Creating brands that transform business

Interactive Pvt. Ltd.

- Andrew Welch

Branding is a journey,

not a destination.

Small is the

new BIG

So…what is an idea? A small notion with a power to transform

something into very big. We strongly deem that great work and

size are not related, and literally size doesn't matter nowadays,

what matters is your skill, will and dedication. Rioconn truly

believes in small idea's big power and that is what it yearns to do.

With an aim to redefine creative communication, Rioconn has till

date made a big difference to various brands helping them

realize their potential with comprehensive and far-reaching

strategic and creative communication solutions.

Effervescent and Impactful concept…

Systematic & Strategic approach…

Swift and insightful implementation…

We catapult our small idea into big success for our client and that

forms the core of our every practice.

Don't expect the work to

speak for itself.

Even the most ingenious

solutions must be sold.

- Suzanne Young

Introduction Brands matter and they matter even more in the fast-paced world of today. In the escalating din of global

choice and competition, brands are the most effective way of cutting through the racket to reach people's

hearts and minds.

Rioconn is a creative strategy boutique specializing in designing brand identity, marketing communications,

web solutions and social media activation. We help our clients keep their brand levitated* and adaptable to

changing conditions in the market place.

When organization realignments or external market shifts occur, objectives change. New products ideas and

solutions offerings are drafted. Companies merge and competitors emerge. Creative strategies are needed to

respond to all types of business challenges with innovation and speed. For any organization, its brand is one

great differentiator from competitors to maintain strong connections of business vision with audiences to

positively impact on bottom-line.

At Rioconn, Levitation is a conscious process. The IT in “levitate” stands for Information Technology and

Innovative Thinking. The “levitate” approach lifts us above the normal, the regular, the said and the common.

This Levitation effect infuses life in every contribution of ours and touches our clients in a special RIOCONN

way

A brand becomes stronger

when you narrow the focus.

- Al Ries & Laura Ries

Our Ideology There is no doubt about the influence of graffiti on cities all over the world. It's also been an influence on the

strategic process for delivering consistently creative and impactful design solutions for our clients.

Our creative process has transformed the core elements of imagination, planning and expertise into a creative

delivery environment where strategists, business analysts, creative designers, and cutting edge technologists

can combine their experience to produce innovative solutions for our clients.

Rioconn has the instinctive ability to help you bring your business or project vision to life. We work closely with

you to understand your needs and goals. We are experts at analyzing the gap between where you are and

where you wish to see yourself; and outline the necessary steps to get you there. Our creative solutions hit

your target audience with force.

Colour creates emotion,

triggers memory,

and give sensation.

- Gael Towey

Our Capabilities To arrive at the right communications solutions, you need more than just a plan. You need experience and

leadership that can collaborate, coordinate and deliver. Rioconn has the unique ability to undertake complex

projects that require valor, energy, great imagination and initiative. Our best in class solutions include all forms

of business communications, from brand analysis and identity, to creative strategy, to web design and social

media integration.

Marketing

Advertising

Collateral Writing & Design

Content strategy, Writing and Development

Communication Strategies Executive Presentations

Flash CD-ROM Demonstration

Graphic Design &Illustration

Internal & External Communications

Marketing Microsites

Branding

Brand Analysis & strategy

Brand identity Systems

Brand Positioning strategies

Brand Extension & Integration

Brand Messaging & Standards

Creative Direction & Campaign Development

Geo-Branding/ place Marketing

Web

Web Redesign Strategies

Website Usability &Performance Analysis

Information architecture

User Interface Design & CSS

Web Design & Implementation

Content Management System(CMS)

Corporate Internet & Intranet websites

Social Media

Compete successfully in the online market

Grow the customer base online

Increase the brand awareness

Increase traffic, inquiries and sales

Building customer loyalty by connecting

emotionally and influence them to take desired

actions

Penetration in new markets, growing in existing

market

Showcasing your products and services online

Any one can put on a deal,

but it takes genius,

faith and perseverance

to create a brand.

- David Ogilvy

About Our Team We are a team of creative minds that work together as a force to complement the activities of communication.

