rising above the data chaos – enabling agile development for self-service bi
TRANSCRIPT
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DV-PAC San FranciscoData Virtualization at Ultra Mobile, Inc.
9.12.2017
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About Ultra Mobile, Inc.Ultra Mobile, Inc. is a family of companies dedicated to creating innovative, authentic mobile communication experiences around the globe.
Flagship brand
- Best value for customers who regularly call internationally
- Supported in English, Espanola and Mandarin
- Primarily sold through ‘Mom and pop’ retailers
Fastest Growing Brand
- Best domestic mobile plan price
- Emphasizes reduced costs for bulk purchases
- Sold exclusively Online
Youngest Brand
- Focus on international students
- Sold via overseas agents, Universities
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Innovative
Rapid Growth
Competitive Market
By Snaily - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33850673
Data chaos is a given
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Our logical view of Chaos
Reporting Services
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4
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Analytics off Operational Systems
Slow time to Market for HDFS - - Mart Creation
Inbox overload
Bottle-necked by Data SME
Continual Change is Source Systems
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Our modernized platform
Operational data is abstracted through virtualization
Marts are virtualized
Reports are online/mobile. Information is pulled vs. pushed
Data SME repurposed for Governance / Monetization
Back-end change is abstracted by Denodo layer
Data V
irtualizatio
n an
d G
ove
rnan
ce
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Benefits achieved through the Denodo platform
Reduced time to market for intensive BI projects from months to weeks
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Benefits achieved through the Denodo platformModel once, re-use multiple is now a reality (Governance)
Denodo Virtualization
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Benefits achieved through the Denodo platformTBs to ‘Speed of Thought’ Dashboards (Performance via Caching)
Decision
Historical Timely
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Benefits achieved through the Denodo platformAbstraction of Infrastructure and Application Changes
- In the past 6 months we have
- Stood up a new brand through acquisition
- Sunset an existing brand
- Moved major systems from SQL Server to Aurora
- Replaced our CARE ticketing and IVR systems
All without outages or impacts to business reports!
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What made this effort successful?
- It worked – POC environment morphed into Production
- Up and running in hours, stable in days, delivering immediately
- Both Denodo (and Looker) teams were outstanding to work with
- Be it SQL Server or Aurora or Impala – ZERO integration challenges
- Performance and time to market speak volumes
- Price points for every size organization
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Mike BurkesVice President, Enterprise Information [email protected](949)273-2867
KP VyasDirector, Data Analytics
[email protected](949)356-6281