red Milo, Wheat, Black Oil Sunflower,
Red Millet, Peanuts, Artificial Flavour
AttractsFinches, Chickadees, Nuthatches, and other
small songbirds
Favourite Finch description
Wild bird food blended to attract and feed wild finches and other small birds.
ingredientsWhite Millet, Canola, Siberian Millet, Red Millet, Gold-
en German Millet, Nyjer Seed, Sunflower Kernels, Artificial Flavour.
AttractsGoldfinches, Purple Finches, House Finches, Pine
Siskins, Common Redpolls and titmice
Feeds Faster than otherFeather Treat blends
2014
HOW FREQUENTLY DO THEY BUY FEED?
20%
27%
14%16%
22%
47% of feed purchasers buy at least every 2-3 months
47%}!Frequency of purchases,
WBFI – “Ask Your Target Market” 2014 Research
12 | Armstrong - Canada’s Premier Bird Food Armstrong - Canada’s Premier Bird Food | 13
Armstrong Easy PickensStraight seeds for enhancing blends or straight feeding
Armstrong Easy PickensStraight seeds for enhancing blends or straight feeding
Case Pack Product # UPC Size Skid QTY
300-818 776947480181 1.8 kg 6 x 40
300-817 776947483632 3.63 kg 5 x 40
300-821 776947480686 6.8 kg 1 x 70
Case Pack Product # UPC Size Skid QTY
300-691 776947800033 3 kg 1 x 100
Case Pack Product # UPC Size Skid QTY
300-911 774947701088 1.8 kg 5 x 42
300-910 776947703631 3.63 kg 1 x 100
300-692 776947700074 7 kg 1 x 70
301-660 776947700067 16 kg 1 x 35
Case Pack Product # UPC Size Skid QTY
300-670 776947270188 1.8 kg 6 x 40
300-684 776947279075 9.07 kg 1 x 70
Case Pack Product # UPC Size Skid QTY
300-671 776947220183 1.8 kg 6 x 40
300-682 776947229070 9.07 kg 1 x 70
Case Pack Product # UPC Size Skid QTY
300-669 776947280026 2 kg 6 x 40
300-683 776947289074 9.07 kg 1 x 70
Case Pack Product # UPC Size Skid QTY
300-668 776947290018 1.3 kg 6 x 35
300-681 776947294542 4.54 kg 1 x 70
Case Pack Product # UPC Size Skid QTY
300-663 776947240020 2 kg 6 x 40
300-690 776947251040 10.43 kg 1 x 70
2014
5 lbs or less6-10 lbs11-20 lbs21-40 lbs50 lbs and more
FEED PACKAGE SIZE
Two-thirds purchase packages of 10 lbs. or less.
Nyjerdescription
An imported and processed seed that is widely used in North America for feeding a wide variety
of wild finches
ingredientsNyjer seed
AttractsFinches, Red Breasted Nuthatches, Pine skins and
other small birds
Striped Sunflowerdescription
Striped sunflower seed is a popular favorite of all common songbirds that are regular feeder visitors
ingredientsStriped Sunflower Seed
AttractsNorthern Cardinal, Black-capped Chickadee,
Finches and a wide variety of other birds
Black Oil Sunflowerdescription
A high energy seed that is a favourite amongst most wild birds.
ingredientsBlack Oil Sunflower Seed
AttractsGold Finches, Woodpeckers, Grosbeaks , Jay’s,
Chickadees, Titmice, Nuthatches, Cardinals
Sunflower Chipsdescription
Sunflower chips are the ultimate waste free feed for wild birds. Made by dehulling sunflowers,
sunflower chips will attract the widest variety of wild birds to your feeder
ingredientsSunflower chips
AttractsGold Finches, Woodpeckers, Grosbeaks , Jay’s,
Chickadees, Titmice, Nuthatches, Cardinals
Safflowerdescription
Desired by cardinals and un-liked by squirrels, safflower seeds will keep desirable bird coming
back to your feeders and will keep squirrels off of them.
ingredientsSafflower
AttractsNorthern Cardinals, Chickadees, Finches
Peanut Halvesdescription
A true favorite for most of the large variety birds which provides a high source of protein and fat
ingredientsPeanut Halves
AttractsBlue Jays, Cardinals, Chickadees, Grackles,
Titmouse, Sparrows, and Doves
Peanuts in the Shelldescription
A true favorite for most of the large variety birds which provides a high source of protein and fat
ingredientsPeanuts in the shell
AttractsBlue Jays, Cardinals, Chipmunks, Grackles, and
Squirrels
Cut Corndescription
Designed to attract deer, ducks and doves. Armstrong airwashed cut corn is a great feed for backyard wild life.
ingredientsCut corn
AttractsDoves, Jay’s, Creepers, Nuthatches,
Towhees and Juncos
Bag Size Preference,WBFI – “Ask Your Target Market”
2014 Research
MerchandisingAsk us about our displays!
