rise of the intelligent assistants 1.1
TRANSCRIPT
Rise of the
Intelligent AssistantsA quick comparison of virtual assistants and their associated messenger appsphoto: “Cortana” from Halo 5
Nov 2016
Siri And The Big Five
The launch of Siri started a new race amongstthe big five. The race to have the mostintelligent virtual assistant to compete with, andto surpass Siri in every aspect.
The race is not just to build a talking searchengine or virtual assistant. But to build anubiquitous natural language interface. It is fastbecoming one of the hottest and most lucrativefields in the software industry. Truly a disruptivetechnology in the making.
Being a highly complex field, so far the progresscertainly hasn’t been in leaps and bounds.
Information given in these slides has been extracted from a study conducted by Elanistfor a product related to Intelligent Assistants. The study was conducted in Jul [email protected]
More Than A Messenger
All of the big five are certainly veryfar from achieving the level of theamazing AI based girl Cortana ofthe equally amazing video gameHalo (Microsoft’s virtual assistant isnamed after her). The primaryproblem being; none of the virtualassistants have much intelligence.But with whatever they’vemanaged to build so far, each ofthe big five is eagerly working on astrategy to integrate their existingmessaging apps to immediatelygain access to a vast userbase.
Each messenger app already hasseveral hundreds million activeusers. Once strategically inegrated,these intelligent assistants willeventually become the mosteffective tools for everything fromautomated customer care, tovirtual sales assistants and mostimportantly; to understand theircustomers much more intimately.
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The Players
Virtual FriendsCogniToys (children’s educational toy)
Virtual AssistantsMicrosoft CortanaAmazon AlexaGoogle NowFacebook Messenger botsViv (successor of Siri)Hound
Virtual Assistant Comparison
S ys tem A u d ience P r of i c iency O t he r H i g h l igh t s A p p earance R e lea se
CogniToys 5-9 years age Entertain & Educate Children Educational, Learns Plastic Toy Apr 2016
S iri Adults Basic Productivity Humor Text + Apps Results Oct 2011
Viv (new S ir i) Adults Complex Queries Bookings, Purchases Text + Apps Results Beta
Hound Adults Basic Productivity Complex Queries Text + Apps Results Mar 2016
MS Cortana Adults Scheduling, Commute Messenger, Business Bots Text + Apps Results Apr 2014
Google Now Adults Travel/Commute Searches Text + Apps Results Jul 2012
Amazon Alexa Adults Productivity, Music Reads, Purchases Desktop Speaker Nov 2014
Facebook M Adults Productivity Messenger, Business Bots Text Options Development
The Messengers - Overview
M e s senger A p p s M A U* C a l l C r ed i t s e C ommerce M i s c . I n A p p
P u rchas esC ha t B o t s A n onymi t y A P Is R e lea se
WhatsApp 1 billion X X X - X X Jan 2010
FB Messenger 900m X B-C X Aug 2011
WeChat 760m X - X Jan 2011
Hangouts 500m X - X May 2013
Skype 300m X B-C X Aug 2003
Viber 250m X - X Dec 2010
K ik 250m X B-C Oct 2010
LINE 220m - X Mar 2011
BBM 200m X X - X Aug 2005
* Q1 2016 [email protected]