ringling bros: circus xtreme
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Ringling Bros & BARNUM & BAILEY: Circus Xtreme
Online Marketing/Print DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for RINGLING BROS AND BARNUM & BAILEY: CIRCUS EXTREME. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Email – To CC members in LA database 3. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 4. Sweepstakes – Pages hosted on campuscircle.com 5. Ad Campaign – In Campus Circle print and digital
The campaign had 967 clicks (includes 362 bitly clicks), 2,948 content related page views.
Ad Example
Ad Example #2
Content – Digital Issue
Original Content Page Views – 320
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 960K. Clicks – 284
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 20K+ Opened – 1,665
Clicks - 285
Campus Circle
Newsletter Emails – 20K+ Opens – 1,880
Weekly Newsletter Campaign Clicks– 36
Calendar Listing
Page Views – 147
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Event Trailer
Page Views – 101
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes Page (L.A.)
Page Views– 715 Entries – 298
SM Interactions - 9 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status