rigit deck

RIGit Outfitting You

RIGit is a customizable gender free shopping app with a Tinder-like user interface.

RIGit utilizes a machine learning algorithm & collaborative recommendation system to deliver a personalized shopping

experience.

The Problem for Existing Fashion Retailers“MOBILEIstheMost-UsedMillennial

ShoppingDevice”(2015 JPMorgan Chase, 3 Millennial Shopping Habits to Know About)

“Formillennials,Androgynyisalltherageoneverylevelofthe

fashionindustry.”(2015TheGBrief,BlendingGenders:MillennialsandtheAndrogynousAppeal)

“CUSTOMIZATION is probably the single most important factor that guides millennial purchasing decisions” (2016TheGBrief,CustomizaLon:TheKeyWordinMillennialBuyingHabits)

“Millennials struggle to identify what exactly they want when presented with too many choices. The key to solving this dilemma is CURATION.” (2016TheGBrief,CustomizaLon:TheKeyWordinMillennialBuyingHabits)

The average attention span has fallen to 8 seconds. Millennials are about INSTANT gratification (2015InternaLonalBusinessTimes,MicrosoQstudy:HumanaRenLonspannowlessthangoldfish.2012TheBostonConsulLngGroup,TheMillennialConsumer)

80 Million Millennials and 23 Million Generation Zs in the US

“Both generations (millennials and Gen Z) bridle at being boxed in and shrug off conventional classifiers, as revealed in the results of a recent survey by The Innovation Group and JWT Intelligence… 38 percent of Gen-Z respondents and 27 percent of millennial respondents “strongly agreed” that gender no longer defines a person as much as it used to. Gender and sexuality is being challenged by these generations…”

“In American business, no area, with the exception of popular entertainment, is blurring the gender lines as quickly as retail. From clothing to footwear to technology, forward-thinking companies are enacting a less binary vision of how we shop, dress, and live — in response to an emerging consumer need. A genderless fashion market is developing.”

“…only 44 percent of Generation Z and 54 percent of millennials reported shopping for clothing designed for their own gender. All these numbers add up to a generation set to take over the world—and one that refuses to play by the traditional rules of gender.”

“More than half of millennials (46 million) want to shop in a space that is gender free. Studies have warned that if retailers don’t start offering gender-neutral options, they risk losing millennial customers.”

Lifestyle&

Fashion style

Occasion

Size recommendations

RIGit gives you

Customized &

CuratedOutfits

RIGit lets you shop by

Seamlesscheckout

RIGit Outfitting you

They spend nearly 18 hours each day consuming social media.

95% of millennials say that friends are the most credible source of product information.

Millennials are an elusive bunch. They don't trust advertising, they block ads, they rely mainly on their friends and peers. They are also the most socially connected generation in history.

When they like a product they want to tell the world.

46 million daily users


21 million daily users 13 million

daily users



How we gonna get ‘em?

RIGit's marketing vision is a combination of cross promotional strategies through a variety of social media outlets, identifying "brand ambassadors" and by focusing on genderless shopping, we are able

to tell a social justice and individual rights story.

Marketing Vision

RIGit has the potential to expand into a number of different markets including:

•  baby & child •  home goods•  more traditional gendered apparel

The platform can be licensed to existing retailers looking to:•  reach a millennial market•  enhance mobile shopping user experience•  offer a customized & personalized shopping experience

Additionally, because of the machine learning component and the information we collect on each user, the data we collect can be a valuable resource for other platforms & industries.

Go-To-Market Opportunities

Revenue Projections

Business Model: Initially revenue will be based on direct royalties from sales. Additional revenue will be derived from affiliate links and ad sales and may include future licensing fees (starting at a minimum of $15,000).Projections show RIGit to be revenue positive within two years of initial funding based solely on royalties.*Royalties 5%-7%

RIGit Financial Summary

YEAR 1 - 7 MONTH RAMP

UP YEAR 2 YEAR 3

Avg. Daily Visits 20,000 250,000 500,000 Avg Royalties 5.0% 6.0% 6.5% Click thru rate…… 2.0% 2.3% 2.5% Click Thru Ad Rate $0.50 $0.51 $0.53 Click to Order Rate 1.60% 1.60% 1.60% Average Purchase $50.00 $51.25 $52.53

Click Through Revenue $30,000 $1,052,227 $2,396,738 Royalties From Retailers (Click to Order) $120,000 $4,489,500 $9,970,431 Total Revenue $150,000 $5,541,727 $12,367,170

EXPENSES (631,244) (946,866) (1,262,488)

EBIT (481,244) 4,594,861 11,104,682

There are hundreds of shopping apps available. Some do a great job, others are cumbersome and difficult to use.

No other app has targeted the gender-neutral market and no other app currently has the combined features and

user experience we offer.

Competition

Company Size recommendation

Search by Style &

Occasion

Instant Customizable & Curated

Gender Free

RIGit ✓ ✓ ✓ ✓ ✓ myDrobe ✓ PSDept ✓ ✓

MyShape Stylist

✓

Spring ✓ ✓ Kwoller ✓ Grabble ✓

Lyst ✓ GreyScale ✓ ✓

Competition

Product Road Map2015 2016 2017 2018

RIGit was founded

Assembly of development team iOS app development Assembly of first round retailers Curate selection

Private beta/testing of iOS iOS app launched & selling items Android app development Private beta/testing of Android Android app launched Revenue iOS & then Android

Amy Bender, Co FounderHelped manage NYC’s multi-billion dollar

capital budget, former chief of staff to the City Council’s

Finance committee, MPA in Public Finance, NYU

April Mellas, Co FounderHelped run a multi-million dollar

non-profit, BA in Gender Studies, Rutgers University

[email protected]

[email protected]

Jay Shah(Rockstar developer)

The Team “No one is you and that is your power” – Dave Grohl

Let’s "RIGit�

�

�www.RIGit.co

Go to vimeo.com/153777954 to see what we have built so far – our prototype

demo video shows you our vision and concept

PersonnelLead Developer Development Team Retail Coordination Photography & Shoots PR/Marketing & User Acquisition

Hardware/OTPSHardware/IT & Domain Administrative & IP costs

Total

Use of Capital

$90,000$110,000

$65,000$130,000

$30,000

$25,000$50,000

$500,000

www.optimizemybrand.com/2015/11/08/marketing-to-millennials-attention-deficit/

www.thegbrief.com/articles/blending-genders-millennials-and-the-androgynous-appeal-557

www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/

www.socialmediatoday.com/social-business/adhutchinson/2015-09-29/millennials-are-all-snapchat-and-instagram-right-maybe-not

www.expandedramblings.com/index.php/tinder-statistics

www.entrepreneur.com/article/246199

http://www.bcg.com/documents/file121010.pdf

United State Census Bureau, The Williams Institute/UCLA

Broadcastingcable.com

www.business.time.com/2012/04/27/millennials-are-biggest-suckers-for-selfish-impulse-buys/

www.uli.org/press-release/generationyretail/

www.aabacosmallbusiness.com/advisor/millennials-changing-face-retail-shopping-025220847.html

https://www.npd.com/wps/portal/npd/us/news/tips-trends-takeaways/gender-neutral-retail/

https://milk.xyz/feature/is-major-retailers-agender-clothing-actually-worth-celebrating/

http://digiday.com/brands/theyre-just-fierce-rise-gender-fluid-advertising/

https://www.jwtintelligence.com/2016/03/gen-z-goes-beyond-gender-binaries-in-new-innovation-group-data/

http://www.complex.com/style/2016/02/his-and-hers-genderless-fashion

Sources