RINGS FIELD AGENCY DIRECTIVES

Opening Date: October 28, 2016

Rating: R

Running Time: TBD

Target Demo: Everyone, 17-80. Heavy emphasis on males across all demographics, especially Hispanic.

Synopsis: *Note: Official synopsis pending. When Julia’s college boyfriend, Holt, grows distant, she travels to see him and finds out he is part of a club of students who pass Samara’s tape between each other. Julia discovers Holt has watched the tape six and a half days ago, meaning that by the end of the day, he will die. The curse is what brought them together, but it’s also what threatens to kill them in this third installment of THE RING series.

Overview: Since awareness for this franchise has already been established, we need to focus instead on reminding the audience that Paramount is bringing back a classic in this highly anticipated Halloween movie! This film has universal appeal for both new and old horror film fans as an introduction and a fun reminder of the franchise. In short, this is a film for everyone over the age of 17 who likes scary movies.

This film is the next chapter in the successful franchise that occurs ten years after the second film took place. The campaign should focus on the anticipation for the film in appropriate places to reach our core demographic (heavy Hispanic and college), especially surrounding the Halloween window of promotions. Grass roots, events, promotional item placement, and street team activities will also be key components to the campaign as outlined below.

TALENT HOMETOWNS *in alphabetical order Laura Wiggins: Athens, GA Aimee Teegarden: Downey, CA Johnny Galecki: Oak Park, IL Alex Roe: Westminster, UK Lizzie Brocheré: Paris, France Bonnie Morgan: Hollywood, CA Zach Roerig: Montpelier, OH

TALKING POINTS *for agency use – NOT for distribution This is going to be a classic Halloween horror movie and a fantastic build off of the

original THE RING series. This movie is not a traditional sequel because it’s been over ten years since the last one

came out. Rather, this film uses the same villain, Samara, in a different setting and with different characters.

The filmmakers & cast really love and respect the original book by Kôji Suzuki. This movie respects THE RING movies and will deliver classic lines, hidden nods to the franchise and all the thrills of the previous movies to a dedicated fan base worldwide.

Bonnie Hunt reprises her world famous role as Samara, but in this movie she has adapted to a modern day and age and changed her target to younger, college aged students who enjoy the risky behaviour of playing her tape for sport.

Script by Jacom Aaron Estes, Akiva Goldsman, and David Loucka; written to be a new and updates version of the previous movies with even more horror and suspense.

Director: F. Javier Gutiérez. Producers: Laurie MacDonald and Jeremiah O’Driscoll

PUBLICITY October Preview Inclusion : Shots & captions provided to meet deadlines in local

publications. Press Mailer : Pending Details. EPK & Featurettes : Stay tuned for information on these materials to be available timed to

release. Iconic Photos : Popular imagery includes the well and the ring symbol. Agencies to pitch

placement via print, television and/or online for specially created photos of their local landmarks, etc. Once placement is secured (even likely, if not guaranteed) and photo cleared for use via agencies, we will super-impose the image within these shots.

Generic Interviews : We will be conducting open-end interviews with talent out of previous interview and will provide them to regional outlets for additional fast breaking coverage.

Premiere : 10/27, Los Angeles. Stay tuned for additional details regarding the satellite package, photo selects, etc. International Premiere location flyaways to be awarded to top market radio station winners. Additional information & call for proposals pending.

#7DaystoLive Experience: We will be sending out a custom #7DaystoLive interactive beginning seven days before the film’s release—to be displayed in high traffic locations/events in top markets to gain press and public excitement. Publicity via press releases will need to be executed in addition to WOM/event support.

Print Phoners : As stated above, we need to do all we can to lock opening week print features on this film despite the limited talent availability. Pitch op-ed angles, below the line personnel, supporting cast, local fans, etc., and all press will conduct interviews without having seen the film.

Television Satellites : Pending availability, post opening. Radio Phoners : All available talent, week of opening across multiple mainstream formats.

Stay tuned for additional information and confirmed schedule dates/times. Military Publications : All publications, newsletters, local websites, etc. will be pitched

(via Paramount) for inclusion based off notes and photos. Morning Shows/Local Stunts : Morning shows, sports reporters & weather reporters to be

pitched on local stunts coverage, broadcasting, etc. Encourage them to dedicate week of opening as “RINGS Week” with coverage on the film, RINGS horror movie makeup demos, local fans/excitement interviews, and any other ideas you can come up with. Pitch them heavily to cover your events up to opening. See below section for promotional ideas.

