ringlead webinar: the 7 sins of cold email
DESCRIPTION
Learn how to avoid the 7 sins of cold email to write sparkling emails that wow your prospects, turning cold emails into warm conversations that get new customers.TRANSCRIPT
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The 7 Sins of Cold EmailHeather R Morgan| @HeatherReyhan|www.salesfolk.com
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7+ years of copywriting Former economist
Clients:
Collaborated with Aaron Ross
on sequel to Predictable Revenue
Written cold emails that get
38% response rates
About Heather
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How do you write a cold email that
generates dozens of warm leads?
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…Versus an email that no one opens?
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STEP #1 WHO?
Understand Your Audience
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STEP #2: THE PROBLEM
Learn your prospects’ pain points
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STEP #3: SOLUTION
Solve their problems
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STEP #4 SOCIAL PROOF:
Show your value, don’t tell
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STEP #5: CALL TO ACTION
What’s their incentive?
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Email Critique #1
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97% of Cold Emails
Are Ignored
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7 Sins of
Cold Email
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1. Crappy
Subject Lines
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2. You Write Like
a Robot.
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3. Longer than
the Great Wall
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4. Value Muddled
in a Sea of Junk
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5. Don’t Take Your Pants
off on the 1st Date
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6. Overdesigned
HTML Emails
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7. Giving Up After
1 Email
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Don’t write bad cold emails like these!….PLEASE!
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Email Critique #2
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Email Critique #3
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Problem #1: SELFISHFocus more on your prospects!
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Problem #2: ALL FEATURESTransform features to benefits
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Problem #3: TOO SALESY
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The Email that Got 16 New Customers
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The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
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The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value
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The Call to Action
• Incentivize
• Specific time or “When”?
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“If You’ve Got Bad Data,
You’ve Got Nothing.”
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Are you read to fill your pipeline with
qualified leads? …Contact us!
Heather R Morgan | Salesfolk CEO| [email protected]