Seasonal SellingArmstrong’s Four Seasons: Watch for our seasonal promotions!
Product # 900-515
UPC 776947850076
UPC 7776947850083
Product # 900-670
ArmstrongFeather Treat - Ultra
ArmstrongFeather Treat - Premium
ArmstrongFeather Treat - Gourmet
ArmstrongSteel Display Rack
descriptionIncludes Armstong Bird Guide side cardand Armstrong Bird Food header card
ArmstrongWoodpecker Treat
Centre DisplayStrong Birds: December - mid. February
Help birds Thrive - Not Just Survive - the cold winter months with Armstrong Bird Food
Promotional highlights: Suet & Black Oil Sunflower specials, partnership with Bird Studies Canada’s Christmas Bird Count 4 Kids (December-January)
Love Birds: Mid. February - May
Grow Fonder this Spring - celebrating the beauty of new life - with Armstrong Bird Food
Promotional highlights: Finch & Songbird food specials, partnership with Bird Studies Canada’s Great Backyard Bird Count (February) & Great Canadian Birdathon (May)
Home Birds: June - August
Be a Home Bird this summer - watching the birds build their nests and building your own backyard home
Promotional highlights: Promotional highlights: Songbird food, suet & straight seed specials. Backyard gardening tips, tricks & contests. (June - August)
Free Birds: September - November
Take Flight this Fall with Armstrong Bird Food, enjoying great products for birds and backyards transitioning into wintertime
Promotional highlights: Popular economy blends & suet specials, partnership with Bird Studies Canada’s Project FeederWatch campaign (November - April)
Proud Partner ofBird Studies Canada
Product # UPC Size Quarter Pallet 300-790 776947830122 7 kg 20 bags
Product # UPC Size Quarter Pallet 300-787 776947830115 7 kg 20 bags
Product # UPC Size Quarter Pallet 300-797 776947830153 7 kg 20 bags
Armstrong - Canada’s Premier Bird Food | 1514 | Armstrong - Canada’s Premier Bird Food
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NORTHeRN CARDINAL
GRAY JAY, STeLLeR JAY, BLUe JAY
Tube FeederWith Large
Holes
ARMSTRONG - FeATHeR TReATARMSTRONG - ROYAL JUBILee ARMSTRONG - eASY PICKeNS
ARMSTRONG - eASY PICKeNSARMSTRONG - FeATHeR TReATARMSTRONG - ROYAL JUBILee
ARMSTRONG - ROYAL JUBILee - SUeTS & TReATS
ARMSTRONG - ROYAL JUBILee - SUeTS & TReATS
GOURMET
ALL SEASON
BRILLIANCE
JAY’S BLEND
SAFFLOWER
PEANUTS
BIRDER’S CHOICESUET
BERRY SUPREMESUET
BRILLIANCEGRANOLA STACK
SWEET APPLESUET
INSECTSUET
JAY’S BLENDGRANOLA STACK
BIRDER’S CHOICEBELL
PREMIUM
GOURMET
PURE SUNFLOWER CHIPS
PEANUTS IN THE SHELL
AMeRICAN GOLDFINCH, ReDPOLL, PURPLe FINCH SWEET APPLE
SUETFOUR SEASON
BELL
ARMSTRONG - eASY PICKeNSNYJER SAFFLOWER STRIPED / BLACK OIL SUNFLOWERPREMIUMFAVOURITE FINCHGOLD STANDARD SWEET SONGS PURE
ARMSTRONG - FeATHeR TReATARMSTRONG - ROYAL JUBILee
Tube FeederWith Large or
Small Holes
ARMSTRONG - ROYAL JUBILee - SUeTS & TReATSSWEET SONGS
GRANOLA STACK
CARDINAL ROUGE
SITTELLE À POITRINE BLANCHE,
SITTELLE À POITRINE ROUSSE
MÉSANGEAI DU CANADA
GEAI DE STELLER, GEAI BLEU
MÉSANGE À TÊTE NOIRE,
JUNCO ARDOISÉ
ARMSTRONG - FESTI-VOL
ARMSTRONG - FESTI-VOL
ARMSTRONG - FESTI-VOL
ARMSTRONG - FESTI-VOL
ARMSTRONG - FESTIVAL ROYAL
ARMSTRONG - FESTIVAL ROYAL
ARMSTRONG - FESTIVAL ROYAL
ARMSTRONG - FESTIVAL ROYAL
ARMSTRONG - FESTIN CERTAIN
ARMSTRONG - FESTIN CERTAIN
ARMSTRONG - FESTIN CERTAIN
ARMSTRONG - FESTIN CERTAIN
ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES
ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES
ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES
ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES
FEEDERS
PIC MINEUR,
PIC CHEVELU
CHARDONNERET JAUNE, SIZERIN
FLAMMÉ, ROSELIN POURPRÉ
ARMSTRONG - FEATHER TREAT
ARMSTRONG - ROYAL JUBILEE
ARMSTRONG - EASY PICKENS
A.