Publicity pitches/off-entertainment page ideas : o MANDATORY : Opening Mentions & Calendar Listings:  These are expected in

all available mediums in all opening markets.  Secured listings should be detailed on your FT reports.

o Metro/Lifestyle Features : What to do in the fall, Halloween party themes and ideas, favorite memories from the past two movies with a nostalgic tie-in to early 2000s horror movies like THE RING.

o Fitness/Health/Beauty Features : Get in ultimate RINGS fighting shape in order to battle Samara with circus and flexibility classes! Encourage fitness segments with personal trainers, yoga instructors, circus performers, or Pilates studios to get their clients as flexible as the villain in the film.

o Tech Features: How have special effects evolved since the first film and in general horror films since the early 2000s. Highlight these amazing technological advances that have made this movie even better than the last two!

o Paranormal Experts, Tools, etc.: Seek out paranormal “experts” in your markets and work with them for local publicity bookings (TV, radio, print, etc.). How they got into this field, what tools they use, what classifies as a “possession”, etc. Profile members of the community who have their own paranormal or possession experience or memory that can be shared.

o Non-Talent Access Entertainment Features: As this film features new cast members/direction and “reset” for the franchise, encourage a look back at the actors who came before and what we have to look forward to from this hot new cast!

o #TBT Features: Encourage TV anchors, radio DJs and big social media/bloggers, to post #TBT themed to THE RING! I.e. 2002 photos, original film stills, popular items, etc.

o Fan Features: Profile local fans and their collectibles/collection, history with brand/franchise, and bring the fans on local morning shows to show off their collections.

o Editorial Features: Local fan mania and excitement for the franchise. What collectibles do you have to highlight, when did you see the original films in your life?

Reviews: All reviews to run opening day (10/28). Weeklies may run this day as well if the one market screening meets their deadline.

SCREENINGSImportant Note: Multiple houses may be booked to obtain the desired seat count (outlined on attached screening plan). This movie must be filled with the appropriate demo at all times, and all screenings should be overbooked to ensure full houses. Screenings must be held on Thursday 10/27.

Trade Screenings: N/A Junket Press Screenings: N/A Press: All other press to be included in the premiere like promotional screenings on

Monday, 10/27. Promo Screenings: As stated above, limited markets will have ONE Event

Premiere/Promo screening within your markets on Monday, 10/27. Theaters should be 400-500 seat houses to accommodate all of your partners and the best presentation possible (you may book multiple houses to obtain this seat count).

Hispanic Partners: Allied Hispanic is the agency hired for this film, and will have designated screenings in select markets as dictated on the plan. For all other markets, you MUST incorporate these partners into your promotional activities.

African American Partners: Allied Moxy is the agency hired for this film, and will share a designated screening with Allied Hispanic in select markets as dictated on the plan. For all other markets, you MUST incorporate these partners into your promotional activities.

Military Screenings: Set by Paramount Pictures for select local bases week of opening. No agency action required at this time.

Sports Screenings: N/A IMAX: N/A

ROESSince the screening plan calls for minimal screenings, we are working to secure 25 pairs of ROEs for screening markets, and non-screening markets within the top 50 will receive 50 pairs. Stays tuned for information on confirmations, but keep this in mind when planning your promotions. We want maximum value on these as well!

MEDIA/LOCAL PROMOTIONSThis highly anticipated fall film should be treated as an EVENT! We cannot emphasize enough how important it is to do your best work at planning these promotions, as they are the main resource you have for getting the word out on this fantastic film.

Suggested Media Partners: Print Promotions: Major Dailies (multiple sections – sports, A&E, metro, etc.),

Weeklies, Family Publications, Alternatives, etc. Television: Network and Cable promotions are great for this. Scifi, Spike, and FX would

be great partners Radio: Multiple radio partners! #1 station and all formats for the broad demo - CHR,

Top 40, Urban, Rock, Alt., Sports, etc. Hispanic-targeted stations are essential to lock, and cluster stations should come on board to maximize promotional values. Talk to your manager if you are having any issues with partners ASAP, as proposals can be scary!

