rise of the tablets - adobe inc.success.adobe.com/.../13926.rise-of-the-tablets... · for every...
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Rise of the tabletsTablets are transforming how consumers and brands interact on the web, o�ering an experience more engaging than smartphones and competitive to personal computers.*
Projected shareof website visitsTablet visits will surpass smartphone visits by January 2013 and generate over 10% of website visits by early 2014.
Share of shipmentsand visitsFor every brand website visit made with a smartphone, four visits are made using a tablet.
Device shipments 2009-2011
84%16%
5.3X
Website visits Q1 2012
59%41%
1.4X
Engagement by device type and regionAcross the world, consumers who browse websites with tablets �nd the experience to be nearly as engaging as PC browsing.�e gap between tablet and PC engagement is relatively small.
10%
5%
0%
2010 2011 2012 2013 2014
Projected share of website visits
Tablet Smartphone
Shar
e of
visi
ts
Financial Return frequency
81%99%
PC = 100% PC = 100%
Retail Conversion
78%
26%
65%
Media Engagement
101%
PC = 100%
Travel Conversion
63%16%
PC = 100%
Germany UK Canada Scandinavia US Italy France Asia Paci�c BeNeLux Australia
PC Tablet Smartphone
8
6
4
2
0
Page
vie
ws p
er v
isit
Device e�ectiveness by industry�e comparison suggests that tablets are as e�ective as PCs for some types of visits.
*Data excerpts from: “How tablets are catalyzing brand website engagement”adobe.com/go/digital_index
Tablets are moving to the head of the class.
Closing the gap. Tablets o�er PC-like engagement.