B.C.
ARMSTRONG - ROYAL JUBILEE
GROS-BEC ERRANT,
CARDINAL À POITRINE ROSE
ARMSTRONG - FESTI-VOL
ARMSTRONG - FESTI-VOL
ARMSTRONG - FESTI-VOL
ARMSTRONG - FESTIVAL ROYAL
ARMSTRONG - FESTIVAL ROYAL
ARMSTRONG - FESTIVAL ROYAL
ARMSTRONG - FESTIN CERTAIN
ARMSTRONG - FESTIN CERTAIN
ARMSTRONG - FESTIN CERTAIN
GOURMET
ÉCLATANT
CARTHAME
SUIF
ORNI-CHOIX
SUIF SUPRÊME
AVEC BAIES
CLOCHE SUPRÊME
ORNI-CHOIX
SUPRÊME
PURE
CŒURS DE TOURNESOL
ULTRA
SUPRÊMEARACHIDES
SUIF
ORNI-CHOIX
SUIF
PIMENTÉ
SUIF DE CHOIX
AVEC ARACHIDES
GOURMET
TENANCE
TOURNESOL NOIR TOURNESOL STRIÉ
TOUTES SAISONS
POUR GEAIS
ARACHIDES
POMME
SUCRÉE
SUIF
AVEC INSECTES
GOURMET
ARACHIDES EN ÉCALES
TOUTES SAISONS
PUREDOUCE MÉLODIE
SUIF QUATRE-
SAISONS
SUIF
AVEC INSECTES
SUIF DE CHOIX
AVEC ARACHIDES
SUPRÊMETOURNESOL STRIÉ CŒURS DE TOURNESOL CARTHAME
CLOCHE QUATRE-
SAISONS
PURETENANCE
ARACHIDES
SUIF DE CHOIX
AVEC ARACHIDES
GOURMET
TOURNESOL NOIR
CÉRI-BERGE
ROUGE
SUIF
POUR PICS
A. BARRE À PICOCHER
B. DÉLI-PAIN
C. CLOCHE SUPRÊME ORNI-CHOIX
CLOCHE QUATRE-
SAISONS
CHARDONCARTHAME TOURNESOL STRIÉ TOURNESOL NOIR
SUPRÊME
FRINGILLIDÉ PRÉFÉRÉ
CERTIFIÉ OR DOUCE MÉLODIEPURE
POMME
SUCRÉE
ULTRASUPRÊME
PUREÉCLATANT
CARTHAME TOURNESOL STRIÉ TOURNESOL NOIR
SUIF
ORNI-CHOIX
DÉLI-PAIN
Silo à grandes
ou petites
ouvertures
Silo à
grandes
ouvertures
Silo à
grandes
ouvertures
Silo à
grandes
ouvertures
Silo à
grandes
ouvertures
ÉCLATANT
GRANO-BEIGNE
ÉCLATANT
GRANO-BEIGNE
TENACE
GRANO-BEIGNE
TENACE
GRANO-BEIGNE
MÉLANGE POUR GEAIS
GRANO-BEIGNE
DOUCE MÉLODIE
GRANO-BEIGNE
DOUCE MÉLODIE
GRANO-BEIGNE
ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES
ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES
ARMSTRONG - FESTIVAL ROYAL - SUIF ET GÂTERIES
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