Online: It is expected that all promotional partners use their online components as part of their promotional plan.

College: All partners, where applicable should be brought on board for this. See College Marketing Directives for more information.

Hispanic Media Partners: Please incorporate these partners into your promo screenings and promotional activities if not covered via Allied Hispanic. Hispanic audiences love horror movies so please do as much as you can with Allied Hispanic!

African American Media Partners: Please incorporate these partners into your promo screenings and promotional activities if not covered via Allied Moxy.

Additional promotional ideas include: Mandatory: Haunted House Hunt: Hide multiple VHSs around a local haunted house

and if the people going through the haunted house can find one of them, they win a prize. Partner with a Fall Carnival: Create fun games around the items in the past films such as

guess how many RINGS are in the jar, find the ring in the haystack, costume competitions, pumpkin carving competitions, and anything else you can think of!

Radio Promotions:  We need to be all over the airways on this one! Horror movie nostalgia is at its peak around Halloween and so people will be looking forward to this movie. Play games on the radio such as showing an excerpt from the original or second movie and having people guess which film its from, involve the radio’s online presence

and do a costume contest via Instagram (#7DaystoLive), let people call in to tell their best paranormal experience. All of these should tie together for maximum excitement on the airwaves for this film!

RINGS Bar Night: Horror themed bar nights are the perfect way to target our general age demographic while getting the word out on this great movie. Raffle away screening passes, have a looped trailer of the film, and make people excited for the best scary movie of 2016.

Prank Wars: Set up Facebook contests involving the best way people have scared their friends and family. If the person records it or tells the story, they are entered to win!

Seven Days in the City: Set up a scavenger hunt around the city so that each day for seven days people can find clues that will lead them to the ending location. On the seventh day set up a prize booth at your chosen location and hand out RINGS swag!

RING Around the Jack-o-Lantern: Hold a pumpkin carving competition in which the contestants have to make their best rendering of a scene from a past RING movie on a pumpkin.

Costume Party Swag Night: Bring a bunch of swag to a costume party and spread the word about RINGS! Bring a wheel so party goers can spin it to win a prize. Get in the party spirit!

Dia de los Muertos: Have people decorate candy skulls to honor the Day of the Dead and if their skull looks like Samara they win a prize.

Candy Competition giveaway: Partner with a local candy store and tell them if their shoppers make Samara’s face out of their candy and post it to Instagram or Facebook, they will win a prize.

RINGS Take Over: Create a stencil of the RINGS logo and go to a neighborhood and stencil in chalk the famous RINGS circle everywhere!

Climbing from the Well: Recreate the famous well that Samara climbs out of in the second film and put in the middle of popular pedestrian pathways. Let people pose by it, climb out of it, and get excited for the next film.

7 Days to Live: The week before the opening, contact local media stations such as TV anchors, radio DJs and social media bloggers and have them each day put out a blurb about the film including references to previously mentioned contests, giveaways, trailers, and op-ed pieces that have been published. Since materials and talent are limited, please pitch your outlets heavily on your promotional screenings, op-ed & fan angles. “7 Days to Live” with these themed days!

RINGS Movie Marathon: Work with your local summer film series to play the first two RINGS movie marathon the weekend before opening. All in attendance can enter to win a pair of tickets to an advance screening!

Defense against Samara: Host a special class in a yoga studio on flexibility and teach attendees how Samara can move and contort her body in different ways. Teach students the basics of how to do the famous well crawl.

Race to see RINGS: Partner with existing races (bike, foot, car, marathons, etc.) with our film to theme out booths, training programs, materials, and include tagging on their website/social media.

FLYAWAY OPPORTUNITIESSome ideas for Flyways could include:

The chance to fly the winner and a guest to Seattle, where the first movie was filmed, to attend the world famous School of Acrobatics and New Circus Arts (SANCA) and take classes on how to move like Samara such as contortionist classes and flying from a trapeze.

The opportunity to be flown to Los Angeles for the midnight premiere of the film on October, 27 where they will have a makeover for the red carpet and have the chance to meet the stars of the film at the after party. The next day, winners will meet the makeup artist for the film and get their own tutorial on how to create scary designs in preparation for Halloween.

