rim situation analysis
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RIM���
Situation Analysis���October 26, 2011���
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RIM Sales Growth���
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US Smartphone Penetration���
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US Smartphone market penetration���
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US Market Penetration of all cell phones���
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And then there’s the Playbook…���
Q1 2011:���Approximately half a million Playbook tablets
sold in comparison to more than nine million of Apple’s iPads.���
Oct 26, 2011:���RIM announces it will delay launch of PlayBook
OS 2.0 tablet until February 2012 ���
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Excerpts from anonymous “Open letters” to RIM Management���
"Success cannot be borne of a 2005 status quo when the world looks a lot different now than it did even 12 months ago."���
"It can take weeks of time to make small changes, and months to make major ones. "���
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RIM 10-Year Performance���
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RIM Timeline���• ���
January 1998 IPO on the Toronto Stock Exchange ���August 1998 Releases Inter@ctive pager 950 ���1998-2008: Releases devices running on GSM, CDMA, and iDEN networks. BlackBerry
devices are ubiquitous in the corporate environment.���October 2008, Named one of "Canada's Top 100 Employers" ���February 2009 Expands global operations Workforce: 12,000 world wide.���June 2009 Acquires Dash Navigation���August 2009, Acquires Torch Mobile ���August 2009, Fortune Magazine: RIM fastest growing company in world: 84% growth in
profits over three years ���March 2010, Acquires BlackBerry app developer Viigo ���April 2010, Acquires QNX Software Systems to enhance the user experience between
smartphones and in-vehicle audio and infotainment systems" ���April 2011 Release of Playbook tablet computer���June 2011, Investor push to split dual-CEO structure withdrawn ���June 2011, Q1 2011 revenue will drop for the first time in nine years ���June 2011: 2 anonymous open letters to board���July 2011 Cuts 2,000 jobs (11%), biggest lay-off in its history. ���October 2011 One of worst service outages in the company's history. ���Oct 25, 2011 Delays launch of PlayBook OS 2.0 tablet until February 2012���
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Number of current Blackberry models: 43���
Number of current iPhone models: 6 (available in black or white)���
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Appendix
• This is frequently where you’ll put the addi7onal slides that don’t find a place in the main presenta7on, but you s7ll feel add value, and you might want to u7lize. Following are the slides we didn’t include in the presenta7on
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The week iPhone 4S came out, Blackberry trade- ins spiked 80%. ���
Android trade ins increased 72%.���
Source: CNet
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USA Today—Jim Balsillie co-CEO RIM���
“The existing portfolio of BlackBerry products has been in market for close to a year, and delivering new products has proven more challenging than anticipated.”���
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June 2008 to June 2011, RIM's shareholders lost almost $70 billion or 82 percent ���
Biggest decline among communications equipment providers, from $83 billion in 2008 to $13.6 billion in 2011.���