We believe in sharing of ideas and indulge into brainstorming sessions that lead to generation of innovative

ideas. Our team's unity of purpose and a common vision allows the team to achieve goals. Our strength is the

vast experience of our team members who are passionate about their work.

Our approach towards or work is Fresh, Natural, Innovative and Research driven, at the same time simple and

updated. We work closely with our clients to deliver and implement a strategy that aids their sales process,

after all that marketing is all about! Through a process that we like to call “Intelligent marketing” we utilize

unusual concepts and ideas as well as tried and tested methods to generate enquiries for service based

businesses and straight forward sales for companies.

Visualization

Understanding creativity as a value and not as “personal taste” is the privileged means that form the basis of

visual communication. It requires continuous updates and constant research of style and trends along with a

creative bent of the mind that enables one to conceptualize innovative ideas.

Team Strength: 4 Members

Creatives

Rioconn is the place where creativity is conceptualized honed and realized with the aim of achieving the

objectives set by a plan in full compliance with budget and timing, optimizing resources and assets, achieving

results that are characterized by freshness, innovation and, when necessary, irony.

Team Strength: 6 Members

I regard a great ad as the

most beautiful thing in the world.

- Leo Burnett

About Our Team Web Designing & Application Development

The whole world is glued to the internet these days and you need to be different in order to be noticed. Your

website is the face of your company. Your website, just like your face speaks a lot about you and your company.

We design and develop websites that will make you stand out among the frivolous web of websites and create

a niche for you in the wild web world.

Team Strength: 4 Members

Social Media

The world of social media is growing rapidly and in order to sustain in this fast lane one needs to have a strong

presence in the social media. The task of defining a social media strategy is the absolute first step in building a

successful online presence. Social Media Strategy is the blueprint for creating a strong presence in the social

media.

Team Strength: 4 Members

Accounts & Admin

Team Strength: 3 Members

When a critic knows what she

or he is looking at and writes

revealingly about it,

it's sublime.

- Charles Saatchi

About Our Team Hemaang Gandhi (Founder & CEO)

He carries more than 14 years of experience in Marketing Communication, PR and Sales. His creative vision and

a knack of creativity come from his diverse experience, vigilant streak of creativity and high level of dedication

towards organizational goals. An MBA from Gujarat University started his career as Marcomm Executive at

VSTL and moved over to Reliance Group as Sr. Executive Marcomm & PR, where he worked for 3 years in

different verticals like Telecom, Petroleum, Petrochemicals and Real Estate. Later he joined Piramyd Retail as

Marketing Manager from where he started to perceive his dream of having his own advertising firm. A leap

jump came as he joined Pratham Group as a Chief Marketing officer in 2006, over 3 years he worked on various

aspects of branding and sales. Soon he decided to start his own firm and finally gave wings to his dream in late

2009 by starting Rioconn.

His dream is to develop an advertising group that nurtures values of collaboration with clients, transparency

and mutual cooperation. Rioconn's work process is defined by essential guidelines and fundamental values,

which you will find as a signature mark in all its creative work.

Sagar Arya (Director& Agency Head)

He started his career as customer service head at Piramyd Retail and worked there for 3 years. During this

stage he developed his insights about customer needs, relation and impact of advertising on consumers. His

stint with Pratham Developers as Manager (Sales and Customer Service) for a year proved more fruitful as he

gained hands on experience on dealing with customers and vendors.

His major leap came in form of Havmor Group of Companies as a Sr. Manager (Advertising and Media) in the

year 2009.His dedication and hard work paved way for his success and a number of accolades for him at

Havmor during 4 years. It is here that he honed his skills for advertising and developed enormous

understanding and impact of advertising. He joined hands with friend and former colleague Hemaang Gandhi

as Director & Agency Head of Rioconn and envisioned to establish Rioconn as a leading creative agency in the

coming future.

Corp. Office:

B-606, Shapath-IV, S.G.Highway, Ahmedabad-15.

Tel: +91 079 30072706, +91 89800 07200

E-Mail: info@rioconn.in