The chance to win a free hotel room and lift passes for a week in Colorado where guests will stay at the haunted hotel, The Stanley, where The Shining was filmed and have a ski get away.

The opportunity to win two tickets for a trip to Japan where winners can explore where the writer of the book that RINGS was based on came up with his inspiration. While there, visit Aokigahara, Japan’s famous haunted forest.

COLLEGE PROMOTIONS Please research schools in your area and find out when major events such as homecoming and football games are taking place. Have your interns incorporate this demo into any relevant events for our film. Do your best to also make sure we are included in the October paper issues, or inclusion on what to do this fall on campus. Don’t forget the organizations on campus are just getting started and looking for people to partner with at this time contact athletic departments, student governments and Greek life, sports, etc.

Specific instructions for interns with due dates to potentially follow are on the College Marketing Directive sheet.

ONLINE PROMOTIONS Like all of our films, it is expected that you lock in an online promotional element with all of your promotional partners. Since our demo is all over the web/social networking sites, we want to make sure they are hit in as many ways as possible. Be sure to have your interns befriend our pages on their various social networking sites (facebook, twitter, instagram, etc.).

NATIONAL PROMOTIONSFor your information, the following are marketing partners on the release of RINGS. Stay tuned for more details on these national partners, licensee items, screening inclusion and other details regarding these categories. When in doubt about a 3rd party tie-in, ask your manager.  Please do NOT work with any sort of organization that conflicts with the exclusivities listed below.

Partners/Descriptions: Mountain Dew

Exclusivity: Energy DrinkSupport:  Trailer to be featured on www.mountaindew.com website & potential integration into Media and Field programmingItems for field: Tailgates including free Mountain Dew

Orville Redenbacher Exclusivity: PopcornSupport: Potential image integration onto packaging, trailer to be featured on www.orville.comItems for field: Gift cards, shopping trips for contest winners.

Party City Exclusivity: Halloween suppliesSupport: Trailer to be featured on Partycity.com/website & potential image integration into Media and Field programming

Items for field: Gift cards, Halloween décor, themed/movie-related items, shopping trip for contest winners.

Possible Magazines: Empire SCREAM Entertainment Weekly Variety (online) The Hollywood Reporter (online) Rolling Stone

Soundtrack Partner: TBD

ADDITIONAL TIE INS – LOCAL EVENTS/RETAIL TIE-INSOn a local level, you should aggressively distribute items at appropriate events - especially large conventions/concerts/festival events with large attendances/attendees, retail and to appropriate WOM groups/organizations. With such a broad audience range (with a focus on Hispanics) and the large number of events happening this time of year, we have ample opportunity to really promote this film and get everyone excited for opening day. Concentrate efforts on working with local retailers to secure prizing (that does not conflict with national partner initiatives) as well as include in your limited screenings.

Ideas include:o Sporting Event Tie-Ins & Tailgateso Halloween Events: Carnivals, haunted houses, costume parties, etc. o Sporting Events/Arenas/Facilitieso Concert Venues and appropriate venue eventso Comic Book Shops/Conventionso Gas Stationso Bowling Alleyso Laser Tag/Arcades/Paint Ballo Local Mallso Boys Retail Storeso Mexican Restaurantso Home Improvement/Hardware Storeso Gaming shopso Electronics Stores o Sporting Goods Storeso Record Stores/Music Storeso Music/Video Storeso Skateboard Shopso Bookstoreso Bars & Pubso Internet Cafeso Gyms/Health Clubso Colleges– Campuses, bars, events & graduations (where applicable)!

SYMBOLS

In addition to the fun ideas from the previous installments of the film including “documentation kits”, etc., incorporate the symbols (photos below) affiliated with the franchise into your packages and in the letter to your press. Perhaps send all the materials in an unmarked package with small clues to the film’s website, with Halloween items/packaging, etc.

ITEMSDetails to follow on specifics and quantities from Renee Luboyeski. Some ideas include:

Plastic ring with title of film and release date printed on it Water bottles or shot glasses with image of the famous well from the film on the side Masks of Samara’s face Flashlights Beer cozies with ring symbol and release date Pumpkin carving kits and instructions on how to create the RINGS logo onto a pumpkin Pillowcases/trick or treating bags with the ring logo on it.

WEBSITEwww.RINGSmovie.com